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EP354 The 30-Minute CEO Meeting That Clears Business Decisions · Profit With A Plan

• 0:03
  Marcia Riner | Profit Booster®: What if it is 30 minutes, and… Let's try this again.
• 0:10
  Marcia Riner | Profit Booster®: What if a 30-minute time in an executive meeting with… oh, geez, why can't I say this right? What if it is 30 minutes?
• 0:20
  Marcia Riner | Profit Booster®: It just doesn't seem to flow right, so blame my damn GPT. Okay, here we go.
• 0:29
  Marcia Riner | Profit Booster®: What if it is 30 minutes in an executive meeting with yourself?
• 0:34
  Marcia Riner | Profit Booster®: In today's episode of Profit with a Plan, we're talking about how high-performance decision-making, the philosophy behind business leadership, and how the subconscious mind can quietly run the show if you don't pause long enough to notice it.
• 0:50
  Marcia Riner | Profit Booster®: You'll learn why business owners often spin circles when making important decisions, and how different parts of your mind influence marketing, leadership, and growth. And a simple framework for how to make clearer, more grounded choices.
• 1:05
  Marcia Riner | Profit Booster®: Because your better decisions don't come from you pushing harder, sometimes they come from just getting quiet enough to know who is actually in charge.
• 1:19
  Marcia Riner | Profit Booster®: Hey entrepreneurs, are you working too hard for too little profit? Well, welcome to Profit with a Plan podcast, where we help business owners grow smarter, increase profitability, and build a company that is worth more, whether you plan to keep it or sell it.
• 1:34
  Marcia Riner | Profit Booster®: I'm Marcia Reiner, Business Growth Strategist and the Profit Booster behind Infinite Profit.
• 1:40
  Marcia Riner | Profit Booster®: Each week, I bring you practical strategies, expert insights, and real-world steps to help you grow revenue, improve margin, and build a stronger business.
• 1:50
  Marcia Riner | Profit Booster®: Today's episode is sponsored by Infinite Profit, where strategy turns into profitable growth.
• 1:57
  Marcia Riner | Profit Booster®: And before we jump in, I do have something special for you.
• 2:01
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• 2:06
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• 2:09
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• 2:17
  Marcia Riner | Profit Booster®: Go get yours at the end of the show at ProfitBooster.biz. And there's no sales call required.
• 2:25
  Marcia Riner | Profit Booster®: Now let's get into today's conversation.
• 2:29
  Marcia Riner | Profit Booster®: My guest today is Eugene Berzen, and he brings a rare blend of mental health expertise, technology expertise, and the practical business insights into this conversation.
• 2:42
  Marcia Riner | Profit Booster®: With more than 10 years in mental health and another decade in tech, Eugene has helped private practice therapists and expert-based business clarify their messaging and build businesses that feel more aligned, focused, and sustainable.
• 3:01
  Marcia Riner | Profit Booster®: He also runs a private hypnotherapy practice, which gives him a unique lens on the subconscious patterns that influence how business owners make decisions.
• 3:10
  Marcia Riner | Profit Booster®: Lead their teams, market their work, and sometimes get stuck in circles.
• 3:15
  Marcia Riner | Profit Booster®: Eugene, welcome to Profit with a Plan Podcast.
• 3:18
  Eugene Berezin: Thank you so much for having me!
• 3:21
  Marcia Riner | Profit Booster®: Yeah, I'm excited! This is an interesting conversation. So many business owners just keep pushing harder. They keep trying to… one more phone call, one more meeting, one more something or other.
• 3:33
  Marcia Riner | Profit Booster®: But then they don't ever quiet down to really kind of figure out, is that the path, is that the direction, and what's getting in my way? So this is cool, I'm excited to have you on. So, question for you.
• 3:47
  Marcia Riner | Profit Booster®: How'd you get into this space in hypnotherapy? Come on!
• 3:51
  Eugene Berezin: Yeah, so it kind of came with, my… one of my, professional paths. So, my training, I'm a psychotherapist.
• 4:02
  Eugene Berezin: I went to school, to get my degree in clinical psychology, I worked as a therapist, and initially, it actually came from my personal therapist. She mentioned, like Eugene, you know.
• 4:17
  Eugene Berezin: I think you would be really good at hypnotherapy, and, like, we did, like, really deep work, and it wasn't, like, professional consultation, it was more so, like, a feedback, like, you know, you have very magnetic and hypnotic personality, and you can utilize it as a tool.
• 4:36
  Eugene Berezin: So, later on, I started investing into it, like, looking into it, and, like, really, as therapists, we always do our best to have the best tools for
• 4:51
  Eugene Berezin: Different variations, different situations, and hypnotherapy is not all-be-all, but, like, when everything fails, sometimes it is the tool for the job.
• 5:03
  Marcia Riner | Profit Booster®: That's amazing. And we're not talking hypnotherapy about making you do the chicken dance on stage. We're talking about… we're talking about really getting deep into what your thoughts are, and your motivations, and why you're doing things. So, again, I've experienced it before myself, and it's very interesting, and very cool, you know, to have it in your tool belt.
• 5:27
  Marcia Riner | Profit Booster®: And I love the way that you said that there's so many different things that we can use to help our clients and our
• 5:35
  Marcia Riner | Profit Booster®: customers, we in business, there's so many things that we can use to help our customers the same way, so I'm glad you layered that in there.
• 5:43
  Marcia Riner | Profit Booster®: Alright, so talking about psychotherapy and, you know, hypnotherapy and, you know, just the idea that business owners don't realize what they don't know.
• 5:55
  Marcia Riner | Profit Booster®: How do you… how do you present that to a client to… to help them?
• 6:00
  Eugene Berezin: So, I think, like, the first thing is, really pre…
• 6:07
  Eugene Berezin: Bringing to the conscious awareness that
• 6:10
  Eugene Berezin: one of the things that is very underrated is actually slowing down and, like, thinking, and thinking as not just, like, I'm thinking while I'm driving, or I'm thinking while I'm in the shower, but actually dedicated time where you have nothing to do but think.
• 6:30
  Eugene Berezin: And that can also be very, therapeutic, and, this…
• 6:37
  Eugene Berezin: a state that we call trans is actually very natural, and actually very creative. And with clients.
• 6:46
  Eugene Berezin: Often, it is…
• 6:49
  Eugene Berezin: a way to start journey into inner world, right? When the mind gets really busy, when it gets really noisy, just…
• 6:58
  Eugene Berezin: getting more relaxed, more open to, like, your, like, your own patterns, and that, like, that can be a beautiful journey, and of course, and it's not for everyone, right? Like, a person should be agreeable to it, like, you can't…
• 7:18
  Eugene Berezin: Like you… like in any other form of, like, mindfulness, meditation, therapy, you can't just hypnotize somebody against their will.
• 7:28
  Eugene Berezin: And it has to be a, like, valid choice, like, okay, let me… let me just dedicate the time to go inside, inside of myself, inside of my psyche, inside of my mind.
• 7:41
  Eugene Berezin: And then clients can do it by themselves, they can, like, often they enjoy going on the…
• 7:49
  Eugene Berezin: maybe a road trip, maybe by the ocean. I live in Seattle. I always go by the Puget Sound, and it's so beautiful to have just this quiet moment to yourself. And you can create, you can come up with a very creative.
• 8:06
  Eugene Berezin: Business plan, and then after that, all you need to do is just, like, execute it step by step.
• 8:13
  Marcia Riner | Profit Booster®: That's amazing. You know, it's… it's funny, when you… when you were talking about it, I was going, you know, this isn't crazy stuff, or woo-woo stuff. This is stuff runners… runners get into a trance when they're running, right? How else do you keep pounding for miles and miles?
• 8:29
  Marcia Riner | Profit Booster®: Yoga, you get into a trance when you're doing… when you're practicing your yoga. Meditation is so popular, whether you're using
• 8:37
  Marcia Riner | Profit Booster®: music, or spoken words, or just the… a tapping sound, or some sort of rhythm to help you get into this. These are very… this is very popular work.
• 8:50
  Marcia Riner | Profit Booster®: But we as business owners don't think it's essential for what we do, and, you know, I think we just continue to think that if we keep trying to pound that square peg into the round hole, it's gonna fit, eventually.
• 9:04
  Marcia Riner | Profit Booster®: Or we can step back.
• 9:07
  Marcia Riner | Profit Booster®: And find the answer by just…
• 9:10
  Marcia Riner | Profit Booster®: taking a little bit of time and potentially breathing, right, and going to a quiet place and really trying to work it out. I think this is a fantastic tool. Alright, so, now that we've laid the groundwork of what it is and why it's important to have this in your business practice.
• 9:28
  Marcia Riner | Profit Booster®: How does one start to do it themselves?
• 9:31
  Eugene Berezin: That's a wonderful question. So…
• 9:35
  Eugene Berezin: like, one thing that I like to present, to people that, as entrepreneurs, like, the least thing that we want to add to our calendar is another thing to do, necessarily. So, I like to present it in a way that, first of all, it's…
• 9:55
  Eugene Berezin: willingness to dedicate time to yourself. And it's 30 minutes where you are uninterrupted, like, no phone, no email, no social media, no…
• 10:08
  Eugene Berezin: sometimes, even no music, the best… the best environment would be in a nature, if you can. It's very therapeutic, and it's very,
• 10:19
  Eugene Berezin: It's very good for your brain, and there are a lot of research on that, that, like, just walking in the nature, and being in the nature, and, like, being exposed to natural nature itself is very, very good for your brain.
• 10:33
  Eugene Berezin: And then, you… you just have executive meeting with yourself, and then you start noticing
• 10:41
  Eugene Berezin: different thoughts, different patterns, and then you start having conversation with yourself. You start questioning yourself, not in the terms of
• 10:52
  Eugene Berezin: self-doubt. For example, oh, my next project is not going to work out. For example, when I was pivoting to business coaching from career coaching.
• 11:04
  Eugene Berezin: I was thinking, like, well, like.
• 11:07
  Eugene Berezin: can it be… can it work out really well? And something really magical happened.
• 11:13
  Eugene Berezin: And when I say magical, it's like self-conscious, unconscious processes.
• 11:20
  Eugene Berezin: I was start thinking about the client that I was working privately, we did not advertise it, we did not come to my podcast or social media, and then I had a thought, like, well, like, he does…
• 11:34
  Eugene Berezin: X, Y, and Z in his progress. And if we're doing everything right, in about a month or so.
• 11:43
  Eugene Berezin: he will have breakthrough if he follows the path, and he does. And if and when he does, that will be the evidence for you that you can actually start talking about it publicly. And if he doesn't, then probably you need to improve your processes. And it was so…
• 12:03
  Eugene Berezin: peaceful, and it was so, like, serene, I did not have any resistance. And then, probably a couple of weeks after, we had a call, and he said, you know what, I do have a customer, it worked out really well.
• 12:18
  Eugene Berezin: there are a few things that I need to tie up with, like, pricing and being confident with my prices, with my sales calls, but I do have progress, I do have breakthroughs, so this is working. And that was exactly the evidence that I actually had in my executive meeting.
• 12:38
  Eugene Berezin: And that's just simple stuff like that. And I think it is really underrated activity for a lot of business owners, no matter what kind of business you run. Because, like, just…
• 12:50
  Eugene Berezin: Being with yourself in thinking without being busy, because being busy, being in the meeting, creating content, creating marketing.
• 13:00
  Eugene Berezin: Feels productive and it feels safe, but being with yourself, it seems like you're doing nothing, but you're actually… you're actually building your business in those quiet moments.
• 13:12
  Marcia Riner | Profit Booster®: I love that, and it, you know, congratulations on the success, and I'm glad your inner self told you it was okay to go forward with it, because this is… this is truly a… a really helpful…
• 13:24
  Marcia Riner | Profit Booster®: balance to the hustle and bustle of business, that to be able to sit, and I love that you call it an executive meeting with yourself, because…
• 13:35
  Marcia Riner | Profit Booster®: That's exactly what it is. It's sitting somewhere quietly, and in the time of being able to, you know, hypertask, not just multitask, hypertask, we never really get that time.
• 13:46
  Marcia Riner | Profit Booster®: to just sit. One of my favorite things to do, especially living in Vegas now, where there's not much of it, is to go take my shoes off and put my feet in the grass.
• 13:57
  Marcia Riner | Profit Booster®: Right? And kind of ground myself and grab nature, because nature here is quite harsh, and… and I'm not like that at all. I'm a water person like you. So then, you know, finding just a few minutes, and sometimes I'm hyper-tasking and walking my dog, but, you know, just to sit there and go.
• 14:18
  Marcia Riner | Profit Booster®: Okay, and yeah, and just grab hold of whatever I'm thinking of, and just let it happen. I think that's… it's just such a… such a missed… missed tool that, I'm glad we're having this conversation, because it needs to get out there. All right.
• 14:34
  Eugene Berezin: Yeah.
• 14:35
  Marcia Riner | Profit Booster®: So when you're having these conversations with yourself.
• 14:40
  Marcia Riner | Profit Booster®: And you mentioned don't be… don't be negative, right? Be positive. But are we just kind of letting it flow and what comes into mind, or are we going through some specific exercises or questions in… that we're asking ourselves?
• 14:54
  Eugene Berezin: Yeah, that's a really good question, because, we definitely go with intention.
• 15:00
  Eugene Berezin: Okay. And it's really important to bring your, your true self, and this is the terminology from Internal Family System, IFS. It's when we focus, and it's not… it's a little bit more than just, like, oh, just be positive.
• 15:18
  Eugene Berezin: is where you're really, aware of your feelings. So, let's say you start conversation or thought process with yourself, and something comes up.
• 15:29
  Eugene Berezin: Let's say a doubt, or let's say something negative. But then you can check with yourself, because that can be a part of your mind, because we have multiplicity of mind, we have different parts.
• 15:43
  Eugene Berezin: And you check in with yourself, how do I feel towards that feeling, towards that thought?
• 15:48
  Eugene Berezin: And if it is anything but acceptance, calm, creativity, you ask that feeling or that thought simply to step back and relax and say, hey, I got this, I can deal with this, and then address that doubt. For example, with
• 16:06
  Eugene Berezin: my big decision, right? I ask my devs, like, hey, like, can you be quiet for a second? Because I think there is an opportunity, and I got this. And then, you just witness,
• 16:22
  Eugene Berezin: That thought, that part. And, sometimes… our…
• 16:29
  Eugene Berezin: thoughts, ideas, and it's not only negative, it's positive, too. Sometimes our internal parts
• 16:38
  Eugene Berezin: want to be witness, and there's so much
• 16:42
  Eugene Berezin: in so much power in witnessing your feelings, your ideas, your creativity, your doubts, that you can turn your doubt, your, I don't know, like, your spiral, your internal conflict into something positive, because
• 17:00
  Eugene Berezin: There's under every, negative emotion, under every doubt, there is so much light and so much energy and so much, like, positive intent.
• 17:13
  Eugene Berezin: That we… and the, the interesting part is that we know that our mind is so complex and is so smart that when required, it's… it's not… it's not just…
• 17:28
  Eugene Berezin: A woo-woo, you know, like…
• 17:31
  Eugene Berezin: something, like, brings you ideas, even though, like, the research has said that our brain is actually an antenna versus just we're generating thoughts. But we… in those quiet moments, we actually are
• 17:45
  Eugene Berezin: Able to uncover that leg that goes… that sits beyond
• 17:51
  Eugene Berezin: A doubt, or an idea, or…
• 17:53
  Eugene Berezin: Something that was spinning in our mind, and sometimes, like, good parts, right?
• 17:59
  Eugene Berezin: like, the idea that you're thinking about your business, and you might be thinking, like, well, this is just crazy talk. I can do, like, I don't know, let's say, let's just say, I can buy another franchise, like, that would be just crazy, but that franchise, for example.
• 18:15
  Eugene Berezin: can bring you another, like, 500K, or maybe get you to that million dollars that you're, like, that you're striving for. And, with your resources that you have right now, you simply, you don't see what you can see. And, like, again, going back to the example.
• 18:33
  Eugene Berezin: If I was just busy with planning and with, analyzing, I would not see that. I would still be in my previous trajectory, if that makes sense.
• 18:46
  Marcia Riner | Profit Booster®: Wow, that's really interesting, and the thing that got me, was that oftentimes.
• 18:53
  Marcia Riner | Profit Booster®: We… our mind wants to keep us safe.
• 18:56
  Marcia Riner | Profit Booster®: And being a business owner takes… requires risk, right? So, the mind is going… or our… one part of our mind, I guess, to use your example, is telling us, be safe, be safe, be safe, don't take those risks, oh my gosh, you know, or even worse.
• 19:13
  Marcia Riner | Profit Booster®: oh, how are you ever… they're not gonna buy that product from you. They're not gonna buy that service from you. Oh, you need to lower the price rather than… you know, our brain tells us weird things, right, that are always going on in our head.
• 19:27
  Marcia Riner | Profit Booster®: And if we can, like you said, if we can…
• 19:31
  Marcia Riner | Profit Booster®: say, take a break, let me see if there's a positive way out of this, right? Let's see if there's, you know, let's think this through a little bit more, let's…
• 19:40
  Marcia Riner | Profit Booster®: let's sit with this idea, see if it works out. It's kind of giving your brain permission, going, I… I got that, right? Thank you for protecting me, but… right? But, let's try it, you know, I think it'll work. I think that's what we all need, is that… that self-talk that is good for us.
• 20:00
  Marcia Riner | Profit Booster®: And…
• 20:00
  Eugene Berezin: Yeah.
• 20:01
  Marcia Riner | Profit Booster®: We need it to protect us, but to be good for us, too.
• 20:04
  Eugene Berezin: Yeah, for sure, and I think on top of that, right, journaling is very, very, like, very positive, because.
• 20:15
  Marcia Riner | Profit Booster®: Well, what if you can't read your journaling? My handwriting has gone so bad over the years, because I type all the time, but yes.
• 20:21
  Eugene Berezin: You don't have to read it.
• 20:23
  Marcia Riner | Profit Booster®: I'm just… you just gotta put it down.
• 20:26
  Eugene Berezin: Yeah, you… and this is so much power into, like, getting your thoughts out of your head on paper. I never write my journals, by the way, like, and, you know, the same thing, I probably won't be able to read it, because I… it's very much automatic writing.
• 20:44
  Eugene Berezin: And the same thing, like, I start talking to my parts, and sometimes when you're just thinking.
• 20:51
  Eugene Berezin: You drift, right? You drift into something else, you start spiraling, especially if you're in the thick of it.
• 20:58
  Eugene Berezin: But when you're writing, just this, like, hand-mind connection.
• 21:03
  Eugene Berezin: It doesn't let you really spiral that far, and Lauren, you can catch it, and you can respond in writing, and then you communicating in writing with yourself.
• 21:15
  Eugene Berezin: And it's very much contextualized. And then, at the end of the journaling sometimes, I have, like, a mini business plan, like, okay, the action is X, Y, and Z, and then that plan, like, yes, I made sure that I write it accurately so I can actually
• 21:33
  Eugene Berezin: type it out, like, later. So that can be powerful, too.
• 21:38
  Marcia Riner | Profit Booster®: Yeah, you know, that takes me back to school, right? They teach you in school to take notes so that you're cementing the thought.
• 21:45
  Marcia Riner | Profit Booster®: in your head, and you're able to work it through that way, journaling makes perfect sense.
• 21:50
  Marcia Riner | Profit Booster®: To be able to take that time and really just kind of write it out and get those thoughts out that are maybe just, you know, cluttering up, right? That are blocking you from the success that you know you can do. And I think that's a really, really important piece, too, to just get it out, right?
• 22:10
  Eugene Berezin: Yeah.
• 22:11
  Marcia Riner | Profit Booster®: I love it. Okay, so with this, with this kind of activity.
• 22:16
  Marcia Riner | Profit Booster®: How often should we be having these executive meetings with ourselves?
• 22:22
  Eugene Berezin: And that's another really good question, and…
• 22:24
  Marcia Riner | Profit Booster®: I'm so glad I'm doing that today.
• 22:26
  Eugene Berezin: Yeah! I think there are, like, there are, well, there's no, like, limit, right? You can have executive meetings, like, every day, but also, I have to warn, our audience that.
• 22:44
  Eugene Berezin: It's really important to use that time
• 22:48
  Eugene Berezin: as a productive time, like, let's say once a week probably is a good, well, is a good thing, as an exercise. But what you don't want to do, you don't want to use it as a cap-out when, like.
• 23:05
  Eugene Berezin: You are using it as a way to spiral, because if you…
• 23:10
  Eugene Berezin: like, using this, like, executive meetings, and nothing comes out from those executive meetings, or you're leaving those executive meetings in the worst state that you entered, then it's probably a signal to do something differently, like, to, like, either work with your business coach, work with your.
• 23:32
  Eugene Berezin: mindset coach, work with your therapist, like, we're, like, really adjusting your executive meetings, because
• 23:40
  Eugene Berezin: If it's not working, and it's not… if it is not productive, it's time to do something differently.
• 23:46
  Eugene Berezin: Or maybe it is time to actually do, like, complete shutdown, quiet time when you are not… and I know it's really hard, but when you are not thinking, when you are just
• 23:57
  Eugene Berezin: Observing, because sometimes our mind will use the most positive thing that we can use for ourselves as a cap-out to spiral or to, like, just drown in negative thoughts.
• 24:11
  Eugene Berezin: Like, I do my executive meetings, like, every morning before I start my day, and I cap it… and I keep it,
• 24:19
  Eugene Berezin: up to 20 minutes. Because in 20 minutes, like, I… like, I… I should be good. And regardless, like, if I have, like, conclusion out of it or not, it doesn't matter, it's just time for myself, and whatever I couldn't…
• 24:36
  Eugene Berezin: Like, come out with or solve.
• 24:38
  Eugene Berezin: this is the… this is the time for another boarding, this is the time for tomorrow. So, with that, I keep myself in a time box, and also, if I'm noticing that it's not very productive.
• 24:52
  Eugene Berezin: then I switch to different activities, or I'm seeking just advice from a professional. Sometimes I need to consultation with financial advisor, with a coach, or with my therapist, too. So, because, like, we… we need other humans to grow, too.
• 25:10
  Marcia Riner | Profit Booster®: Exactly. Well, you know, that's a perfect example of the meeting, right? The meeting that you have oftentimes in business and in corporate.
• 25:19
  Marcia Riner | Profit Booster®: life where you're just having meetings to have meetings, and nothing ever comes out of them, and you're, like, drowning in there going, wow, I've got a list of things that need to be done, but I need to sit here in this stupid meeting, nothing's getting done right. So we can… we can, like you said, go into those in our own personal meetings, too. But… but keeping them positive and productive is really important.
• 25:43
  Marcia Riner | Profit Booster®: I'm thinking to myself, okay, maybe if I did something on Monday morning, right? Monday's always the hustle and bustle, you know, if I just sat with myself for a few days, like, I'm thinking, here's what… how I would go approach it if I don't have a problem I'm working through, is what are those three things that I need to accomplish this week? Or what are those 3 things I need to accomplish today?
• 26:05
  Marcia Riner | Profit Booster®: And how could I do them better?
• 26:07
  Marcia Riner | Profit Booster®: And, you know, I mean, so there's many… I think there's many, directions that we can take these meetings so that they are productive and not, like you said, not just a spiral going down, so…
• 26:20
  Marcia Riner | Profit Booster®: This is so good. This is so good, and so unexpected. From a podcast that talks about, we're gonna go get you action and results and direction, this is a softer approach to it, but it's still giving you the actions, results, and direction that you need.
• 26:36
  Eugene Berezin: Yeah.
• 26:37
  Marcia Riner | Profit Booster®: Love this.
• 26:38
  Eugene Berezin: Especially for folks with ADHD, too, right? Like, that's, like, it's so important, and because I have ADHD, my practical advice, when I find myself spiraling and I just don't know what to do, I need to do
• 26:55
  Eugene Berezin: content, I need to do podcasts, I have a meeting with a client, and I have consulting projects, like.
• 27:02
  Eugene Berezin: piling up, so what I do, I…
• 27:05
  Eugene Berezin: I do my executive meeting, and I write 3 to 4 action items that I must do, and they're small
• 27:15
  Eugene Berezin: action items, and I literally cross them out as I get it done, because this is the easiest way to reinforce your ADHD brain, that you're not lazy, you're not behind.
• 27:27
  Eugene Berezin: And, you actually take your executive function one step at a time. And I keep it up to 4, because when it's, like, 5, 6, 10, it can be overwhelming, and we feel like a failure. Yeah, it's way too much.
• 27:41
  Marcia Riner | Profit Booster®: Right?
• 27:41
  Eugene Berezin: Yeah, like, 3 to 4, boom, and you feel already, you feel better already.
• 27:47
  Marcia Riner | Profit Booster®: Yeah, that's amazing! And it all takes that… just that second of going, wait a minute, I need time, right? Because we've got people knocking on the door, we've got phone calls, we've got emails, we've got text messages, we've got to-do lists, and all these things. Just taking that few minutes
• 28:07
  Marcia Riner | Profit Booster®: Just slow down.
• 28:09
  Marcia Riner | Profit Booster®: And… and work through it with yourself.
• 28:12
  Marcia Riner | Profit Booster®: think of the productivity that we would have, the better productivity that we would have if we did this, right? Rather than just going, alright, what's the next thing on my list? Let's keep going, keep going, keep going. Which is very common for business owners, right? We're that abusive to ourselves.
• 28:30
  Marcia Riner | Profit Booster®: But taking this time for ourselves so we can be a better business person, right?
• 28:35
  Eugene Berezin: Yeah.
• 28:36
  Marcia Riner | Profit Booster®: So beautiful. So beautiful. Alright, so when we're doing this,
• 28:42
  Marcia Riner | Profit Booster®: So, when we have outcomes, right, sometimes our minds… I, too, have some ADHD in me, and my mind will start doing all these different things in here. How do we kind of bring it in? You mentioned 3 or 4 things, but that's in theory, right? But when the mind starts spiraling, how do we bring it back in?
• 28:59
  Eugene Berezin: So, when the minds start spiraling, one… The first thing is,
• 29:07
  Eugene Berezin: actually observe the spiral, like, just being aware of the spiral, right? Because we often have this automatic resistance, like, oh, I'm spiraling, I should be positive, like, oh, this is way too much, but again, like, that might be a part of your mind
• 29:26
  Eugene Berezin: or a part of yourself that is spiraling, just simply witnessing it, like, hey, you're spiraling. I see you, I see you spiraling.
• 29:36
  Eugene Berezin: And that's okay, what… what you need.
• 29:40
  Eugene Berezin: and you start receiving feedback. And for me personally, like, as a person with ADHDs normally.
• 29:48
  Eugene Berezin: Well, I'm incredibly unproductive after creating, like, I don't know, like, 3 podcast episodes, working with a client, closing a deal, and, like, I don't know, starting another, like, credentialing process, right? I think I'm unproductive, right? I collect the evidence that I am not
• 30:08
  Eugene Berezin: productive for now, like, well, like, if I look at my list that I have done, and my mind, I'm like, okay, if I don't have immediate money in my bank account, this is not productive. And then I just simply, like, break it down, like, okay, but…
• 30:25
  Eugene Berezin: you know, like, you have consulting project. Your consulting client pays you on Friday. Like, you can't just call them and say, hey.
• 30:35
  Eugene Berezin: I've done the work, pay me money right now, like, you have your payday, so you need to slow it down. You have a new practice, and the new practice is a new business, and you know better than anyone else that it takes time. So what have you done to, like, see the.
• 30:53
  Marcia Riner | Profit Booster®: picture.
• 30:53
  Eugene Berezin: 6 months from now. Like, you've done your content, you've done 3 episodes already, so that's productive. And then, like, okay, what else do I have… absolutely have to do, otherwise my business will not succeed in the long run?
• 31:09
  Eugene Berezin: Oh, like, I need to do this sales call with another client, or a consultation call with another client. Like, okay, go do that. Everything else can literally go, and this is how I stop my spiral.
• 31:23
  Marcia Riner | Profit Booster®: That's amazing, because we do. We punish ourselves and chasing things, and we've got more to do, and all that kind of stuff, just kind of recognizing that it's our… our… our nature, or our body telling us, or our brain telling us, do-do-do-do-do, when sometimes it's like.
• 31:41
  Marcia Riner | Profit Booster®: I just did all this stuff! I'm good today! It's okay, I can go outside and put my feet in the grass, or I can, you know, go do the thing that I wanted to do, and that's… that's the balance that we often miss as well. So, thanks for that, because this is… this is a really, you know, valuable tool, but
• 32:00
  Marcia Riner | Profit Booster®: as you just explained, it can probably get out of hand very easily, so this is… this is good.
• 32:06
  Marcia Riner | Profit Booster®: All right, Eugene, I know we can… this is… this is such a fun topic, and I think we can keep going on it, and… and keep asking questions, and show me how you do it, and all these kind of things, but we're running up to the end of the show, so I would love to let listeners know where they can find out more about you, and doing this executive meeting with ourselves.
• 32:27
  Eugene Berezin: Yeah, so you can find me on, social media, Eugene Berezin, you can find… I have really big platform on LinkedIn.
• 32:37
  Eugene Berezin: I am Eugene. It's Heart and Profit Podcast on YouTube and all social media platforms. I do have, self-regulation tool as well. It is on LivePath.
• 32:53
  Eugene Berezin: Tc.com slash self-regulation, LifePathTC, LifePath Transformational Coaching, this is my original name of my company. And this is hypnosis recordings that can actually help you to get into that state.
• 33:11
  Eugene Berezin: I have version with binaural beats and without binaural beats, because I know
• 33:16
  Eugene Berezin: not everybody is a fan of it, and, you know, like, if you like it, you can use it. If you don't like it, you can just use voice recordings. And yeah, and also on Instagram, Eugene.barezin, like, feel free to follow me, send me a message, say hi.
• 33:31
  Eugene Berezin: Tell… share with me what resonated with you from the episode.
• 33:36
  Marcia Riner | Profit Booster®: I love it. I love it. Well, all of those links will be in the podcast notes, so if you didn't get a chance to write them down, look in the podcast notes, because they'll all be there for you.
• 33:48
  Marcia Riner | Profit Booster®: And definitely go get those, tools that Eugene's offering, so that way you can get into this space, because this may be something new for you, in your… in your business, and so learning how to do it and how to get into that state, of calm and being able to have that conversation with you might…
• 34:07
  Marcia Riner | Profit Booster®: might require some assistance in the beginning, so definitely, check out Eugene's stuff, so…
• 34:13
  Marcia Riner | Profit Booster®: Alright, well, thanks for tuning in today. I hope you're walking away with a couple of practical ideas that you can put to work right now in your business to grow and be more profitable and have a more valuable business. And I know this time for ourselves.
• 34:28
  Marcia Riner | Profit Booster®: To kind of work through things and make us stronger, since everybody else depends on us, this is super valuable for you.
• 34:38
  Marcia Riner | Profit Booster®: Alright, before you go, yeah, before you go, if you want to have a clearer path to more revenue and stronger profit, go grab your free Profit Booster Growth Map. You can go get that right after the show, and it'll quickly show you how to
• 34:52
  Marcia Riner | Profit Booster®: Take… or how to… it shows you the top opportunities to grow your revenue and stop the profit leaks that may be holding your business back.
• 35:00
  Marcia Riner | Profit Booster®: You can get that anytime at ProfitBooster.biz. And if this episode gave you value, be sure to subscribe and share it with another business owner who needs to hear it.
• 35:10
  Marcia Riner | Profit Booster®: I'll see you next week, with more profitable strategies, and to help you grow smarter and profit stronger. So until then, make those plans and profit with them. Eugene, thank you so very much for teaching us this.
• 35:22
  Eugene Berezin: Thank you.