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EP319 Membership Models That Drive Recurring Revenue · Profit With A Plan

• 0:05
  Marcia Riner | Profit Booster®: What if your expertise could generate recurring revenue without being tied to it every day?
• 0:12
  Marcia Riner | Profit Booster®: In this episode, Natalie Doramieu shares how to create a membership model that aligns with your vision, attracts the right people, and becomes a real asset in your business.
• 0:24
  Marcia Riner | Profit Booster®: You'll hear how to know if you're ready, if you're ready, to simply… or simple ways to… let's get my mouth to work here, because it's not working. Let's try it again.
• 0:37
  Marcia Riner | Profit Booster®: What if your expertise could generate recurring revenue without you being tied to it every day?
• 0:43
  Marcia Riner | Profit Booster®: In this episode, Natalie Doramu shares how to create a membership model that aligns with your vision, attracts the right people, and becomes a real asset in your business.
• 0:55
  Marcia Riner | Profit Booster®: You'll hear how to know if you're ready, simple ways to validate your idea, and why memberships can completely shift the way you grow. So if you've been wondering whether a membership is right for your business, this conversation will give you the clarity you've been waiting for on today's Profit with a Plan podcast.
• 1:17
  Marcia Riner | Profit Booster®: Hey entrepreneurs, are you working too hard for too little profit? Well, welcome to Profit with a Plan Podcast, where we help you scale smarter, increase profitability, and build a business that's worth more, whether you keep it or sell it.
• 1:31
  Marcia Riner | Profit Booster®: I'm Marcia Reiner, Business Growth Strategist and the Profit Booster behind Infinite Profit.
• 1:37
  Marcia Riner | Profit Booster®: I've helped countless entrepreneurs to turn their businesses into highly profitable and sale-ready assets, so they enjoy more income now and a bigger payday later. So join me for practical strategies, expert insights, and proven steps to make your business more profitable, more valuable, and built to last.
• 1:56
  Marcia Riner | Profit Booster®: By the way, today's episode is sponsored by Infinite Profit, where we don't just talk profit, we deliver it.
• 2:03
  Marcia Riner | Profit Booster®: And, before we dive in, I've got something really special for you. If you're a business owner who's tired of overcomplicated, overpriced marketing strategies that just don't deliver, well, listen up.
• 2:16
  Marcia Riner | Profit Booster®: What if there was a simple, affordable way to market your business that actually works? The Profit Booster Marketing Hub gives you templates, automation tools to capture leads, nurture them, and close more sales without the tech headaches.
• 2:31
  Marcia Riner | Profit Booster®: Go see it in action at ProfitBooster.biz.
• 2:35
  Marcia Riner | Profit Booster®: Alright, let's jump into today's episode. Our guest today is someone who has cracked the code on turning expertise into recurring revenue.
• 2:44
  Marcia Riner | Profit Booster®: Natalie Dora-Mu is widely known as the membership maven, and a tech strategist with more than a decade of experience helping coaches, consultants, and course creators build high-retention membership programs that truly drive results.
• 3:01
  Marcia Riner | Profit Booster®: She believes that memberships aren't just another product, they are a powerful business asset that allows entrepreneurs to scale smarter, free up their time, and create consistent, recurring income.
• 3:14
  Marcia Riner | Profit Booster®: Natalie has helped countless business owners validate their idea, design programs that align with their vision, and launch memberships that keep members engaged for the long haul. Natalie, welcome to Profit with a Plan! I'm so happy you're on today.
• 3:29
  Nathalie Doremieux: Well, thank you so much for having me, Marcia. I'm excited for this conversation.
• 3:34
  Marcia Riner | Profit Booster®: Me too, and for the listeners listening, there is a slight access with… accent with Natalie. So, Natalie, where are you calling in from?
• 3:41
  Nathalie Doremieux: So I am calling in from the south of France.
• 3:44
  Marcia Riner | Profit Booster®: beautiful, I've been there, and it's just so gorgeous and such a wonderful place to be. But you're also, you lived in the U.S. for quite a long time, right?
• 3:52
  Nathalie Doremieux: Yeah, so we've lived in the U.S. for 10 years, we were in the Silicon Valley, so we kind of moved around, you know, Bay Area, East, you know, and then we ended, downtown San Francisco, yeah.
• 4:05
  Marcia Riner | Profit Booster®: Oh, wow. Yeah, I grew up just south of San Francisco, so I know the area really well. And now, being in Vegas, it's like, it's a little bit different, but … but it's wonderful. So I'm glad we have some connections in our locations that we've been in.
• 4:19
  Marcia Riner | Profit Booster®: So, let me ask you a question as we get started in this. Why did you land on memberships? What was that that really brought you into this space?
• 4:29
  Nathalie Doremieux: Yeah.
• 4:30
  Nathalie Doremieux: So it's, it's, really interesting, because people have been asking me that question, and, …
• 4:37
  Nathalie Doremieux: It's been gradual, right? It really… it's an opportunity that came to me. So, our background is in tech, right? Software engineering, that's what we were doing, you know, in the Silicon Valley. And, when we moved back to France and started the business.
• 4:55
  Nathalie Doremieux: when you start a business, you want to start it around something that you know, right, and expertise you have. So, we're like, well, let's build software, you know?
• 5:03
  Nathalie Doremieux: That didn't really work out, because we were ignoring sales and marketing, which we hated, right? So, long story short, we were like, we hired a coach, which told us, well, you should go online, because then the market, you know, is much bigger, and do websites.
• 5:20
  Nathalie Doremieux: And then from websites, I found out about online courses.
• 5:24
  Nathalie Doremieux: and then memberships. And the evolution has been in how more powerful I felt, and the bigger impact that I could make. A website, there are so many great designers, they can build you beautiful websites. That's not me.
• 5:41
  Nathalie Doremieux: Right? Online courses? Great, I've done this for years, but the reality is most people don't complete online courses, and that bugs me.
• 5:49
  Marcia Riner | Profit Booster®: Exactly, that's so true.
• 5:51
  Nathalie Doremieux: And what I love about the membership model, and I don't have a membership myself, and we can talk about that, you know, alignment, you know, aligning with your vision, like, that's not fun.
• 6:03
  Marcia Riner | Profit Booster®: The cobbler's… the cobbler's, kids' shoes, right? We don't have what we teach.
• 6:08
  Nathalie Doremieux: Again, because like you were saying, you know, a membership
• 6:12
  Nathalie Doremieux: The membership model is a great way to scale a business, but it will only work
• 6:18
  Nathalie Doremieux: If it's aligned with your vision.
• 6:21
  Marcia Riner | Profit Booster®: Mmm.
• 6:22
  Marcia Riner | Profit Booster®: I love it.
• 6:23
  Nathalie Doremieux: So, what happened is that… well, when we started the business, my husband has always wanted to have his business. I did not. I would be perfectly fine being an employee, let's be honest. I'm not a risk-taker.
• 6:38
  Nathalie Doremieux: So I like to say that I became an entrepreneur for, like, for love. So, what attracted me with the membership model is that… the recurring aspect of it.
• 6:48
  Marcia Riner | Profit Booster®: Hmm.
• 6:49
  Nathalie Doremieux: The fact that you don't start your months at zero.
• 6:52
  Marcia Riner | Profit Booster®: Isn't that great?
• 6:53
  Nathalie Doremieux: Yeah, and so, I mean, we do have some recurring, but it's not a membership in the sense membership community, right? And so, it's a model that I think fits so well
• 7:06
  Nathalie Doremieux: Any business that is looking to continue to support someone, you know, their clients on an ongoing basis.
• 7:13
  Nathalie Doremieux: And he's looking for a…
• 7:15
  Nathalie Doremieux: stable foundation, predictable income, so that you can make that investment, right? So that you can hire the people, instead of having to chase clients every single month, right? So, because people are not necessarily wired for these, like, some people love to be on sales calls all the time, and some people hate it.
• 7:35
  Nathalie Doremieux: So that's basically… it's been an evolution, right? I did online courses, and then when I found out that there was this membership thing, I'm like, I think this is where I can make the most impact with people, again, because my focus is on my clients being successful. And when you run a membership.
• 7:53
  Nathalie Doremieux: The only way you're gonna be successful is if you're…
• 7:56
  Nathalie Doremieux: members are successful. Unlike an online course, because you could sell an online course and be a great salesperson, and your course can suck. You'll still make money. With membership, that is not working. You have to have the impact for your members, so…
• 8:14
  Nathalie Doremieux: Those are all the pieces, you know, the reasons why I love this model so much, and it…
• 8:21
  Nathalie Doremieux: It can look so many different ways, right? There are so many different models inside the membership space.
• 8:29
  Marcia Riner | Profit Booster®: Well, I love how you fell into it, right? You know, I've been practicing, I call it practice because it is something that we practice and evolve and we do, but my goodness, for over 25 years in my space, and it's continuously evolved and found different variations of my business. The results are always kind of the same.
• 8:51
  Marcia Riner | Profit Booster®: you know, that I'm driving for, but you look at different…
• 8:53
  Marcia Riner | Profit Booster®: ways that people learn, different ways that people buy, different needs, because our buyers evolve. Like, right now, everybody's in the, I want it in an hour, right? Give it to me, deliver it on my doorstep yesterday, and I want it for next to nothing. And, you know, I mean, it's this instant kind of marketplace.
• 9:17
  Marcia Riner | Profit Booster®: And it's so funny, when you talk about courses and how people never finish them, they don't, because oftentimes it means work.
• 9:27
  Marcia Riner | Profit Booster®: And people don't want to do more work, they just want the result. And I love how I'm kind of matching your membership idea to
• 9:37
  Marcia Riner | Profit Booster®: community, right? They want a place where they can get support, they can get ideas, they can get help, they can, you know, they can figure things out, find other people that are in the trenches right next to them, and I think that really
• 9:53
  Marcia Riner | Profit Booster®: excites people, right? They want to belong and feel like, ugh, Right?
• 9:59
  Nathalie Doremieux: Exactly, yeah. Community is really a key piece of most memberships. There are a few that don't have a community piece, but
• 10:09
  Nathalie Doremieux: By large, the community element is very, very powerful, and that is what is keeping people engaged, because…
• 10:18
  Nathalie Doremieux: You get to see what is possible when people are sharing what they are doing, so it shows you it's possible. And two, you can help.
• 10:28
  Nathalie Doremieux: And I think we undervalue the power of what it feels like to help and to feel that you are
• 10:39
  Nathalie Doremieux: Participating, you know, in the success, and you're sharing, and you're giving back.
• 10:44
  Marcia Riner | Profit Booster®: Exactly.
• 10:45
  Nathalie Doremieux: And that really boosts our motivation, our confidence, right? So, it's these two sides, right? They say a rising tide leaves all boats. I mean, that's exactly what it is.
• 10:59
  Marcia Riner | Profit Booster®: Nice. So you mentioned there's several variations of a membership program. You know, I just naturally fell into the community space, but that's only one. What are the other kinds of ways that a membership can be beneficial for the company as well as the buyer?
• 11:16
  Nathalie Doremieux: Yeah. So, let me just talk about, like, what is a successful membership, and then we can talk about… because it kind of, like, comes from that. So, a successful membership is going to be a membership that once solves a problem, an ongoing problem that people have.
• 11:36
  Nathalie Doremieux: That they are willing to pay for, And that you are excited.
• 11:43
  Nathalie Doremieux: to lead, which is very, very important. Now, you might or might not have the expertise, because you can be the curator and bring in people that have the expertise, right? But it's… if you don't have these three pieces.
• 11:56
  Nathalie Doremieux: you're not going to have a successful membership. That's when people say it's really hard, that's because deep down, that's not…
• 12:04
  Nathalie Doremieux: What they want to do, right?
• 12:06
  Marcia Riner | Profit Booster®: Hmm.
• 12:07
  Nathalie Doremieux: So, the models are, like, so very different. So, we talked about the community aspect, right? There are memberships that, look very much like coaching programs. That means that you have some type of curriculum, and then you have
• 12:23
  Nathalie Doremieux: some calls for support, and then maybe you have an accountability program that you can sign up to, right? So those are, like.
• 12:32
  Nathalie Doremieux: they're like the… the next generation of online courses where you get ongoing support, right? So that's one piece. There is the traditional membership that is the…
• 12:44
  Nathalie Doremieux: I call it the monthly theme, and basically this is… you join a membership, and every month that you pay, you get some… a type of bundle that can be a mix of video, PDF, maybe a book to read, maybe a mantra, a meditation, you know.
• 13:03
  Nathalie Doremieux: Depending on what the market is. That's the monthly theme
• 13:08
  Nathalie Doremieux: type of membership, where every month that you stay, you get a bundle, and then you consume whatever you want, and you have access to past bundle, right?
• 13:17
  Marcia Riner | Profit Booster®: Nice!
• 13:18
  Nathalie Doremieux: So….
• 13:18
  Marcia Riner | Profit Booster®: reminds me of the outfit of the month, right? Some… some companies send you a package with your… with a curated outfit, right? You can wear….
• 13:29
  Nathalie Doremieux: Exactly, yeah, like, look here and stuff like that. Yeah, I did that, yeah, exactly. So, in these, very often, there are no, no community, really. It's about getting access to the information. One that works really well for… it works really well for education, for example. So, kindergarten teacher, you know, first grade, third grade, they join these memberships where they can download materials
• 13:54
  Nathalie Doremieux: kids.
• 13:55
  Nathalie Doremieux: As long as they pay, they can download stuff, right? Maybe you get 3 credits a month, and you get to choose what you download, right?
• 14:03
  Marcia Riner | Profit Booster®: I like it, yeah.
• 14:03
  Nathalie Doremieux: This is, like, getting access and some type of access to content.
• 14:09
  Nathalie Doremieux: as part of being a member. You have memberships that are more, around, getting access to…
• 14:19
  Nathalie Doremieux: coupon, discount, exclusive offer, and things like that. So there are coaches who would only offer one-on-one sessions to people that are members of their community.
• 14:31
  Nathalie Doremieux: I have a client, she's a voice coach. She, she coaches, singers and people that teach singing, and so it's very technical, you know, the very technical terms and exercise and stuff. I tried to look into it, it's like, woo!
• 14:50
  Marcia Riner | Profit Booster®: For me, I can't… I only sing in the car when nobody's looking.
• 14:54
  Nathalie Doremieux: it's super niched, right? It's, like, she's niching down, down, down, down, deep, deep, but, like, she was, …
• 15:02
  Nathalie Doremieux: like, she was refusing people, like, she could not take more one-on-one clients, and it took some convincing, but I was like, okay, can you create something where you can help these people, and you don't get frustrated by it? And then you offer one-on-one inside, and it's the first one that books gets it, but then you… you're like, I only have 10 spots per week, and that way, that's your…
• 15:27
  Nathalie Doremieux: your, you know, your parameters, the rules that you set for yourself, your boundaries. I was looking for the word, right? So this is another, you know, model. Like, there are… and then you have, like, lots of combinations, you know? There is a… there are memberships that are very simple.
• 15:46
  Nathalie Doremieux: have this client, it's called John Burgos, and, he's doing weekly calls. He's all about, gratitude and, you know, things like that. It's a bit woo-woo. He does a call a week, he puts the replay in the membership.
• 16:03
  Nathalie Doremieux: That's it.
• 16:05
  Nathalie Doremieux: No resource, no codes, nothing. It's been running for years.
• 16:09
  Marcia Riner | Profit Booster®: Mmm.
• 16:10
  Nathalie Doremieux: So you gotta find what is the problem that…
• 16:15
  Nathalie Doremieux: People are looking for a solution for?
• 16:18
  Nathalie Doremieux: Right? And are willing to pay for it, and that's that. So that's how you figure out the model, kind of. Like, what does it look like so it works for them?
• 16:27
  Nathalie Doremieux: And for you.
• 16:28
  Marcia Riner | Profit Booster®: I love it, I love it. Okay, so I'm gonna… I'm gonna challenge you a little bit here, because I know we both work in a space of coaches and consultants, that's… that's pretty much of a normal space, but I also work in spaces where I've got, you know,
• 16:44
  Marcia Riner | Profit Booster®: brick-and-mortar type businesses that do this, and I'm thinking to myself, I'm listening to this, and I'm going, okay, well, a membership could also work
• 16:53
  Marcia Riner | Profit Booster®: when you mentioned the discount version, right? On somebody who provides a service, right? Maybe it's a home service, or it's a business service, such as an accountant or attorney, or a home service such as HVAC, or plumbers, right? They can actually take that model of a membership, which is really kind of popular, and says.
• 17:16
  Marcia Riner | Profit Booster®: just the example that I'm thinking is, we're gonna come in, and we're gonna make sure that your air conditioning is tuned up every month, right? Or every quarter, every season change, we're gonna come out, make sure the screws are tight, that the thing's working properly, and with that, you get one service call a year, right? Because we know we're working on this… on this, unit, so this unit is not gonna break down.
• 17:41
  Marcia Riner | Profit Booster®: as much, so I'm thinking from the business side, right?
• 17:44
  Marcia Riner | Profit Booster®: And… and so I'm probably not gonna get called for a service call each year, so they're gonna pay $99 a month to be a member of this program. The customer feels like they get a benefit, the business owner's thinking, okay, risk, right? I'm not gonna probably have to go out on that service call because I'm already maintaining the deal. It just seems like a win-win for both sides, and these…
• 18:09
  Marcia Riner | Profit Booster®: These kind of programs.
• 18:11
  Marcia Riner | Profit Booster®: can, like, be truly beneficial, as you mentioned, that you're not starting at zero each month hunting customers down. You've got a stream of, you know, a dozen, 200, a thousand people, whatever the number is, right, that are paying you monthly.
• 18:29
  Nathalie Doremieux: to be perfect.
• 18:29
  Marcia Riner | Profit Booster®: Part of this membership.
• 18:31
  Nathalie Doremieux: Abs, absolutely.
• 18:32
  Marcia Riner | Profit Booster®: The real important problem is, is that you have to solve that problem. What problem does your ideal client have that they're willing to pay monthly for so that they don't have to worry about it?
• 18:46
  Nathalie Doremieux: Exactly. So, when you look at the membership model for brick and mortar, You're also building loyalty.
• 18:56
  Marcia Riner | Profit Booster®: Exactly.
• 18:57
  Nathalie Doremieux: Right? Because, I mean, you know, you know, if you go to a car wash or things like that, you know, sometimes you can get discards, and like, after 9, the 10th is free. This is type of loyalty, but this is next level. Imagine if…
• 19:15
  Nathalie Doremieux: As part of the subscription, you get 5% off.
• 19:22
  Nathalie Doremieux: the whole store on the day of your birthday. I'm working this.
• 19:26
  Marcia Riner | Profit Booster®: Sure, sure. You get that, you get insider only.
• 19:30
  Nathalie Doremieux: Exactly.
• 19:31
  Marcia Riner | Profit Booster®: You get it?
• 19:31
  Nathalie Doremieux: 50% off full detailing of your car on the day of your birthday.
• 19:36
  Nathalie Doremieux: Right? Who doesn't want that, right? So you don't have to pay, like, the $200, like, whatever that costs now to get the car, you know, fully clean and detailed, right? So it's about looking at…
• 19:49
  Nathalie Doremieux: …
• 19:50
  Nathalie Doremieux: how can I make them loyal? How can I get that, recurring income, that predictability, you know, I have this amount of members, and, still, you want to make it a no-brainer for people. So when they do the math.
• 20:07
  Nathalie Doremieux: They're like, makes no sense. I have no plan of doing… of going anywhere else. I know I'm gonna come back here. So, might as well take the subscription.
• 20:16
  Nathalie Doremieux: and get all those benefits with it, right? So it's a win-win.
• 20:20
  Marcia Riner | Profit Booster®: Love it. Now, the funny thing about this, this membership idea, you know, the negative side of it is always if you don't use it.
• 20:28
  Marcia Riner | Profit Booster®: case in point, the gym, right? I'm at the gym every day, so that's because that's part of my healthcare. But I know that that's kind of that membership that you, oftentimes, the buyer forgets they have it, or they don't take advantage of it, right?
• 20:45
  Marcia Riner | Profit Booster®: But in order to have a really good membership, even though people might fall off every once in a while, you still can engage them, and you can upsell them, and you could say, hey.
• 20:56
  Marcia Riner | Profit Booster®: Why don't you come in for a free training on the month of your birthday, or something like that, so you can re-engage them, and then when they're re-engaged, they won't first cancel.
• 21:07
  Marcia Riner | Profit Booster®: And number two, they will come in, use the products, and maybe buy more of the trainings, right? So there's a lot of benefits to these memberships that you mentioned with that loyalty.
• 21:19
  Marcia Riner | Profit Booster®: Right. And it allows you to stay engaged with your ideal customers.
• 21:24
  Marcia Riner | Profit Booster®: that can produce more opportunities, and even friends and family opportunities that can come out of that. So, I just love this model. As you can tell, you know, I mean, I know a lot about it, as you do. I think that this is amazing.
• 21:41
  Marcia Riner | Profit Booster®: But here's a question for you, kind of, …
• 21:45
  Marcia Riner | Profit Booster®: People get a little scared. How do I set it up? Do I need technology? You know, yikes, okay, it's a great idea, but, you know, I'm already juggling so many things, how do I set this up?
• 21:57
  Nathalie Doremieux: Yeah. So… I think most people go about it the wrong way.
• 22:03
  Nathalie Doremieux: They start to think, What technology do I use? Right?
• 22:09
  Nathalie Doremieux: you know, like, how am I going to fit this? It's, like, they see it as another business, another job for themselves, and like, I'm already busy, I don't think I can do this.
• 22:21
  Nathalie Doremieux: So, the first thing is really to look at why are you even
• 22:25
  Nathalie Doremieux: considering the membership model. What is it that you wanted to bring to your business besides the recurring income, which I get, right? Because you're gonna have to make space for it, right? And…
• 22:40
  Nathalie Doremieux: what is going to give you the motivation, and where you're going to see that you are starting to make progress, is when you have that vision, and it's… we were talking about this earlier, like, when it's aligned with what you really want to do, yeah? You know when we know this is what we want?
• 22:59
  Nathalie Doremieux: If there is a problem.
• 23:01
  Marcia Riner | Profit Booster®: to every problem or solution, right? But when you're not sure, it's like, oh, this is what I thought. See? First roadblock.
• 23:08
  Nathalie Doremieux: Maybe that wasn't such a good idea, right? So, first is the mindset. Are you really excited about it?
• 23:15
  Nathalie Doremieux: It's, where does it fit in your business?
• 23:19
  Nathalie Doremieux: You have an existing business, you have a client base, you have an audience, right? Where does this membership fit?
• 23:25
  Nathalie Doremieux: Are you thinking… do you want to add a membership because you have
• 23:31
  Nathalie Doremieux: An audience, you know, a segment of your audience where you don't have an offer for them yet.
• 23:36
  Marcia Riner | Profit Booster®: Mmm.
• 23:37
  Nathalie Doremieux: You want to do something there, so you want to help them, you want to make that impact, but you also want to make money out of it.
• 23:43
  Marcia Riner | Profit Booster®: Sure.
• 23:44
  Nathalie Doremieux: Or, do you have a coaching program or a course, and you're like, dang, my course is great, but I want more people to finish it?
• 23:53
  Nathalie Doremieux: So you're like, what if I turned my course into a membership? That means instead of signing up to a course, they sign up to a membership that has the course inside. So maybe the first payment…
• 24:06
  Nathalie Doremieux: is a bit bigger than the monthly, but what I'm selling is not just the course, and then in 6 or 8 weeks, I say bye-bye.
• 24:16
  Nathalie Doremieux: It's an ongoing support and accountability, right? So when you do that, you know that you're… inevitably, you're going to get more success stories, more testimonials. It's going to be better for your marketing.
• 24:31
  Nathalie Doremieux: and you are giving time to people to actually implement. Very often, these courses, they don't give you the time, right? So…
• 24:41
  Nathalie Doremieux: So, and you're gonna always have these people that are going to give up, because, you know, week one, you're a bit late. Week 2, oh my gosh. And then sometimes week three is catch-up.
• 24:53
  Marcia Riner | Profit Booster®: I give up.
• 24:54
  Nathalie Doremieux: Catch-up! Catch-up week! The worst thing you can do in a course. Have a catch-up week. What is it saying to people? Catch up. You're late!
• 25:03
  Nathalie Doremieux: Come on!
• 25:05
  Nathalie Doremieux: No, it should not feel that way, right? Versus if you say.
• 25:09
  Nathalie Doremieux: We're going to do this very intensively, you know, for this period of time, but after that, there is ongoing support and accountability, so most people will have not finished, and that's okay. So when you wire it this way, your program becomes even more powerful, because you know that you're not going to be left alone.
• 25:28
  Marcia Riner | Profit Booster®: Love it.
• 25:29
  Nathalie Doremieux: Program ends, right?
• 25:31
  Marcia Riner | Profit Booster®: So that's another way. Or maybe you're like.
• 25:34
  Nathalie Doremieux: You know what? I've been working with people, one-on-one, or I've been doing events, you know, for a while. I mean, this second…
• 25:43
  Nathalie Doremieux: part of my life, you know, I want to do a bit less of that, I want to grow the business, I want to create that recurring income, but I want to remove myself a bit. You know, I don't want it to be all about me. But I have all these past clients that have bought my program, that came to my events, right?
• 26:00
  Nathalie Doremieux: maybe I can create a type of alumni membership community, right? So when you think about it that way.
• 26:09
  Nathalie Doremieux: There should be, hopefully, one that's like, you know, when you start, you get the smile, and you're like, oh, yeah, that could be interesting, right?
• 26:17
  Nathalie Doremieux: And that's the kind of feel that you need to have before you go on and do anything.
• 26:24
  Marcia Riner | Profit Booster®: I like it.
• 26:25
  Nathalie Doremieux: my… my… my specialty at the core is the tech, right? Building these memberships. And people are very surprised.
• 26:34
  Nathalie Doremieux: We hardly talk about the tech.
• 26:37
  Nathalie Doremieux: Until they've built their interest list.
• 26:41
  Marcia Riner | Profit Booster®: That's the.
• 26:42
  Nathalie Doremieux: point.
• 26:43
  Nathalie Doremieux: It's like choosing a tool when you don't exactly know what your model is going to be.
• 26:49
  Marcia Riner | Profit Booster®: You don't know if anybody's gonna buy it yet.
• 26:52
  Nathalie Doremieux: Yeah, you don't know if anybody's going to buy it. You don't know exactly what features you're going to… I mean, you have a bit of an idea, right?
• 27:00
  Nathalie Doremieux: If you want to create a customized experience, a great experience, and you pick a tool, then you're gonna have to…
• 27:08
  Nathalie Doremieux: Feed the mold!
• 27:10
  Nathalie Doremieux: Right? Which, right now….
• 27:12
  Marcia Riner | Profit Booster®: tools out there, right? I mean, there's lots of softwares that can help you with the communities, there's some really big names, there's some smaller names.
• 27:21
  Marcia Riner | Profit Booster®: And a lot of, today's technology, because I'm a tech nerd like you are, and a lot of today's technology that is out there have community bases or membership bases already built in, so you might be surprised
• 27:36
  Marcia Riner | Profit Booster®: where you can find the tech, and it doesn't create this, like, massive headache of, oh, there's this new fee I have to pay, or this new, you know, tech I have to learn, or, you know, whatever. But I think the whole purpose of this conversation is really to have you think
• 27:53
  Marcia Riner | Profit Booster®: differently about memberships, and how it adds tremendous value to what you get, right, as the business owner, and the income that you can generate from this. But on the flip side of that is it also makes a tremendous
• 28:13
  Marcia Riner | Profit Booster®: opportunity for your customer to continue services with you for an extended period of time. Because if you think about it, we offer one thing.
• 28:26
  Marcia Riner | Profit Booster®: And, well, what's the next logical thing that your customer needs or wants that you could deliver? And you'd be surprised that we often forget about continuation with our customer.
• 28:42
  Marcia Riner | Profit Booster®: Because if they come to us for solution A, and then go to somebody else for solution B, when you could have solved it easily.
• 28:51
  Marcia Riner | Profit Booster®: Then you're losing customers, and you're in that, you know, that chase and hunt kind of phase forever. Where a membership can allow them to learn more about what you do, you learn more about what they need.
• 29:04
  Marcia Riner | Profit Booster®: And you can continue to serve them for a longer period of time, and make more money off of it. Easy, right?
• 29:12
  Nathalie Doremieux: Absolutely. I mean, if you have an existing program, right, that has, like, a natural end, you have….
• 29:20
  Marcia Riner | Profit Booster®: Natural and….
• 29:22
  Nathalie Doremieux: Right? And, like, it's a 6-week, 6 months, 3 months, you know, whatever it is. If you are not helping them with the next thing, then you're, you know, you're leaving money on the table, literally. And we want to think that
• 29:38
  Nathalie Doremieux: After they finish your program.
• 29:41
  Nathalie Doremieux: If you've solved that problem for them, that introduces very often a new problem. And that could be where your membership comes in.
• 29:50
  Marcia Riner | Profit Booster®: Exactly. So it could be that your program is all about.
• 29:54
  Nathalie Doremieux: …
• 29:55
  Nathalie Doremieux: identifying, you know, designing something, you know, coming up with an idea or something like that, and the membership should be all about helping them implement, because this is going to inevitably take more time, right? So you want to think about it in that way, like, how is the membership,
• 30:14
  Nathalie Doremieux: Integrates into your business ecosystem.
• 30:18
  Nathalie Doremieux: Right? And what it is that you want to grow in the business. Is it a program? Is it an audience? Or, you know, how does it fit, you know?
• 30:29
  Marcia Riner | Profit Booster®: And I think, I think, …
• 30:31
  Marcia Riner | Profit Booster®: you know, we can go into it longer, at another time, but I think that it doesn't have to be complicated, it doesn't have to be more stress, and it doesn't have to mean more work for you. It actually, if it's done well, it means less work for you, and more engagement and satisfaction on both parties. And I think that, I would encourage the audience to really
• 30:55
  Marcia Riner | Profit Booster®: Sit down and consider!
• 30:58
  Marcia Riner | Profit Booster®: having a membership in their pro… in their… in their offerings, right? To… to keep that client loyalty and engagement going longer.
• 31:07
  Marcia Riner | Profit Booster®: But Natalie, we're running close on time here. I would love to have listeners find out where they can learn more about you, and, memberships, and how you put them together and make them super simple.
• 31:21
  Nathalie Doremieux: Sure, so you can find me at themembershipLab.com, and actually, I have a little gift for you that, if you are thinking about
• 31:33
  Nathalie Doremieux: adding a membership to your business, or if you want to see what it looks like, because we want to look at the numbers, right? Numbers are really important. I have a monthly recurring revenue calculator, and basically what it does is that
• 31:46
  Nathalie Doremieux: It is going to show you what it looks like to add 5, 10, 15K a month to your business.
• 31:52
  Nathalie Doremieux: Wow. How many members you need, how much you need to charge, and how long do they need to stay in order for you to get that recurring income.
• 32:01
  Nathalie Doremieux: And it's a lot less than you think, okay? So, if you want to get that tool, you can go to themembershipLab.com slash MRR dash calculator.
• 32:15
  Marcia Riner | Profit Booster®: Whatever.
• 32:16
  Nathalie Doremieux: it is simpler, but that's what the URL is.
• 32:18
  Marcia Riner | Profit Booster®: Monthly recurring revenue, MRR dash calculator. To me, it makes total sense, so it's perfect.
• 32:25
  Nathalie Doremieux: But this, this tool has been eye-opening for people.
• 32:28
  Nathalie Doremieux: Because, again, the… let the numbers speak, and let it see what it looks like for you. Remember, when you have a membership, you sell once.
• 32:40
  Nathalie Doremieux: And then you don't have to sell again. You deliver. You support.
• 32:45
  Nathalie Doremieux: People, right, inside the membership.
• 32:48
  Marcia Riner | Profit Booster®: and you wake up morning… every morning, and you already have the cash register ringing for the month, right? You're not out there hunting all the time. You still have to hunt, don't get us wrong, but this is a lovely, …
• 33:02
  Marcia Riner | Profit Booster®: complement to your company, and it is a serious profit booster, having this kind of, opportunity in your business, this kind of offer in your business, to be able to flip the switch and… and with the amount of effort and…
• 33:22
  Marcia Riner | Profit Booster®: Thinking of the cost to acquire a new client, the cost to keep a client is a minute fraction.
• 33:29
  Marcia Riner | Profit Booster®: Of what that is, and it creates huge benefit for you as a business owner. So I would encourage you to run Natalie's calculator, figure out what it is. I know you're going to be surprised at that and go, wow, I only need that many people? Really? Okay, well, maybe it is doable, right?
• 33:49
  Nathalie Doremieux: Absolutely.
• 33:50
  Marcia Riner | Profit Booster®: Yeah, and get some help to build that out.
• 33:53
  Nathalie Doremieux: Absolutely. One thing that I will add that I think you'd, like, love as well, is that this is very sellable.
• 34:03
  Nathalie Doremieux: Very sellable, because, you know, when people buy businesses, what do they buy?
• 34:07
  Marcia Riner | Profit Booster®: They buy recurring revenue.
• 34:10
  Nathalie Doremieux: Yeah, and the people, right? Yes.
• 34:12
  Nathalie Doremieux: Yeah, so it's, if you're looking to eventually sell the business, adding this piece.
• 34:19
  Nathalie Doremieux: To your business is a big asset.
• 34:22
  Marcia Riner | Profit Booster®: It's a huge asset.
• 34:25
  Marcia Riner | Profit Booster®: And it's something, too, that can be so automated and deliverable and transferable, it's like that we can go down a whole nother rabbit hole on that one, but it is a really… thank you for sharing that actual… that bonus thought to it. It is really, truly a piece that you want to consider in your business on it.
• 34:44
  Marcia Riner | Profit Booster®: And I know your customers will love it as well.
• 34:46
  Marcia Riner | Profit Booster®: So, yeah, this is… this has been really good. Alright, so I would encourage you definitely to go get that. I know that it is a powerful piece for your business, and, Natalie is the maven and totally understands this space, so you can get a lot from her as well.
• 35:05
  Marcia Riner | Profit Booster®: So thanks for listening today. I hope you picked up some valuable insight and actionable ideas that will help you make your business more profitable. And as we were mentioning, I know that adding a membership base to your company would really tip the scales for you on that.
• 35:22
  Marcia Riner | Profit Booster®: Alright, if you're tired of overpriced marketing that's complicated and time-consuming, the Profit Booster Marketing Hub is your low-cost, easy-to-use alternative to expensive strategies, complete with automations, templates, and a personalized strategy call.
• 35:37
  Marcia Riner | Profit Booster®: Go get details at ProfitBooster.biz.
• 35:41
  Marcia Riner | Profit Booster®: And don't forget to subscribe! You don't want to miss future shows. You can always find Profit with a Plan on any of your favorite podcast platforms. We're looking forward to more great, profitable strategies on next week's show. So until then, make your plans and profit with them. Thank you so much, Natalie. I love this conversation. You added so much value, and I know the audience is going, yes!
• 36:05
  Marcia Riner | Profit Booster®: This is what I need.
• 36:07
  Nathalie Doremieux: Thank you so much for having me, Marcia, that was fun.
• 36:09
  Marcia Riner | Profit Booster®: Perfect.