WHSmith North America’s Katie Blackburn on Travel Retail, Retail Media and Airport Shopping | Groceryshop 2026

Omni Talk Retail · Sep 24, 2026 · 9m

Live from the Vusion podcast studio at booth 913 at Groceryshop 2026 in Las Vegas, Ben Miller connects with Katie Blackburn, Vice President - Commercial Strategy & Operations at WHSmith North America, for a GrocerTalk conversation on the evolving world of travel retail and the changing needs of airport shoppers.

Katie breaks down how WHSmith North America operates roughly 300 stores across around 50 U.S. airports, using localized concepts and curated assortments to serve travelers with very different shopping missions. From quick, convenient purchases like chargers and hydration to…