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Ross Joel on the Exit Readiness Gap That Inspired Him to Build Exit Clarity
Ross Joel is the co-founder and chief sales officer of Exit Clarity, an AI-powered exit readiness platform that gives business owners the structured, buyer-side intelligence they almost never see before going to market. He built that platform out of hard personal experience: 30 years growing BroadcastMed from a one-man video production shop into one of the largest healthcare media companies in the country, surviving four failed sale attempts over fifteen years, including one deal that collapsed on the actual day of closing, before finally selling to private equity in 2020.
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