The Mixed Media Affect

Alan Weiss's The Uncomfortable Truth® · Jun 11, 2026 · 5m

SHOW NOTES: Long ago the Canadian sociologist and business expert, Marshall McLuhan, talked about the "mixed media affect," meaning that experts in one area often migrated to other areas where they are not expert. So you had athletes, entertainers, artists, actors, and random "celebrities" pontificating in fields where they are not expert at all. Barbra Streisand was representative of this phenomenon, with continual political commentary on her web site, at concerts, and in guest appearances. I was in attendance once in Boston Garden, where, in addition to her song lyrics (she couldn't…