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#671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels
How do you take something that's iconically local and make it feel authentic—everywhere?
That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with a place—like H&H is with New York City—growth isn’t just about expansion. It’s about staying true to what made you iconic in the first place.
Today, I’m joined by Jay Rushin, CEO of H&H Bagels—a brand so New York it’s practically a supporting character on Seinfeld and Sex and the City. Jay has been leading the charge to take this beloved local brand national, with over 70 franchises signed and…
The skinny
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