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184. Six Keys to Solopreneur Success: Lessons from a 20-Year Veteran with Liz Steblay · The Life-First Solopreneur

• 0:00
  Carly Ries: What does it really take to build a thriving solopreneur business and create a life you love? In this episode, we sit down with Liz Steblay, a twenty year veteran in the solopreneur world, to uncover her journey from unexpected layoff to unstoppable success. Liz shares the hard lesson she learned, the six keys every solopreneur needs to know, and her strategies for overcoming fear, narrowing your niche, and building lasting financial independence. So whether you're just thinking about leaving corporate or already in the trenches, this episode is packed with practical tips and inspiring advice to help you take your solopreneur career to the next level. So be sure to tune in.
• 0:37
  You don't wanna miss this one. You're listening to the Aspiring Solopreneur, the podcast for those just taking the bold step or even just thinking about taking that step into the world of solo entrepreneurship. My name is Carly Ries, and my cohost, Joe Rando, and I are your guides to navigating this crazy but awesome journey as a company of one. We take pride in being part of LifeStarr, a digital hub dedicated to all aspects of solopreneurship that has empowered and educated countless solopreneurs looking to build a business that resonates with their life's ambitions. We help people work to live, not live to work.
• 1:14
  And if you're looking for a get rich quick scheme, this is not the show for you. So if you're eager to gain valuable insights from industry experts on running a business the right way the first time around or want to learn from the missteps of solopreneurs who paved the way before you, then stick around. We've got your back because flying solo in business doesn't mean you're alone. Liz, we are so excited to have you on today because it's it's such a unique opportunity to chat with somebody that kinda does the same thing or in the same realm of what you do and kinda to go kind of back and forth. So I'm just really excited for this interview.
• 1:51
  Welcome to the show. We're so happy to have you.
• 1:53
  Liz Steblay: Thank you. I'm very excited to be here.
• 1:55
  Carly Ries: Yeah. Well, and in terms of I mean, you have worked for solopreneurs forever, but you have such a unique journey. Can you kind of walk us through being laid off back in the day to your first consulting contract and what that transition looked like for you?
• 2:10
  Liz Steblay: Yeah, I fell into being a solopreneur before the word was ever even imagined or invented. That was over twenty years ago back in 2004. I got laid off from my corporate job, and I prior to that job, I had worked in consulting for a big global firm. And I had kept in touch with people, and I reached out to a former client. I said, hey.
• 2:31
  I just got laid off. Do you have any projects you need help with? And he said, are you kidding? How soon can you get here? So I literally fell into it.
• 2:39
  I had my first contract the following week. I didn't even have a laptop yet. And, that first year, that project was about nine months long. I made more money, worked fewer hours, didn't have to deal with any big firm BS, and had more quality time with my kid. And I said, this is it.
• 2:56
  I'm never going back to a real full time job. So I literally fell into it and made a ton of mistakes over the next twenty years. I ended up launching two other businesses, writing a book. So it has not been the traditional corporate ladder, but it's been quite the zigzag of experiences. And now I get my joy from coaching others to live the career of their dreams as solopreneurs.
• 3:22
  Joe Rando: Can I ask a question on that? Yes. So when you got that first contract within a week of being laid off and then you went in and you worked for nine months, when that wrapped up, did you get right into something else, or did you wake up and go, uh-oh.
• 3:35
  Liz Steblay: Joe, you just prompted my first mistake I learned when I was a solopreneur.
• 3:40
  Joe Rando: You're not alone.
• 3:41
  Liz Steblay: I was flat footed. I had nothing else lined up. I knew I didn't wanna go back to a full time job, but the type of work I did was was full time project intensive work. And I was so busy delivering the work, I hadn't done anything related to what comes next. I was flat footed at the starting line.
• 4:01
  Like the gun had gone off and I'm still standing there like a deer in the headlights. I went around and I talked to some boutique consulting agencies. At the time, I was living in San Francisco. So I talked to a few of them in the Bay Area, and I said, this is my area of specialty. And, you know, how do you work?
• 4:18
  And do you think you could place me? And one lady told me that, yes, we have lots of lots of projects in your wheelhouse. And I said, well, how does how does the billing work? She says, well, you know, we invoice the client, and we pay you 65% of whatever we pay you out of the client. And I said, oh, okay.
• 4:37
  And then I went home, and I opened a spreadsheet, and I ran the numbers. And I realized, holy smokes. They're gonna make about $45,000 by introducing me to a client. I'm not willing to give up $45,000. I'll find my own work.
• 4:52
  And so I contacted her the next day, turned that down, and said, this is it. I gotta find my own work. And I just started hustling. So don't do what I did. Don't get caught flat footed.
• 5:05
  From that point on, actually, my mantra was to keep my network warm, always be networking, no matter how busy I would get on a project or delivering the work. My mantra was one person in person once a week. Could be someone new, could be someone I hadn't talked to in five years. It could be just walking down to the sandwich shop to bring the lunch back to our desk. Could have been with a client, could have been somebody from the systems integrator company.
• 5:30
  But one person in person once a week to develop relationships, strengthen relationships, and keep that network warm.
• 5:37
  Joe Rando: Yeah. You're in the Bay Area, so you could do that in person thing.
• 5:41
  Liz Steblay: Now not so much. Right? I've since moved to Nevada. Oh, One of those corporate one of those California refugees. And, then during COVID, right, I would still do one person, but not really in person, but one person once a week.
• 5:56
  And I'd reach out to clients and colleagues and they'd say, You wanna schedule a virtual cocktail? And we'd meet via Zoom and we'd each bring our own cocktail. We'd do it like a five, five 30 in the evening. And we would just talk about how are you holding up? How's work?
• 6:11
  What's stressing you out? What problems are you facing? And just to strengthen those relationships and develop trust.
• 6:18
  Carly Ries: Liz, what I love about you is so many people advise solopreneurs without actually having been in the trenches and figuring it out on their own. It's like, you don't have any ground to stand on. You don't know what it's like, but you do, and you do so much to the point that you wrote a book called the six keys to succeeding as a solopreneur. And you may have already gone into one of those with the networking, maybe not. But can you dive into some of those six things?
• 6:42
  Liz Steblay: Yeah. Actually, publisher insisted on a shorter title for the book, which is succeeding as a solopreneur. Then the subtitle is six keys to taking the leap, winning clients, and building wealth. Yep. All the six keys are interrelated, but this first one, it's just undoubtedly the most important because it never fully goes away or is handled.
• 7:06
  And that is be prepared to vanquish FUD, fear, uncertainty, and doubt. Like, we always refer to this as the FUD monster. I imagine a little gremlin sitting on my shoulder, nibbling away at my confidence. Like, who are you to start a business? Who are you to negotiate a contract?
• 7:21
  What are you doing leaving a full time job? You're out of your mind. You're gonna die. You're gonna fail. Like, we all have those thoughts.
• 7:28
  And now that I've been self employed for twenty years, I can tell you that never fully goes away. The FUD monster still raises his ugly head and whispers in my ear, like, revenue's gonna fall off a cliff. How are you gonna make money? Whatever it is. But that's the first key is be prepared to vanquish FUD, the FUD monster.
• 7:48
  You know, need to learn how to name it, tame it, deal with it, and lets go from there.
• 7:54
  Joe Rando: Is that related to, impostor syndrome?
• 7:57
  Liz Steblay: Yes. Actually. So FUD stands for fear, uncertainty, and doubt. So there's lots of old phrase, fake it fake it until you make it. Right?
• 8:05
  Which is fine. I'm a believer in that. But at some point then, impostor syndrome flares up. Right? And you're like, wait.
• 8:15
  How are these people believing what you're doing? You know? And that whole impostor syndrome, that's uncertainty. So that is a part of FUD for sure. But, yes, talking yourself out of that and steps for mitigating that are in the book.
• 8:30
  Carly Ries: Great. So are you are you able to dive in into any of the other steps, or are they hush-hush?
• 8:36
  Liz Steblay: No. I'm an open book, literally, having read the book. After actually, after publishing the book, there's so many of my hard lessons learned and embarrassing moments and things in the book that I was quite exhausted once it was published, not just from that from the process of publishing, but so much you'd it's not often that you look back on twenty years of your career and you have it all in one place, all the hard lessons in one place. And I realized, well, no wonder I'm tired because I had to survive all of these things as a solopreneur and as a single mom. Then that year that I got laid off and fell into being self employed, I also got divorced.
• 9:15
  So I was a single mom doing all this on my own in a very expensive city of San Francisco. And I'd like to inspire people who are stuck with FUD and thinking, I would love to do this, but, you know, I've got to save for college or I'm divorced or I'm a single parent, and you can still do it.
• 9:34
  it is possible. Oh, well, that yeah. So let's talk about some of these other things. I have a friend of mine, who is is going through a divorce, and that's her first thing. She's like, I just need to she was working part time, now she has to work full time and is trying to figure it out. So let's discuss those other five things.
• 9:53
  Yeah. The other other keys well, actually, there is a whole chapter in the book. I think it's chapter three that are the things to consider before taking the leap to being self employed. There are also I have also a blog on this, which is nine things to consider before taking the leap. Because it's not the right path for everybody.
• 10:09
  It's the hardest job you'll ever have, being self employed, because you have to push your boundaries. You have to learn new things. You have to do things you've never done before, and you have to wrestle with that stupid fun monster all the time. So it's a hard job. But it's doable.
• 10:27
  Things like this book didn't exist when I fell into this twenty years ago, right? We just figured it out. Now you can ask your AI assistant or where you can read my book or you can go to courses or you can become a member of Professional Independent Consultants of America, the organization that I run, and there's help now. But the second key, and this is the part that a lot of people struggle with, is they think they should go to market as a jack of all trades or Jill of all skills when actually the reverse is true. You need to narrow your niche, be known for something, and be memorable because that's what leads to referrals.
• 11:03
  That's what leads to repeat business. When you need to know, sure, you can do a lot of things, but what's the tip of your spear that's gonna have you pop into somebody's mind when the need for your expertise pops up? That's one of the hardest parts.
• 11:17
  Joe Rando: Oh, I say this all the time. I think people are sick of me saying it. Thank you for saying it instead.
• 11:23
  Carly Ries: I love it.
• 11:25
  Joe Rando: Tip of the spear. I always just say get the point on the chisel.
• 11:28
  Liz Steblay: Yes. So you know. I mean, yes, you can do a lot of things, but you gotta get your foot in the door. And but most importantly, think about it from your prospective client's point of view. They wanna hire an expert.
• 11:39
  Especially if you're in consulting, they're gonna be spending tens of thousands, maybe hundreds of thousands of dollars to solve this problem or seize this opportunity. They don't wanna hire somebody who may have done it before or has done it once or twice. They want the expert, especially when they're spending that kind of money.
• 11:54
  Joe Rando: Yeah. I'm an accountant, but I also can do plumbing and I'll walk your dog.
• 11:59
  Liz Steblay: Exactly.
• 12:02
  Carly Ries: Well, once you find that niche and what you're gonna do, what's next? What are some other pieces of advice?
• 12:08
  Liz Steblay: Well, we already talked a little bit about how to I think you have to constantly grow and nourish your network because most solopreneurs get their work through referrals. And at some point, your inner circle knows you and knows of you, and you you're you're present in their world, and they'll refer you. But at some point, that's not enough. Right? You need to expand your network.
• 12:31
  Adam Grant made this he didn't invent this, but he made this concept more popular, and that's the called the power of weak ties. At some point, you saturate your your core network, and you need to establish new ties or weak ties, and that often leads to new referrals and new business. So you need to constantly grow and expand your network. I talk about in the book a little bit like being Johnny Appleseed, who is the story goes, he was spreading apple seeds and some of them grew into orchards and some of them didn't produce anything. But in reality, you need to do the same thing when you're self employed.
• 13:08
  You never know where your work's gonna come from. I was talking to one woman. She was a member of the organization PEECA, and she said, You know, I end up finding a lot of work through my kids' birthday parties. Because you take your kid to the party, you're standing around like the kid's doing whatever they're doing, and you're chatting with the other parents. She said, I've gotten two or three clients that way.
• 13:30
  So you just never know. I also always carry a hard copy business card. And I'm a big snow skier. I'm on the chair load. And somebody says, oh, what do you do?
• 13:41
  I'm like, oh, well, I just published a book on how to succeed as a solopreneur. Like, really? I've been wanting to do that. I hand them the business card. I'm not gonna whip out my cell phone when I'm 100 feet up in the air and there's 10 feet of powder below me, But I will hand them a business card.
• 13:57
  So yes, you never know where You have to be like Johnny Appleseed because you never know where things are gonna take root.
• 14:04
  Carly Ries: Oh, I love that. Any other words of wisdom? Do have a financial independence question for you if you want to dive into that.
• 14:10
  Liz Steblay: Yes, get me started on that and we will not keep this within the time limit, but go ahead.
• 14:15
  Carly Ries: So you say that there are four ways to reach financial independence as a solopreneur, and I'm curious what those are as well as just if they're specific to solopreneurs or if it's just a general advice for people who are are running a business.
• 14:30
  Liz Steblay: Well, no. If you're a solopreneur or entrepreneur, the principles are the same. I believe so strongly that well, key number four, you didn't ask, but key number four is to be professional and be set up as a business, not as a freelancer, not as a subcontractor, but find your own work and bill directly. Ten ninety nine basis, business to business basis. I feel so strongly about that that I've trademarked the phrase friends don't let friends W2.
• 14:57
  If you find your work through a matchmaking platform like Cadillac Graphite Telmex, or through a boutique agency, they're going to try to pay you on a W2 basis like a temporary employee. I'm not gonna get into legal reasons why they do this. Legally, they don't need to do this in most cases, especially if you have a business license. But in any case, being paid is a 1099 on a business to business basis. The key to creating wealth is twofold.
• 15:27
  Squirrel as much money away as you can towards your retirement, whether that's through a solo four zero one or a SEP IRA. And a lot of people miss this other one, a health spending account. You need to have a high deductible insurance plan in order to set up a health spending account, but then you can save an additional, it's almost $5,000 a year now, over $8,000 a year for a family. And that money grows tax free and it's not taxed when you use it for health expenses. So the retirement options when you're self employed are much greater.
• 16:07
  The limits are like three or four times higher than your typical 401 And here's the trick for squirreling that money away. I have no financial discipline whatsoever, despite running two businesses and having an MBA and all this other thing. But if I log into my normal bank, and I say I have $8,000 in savings, I'll say to my daughter, Hey, we've got enough money to go on vacation. Where do you wanna go?
• 16:29
  Even though I know I've got quarterly taxes or whatever. So the first time I was caught short for quarterly taxes, again, learn from my mistakes, don't do this, I think I needed to come up with like $1,012,000 dollars, and I didn't have it. And of course I freaked out because interest and penalties, you don't wanna go down that rabbit hole. I think I borrowed the money from my brother, but I said from then on, I'm never gonna get caught short again. So every time a client paid an invoice, I put 40% into a different bank because then it was out of sight, out of mind.
• 17:02
  And yes, there were times I had to in lean months, right? When I didn't have enough income, would borrow from the secret bank, but then I always paid it back. Then for quarterly taxes, I transfer the money to my normal bank, pay the taxes. And then this is where the magic happens, is the annual tax return. I'd have 20 or $25,000 left over, that went into the SEP IRA.
• 17:23
  I'm not taxed on that 20 or $25,000 I invest that money in a gross tax deferred until retirement. And that's the goose that leave like, that lays the golden eggs. The other the other side to that coin is to minimize your expensive expenses and take as many tax deductions as possible, which you cannot do if you are paid on a w two basis.
• 17:45
  Carly Ries: Yeah. Also I like that it's coming from you because we've had a lot of financial experts on this show. Obviously, people will trust financial expert, and they're like, yeah. But you tell people how to do this for a living. This is your profession.
• 17:56
  It's come so easily to you, but you just said that's not your background.
• 18:01
  Liz Steblay: I know.
• 18:01
  Carly Ries: I'm so happy that you said this as you're not a CPA. You're not a tax or financial professional. So yeah. And I don't wanna say, if you can do it, anybody can do it because that's not true.
• 18:13
  Liz Steblay: But Well, it's somewhat true because I really am bad at math and accounting.
• 18:18
  Carly Ries: There you go. So yeah. But I am glad because you said we didn't circle back to steps five and six or not, not steps, but keys.
• 18:27
  Liz Steblay: The keys.
• 18:28
  Carly Ries: Five and six. Yeah. Can we circle back on that?
• 18:30
  Liz Steblay: Sure. Well, the other part of building wealth is make enough money. Right? So key number five is to be confident and charge what you're worth. This is probably the biggest mistake I see people make when they step into self employment or even years after being self employed is they're not charging what they're worth.
• 18:53
  There's lots of that the reasons why this happens. One is that they they'll calculate their what their salary and bonus was, divide by 2,000 and say, oh, well that's a reasonable hourly rate. But it's not because you have to pay for your own health insurance, your business administration, your self employment tax. You need to add at least another 30% on to whatever that number is. So the 2,000 is the rough amount of hours in a working year if you take a two week vacation.
• 19:25
  So if you took your full salary, your bonus, divided by 2,000, then add 30%, then you're at least getting in the ballpark. Okay, so that's number one. Number two is a lot of people bill by the hour because it's the easiest. It's what clients expect or used to. But the longer you're self employed, the more you should shift to a fixed fee or package pricing or project based fee.
• 19:49
  Because the more times you do something, the faster you do it, you get better at it. And if you're exchanging time for money and you're working faster, you're making less money. So that's when it's time to switch to a fixed fee pricing, But that's not always the best advice if what you do is not in your hands to control. So let me explain. I used to do change management strategy and implementation programs for big hairy tech projects on a global basis for global companies.
• 20:20
  I had no control over the project timeline. There's always a tech problem or some other thing, and it was always behind schedule. It was out of my control. I would be crazy to charge a fixed fee in that situation because I can't control the timing of the outcome. In those situations, what you might want to consider is hybrid pricing.
• 20:41
  If there's a piece of the work that you're looking at doing and you can do that as a fixed fee, maybe it's the assessment work or the initial assessment or diagnostic and say, Okay, I can do that in three weeks. I'm gonna charge $25,000 And then after that, doing the project plan, whatever, I'll do that by the hour or whatever. But you can mix things up. It doesn't have to be just by the hour or just fixed fee. Hybrid pricing is is totally reasonable and becoming more common.
• 21:12
  But when you can switch to a fixed fee in your pricing, you'll make more money.
• 21:17
  Joe Rando: One of the things that I did in my last startup, which is related to this, but I think it was interesting, was that we would actually do an implementation for the customer. And one of the things we would say is here's the timeline we're agreeing to. And if there's a delay in the timeline, then if you delay your part of it for three weeks, that doesn't mean we're getting pushed out three weeks because we might need to do something else with that time and be put on something else. So you're taking a big risk, and it really worked well because people knew that it they could wake up and find out that their three week delay cost them two months.
• 21:58
  Liz Steblay: Yes. Clients don't often understand that there's so many interdependencies. And you can't just sit idly by and not have that time be billable. That you might need to go to another client for sure.
• 22:11
  Joe Rando: And that was the thing. So we would kinda hammer this point home to them before they signed the contract. nobody could say, well, didn't get it. It was like and we'd still get some complaining, but most of the time there weren't delays, which was really interesting because people just knew, you know, this better be a priority or somebody's gonna get yelled at in on their side.
• 22:30
  Liz Steblay: Most solopreneurs don't have as much control over what it is they're doing. If you're an executive coach, financial planner, yes, probably so. You that's a lot in your control, the timing of things. But even then, it's like a lot of times, will do a fixed price. Let's say it's for a one day off-site.
• 22:49
  In fact, I represented a client through one of my businesses with Nike. And then we put it in as a fixed fee. I don't remember what it was now. Let's say $15,000. Well, Nike moved that, rescheduled it twice.
• 23:04
  And the second time it was being rescheduled, the consultant said to me, I'm beginning to feel like I'm losing money because this is wreaking havoc on my whole book of business that I have to keep rescheduling. Because they reschedule, I have to reschedule these other people. And just administratively, it's taking so much time. So you never know what's gonna be in your hands and whatnot. Oh, but the other part about charging what you're worth, 100% confidence.
• 23:30
  You just have the confidence. You just need to have the confidence to say, my rate is $500 an hour and that's what clients pay for me and that's what I'm worth. I have another story about that. But I put forward four consultants to do some work. The rates ranged from 300 to 800 an hour.
• 23:50
  Client chose the $800 an hour 1. I said, You know you picked the most expensive one. Are you sure you don't wanna go back and look at the others again? They said, nope. absolutely not.
• 23:59
  We definitely want that. We definitely want that one. And she was no she was just as skilled as the others. Right? There was nothing unique about her, but she had the backbone to say, my rent's $800 an hour.
• 24:13
  Carly Ries: Says rate is $800 an hour.
• 24:18
  Joe Rando: This podcast is over.
• 24:21
  Carly Ries: I'm building that confidence.
• 24:25
  Liz Steblay: Carly, you did ask me actually what were keys five and six. So five was to be confident, charge what you're worth. And key number six is pay less tax and keep more of what you earn. And we already did talk about that a little
• 24:37
  Carly Ries: Yeah. No. that's all wonderful advice. Joe, I will not charge you eight hundred dollar an hour yet, but I will build the confidence to get to that point.
• 24:48
  Well, Liz, I just think this is just such valuable information. I do for the people that are thinking about leaving corporate America that are listening to this podcast and they haven't made that leap yet, if they maybe think they're gonna get laid off, but maybe they're gonna do it intentionally. What piece of advice do you have for them? The one big piece of advice you would give them before jumping ship?
• 25:11
  Liz Steblay: Read the blog article, nine things to consider before becoming a solopreneur. Because that's really my one piece of advice leads to nine other pieces of advice.
• 25:25
  Carly Ries: Yeah. No. is there is there one thing on there that you could one of the nine that you can give a little nugget for right now?
• 25:32
  Liz Steblay: Yeah. It would be to evaluate your mental outlook. It takes an enormous amount of confidence to strike out on your own. Sure, the FUD monster, your fear, uncertainty, and doubt is gonna come up and nibble away at you and tell you all the reasons why you shouldn't do it. But if you're smart enough to get the answers or to get the help you need, you're probably smart enough to make the leap and do it.
• 25:55
  Carly Ries: Oh, nope. That is such great wisdom, and we will include a link to that blog post in our show notes. But then my other question that I wanted to end with before we get into our quote about success is what advice do you have to for people to not only run a successful business, but one that they actually enjoy running?
• 26:17
  Liz Steblay: Yes, that's the constant battle, because it always shifts over time. So I've been self employed twenty years. First, I was just doing the independent consulting work. Then I started my first business while I was still also doing consulting work. Then I stopped doing consulting, was just running the business.
• 26:32
  And then I started Professional Independent Consultants of America. Then I wrote the book. I mean, it's always shifting. And so one of the things that I do when I'm thinking, Am I really fulfilled? Is this really what I wanna be doing? I draw, I take out a piece of paper, draw a big circle on it. And on the outside, I write, do less of dot dot dot. And on the inside of the circle, do more of dot, dot, dot. And then as I go about my work over the next week or two, sometimes longer, I'll jot things down. I want to do less of social media.
• 27:09
  I want to do less of webinars. I wanna do more one on one coaching. I wanna do more of podcasts, more speaking, whatever. And that sort of helps sift the the nuggets from the junk, the sand, gets in the gears. I don't know if this analogy is making any sense.
• 27:29
  I'm a very visual person, so it helps for me that like, instead of doing like a spreadsheet of pros and cons or whatever, I just jot these things down and then I can look at it and say, okay, well, what am I doing in my work that, how can I rejigger what I'm doing so that I'm doing more of the stuff I like?
• 27:46
  Carly Ries: That is great. Well, and that kind of ties into, that was so motivational that it ties into the favorite quote about success. And I have a hunch this is a Liz original.
• 27:57
  Liz Steblay: Okay. So I have two for you. I have a Liz original and another one. So the first is by Michelle Obama. And she says that success isn't about how much money you make, it's about the difference you make in other people's lives.
• 28:15
  Carly Ries: Love that one.
• 28:17
  Liz Steblay: So as solopreneurs, that's I think particularly important. But then going to my own quote, Momentum is the engine of solopreneur success. It takes time to build momentum. And once you have it, you have to keep it keep it going. And how can you capitalize on it?
• 28:36
  Particularly when it comes to building your own book of business, establishing your brand, it just takes time to build momentum.
• 28:43
  Carly Ries: Mhmm. Couldn't have said it better myself. This has been so wonderful. If people want to learn more about you, where can they find you?
• 28:50
  Liz Steblay: The easiest way to find out more about me or the book, both my name and the book's title are hard to spell, is to go to 6keys.info. Not .com because that was expensive, and I'm all about keeping expenses low. So 6keys.info.
• 29:05
  Joe Rando: Is that the number six or six spelled out?
• 29:08
  Liz Steblay: Good question. And both will take you to the same place.
• 29:11
  Carly Ries: Oh, I like it. And listeners, thank you so much for tuning in. As always, we would love that five star review. We'd love that click on the subscribe button on your favorite platform, YouTube, you name it. We so appreciate it, and we will see you next time on The Aspiring Solopreneur
• 29:28
  You may be going solo in business, but that doesn't mean you're alone. In fact, millions of people are in your shoes, running a one person business and figuring it out as they go. So why not connect with them and learn from each other's successes and failures? At LifeStarr, we're creating a one person business community where you can go to meet and get advice from other solopreneurs. Be sure to join in on the conversations at community.lifestarr.com.