Latest / Ambitious Podcast / EP. 26: Ambitious Highlights: Top 10 Must-Know Segments for Female Entrepreneurs

Transcript

EP. 26: Ambitious Highlights: Top 10 Must-Know Segments for Female Entrepreneurs · Ambitious Podcast

0:08
Hello and welcome back to Ambitious.
0:10
So today we are doing something a little bit different with
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today's episode. I will tell you I am a podcast
0:15
junkie, OK? Like I listen to a lot of
0:18
podcasts and I, in listening to those podcasts, sometimes don't
0:22
always go back to episode 1 and kind of start from beginning and
0:25
go through it. I will find titles that resonate
0:28
with me. I will find descriptions that
0:30
resonate with me and I dive into those episodes first.
0:33
But the thing that I often find that I actually enjoy the most
0:36
when I find a new podcast is the highlight episodes.
0:39
The episodes that really take you through the one O 1 of like
0:42
the top segments that they've had, the top interviews that
0:46
they've had, and really, frankly, the top pieces of
0:49
content or context that that audience really resonated with.
0:52
And so myself and our team have gone through the behind the
0:55
scenes of the one O 1 of the podcast clips on TikTok, the
1:00
clips on Instagram, on YouTube, the YouTube videos, the Spotify
1:04
downloads. We have gone through all of the
1:06
data of our last several episodes from day one since we
1:09
started ambitious. And we have compiled all of
1:11
those to really bring to you the top 10 segments that our
1:15
audience really enjoyed and really loved.
1:16
And so with that being said, in today's episode, we're going to
1:19
break down the top ten pieces that you definitely will want to
1:22
make sure that you tune into and that we're most loved by all of
1:25
our fellow ambitious women. So without further ado, let's
1:28
get into today's episode. Coming in at #10 We've got the
1:32
secrets to building A7 figure business, the insights and
1:35
advice for an ambitious entrepreneur.
1:37
From episode number 2. I had to learn and go into seven
1:40
figures myself, which was your company will only grow as much
1:43
as you grow as the entrepreneur. And my, my mentor passed this
1:47
along to me and he said, you know, the, the lid of a business
1:49
is the lid of its leadership. And you know, literally you are
1:54
capping your business. If you are at a certain level in
1:57
your vision, that is the vision and where it stops your team.
2:00
If you're at a certain level in your mindset, that is, that is
2:02
the mindset level that everything will be capped at.
2:05
If you are at a certain level in your belief of where the
2:08
business can go, the business will never surpass that.
2:10
You are the lid of your business.
2:14
So if you want to increase to a new level, you as the
2:18
entrepreneur, as the CEO, as the leader of this business, need to
2:22
get to a new level, which is why I'm constantly looking to up
2:26
level and up level and up level. Because one of the things that I
2:28
had to learn and I remember at the time I was, I was a multiple
2:32
6 figure business. And I remember saying to my, my
2:35
coach, I said, yeah, you know, I'm just, I'm really gunning for
2:37
seven figures. Is it respectfully, you don't
2:39
deserve it. There's no way that your
2:41
business can get to 7 figures because you and your mind are
2:44
not a 7 figure business owner like in you and your mind are
2:48
not even aligning yourself to achieving that goal.
2:50
So respectfully hitting that goal is going to be very
2:53
difficult if you do not have the ability to hold space for that
2:59
goal. So the thing that's important to
3:02
recognize is that you are the lid of your business.
3:05
So your business will never outgrow the level that you are
3:09
currently at. So you have to ask yourself,
3:12
what level are we currently at? What level is our current
3:14
mindset? At what level is the current
3:16
vision? At what level do I think this
3:17
business can get to? Do I have clarity of all those
3:20
things? What are the skills that I have
3:22
that I need to get to the next level for if we want to go to
3:24
the next level? So it's never done.
3:27
If you want to exponentially grow, you're never done because
3:30
as soon as you stop your development, your business
3:33
development is going to stop. So you need to make sure that in
3:37
understanding you're the lid of your business and the lid of the
3:39
company is the lid of its leadership.
3:41
How can you keep moving the needle forward?
3:42
Where are the areas maybe that you haven't been as focused on
3:46
and you're also seeing that translate into your business?
3:49
And one of these big things for me and going to seven figures
3:51
was leadership, understanding how to motivate people,
3:54
understanding how to manage different personality types,
3:56
understanding how to translate my vision to other people when
3:59
it wasn't so emotional for them as it was for me.
4:02
How do I translate that to make it make sense to them?
4:04
Understanding how other people are triggered and, and how
4:07
they're, you know, activated and understanding how other people
4:11
are motivated, right? Like all of this was something I
4:13
had to learn. So I was like, if I don't learn
4:15
that, I am going to be having this one style of management.
4:18
And it works for person A, but it doesn't work for person B or
4:21
C or D, right? So the lid of the business is
4:24
the lid of its leadership in the number 9 spot.
4:26
We are talking all things insights from behind the scenes
4:29
of intensive week of my own coaching happening in Montana.
4:32
All of the things that I learned around leadership and new
4:34
business strategies from episode 19.
4:37
I heard in a podcast recently like No2 clients that are
4:41
fitness clients have the exact same workout routine.
4:43
No2 clients have the exact same plan.
4:47
No2 businesses are completely identical.
4:51
And so why are we forcing businesses to do that in the
4:53
online world of, you know, this is my process, you become it.
4:57
And also how is that actually hindering us in a really intense
5:01
way? And when I start to unpack it
5:03
with our conversations, we realized that, you know, the way
5:06
that I kind of vocalized it was that having these blueprints
5:10
while people think, oh, it helps me to give me confidence, you
5:12
know, exactly what to do, follow my steps.
5:15
The thing that you may not be considering is the fact that
5:18
it's also causing you to not think, It's causing you to not
5:21
develop. It's causing you to not have the
5:23
critical thinking skills that you need as a business owner to
5:25
make the decisions because they're basically being made for
5:28
you. And so then we want to think
5:30
down the line when you don't have that coach or the next part
5:33
of the blueprint hasn't been developed yet or you actually
5:35
have to, God forbid, think on your own 2 feet.
5:38
I have seen this first hand in conversations with people who
5:41
are like, I don't know what to do.
5:43
I don't trust myself. Is it this or is it that?
5:45
Is it this or and people become paralyzed, paralyzed with fear
5:49
around making the right or wrong decision.
5:51
And that ultimately is because they've never worked with
5:54
someone who actually allowed them to trust themselves, who
5:58
actually allowed them to say, Hey, let me teach you who to be.
6:02
Let me teach you how to develop to become the person that you
6:06
need to be to get the outcome you want, not teach you just
6:10
hey, do this, do that. And that's going to get you
6:12
where you want to go. And you know, the, the line that
6:14
was shared during the week was the fact that like, you know,
6:16
really unfortunately bad coaches give their clients fish, really
6:22
good coaches teach them how to fish.
6:25
And so that analogy for me was like, how are we actually
6:30
creating codependency with our clients?
6:32
How are we actually potentially hindering and literally, you
6:35
know, tapping our clients success by putting them in this
6:39
box? We're not empowering them.
6:41
We're not trying to say, hey, here's how we're going to help
6:44
you to choose. Here's how we're going to help
6:45
you to know. Here's how we're going to help
6:47
you to build confidence. We're just saying, hey, be me.
6:50
And how is that really helping? It's really when we really get
6:53
to the crux of it, only helping the mentor who's coaching.
6:57
Why? Because you've now become part
6:59
of this McDonald's production line of the same burger, same,
7:04
you know, Starbucks latte. That's a recipe.
7:07
There's no customization, there's no individualization to
7:09
it. And so the question becomes is
7:11
that really what we want to summarize business to be?
7:14
And so for me, it really helps me to get the permission slip
7:18
going through it this week and analyzing my own business to
7:21
realize like I have done a lot of customization.
7:24
There were still some places where I didn't feel that I was
7:26
completely authentic to myself when we are changing those, but
7:29
there were so many aspects where I knew what others did and I
7:32
they went left and I was like, great, if that's left, I want to
7:34
go right because I didn't want to do the same thing.
7:36
I was not a blueprint or, you know, an outline that really
7:39
resonated with me. And so when I started to unpack
7:43
that this week, I just realized like, this is something that I
7:45
want to talk more about because there's so many people who feel
7:48
this way. There's so many people who show
7:49
this belief. And I also think that you maybe
7:51
have even invested in a mentor or invested into a course where
7:54
you haven't been given, you know, independence, Oregon
7:57
autonomy to really figure out who you are and how you want to
7:59
do it. And instead, it's been a
8:00
blueprint. And if that's capping you, I
8:02
want to make sure you have resources to overcome that.
8:05
At #8 we are diving into all the business trends for 2024,
8:08
everything from AI, marketing strategies, and the future of
8:11
hybrid business models coming in at #8 is episode 6.
8:16
So the thing that I'm seeing that's actually helping
8:18
businesses scale right now in their current structure and in
8:21
today's landscape is really focusing on the relationships
8:25
that they have with their clients, the depth of those
8:27
relationships. Not just simply just this kind
8:30
of this very superficial exchange of I pay you, you do
8:33
this for me. The relationship factor is
8:35
what's going to help you with longevity with your clients to
8:37
also increase renewals and referrals for you.
8:40
And I also will say it's something that in today's
8:43
society, when we have the same person who does what you do is
8:49
all over your client right now. So picture a client in your
8:52
mind. That client has the same
8:54
industry as yourself, the same service as yourself being shown
8:57
to them every single day on social media.
9:00
So they're constantly kind of getting this commercial
9:03
basically of other things that could be their results.
9:06
So your results matter. They also have the factor of the
9:09
relationship that people have with their clients being
9:11
marketed. That factor matters.
9:13
So I really can't emphasize it enough.
9:15
I think too many people coming into the online space or too
9:19
transactional about this idea that if they just simply
9:23
exchange money for service, that's enough.
9:25
It no longer is going to cut it. People are much more into the
9:29
relationship and the brand they're investing into and what
9:32
the experience is, not just necessarily the product itself.
9:36
And so going into next year, as you record this, it is 2023,
9:41
going into 2024, the important thing that I want you to focus
9:44
on is really asking yourself, how can I deepen the
9:46
relationships with my clients? How can I really facilitate not
9:49
just being there as the service provider to them, but also being
9:52
there as a relationship with them?
9:55
Ask yourself, how many renewals did I get last year?
9:58
How many referrals have I gotten in the last 12 months?
10:01
Right? Ask yourself those questions.
10:03
And if those questions are I didn't get a lot or I didn't
10:05
really get any, that tells you where you need to start.
10:08
You need to start looking at the experience of your offer and the
10:10
relationships that are happening within your client base as it
10:14
stands today. I do believe that the
10:16
relationships and the experience of your existing clients is
10:20
going to greatly impact the experience and the amount of
10:23
clients that you're going to have moving forward.
10:26
Because the thing that I can tell you is that when we're
10:28
buying into brands today, we care about the ethics, we care
10:32
about the experience. And if you are not focusing on
10:34
that, you will get left behind in 2024.
10:37
This is not to scare you, this is not to make you
10:39
uncomfortable. This is a matter of giving you
10:42
the ability to step back right now and say, OK, how am I going
10:45
to make some changes to make sure that I have those renewals,
10:48
I have those referrals coming in, and I'm focusing on the
10:51
relationship in the number seven spot.
10:53
We've got the journey to business success, overcoming
10:56
personal challenges and thriving as a female entrepreneur.
10:59
The classic thing that I grew up with was the five step plan of
11:01
like, you go to elementary school, you go to high school,
11:04
you graduate with good grades, you get into university or
11:06
college, you get a degree and then you get a really good job
11:10
and you make 6 figures a year. You get married, you get a
11:12
house, you get a white picket fence and a dog and you call it
11:14
a day, right? Like that was what I grew up
11:17
with. That was the yeah, like the
11:18
narrative of what I was told success was the blueprint to
11:22
life was going to look like. And so for me, I never really
11:24
considered anything else. Like that was always OK, well,
11:26
what am I going to do for school and what am I going to, you
11:28
know, where am I going to live, live and like, what's the big
11:30
job that I want to get and what's the career that I'm
11:32
looking for? And so to be where I am today
11:35
meant unpacking and really rewriting a lot of those
11:38
narratives. And maybe you came from a family
11:40
where you feel like nobody else around me is doing what I'm
11:43
doing and nobody seems to understand what I'm looking to
11:46
do here or you know, what I'm what I'm trying to achieve.
11:49
And that's difficult because when you go into doing something
11:52
that's so different than the people around you, you also have
11:54
a lot of narratives of people around you that are impacting
11:57
you, right? Their thoughts about you
11:58
starting a business, their thoughts about you going into
12:01
something that they're not familiar with.
12:02
It's scary to them because they don't have any context of that
12:06
working. And so that was very much my
12:07
myself as well. Like there was a lot of growing
12:10
up narratives around the fact that this was the way to be
12:13
successful. And obviously I have gone, I
12:15
veered to the right. I want a totally different
12:17
direction and I'm grateful for that.
12:19
But it doesn't mean that it wasn't difficult because again,
12:22
I didn't have any conversations about what this looked like,
12:27
like I, I was totally in the dark as to anything regarding
12:31
entrepreneurship. And it was very much starting
12:32
from Ground Zero. So I just really wanted to, you
12:35
know, include that for you because I think it can be
12:38
difficult for people who are so different than their family or
12:41
feel that they're different, they feel like they're the black
12:43
sheep to really feel confidence in that.
12:46
And I was listening to a podcast, actually at my Let's
12:48
podcast, which I highly recommend everyone listen to.
12:50
It's an absolutely incredible podcast.
12:52
And he was talking about the fact that it takes one person.
12:54
It takes one person to change the narrative.
12:56
It takes one person to change the history of their family.
12:58
It takes one person to totally rewrite what has been known
13:03
until that day in that family. And listening to that just made
13:08
something click for me. It was a matter of the fact,
13:10
like, I don't have to be, you know, weird.
13:13
I don't have to be a black sheep.
13:14
I can be someone who's just carving a new path for my family
13:17
and the generations that follow. And so for me, that was
13:20
something that I really want to be sure to share because I think
13:22
a lot of people think, oh, yeah, OK.
13:24
You know, there's this narrative of people who are successful to
13:26
say, oh, did their parents help? Did they come from a family of
13:29
entrepreneurs with their parents entrepreneurs?
13:30
I was the only entrepreneur in my family.
13:32
And more or less still am at this point.
13:33
I don't have a lot of entrepreneurs in my media
13:35
family. And so I want to encourage you
13:36
that even if you are someone who is doing something totally
13:39
different than the rest of your family, that is OK.
13:42
And you are someone that is going to change the history of
13:45
the new narrative for your family and the generations that
13:47
follow coming in at #6 which is going to be the business trends
13:51
for 2024. Everything AI, marketing
13:54
strategies, the future of hybrid business models, and everything
13:57
in between. In episode #6 buyers are more
14:01
hesitant than ever. This is something that I want
14:04
everyone to be aware of because I think a lot of people will
14:07
say, I'm trying to sell X and it's just not selling the way it
14:10
used to. And that is because people's
14:12
past experiences with things that they're buying or with
14:16
brands that they've dealt with are things that are leaving a
14:18
bad taste in their mouth when it comes to investing again.
14:21
And So what I'm seeing happening is people will say, well, like,
14:25
I'm selling this master class and people are not buying it the
14:28
way that they wanted to. I was trying to this course and
14:30
it's not selling as hot as it used to.
14:32
I'm trying to sell potentially one-on-one consulting with
14:34
people. I'm selling a done for you
14:37
service and it's not selling the same way.
14:38
And that is because brands need to, in general, in my opinion,
14:43
need to be focusing on the experience, right?
14:46
Like we need to be focusing on the experience we're giving to
14:49
clients. Again, back to that client
14:51
experience of the outcome that they're generating with us, but
14:54
also realizing that brands need to do better when it comes to
14:58
really showcasing and marketing why we should trust them, right?
15:02
So I was actually just talking to a client the other day and we
15:04
were talking about the fact that when you are someone who's
15:07
selling something right now, your audience has a couple core
15:09
questions from anyone gonna buy from myself, you, your
15:12
competitor, they have core questions, which is who the heck
15:14
is this person? Okay, so who am I?
15:18
Can I trust you? So they're looking for
15:20
information to see who is this person?
15:21
What do they do? Second, are you legit?
15:23
So do I feel like I can trust you?
15:25
Is there authority representation there?
15:28
And 3rd, have you generated results before?
15:30
So are you someone who's actually generated outcomes for
15:32
people? And 4th, can you do them for
15:35
someone like me? And so I'm often now in a lot of
15:38
the coaching that I'm doing and consulting with businesses, I'm
15:40
talking about the fact that they need to have those four areas
15:43
covered. You need to make sure that I can
15:45
very clearly understand who you are, what you do.
15:49
Second, I need to see authority pieces.
15:51
I need to feel like I can instantly find you on any social
15:54
media platform and feel confident that I know you and I
15:57
can trust you. Third, I need to be able to see
16:00
that I can see results of people you've worked with and results
16:04
that you've been able to generate for other people other
16:05
than yourself. And 4th, if that is the case,
16:08
you'll be able to generate results.
16:10
I need to see variety in those results and not as a pillar that
16:13
I will say, we've seen social proof day in, day out for many
16:16
years. But I will say that I have seen
16:19
this gap of people showcasing social proof with variety.
16:24
There's a lot of social proof on the market right now that
16:26
basically is like the same rinse and repeat consumer.
16:28
And if you have a very niche market that makes sense.
16:30
Say for example, I only help agencies with all of my social
16:33
proof as agencies, then yeah, of course your social proof would
16:36
just be agency reviews, right? However, if you were a business
16:40
that has a wide variety in your markets, like for me, I help
16:42
everything from like lawyers, bookkeepers, agencies, systems
16:46
and operations people like it does not matter.
16:48
The industry. I've helped publishing firms,
16:50
literary agents, like it doesn't matter.
16:52
But with all those industries, the thing that I have to focus
16:55
on because I have not a very specific clientele is because in
17:00
my social proof, I have to accentuate the variety of the
17:03
different clientele that I work with.
17:04
Otherwise, what happens if someone finds me on TikTok who's
17:07
a little bit colder? They haven't been watching me a
17:08
lot. They find my TikTok as a result
17:11
and they go to my website and then they start to see all the
17:13
social proof of like coach or agencies.
17:15
If they are not one of those things, in their mind, they will
17:18
say, yeah, you've generated the results for so and so, but you
17:21
can't do it for me. And so they almost in themselves
17:24
will disqualify you just simply based off the fact you don't
17:27
have variety. And so that again is only if you
17:30
don't have a very niche specific market and if you are very niche
17:33
specific. So again, back to my example, if
17:35
I am just for agencies, then I need to make that very clear in
17:40
who I am and what I do because then that becomes the filter of
17:43
how they assess your results. So again, I think that it is
17:46
important now due to how many people have been burned by other
17:51
people's delivery or other people's businesses that when
17:54
they search out for that verification of you, they need
17:57
to be able to find those things. So again, who are you, what do
18:00
you do and can I trust you? Authority, Social proof, Have
18:03
you generated results for people?
18:04
And 4th, the results you've generated, yes, you've done it
18:07
for them, but can you do it for me?
18:09
And I need to see that variety. I need to see that selling point
18:12
really hit home. And in some of your copy videos,
18:15
social proof, etcetera, in the number 5 spot, which was a very
18:18
popular episode, we have the Secrets to Building A7 figure
18:21
business from episode #2. This was a very big awakening
18:25
for many clients. And this was something that I
18:27
learned in my own coaching was that there's so many people who
18:30
can have a multiple 6A7 figure business, a multiple 7 figure
18:33
business, and still very much be just a very high paid employee.
18:37
What does this mean? If you are someone who feels
18:41
that your business is controlling you, you feel like
18:44
you are constant, it's running the show.
18:47
It tells you when you have to start work.
18:49
It tells you when you have to finish work.
18:51
It tells you you know where you're spending your time and
18:53
how you're going to spend your time.
18:54
It's constantly pulling you in demand.
18:58
You're not in control that business, it's controlling you,
19:02
your business. You left a job where you worked
19:04
for someone else and you have now gone to make a business
19:07
where you were just a really well paid employee, essentially
19:11
being ACEO, truly running you running A7 or multiple 7 figure
19:15
business means you're in the driver's seat.
19:18
It means that you are the one who makes decisions, that you
19:20
decide how things are going to go, that you have the ability at
19:23
a moment's notice to just change things if you need to and you
19:26
have that control. If you can't do the things you
19:30
want to do. If you feel that you have built
19:32
this business but it's kind of backed you into a corner, well
19:36
then guess what? It means you've been operating
19:38
from a place of being an employee, not ACEO.
19:41
So the good part is that this can change at any moment.
19:45
You can decide to approach the business differently.
19:48
A lot of the time I see this with businesses that I work with
19:51
where they will actually make decisions again just for this
19:54
pursuit of the seven figure or the multiple 7 figure goal, not
19:57
realizing what it's taking. While you're trying to give
20:01
yourself that target, it's taking a ton from you.
20:04
You're not in control, you're not in the driver's seat.
20:07
It's telling you what to do. It's demanding your attention,
20:09
your time at all moments and you feel like you're a victim to
20:14
your business. It's running the show.
20:16
So remember, just because you have a 7 figure business does
20:20
not mean you are CEO. It can mean you are a very high
20:23
paid employee. And if this is the case and you
20:26
feel this resonates with you, remember that this is really a
20:30
matter of you getting a different strategy with your
20:31
business and you being able to step back and say, OK, what
20:34
about this is not working? Because while it is hitting my
20:37
targets, while it is making me money, I don't like the way
20:40
we're doing this. And I will tell you, this is
20:42
very common. I work with businesses all the
20:44
time who are multiple 6-7 figure, multiple 7 figure
20:46
businesses who come to me and they're like, hey, I'm going to
20:48
burn this to the ground. I hate it.
20:51
I hate it. I built it because I knew it was
20:54
working and it was making me sales and the social was working
20:57
so I kept leaning into that. But I am miserable.
21:00
I don't want it like this. I want that target but I don't
21:03
want it like this. And that is because they have
21:06
been stuck in this employee approach with their business and
21:10
instead really need someone to come in and say, great, how do I
21:13
actually put myself in the right place so I run the show, right?
21:18
So again, you can have a very successful business and still be
21:20
a very high paid employee. So the question asked yourself
21:22
is, do you have control of your business right now or does your
21:25
business control you? And if you feel like your
21:28
business controls you, this can change.
21:31
This doesn't have to stay this way, it can change, but you have
21:33
to have a different strategy and approach your business from a
21:35
different lens. In the number four spot, we've
21:38
got creating work life harmony, how to navigate your schedule,
21:41
optimize your productivity, and really master self-care from
21:44
episode 10. I want to teach you some
21:46
principles that allow you the flexibility and the fluidity to
21:49
allow that to change as you go through these different stages.
21:52
So first thing that I want to say is I think kind of even to
21:56
the note of the title of today's episode of like really going
21:59
into work life balance. First we need to have this
22:01
conversation of like, what is balance?
22:03
What does balance even mean? What does that even look like?
22:06
And in my opinion, balance is really just a byproduct of what
22:09
you value. And what I mean by that is some
22:12
people really value, let's just say going to the gym.
22:18
So having that, going to the gym hour in their day is essential
22:22
because that's what they value. If you value spending time with
22:25
family and you're like, family is the number one for me.
22:27
And I have many clients. I feel that way.
22:29
Many moms I work with, like family is number one of my
22:31
business. Every single day I'm like,
22:32
amazing. If that's the case, then you
22:34
should be building your business around family, which means that
22:37
you should have sufficient time to see family, spend time with
22:41
family, intentional time with family.
22:42
Or maybe your kid has soccer practice or hockey practice or
22:47
dance recital and you're like, that is really important for me
22:50
to be there. Then great.
22:51
Let's work that into the structure of how you build your
22:54
business. And so to me, your balance, your
22:58
perfect schedule, your reality is a byproduct of what you
23:02
value. And so I very much do believe on
23:04
value based decision making, which means that one person's
23:07
schedule may not look like something you want.
23:10
And that's because what they're doing may be something you don't
23:12
value and your schedule may look different than theirs and they
23:16
don't want it because they don't value what you value.
23:18
Base your balance off what you value.
23:21
And so This is why I don't believe in this like one
23:23
template structure, because what I value in the stage of my life
23:26
is not the same as I'm going to likely value in the next 10
23:29
years. And so I want you to think about
23:32
looking and balancing your calendar, your structure of your
23:36
week off of your values. So for me, what this means is I
23:40
basically look at my calendar and if at a snapshot, I try to
23:43
put as much in my calendar to give me this visual
23:45
representation as I can. But when I look at my schedule,
23:48
I literally will see, OK, how much of what I value is in here.
23:53
So like how much of my health time is in here?
23:56
How much my family or friends time is in here?
23:58
Is there like a date night in there?
24:00
Is there time for sleep at quit in there like the things that
24:04
you care about? If I was to take a snapshot of
24:06
your calendar, I heard this quote.
24:07
I'm going to mess up the quote for sure.
24:09
But basically it was saying, if I saw your schedule, if I saw
24:14
what you do, what would I assume that you value?
24:18
And and I think that that was really like for me, the easiest
24:22
snapshot of really at any moment knowing, quote UN quote, success
24:25
for me at a given moment, which was right now.
24:27
If I asked you and I looked at your schedule and I saw what you
24:31
did literally every day, Monday to Friday for the last week or
24:33
so, what would I see? And if you couldn't give me
24:37
context, what would I assume your values are?
24:40
So do you have time in there? Is it all work?
24:43
Is there no work? Was there all lots of family
24:45
time, No family time, your schedule, if I watched your
24:49
day-to-day life, I should be able to see what it is that you
24:52
care about. And so if I can't see that gives
24:54
us an opportunity to kind of readjust and quote UN quote
24:57
rebalance, right? So I will say again, your
25:01
seasons are going to look different and therefore your
25:03
values will change, right? It's my value right now in my
25:06
business is very much a lot about my business because I have
25:09
the ability to be selfish right now.
25:13
When I have kids, I'm not gonna have as much ability to be
25:16
selfish because I have other people that I'm responsible for,
25:18
right? So for me, my values right now
25:21
are very much about business. But eventually, when I have a
25:24
family, we'll definitely tip more toward family than they
25:27
will business. And for me, values I consider
25:30
are things like health, relationships, like, I think
25:33
almost about like the wheel of life in a way.
25:35
And I look at my schedule every week and I say, how much of each
25:37
of the pieces of the wheel of life have I taken care of?
25:39
How I feel about my personal development, my mindset, my
25:42
health, my physical health, my mental health, my career?
25:45
Do I feel like relationships, All those pieces are being taken
25:48
care of in a given week. And if I feel like there's
25:50
balance amongst the wheel, in my opinion, then I do feel like,
25:54
OK, like I've done my job. In highlight three, we are
25:56
talking all things burnout. So how to navigate burnout?
25:59
Insights to recognizing it, addressing it, and most
26:01
importantly, overcoming it in episode #5 I'm someone who's
26:05
been going to therapy. I'm very much pro therapy.
26:08
I think that everyone, to be honest, regardless of who you
26:10
are, should be in therapy. Not because I think there's this
26:12
misconception. Therapy's like, oh, something's
26:14
wrong with me. I need to go talk to somebody
26:15
about it. Therapy to me is simply getting
26:20
a non emotional third party who does not have any preconceived
26:26
ideas about you or your life or any of those things and gives
26:30
you an honest third party opinion of what they see in you
26:34
or what they see as patterns in you.
26:36
They identify your blind spots and they're non emotional.
26:40
And when I the reason I keep saying non emotional is because
26:42
sometimes when we go to get insight, we go to our parents or
26:45
we go to people who know us, we go to our friends, right?
26:48
And therapists don't have all of that emotional connection to
26:53
them. It is simply a matter of let us
26:55
unpack the facts and let's present this in a new lens,
26:58
right? So therapy for me, a couple
27:00
things that really helped me. I worked with my therapist to
27:03
really talk about how I was making decisions at that time
27:05
when I was the most burnt out and I was making decisions from
27:09
a flawed belief system. So that was kind of the the
27:12
slogan that I want to pass along to you is burnout is a byproduct
27:15
of making decisions from a flawed belief system.
27:19
So what does that mean? You everyday should be making
27:23
decisions based off of your values, not how you feel when
27:26
you wake up, you're going to feel certain things.
27:28
I feel tired today. I feel like I don't want to eat
27:31
healthy today. I feel like I don't feel like
27:33
moving today, Right? You feel you feel, you feel.
27:35
What do we know about feelings? We know for a fact that feelings
27:38
are fluid and that feelings go up and they go down and they can
27:41
change so quickly in couple minutes, in 1/2 an hour, in an
27:48
hour, right? Your emotions can change.
27:50
And so The thing is, when you tie your behavior to your
27:55
emotions, you're going to see your results or your life be a
27:59
byproduct of that fluidity of feelings, right?
28:02
Because if you're constantly making decisions up and down
28:04
based off of feelings, your life and your outcome and your
28:06
reality is going to be up and down.
28:08
So one of the things that I do now, I do this with my clients
28:10
as well because again, I really want to help people to not only
28:13
come back from burnout, but also to prevent burnout as well, is
28:18
looking at making your decisions in your life from a value
28:21
system. So what do I mean by this?
28:24
For example, one of my values is harmony.
28:26
Do I have harmony in the things that I care about, for example,
28:31
values? Another one for me would be
28:34
boundaries like taking care of myself first than others.
28:38
And So what this does is ends up being this kind of internal.
28:41
I want to think about this as almost like an internal
28:43
commandments like you're going to have this internal system
28:48
that you'll use to check in to say, OK, how am I doing right?
28:52
How am I doing with the things that I care about?
28:54
How am I doing with what I prioritize what I know to be
28:57
true? And you're going to actually
29:00
take that and look at your week every week and say, how did I do
29:03
to make decisions based off my values?
29:05
For example, I don't feel like going and working out or going
29:10
to the gym or going to do something movement wise.
29:13
Well, I could say, well, that's based off how I feel, but what
29:15
do I value? I value taking care of my health
29:18
and I value making sure that I move my body in some way every
29:22
single day. So for me, I'm like, I don't
29:24
feel like going to the gym, go for a walk.
29:26
I don't feel like going for a walk.
29:28
Go do yoga. Don't feel like doing yoga, go
29:30
take another class, right? Like go do something, go ride
29:33
your bike, go do a boxing class, do an online whatever, do some
29:37
kind of program, do something to just move your body because
29:41
that's what you value. You value moving your body in
29:43
some way, shape or form every day.
29:44
You don't necessarily have to value.
29:45
I go to the gym every day and I crush my PR.
29:48
It's more a matter of OK, great, what do I actually value?
29:51
And then checking it with yourself and saying, even for
29:53
you, what do you actually value? What are the things that matter
29:55
to you? What are the things that you
29:57
hold to be true in your life? And taking some attention.
29:59
It's time to sit back and take time to outline these things.
30:03
Take time to get clarity because the other thing I know is this
30:07
clarity is not just gonna happen because you listen to this
30:09
episode and all of a sudden you're like great, OK, got it.
30:12
And then it, it just sits and nothing happens with it.
30:14
Take the spark, take the awareness and take that and
30:17
actually make that into something.
30:19
Make that into a plan for yourself.
30:20
In highlight #2 we are talking all things Creating your dream
30:24
clients and strategies for effective client management.
30:26
From episode 17. When we're going into the sales
30:30
process, it's about qualifying. So I qualify based off of the
30:33
person who they are, IE is it the ideal client that I serve?
30:36
Example, we do not serve brick and mortar businesses any
30:39
longer. And we also do not serve anyone
30:41
who is just for example, in the influencing era in the sense of
30:44
like they don't have their own product or service to sell.
30:48
They're selling themselves. If you sell yourself as your
30:51
main offering, IE like brand partnerships and things like
30:54
that, that's not something that we help with.
30:56
And we don't help with brick and mortar businesses, which means
30:58
on your application or on your intake to work with us.
31:01
If we see that, we will actually contact you and say, hey, it's
31:04
not that we don't have some strategies that would be
31:06
effective for you, but because I know where you are and what you
31:10
want to be doing, this is not something that's a good fit for
31:12
you, right? So I qualify and say based off
31:15
who you are and what you do, this is not for you.
31:17
Here's what I recommend this debt and I try to get them help
31:20
elsewhere with someone who is a better fit.
31:22
Two, I'm looking again, as I said at that problem.
31:25
So example, in one of our offerings, we have a minimum
31:28
requirement of how much you have to be making in your business.
31:31
And we also have a minimum requirement of the types of
31:35
skills or I guess say stage of understanding you have to have
31:38
of your business. So for example, if you don't
31:40
have consistent marketing going out already, if you don't have a
31:43
product suite that's already been developed, some of those
31:45
are key qualifiers to work with us.
31:47
Why? Because the problems we solve
31:49
inside that offering and what we're going to be teaching you
31:51
and supporting you with are to build off of those initial
31:55
foundational elements. And so if you don't have those,
31:59
the actual product is not physically going to work for you
32:02
because it's assuming a lot of things upon starting.
32:06
And so if you don't have it, it's kind of like saying I want
32:08
to go get my master's degree, but I've never gone to
32:10
university or never gone to school before this, right?
32:12
There's a qualifier before that step of that offer.
32:15
And so if you don't have that base, you know, university
32:18
degree, the masters of our program is not going to be a
32:21
good fit. And therefore we rule out those
32:24
people because you recognize it is out of integrity for us to
32:28
sell them on the masters when they don't have the base, you
32:31
know, university understanding, right?
32:33
So that's really about the problem that we solve.
32:36
And the product isn't actually a good fit.
32:39
Now, most importantly, I also am looking at process, which is in
32:42
the sales process. I might have someone who says to
32:44
me, you know, I want this, this, this.
32:46
And in my mind, I'm thinking, OK, like that is very much a
32:49
intensive, maybe one of my VIP days, something that's kind of
32:52
like a very short, intense offering got a long term
32:55
offering. And so when I hear all of their
32:58
descriptors and then they say, oh, yeah, but I want six months
33:02
of coaching, ongoing coaching, maybe private or inside of our
33:04
mastermind, I have to be conscious to say, OK, well, wait
33:07
a second, Is that even the right product for them?
33:09
Is that actually what they need based off what they're telling
33:12
me? And so I have to often tell
33:15
people, hey, even though you're saying you want offer B, what
33:19
you actually described to me was my offer A.
33:22
So I have to read between the lines, not just to say say that,
33:25
oh, this person wants to send me, you know, fifteen $20,000
33:28
for an offer. Great.
33:29
I'm going to sign them into it based off what they describe to
33:32
me as what they're going through.
33:33
That is not the product that they need, even though they
33:35
think that's the product that they want.
33:37
And so out of integrity, I actually just had a conversation
33:40
with someone last week and they said, you know, I'm thinking
33:41
about this, I'm thinking about that.
33:43
What do you think? And I said, I'm going to be
33:44
honest with you. If you do not buy product, AI
33:48
don't want to sell you into anything else.
33:50
Because truthfully, even though I know you're saying like, take
33:53
my money, it doesn't serve you for what you're looking to do.
33:57
So unless we can get on the same page that this offering is what
34:01
you want to invest into, I don't think that I would sell you into
34:04
anything else because it'd be out of integrity for me to do
34:07
so. And I often in the sales process
34:09
will pivot business in the sense of putting it into a different
34:12
offering than they maybe came in for.
34:14
And I also will turn away business based off of the
34:16
problem they have or the person in the sense of the avatar of
34:19
business that they are because we don't serve it.
34:21
And so ask yourself, what is your qualifier, right?
34:25
Like what are the list of things that you do not help with?
34:28
What are the list of people that you maybe do not serve?
34:31
And is your qualifier right now only on price?
34:35
And if it is on price, if we're wanting to be, you know,
34:37
obviously respectful of the fact that people have certain budgets
34:40
and that they can't afford some things and not others, the
34:43
question becomes, how are you qualifying on price?
34:45
My one advice to you that I just I genuinely cannot stand when it
34:49
comes to sales processes is that people will have on like an
34:53
intake for a service or they'll have on an intake for anything
34:57
inside their world that they'll say what's your budget?
35:00
And if the person's budget on paper is not the one O 1 of what
35:04
their budget is for their offer, they just don't even talk to
35:06
them be like, never mind. Next you're not qualified.
35:09
You know, you don't want to spend X amount.
35:12
My coaching to you on that if you were my client is to also
35:15
realize that in many different services and offerings, your
35:19
ideal client maybe doesn't even recognize what the investment
35:22
required is. I made an investment recently
35:24
and I went in truthfully with the mindset it was like it was
35:27
gonna be $10,000, like I was convinced it was gonna be
35:30
$10,000. And I think probably by the end
35:32
of this entire process now I've probably spent around I would
35:35
say like 30-40 thousand dollars. And so this is just such case in
35:40
point to me of the fact that if they had looked at my
35:43
application or my intake to work with this done for you service
35:46
and said like, oh, her budget is 10,000, we're not working with
35:48
her. They would have turned away a
35:50
potential additional $30,000 in addition to that $10,000 of
35:54
revenue that I have now given them.
35:56
And so I think it's important for us to recognize that also
35:59
qualifying, how are you qualifying?
36:02
I really believe in qualifying based off conversation, not off
36:06
of necessarily just process. And so like one of the elements
36:09
that we use in our sales process is our triage.
36:11
So we actually have a 15 minute consultation.
36:14
That's the kind of like a short qualifying call before any time
36:17
that someone's going to be sold into anything.
36:19
And the reason that we do that is because I want to ask some
36:21
clarifying questions. And that has allowed us to see
36:25
like on one side, someone's application or intake and on the
36:28
other side, their conversation and, and their clarity points
36:31
that they've given to us. And we realize, Oh my God, if I
36:33
had just turned that away entirely based off of not
36:37
getting this context now, I would have turned away who's now
36:40
a fantastic client, right? So this process and this
36:43
qualifying is a great way to use this to make sure you're getting
36:48
the right people in the right products to solve the right
36:52
problems. And it's again, even though you
36:54
might think, well, Kate, like what if I'm turning away
36:56
business? Though you also have to ask
36:58
yourself, what is the number one priority here?
37:00
Is it just collect cash and whatever that comes with, that's
37:03
your goal? Or is this to really make sure
37:05
that your reputation is centered around serving people to solve
37:08
their problem in the core things that they're struggling with,
37:12
regardless of what that means for you?
37:14
And I really have found when it comes to the sales, if we want
37:17
to talk revenue side, I have found that clients actually
37:21
respect me more for the fact that I will not sell them into
37:25
just anything that will process a payment, right?
37:29
It's not about me in the sales process.
37:31
When you want to work with great clients, it's about putting the
37:33
client 1st and saying what does the client need?
37:36
What will serve the client and that person, that problem?
37:39
What process do they need and find the best fit?
37:41
And if it happens to be that you don't have that thing, then so
37:44
be it. Let the pieces fall where they
37:45
may. Highlight one is going to be
37:47
from episode 22, where we're going to be breaking down how a
37:51
client was able to go from 25K to seven figures.
37:55
When you're going into a launch, at least when you're
37:57
intentionally doing launching, you're not just putting out
38:00
content when you're launching, Launching is just as much
38:03
planning and prepping. But there's also this aspect of
38:06
response, right? And so it's, yes, being, you
38:10
know, proactive in the way that you go into it, but also
38:12
reactive because launching, you have to remember, is about
38:16
understanding of sales psychology.
38:17
It's understanding of marketing strategy, it's understanding why
38:20
people buy and trickling and pressing certain buttons in a
38:23
certain series of time. It's basic essence.
38:25
That's really what it is. But the thing you have to
38:27
remember is that you are not somebody who has this crystal
38:31
ball. There's a lot of strategy and
38:32
there's a lot of psychology as to what works in marketing,
38:35
which is why a lot of these campaigns can follow a
38:37
structure. But the other thing you have to
38:39
remember is when you're going into launching, launching is
38:41
also just as much responsive and hearing what your audience is
38:44
saying, listening to what's working or not working and
38:47
making adjustments along the way.
38:49
And so this first launch for us was all hands on deck because it
38:52
basically meant that when we were going into this, I wanted
38:55
to see what was resonating with people, but I also had to see
38:58
how they responded to our marketing approach to know how
39:02
to adjust that for the future. When she wanted to launch again,
39:05
I needed to know what kind of buyer type she had.
39:07
I need to know what topics triggered.
39:09
I need to know what lenses hit home with her audience.
39:11
And so this launch was going to be basically our shot at getting
39:14
all that data to give her a true rinse and repeat structure
39:17
moving forward. So when we launched this, we
39:20
decided we're putting it back out to the world.
39:22
We were like, OK, we are going to create a lot of hype around
39:25
this. So I want to say the entire
39:26
launch from start to finish in the sense of the entire
39:29
marketing campaign probably lasted around four to five weeks
39:32
for the first time that we did it.
39:33
And so we did the e-mail campaigns, we built out an
39:36
entire social calendar all rooted in the marketing
39:38
messaging of the post and everything.
39:40
And so we decided that we were going to relaunch it to to her
39:43
audience. And so I have to tell you,
39:46
there's so many wins that she's been able to achieve, but she
39:49
actually sold out the first launch and we closed doors
39:52
early. I remember we had a plan of a
39:54
certain amount of time and she was like, Kate, like, this is
39:57
insane. Like it's just, it's flying off
39:59
the shelf basically. And when it comes to what she
40:03
was able to achieve, quite literally insane.
40:06
She actually just has some of the highlights for you.
40:09
She had seven figures within 3 calls of us planning these items
40:12
out that I'm discussing. She hit six figures in 10
40:14
minutes. Of opening one of her launches,
40:17
one launch that we did together did $500,000 in cash in half of
40:22
a day and another launch that we did, we did $600,000 / 6 weeks.
40:28
So when I tell you guys, I like to focus on marketing.
40:32
I like to focus on marketing because that's really like where
40:35
that's where the win is. That's where there's a lot of
40:38
momentum and movement that can happen.
40:40
So we relaunched this. She has these massive wins.
40:43
I remember us in Slack. It just makes me smile because
40:45
she was like, holy shit, holy shit.
40:47
And I'm like one thing after another and she's seeing like
40:49
win, win, win. And she was like giving me this
40:51
updated total. She's like, this is wild.
40:53
And so to her, I remember saying like, we have a whole other
40:56
week. We're not done.
40:57
We've got to keep going. And she was like, this is a lot
40:59
like, I think I'm good. I feel good.
41:01
And I'm like, OK, like we can keep going if you want.
41:03
It's up to you if you want to keep rolling with it.
41:05
She was like, no, it's the first launch.
41:06
Like this is the first Test in the water.
41:08
Let's get our our kind of like footing.
41:10
Let me get these people in. And then once I have all of them
41:13
situated, we'll kind of go again.
41:14
And I'm like, sounds great. So once we went through this
41:17
launch, we learned a lot. We learned a lot of what worked.
41:19
We learned, you know, what kind of people would move at what
41:22
stages like it really gave us so, so much insight as to what
41:25
was going to hit home for everybody.
41:27
All righty, I hope you enjoyed those 10 segments.
41:29
As I said, those are the 10 pieces that our audience of
41:32
ambitious women really love diving into.
41:35
And so if there was 1 today that really resonated with you,
41:37
please feel free to shoot me Adm slide into my messages.
41:41
I absolutely love hearing from you and the feedback that you
41:43
have of pieces of the podcast that resonated with you, topics
41:46
that we talked about that you really enjoyed, and really
41:48
frankly, anything that we can do in these episodes to bring even
41:51
more value to you and what you're working on as an
41:53
ambitious woman with your business.
41:55
So with that being said, I hope you guys enjoyed today's episode
41:58
and I will see you next week on ambitious.
42:00
And, as always, stay ambitious.