Latest / #WisdomOfWomen Show / Soon Hagerty: Building Brands, Businesses, and Boundless Futures

Transcript

Soon Hagerty: Building Brands, Businesses, and Boundless Futures · #WisdomOfWomen Show

0:00
Welcome
0:00
to
0:01
the
0:01
Wisdom
0:01
of
0:01
Women
0:02
show.
0:02
We
0:03
are
0:03
dedicated
0:04
to
0:04
amplifying
0:04
the
0:05
voice
0:05
of
0:05
women
0:06
in
0:06
business.
0:07
A
0:08
new
0:08
model
0:08
of
0:09
leadership
0:09
is
0:09
emerging
0:10
and
0:10
we
0:10
are
0:11
here
0:11
to
0:11
amplify
0:12
the
0:12
voices
0:13
of
0:13
women
0:13
leading
0:13
the
0:14
way.
0:14
I
0:15
am
0:15
your
0:15
host,
0:15
Coco
0:16
Salman,
0:16
five
0:17
time
0:17
founder,
0:17
impact
0:18
investor
0:18
and
0:19
creator
0:19
of
0:20
the
0:20
Force
0:20
for
0:20
Good
0:21
system.
0:22
Thank
0:22
you
0:22
for
0:23
joining
0:23
us
0:23
today
0:24
as
0:24
we
0:24
illuminate
0:25
the
0:25
path
0:26
to
0:26
unlocking
0:27
opportunity
0:27
and
0:28
prosperity
0:29
for
0:29
women
0:29
led
0:30
enterprises
0:31
by
0:31
amplifying
0:32
the
0:32
voice
0:33
and
0:33
wisdom
0:34
of
0:34
women.
0:36
Today
0:37
we
0:37
have
0:37
a
0:38
purpose
0:38
driven
0:39
brand
0:40
architect
0:41
in
0:41
our
0:42
midst.
0:43
Soon
0:43
Haggerty
0:44
is
0:44
a
0:44
serial
0:45
entrepreneur,
0:46
brand
0:46
strategist
0:47
and
0:48
philanthropist
0:49
whose
0:49
story
0:50
begins
0:50
with
0:51
one
0:51
of
0:51
the
0:52
most
0:52
powerful
0:53
acts
0:53
of
0:53
courage
0:54
imaginable.
0:55
At
0:55
four
0:55
years
0:55
of
0:56
age,
0:56
her
0:56
family
0:57
fled
0:57
Saigon
0:58
by
0:58
boat
0:59
and
0:59
at
0:59
the
0:59
end
0:59
of
1:00
the
1:00
Vietnam
1:00
war,
1:01
surviving
1:01
a
1:02
12
1:02
day
1:02
journey
1:03
and
1:03
six
1:03
months
1:04
in
1:04
a
1:04
refugee
1:04
camp
1:05
before
1:05
resettling
1:06
in
1:07
California.
1:08
That
1:08
experience
1:09
of
1:09
resilience
1:09
and
1:10
reinvention
1:10
has
1:11
guided
1:11
everything
1:11
soon
1:12
has
1:12
built
1:13
since.
1:14
Soon
1:15
has
1:15
founded
1:15
multiple
1:16
ventures
1:16
including
1:17
Lux
1:18
Communications,
1:19
Centigrade,
1:20
a
1:21
global
1:21
marketing
1:22
communications
1:22
and
1:22
events
1:23
agency
1:24
and
1:24
the
1:25
Good
1:25
Bowl,
1:25
a
1:26
mission
1:26
driven
1:27
Vietnamese
1:28
restaurant
1:28
and
1:29
that
1:29
donates
1:29
to
1:30
charity.
1:31
Over
1:31
a
1:31
20
1:32
year
1:32
career,
1:33
she
1:33
helped
1:34
transform
1:35
Hagerty
1:36
from
1:36
a
1:37
specialty
1:37
insurance
1:38
company
1:39
into
1:39
a
1:39
publicly
1:40
traded
1:41
global
1:41
lifestyle
1:42
brand
1:43
valued
1:44
at
1:44
over
1:44
$3
1:45
billion.
1:46
She
1:46
also
1:47
co
1:47
founded
1:48
Boundless
1:49
Futures
1:49
foundation
1:51
which
1:51
provides
1:52
funding,
1:52
resources
1:53
and
1:53
a
1:53
community
1:53
to
1:54
women
1:54
building
1:54
businesses
1:55
for
1:56
growth
1:56
and
1:57
good.
1:58
We
1:58
are
1:58
so
1:58
excited
1:59
to
1:59
have
1:59
you
1:59
today
2:00
and
2:00
so
2:00
that
2:00
we
2:01
can
2:01
unpack
2:02
soon
2:02
all
2:03
of
2:03
the
2:03
goodness
2:03
that
2:04
you
2:04
bring
2:04
to
2:04
us.
2:05
Welcome
2:05
Soon.
2:06
Thank
2:07
you.
2:07
I'm
2:07
so
2:07
excited
2:08
to
2:08
spend
2:08
time
2:08
with
2:08
you.
2:09
I
2:09
love
2:09
your
2:09
energy.
2:10
Thanks
2:10
for
2:11
the
2:11
info.
2:12
Yay.
2:12
And
2:12
I
2:13
just
2:13
want
2:13
to
2:13
share
2:13
with
2:14
our
2:14
listeners
2:14
soon.
2:15
And
2:15
I
2:15
had
2:15
the
2:16
best
2:16
time
2:16
getting
2:17
to
2:17
know
2:17
each
2:17
other
2:17
in
2:17
Napa
2:18
Valley
2:19
this
2:19
spring.
2:20
We
2:20
were
2:20
there
2:20
on
2:21
how
2:21
women
2:21
lead
2:22
board
2:23
retreat
2:23
and
2:24
we
2:24
got
2:24
to
2:25
be
2:25
together
2:26
in
2:26
the
2:27
beautiful
2:27
Napa
2:28
Valley,
2:28
around
2:29
in
2:29
the
2:29
vineyards
2:30
and
2:31
talk
2:31
about
2:31
helping
2:32
women.
2:32
Right.
2:33
And
2:34
it
2:34
was
2:34
instant
2:34
connection.
2:35
So
2:35
I
2:35
was
2:35
so
2:35
glad
2:36
to
2:36
follow
2:36
up
2:36
and
2:37
we
2:37
had
2:37
a
2:37
lovely
2:38
lunch
2:38
together
2:38
in
2:39
New
2:39
York
2:39
and
2:39
I
2:40
think
2:40
that's
2:40
the
2:40
power
2:40
when
2:41
you
2:41
meet
2:41
somebody
2:41
and
2:42
you
2:42
really
2:42
get
2:42
to
2:42
know
2:43
each
2:43
other
2:43
a
2:43
little
2:43
bit
2:43
better,
2:44
more
2:44
intimate
2:44
environment.
2:45
So
2:45
that
2:45
was
2:46
really
2:46
fun.
2:46
I'm
2:47
grateful
2:47
you're
2:47
here.
2:48
So
2:48
tell
2:49
us
2:49
soon,
2:49
what
2:50
is
2:50
a
2:50
book
2:51
written
2:52
by
2:52
a
2:52
woman
2:53
that
2:53
has
2:53
significantly
2:54
influenced
2:55
your
2:55
life?
2:56
You
2:57
know,
2:57
a
2:57
lot
2:57
of
2:57
women
2:57
have
2:58
influenced
2:58
my
2:59
life.
2:59
But
2:59
I
2:59
think
3:00
in
3:00
terms
3:00
of
3:00
a
3:00
book
3:01
that
3:01
I
3:01
couldn't
3:02
put
3:02
down,
3:03
there
3:03
are
3:03
moments
3:04
of
3:04
inspiration,
3:05
there
3:05
were
3:05
moments
3:05
of
3:06
awe,
3:06
but
3:06
a
3:07
lot
3:07
of
3:07
tears
3:07
too
3:07
because
3:08
it's
3:08
such
3:08
a
3:08
powerful
3:09
story.
3:09
It's
3:10
pretty
3:10
recent,
3:10
actually.
3:11
It's
3:11
Michelle
3:12
Obama's
3:12
book
3:12
Becoming,
3:14
and
3:14
she's
3:14
created
3:14
a
3:15
podcast
3:15
because
3:15
it
3:15
was
3:16
such
3:16
a
3:16
popular
3:17
book.
3:17
And
3:18
I
3:18
was
3:18
looking
3:18
for
3:19
something
3:19
to
3:19
read.
3:20
And
3:21
it's
3:21
rare
3:22
you
3:22
see
3:22
a
3:22
book
3:22
on
3:23
kindle
3:23
that
3:23
gets
3:24
five
3:24
stars
3:24
and
3:25
230,000
3:26
people.
3:27
And
3:27
I
3:27
thought,
3:28
oh,
3:28
my
3:28
gosh.
3:28
Even
3:28
though
3:29
I
3:29
love
3:29
Michelle,
3:30
I
3:30
just
3:30
had
3:30
to
3:30
read
3:30
a
3:30
book.
3:31
And
3:31
it's.
3:31
She
3:31
has
3:31
incredible
3:32
advice.
3:33
Not.
3:33
I
3:34
mean,
3:34
not
3:34
everybody
3:34
can
3:35
equate
3:35
to
3:35
being
3:35
the
3:36
first
3:36
lady,
3:36
but
3:37
her
3:37
stories
3:38
about
3:39
finding
3:39
out
3:40
who
3:40
you
3:40
are,
3:40
having
3:41
your
3:41
voice
3:42
when
3:43
your
3:43
spouse
3:43
is
3:44
the
3:44
President
3:44
of
3:44
the
3:44
United
3:44
States
3:45
really
3:45
resonated
3:46
with
3:46
me.
3:46
That
3:46
book,
3:47
when
3:47
I
3:47
am
3:48
right
3:48
there
3:48
with
3:48
you.
3:49
When
3:49
I
3:49
read
3:49
that
3:50
book,
3:51
I
3:51
kept.
3:51
I
3:52
had
3:52
to
3:52
slow
3:52
down
3:53
reading
3:53
because
3:54
I
3:54
did
3:54
not
3:54
want
3:55
it
3:55
to
3:55
be
3:55
over.
3:56
Yes.
3:56
I
3:56
felt
3:57
the
3:57
same
3:57
way.
3:57
I
3:58
just
3:58
was
3:58
like,
3:58
you
3:59
just
3:59
couldn't
3:59
stop
4:00
listening
4:00
to
4:00
her
4:01
voice.
4:01
And
4:01
her
4:01
heart
4:02
was
4:02
really
4:02
special.
4:03
Yeah.
4:04
Vulnerability
4:05
and
4:05
truth.
4:07
Awesome.
4:08
So
4:08
I'd
4:09
love
4:09
for
4:09
us
4:09
to
4:10
talk
4:10
a
4:10
little
4:10
bit
4:10
about
4:11
you
4:11
and
4:11
your
4:11
life,
4:12
and
4:13
if
4:13
you
4:13
would
4:13
share
4:13
with
4:14
us
4:14
three
4:15
moments
4:15
from
4:16
your
4:16
life
4:17
that
4:17
have
4:18
shaped
4:18
the
4:19
human
4:19
being
4:20
you
4:20
are
4:21
today.
4:23
I
4:23
would
4:23
say
4:24
just
4:24
off
4:25
the
4:25
top
4:25
of
4:25
my
4:25
head,
4:26
the
4:26
first
4:26
time
4:27
I've
4:27
experienced
4:28
failure,
4:28
it
4:28
was
4:28
quite
4:29
young,
4:29
right?
4:29
I
4:30
was
4:30
in
4:30
eighth
4:31
grade,
4:32
going
4:32
into
4:33
ninth
4:33
grade.
4:33
And
4:34
when
4:34
you're
4:34
in
4:34
elementary
4:35
school,
4:35
you
4:36
make
4:36
every
4:36
sports
4:37
team,
4:37
right?
4:37
So
4:38
you
4:38
play
4:38
for
4:38
volleyball,
4:39
and
4:39
you
4:39
always
4:39
make
4:39
the
4:39
team.
4:40
And
4:41
in
4:41
eighth
4:41
grade,
4:41
I
4:41
tried
4:42
out,
4:42
thought,
4:42
okay,
4:43
I'm
4:43
pretty
4:43
athletic,
4:44
believe
4:44
it
4:44
or
4:44
not.
4:44
And
4:45
I'm
4:45
going
4:45
to
4:45
try
4:45
out
4:46
for
4:46
the
4:46
tennis
4:46
team.
4:47
And
4:48
I
4:48
tried
4:48
out
4:49
for
4:49
the
4:49
tennis
4:49
team.
4:50
That
4:50
was
4:50
on
4:51
a
4:51
Friday.
4:51
On
4:52
Monday
4:52
morning,
4:52
I
4:53
go
4:53
to
4:53
the
4:53
gym,
4:54
and
4:54
you
4:54
look
4:55
at
4:55
the
4:55
gym
4:56
door.
4:56
Back
4:56
then,
4:56
there
4:57
was
4:57
no
4:57
email.
4:58
And
4:59
it
4:59
goes
5:00
by
5:00
alphabetical
5:00
order
5:01
if
5:01
you
5:02
know
5:02
your
5:02
name.
5:02
And
5:03
my
5:03
last
5:03
name
5:04
at
5:04
the
5:04
time
5:04
was
5:05
Nguyen,
5:05
starting
5:06
with
5:06
an
5:06
N,
5:06
very
5:07
common
5:07
Vietnamese
5:08
name.
5:08
And
5:09
I
5:09
looked
5:09
at
5:09
Ls,
5:10
I
5:10
looked
5:10
at
5:10
M's,
5:11
and
5:11
it
5:11
went
5:11
straight
5:12
to
5:12
O's
5:13
and
5:13
no
5:13
ends.
5:14
So
5:14
I
5:14
was
5:15
like,
5:15
oh,
5:16
I
5:16
didn't
5:16
make
5:17
the
5:17
ten
5:17
steam.
5:18
I
5:18
was
5:18
distraught.
5:19
And
5:19
I
5:19
had
5:19
a
5:19
moment
5:20
of
5:20
sadness,
5:21
but
5:21
then
5:21
a
5:21
moment
5:22
of,
5:22
what
5:22
am
5:22
I
5:22
going
5:22
to
5:22
do
5:22
with
5:23
this?
5:23
And
5:24
so
5:24
I
5:25
vowed
5:25
to
5:25
make
5:26
the
5:26
freshman
5:26
tennis
5:27
team
5:27
in
5:27
high
5:27
school.
5:28
So
5:28
I
5:28
spent
5:28
the
5:28
entire
5:29
summer,
5:30
probably
5:31
60
5:31
days,
5:32
going
5:32
every
5:33
single
5:33
day
5:33
to
5:34
the
5:34
local
5:34
elementary
5:35
school
5:35
and
5:35
hitting
5:35
against
5:36
a
5:36
backstop
5:36
by
5:37
myself.
5:37
I'm
5:37
talking
5:38
hours
5:38
a
5:38
day.
5:40
And
5:40
my
5:40
freshman
5:41
year,
5:41
I
5:41
made
5:41
the
5:42
jv.
5:42
And
5:43
then
5:43
my
5:44
sophomore
5:44
and
5:44
senior
5:45
year,
5:45
I
5:45
was
5:45
varsity.
5:46
And
5:46
then
5:46
I
5:46
became
5:47
president
5:48
of
5:48
my
5:48
tennis
5:49
Team
5:49
captain,
5:49
my
5:49
tennis
5:50
team.
5:51
And
5:51
I
5:51
know
5:51
this
5:51
sounds
5:51
like
5:51
a
5:52
little
5:52
childhood
5:53
story,
5:53
but
5:53
when
5:53
I
5:54
reflect
5:54
on
5:55
the
5:55
things
5:55
that
5:56
made
5:56
me
5:56
think
5:56
about
5:56
who
5:57
I
5:57
am,
5:57
it
5:58
really
5:58
taught
5:58
me
5:58
life
5:59
is
5:59
not
5:59
about
5:59
what
5:59
happens.
6:00
It's
6:00
like,
6:00
what
6:01
do
6:01
you
6:01
do
6:01
with
6:01
it?
6:02
So
6:02
that's
6:02
really
6:02
been
6:03
a
6:03
great
6:03
blueprint
6:04
for
6:04
my
6:04
life.
6:04
Anytime
6:05
I
6:05
face
6:06
adversity,
6:06
I
6:06
have
6:06
a
6:07
choice.
6:07
Do
6:07
I
6:07
dig
6:08
deep
6:08
or
6:09
do
6:09
I
6:09
just
6:10
let
6:10
it
6:10
go?
6:11
Do
6:11
I
6:11
just
6:11
say,
6:12
okay,
6:12
I
6:12
failed?
6:13
So
6:13
I
6:13
know
6:13
that
6:14
was
6:14
one
6:14
pivotal
6:15
moment.
6:16
The
6:17
other
6:17
piece
6:17
I
6:17
would
6:18
say
6:18
is
6:20
I
6:20
was
6:20
working
6:21
for
6:21
a
6:22
PR
6:22
agency
6:23
for
6:23
seven
6:23
years
6:24
and
6:24
my
6:24
boss
6:25
was
6:26
thinking
6:26
about
6:26
a
6:26
succession
6:27
plan
6:27
and
6:28
we
6:28
were
6:29
in
6:29
talks
6:29
for
6:29
me
6:30
to
6:30
potentially
6:30
take
6:30
over
6:31
his
6:31
business.
6:32
And
6:32
we
6:32
had
6:33
meeting
6:33
in
6:33
Santa
6:34
Monica
6:34
at
6:34
a
6:34
neutral
6:35
place
6:35
with
6:36
a
6:36
management
6:36
consultant.
6:38
And
6:38
I
6:38
was
6:39
prepping
6:39
for
6:39
this
6:40
negotiation,
6:40
potentially
6:41
take
6:41
over
6:41
the
6:42
PR
6:42
agency
6:42
that
6:43
I
6:43
worked
6:43
for.
6:45
And
6:45
I
6:45
pretty
6:45
much
6:46
had
6:46
70%
6:47
of
6:47
the
6:47
revenue
6:48
of
6:48
the
6:48
business.
6:49
And
6:50
something
6:50
happened.
6:51
He
6:51
must
6:51
have
6:51
got
6:51
cold
6:52
feet
6:52
because
6:52
that
6:52
day
6:53
he
6:54
pulled
6:54
the
6:54
deal.
6:55
And
6:56
I
6:56
was
6:56
being
6:56
recruited
6:57
by
6:57
global
6:57
PR
6:58
firms.
6:58
I
6:58
was
6:59
thinking
6:59
for
6:59
a
6:59
year
7:00
I
7:00
was
7:00
going
7:00
to
7:00
run
7:00
this
7:01
company
7:01
at
7:01
30.
7:02
And
7:03
I
7:03
did
7:03
something
7:03
I've
7:04
never
7:04
done
7:04
coco
7:05
in
7:05
my
7:05
entire
7:05
life.
7:06
I
7:06
pushed
7:06
away
7:07
from
7:07
the
7:07
conference
7:08
room
7:08
table
7:09
and
7:09
I
7:09
said,
7:10
I
7:10
quit.
7:12
And
7:12
I'm
7:12
30
7:13
years
7:13
old,
7:13
living
7:13
in
7:14
LA,
7:14
just
7:14
bought
7:14
a
7:15
two
7:15
bedroom
7:15
condo
7:16
by
7:16
myself,
7:17
had
7:17
no
7:17
job,
7:19
and
7:19
I
7:20
cried
7:20
for
7:20
the
7:20
next
7:21
two
7:21
days.
7:21
And
7:22
a
7:22
mentor
7:23
of
7:23
mine,
7:23
who
7:23
ironically
7:24
is
7:24
now
7:24
my
7:24
husband,
7:25
Mikhail,
7:26
I
7:26
think
7:26
you
7:27
met
7:27
briefly.
7:27
Yes,
7:28
he
7:28
called
7:28
me
7:29
just
7:29
as
7:29
a
7:29
mentor
7:30
and
7:30
he
7:30
said,
7:31
quit
7:31
your
7:31
crying,
7:32
you're
7:32
going
7:33
to
7:33
start
7:33
your
7:33
own
7:33
business.
7:34
And
7:35
I
7:35
started
7:35
my
7:35
own
7:35
business.
7:36
And
7:36
that
7:36
was
7:37
my
7:37
second
7:37
lesson
7:38
that
7:38
reaffirmed
7:39
my
7:39
first
7:39
lesson,
7:40
actually,
7:40
which
7:41
is,
7:41
it
7:41
doesn't
7:41
matter
7:42
what
7:42
happens.
7:42
How
7:43
are
7:43
you
7:43
going
7:43
to
7:43
get
7:43
out
7:44
from
7:44
it?
7:45
So
7:45
that
7:45
was
7:45
really
7:46
powerful.
7:46
That
7:46
taught
7:47
me
7:47
I
7:47
can
7:47
make
7:48
something
7:48
out
7:48
of
7:49
nothing,
7:49
right?
7:50
And
7:51
I
7:51
think
7:51
the
7:51
third
7:51
piece
7:52
was
7:52
really
7:52
this
7:53
idea
7:54
of
7:55
once
7:55
you
7:56
have
7:56
some
7:56
level
7:57
of
7:57
success
7:57
and
7:58
you're
7:58
running
7:58
your
7:58
own
7:58
company
7:59
and
7:59
people
7:59
start
7:59
to
8:00
ask
8:00
you,
8:01
how
8:02
did
8:02
you
8:02
do
8:02
this?
8:02
What
8:03
are
8:03
your
8:03
tips?
8:03
And
8:03
I
8:04
started
8:04
to
8:04
dig
8:04
deep
8:04
and
8:05
said,
8:05
what
8:05
do
8:05
I
8:06
believe
8:06
in?
8:07
And
8:08
I
8:08
started
8:08
talking
8:08
about
8:09
my
8:09
immigrant
8:09
story.
8:10
I
8:10
just
8:10
said,
8:10
well,
8:10
you
8:11
know
8:11
what
8:11
people
8:11
would
8:11
say,
8:11
what
8:12
are
8:12
your
8:12
life
8:12
lessons?
8:12
And
8:13
I'd
8:13
talk
8:13
about
8:13
grit,
8:14
I
8:14
would
8:14
talk
8:15
about
8:15
resilience,
8:16
I
8:16
would
8:16
talk
8:17
about
8:17
how
8:17
hard
8:18
work
8:18
isn't
8:18
enough.
8:19
And
8:19
so
8:20
I
8:20
think
8:20
this,
8:21
when
8:21
you
8:21
achieve
8:22
some
8:22
level
8:23
of
8:23
success,
8:23
people
8:24
start
8:24
to
8:24
ask
8:24
you
8:25
for
8:25
advice
8:26
and
8:26
that's
8:26
when
8:26
you
8:26
start
8:27
to
8:27
say,
8:27
who
8:27
am
8:28
I?
8:28
So
8:28
I
8:29
would
8:29
Say,
8:29
doing
8:29
an
8:30
interview
8:30
or
8:30
a
8:30
mentorship
8:32
lunch
8:33
made
8:33
me
8:34
really
8:34
question
8:35
what
8:35
makes
8:35
me
8:36
tick
8:36
and
8:36
what
8:37
I
8:37
care
8:37
about.
8:38
I
8:38
love
8:38
that.
8:39
Yeah.
8:40
Sometimes
8:40
when
8:41
we're
8:41
growing
8:42
and
8:43
getting
8:43
to
8:44
the
8:44
next
8:44
rung
8:45
or
8:46
the
8:46
next
8:46
achievement,
8:48
we're
8:48
just
8:48
building.
8:49
Right.
8:49
We're
8:50
in
8:50
our
8:50
own
8:51
zone,
8:52
building
8:52
a
8:52
company,
8:53
building
8:53
a
8:53
team,
8:54
whatever
8:54
it
8:54
is,
8:54
building
8:55
a
8:55
brand.
8:56
And
8:56
you
8:56
don't
8:57
really
8:57
realize
8:57
that
8:59
you're
8:59
learning.
9:00
You're
9:00
gaining
9:01
really
9:01
big
9:02
wisdom
9:02
along
9:03
the
9:03
way.
9:04
And
9:04
I
9:04
think
9:04
when
9:05
people
9:05
ask
9:05
you
9:05
is
9:06
when
9:06
you
9:06
don't
9:06
really
9:06
know,
9:07
you're
9:07
like,
9:07
why
9:08
am
9:08
I
9:08
like
9:08
this?
9:09
Or
9:09
what
9:09
do
9:09
I
9:09
do?
9:10
Inquisitive.
9:12
I
9:12
love
9:12
that.
9:12
And
9:13
I
9:13
love
9:13
that
9:14
you
9:14
have
9:15
sort
9:15
of
9:15
seen
9:15
all
9:16
of
9:16
these
9:17
experiences
9:18
as
9:19
these
9:19
moments
9:20
of
9:20
resilience
9:20
and
9:21
just
9:21
keep
9:21
going.
9:22
I
9:22
do
9:22
want
9:22
to
9:22
be
9:22
on
9:22
the
9:23
tennis
9:23
team.
9:23
Right.
9:24
That's
9:24
important
9:24
to
9:24
me.
9:25
So
9:25
I'm
9:26
gonna
9:26
go
9:26
and
9:26
I'm
9:26
gonna
9:27
hit
9:27
the
9:27
ball
9:27
as
9:28
many
9:28
times
9:28
as
9:28
it
9:28
takes
9:29
for
9:29
me
9:29
to
9:29
be
9:29
a
9:30
decent
9:30
tennis
9:31
player
9:31
and
9:31
then
9:31
finally
9:32
be
9:32
pretty
9:32
darn
9:32
good.
9:33
And
9:33
I
9:33
love
9:34
this
9:34
story
9:34
of
9:36
sometimes
9:36
the
9:37
doors
9:37
shut
9:37
on
9:37
us
9:38
for
9:38
reasons
9:38
that
9:38
don't
9:39
make
9:39
sense
9:39
to
9:39
us,
9:39
reasons
9:40
that
9:40
will
9:40
make
9:40
us
9:41
cry.
9:42
But
9:43
how
9:43
awesome
9:43
that
9:44
your
9:45
mentor
9:45
at
9:46
the
9:46
time,
9:46
your
9:46
friend
9:47
and
9:47
now
9:47
husband,
9:48
Mikhail,
9:49
said,
9:49
stop
9:50
your
9:50
crying
9:50
and
9:50
go
9:51
start
9:51
your
9:51
own
9:51
love
9:52
that.
9:52
He
9:52
literally
9:53
said,
9:53
stop.
9:53
Stop
9:53
your
9:53
crying.
9:54
You're
9:54
going
9:54
to
9:54
start
9:54
your
9:54
own
9:55
business.
9:55
Here's
9:55
a
9:56
friend
9:56
of
9:56
mine
9:56
who's
9:57
an
9:57
attorney.
9:57
And
9:58
in
9:58
48
9:59
hours,
9:59
Lex
9:59
Communications
10:00
was
10:00
born.
10:00
So
10:01
it's
10:01
like
10:01
fate,
10:02
kind
10:02
of,
10:02
and
10:03
it's
10:03
only
10:03
fate.
10:04
It's
10:04
good
10:05
fate
10:05
if
10:05
you
10:05
do
10:06
something
10:06
with
10:06
it,
10:06
right?
10:07
Yeah,
10:08
it's
10:08
good
10:08
fate
10:09
if
10:09
you
10:09
do
10:09
something
10:09
with
10:10
it.
10:10
Wow.
10:11
Drop
10:11
the
10:11
mic.
10:12
So
10:12
many
10:12
good
10:13
nibbles
10:14
and
10:14
morsels
10:14
in
10:15
there.
10:15
So
10:16
I
10:16
want
10:16
to
10:16
get
10:16
into
10:17
Boundless
10:18
Future
10:18
foundation,
10:19
but
10:19
I'd
10:19
really
10:20
like
10:20
for
10:20
you
10:21
to
10:21
maybe
10:21
link
10:21
the
10:22
connection
10:22
from
10:23
the
10:23
work
10:23
you've
10:24
done
10:25
in
10:25
your
10:25
businesses,
10:26
the
10:27
work
10:27
that
10:27
then
10:27
you,
10:28
I
10:28
know,
10:28
have
10:28
also
10:29
done
10:29
with
10:29
Haggerty,
10:30
and
10:31
you've
10:31
done
10:31
some
10:31
of
10:31
that
10:32
work
10:32
with
10:32
your
10:32
husband,
10:32
McKeel.
10:34
And
10:34
that
10:35
was
10:35
quite
10:35
a
10:35
journey.
10:36
And
10:36
then
10:36
kind
10:37
of
10:37
bring
10:37
us
10:37
to
10:38
today
10:38
and
10:38
where
10:39
today
10:39
you're
10:40
now
10:41
doing
10:41
this
10:41
really
10:42
important
10:42
transformational
10:44
work
10:44
helping
10:45
women
10:46
make
10:46
the
10:47
world
10:47
better
10:47
and
10:48
launch
10:48
businesses
10:49
of
10:49
purpose
10:50
and
10:50
goodness
10:51
in
10:51
the
10:51
world.
10:52
Yeah,
10:53
I
10:53
studied
10:54
psychology
10:55
at
10:55
Fresno
10:56
State,
10:56
so
10:56
that's
10:56
where
10:56
I
10:57
graduated
10:57
in
10:57
California.
10:58
And
10:59
part
10:59
of
10:59
me
10:59
wondered,
11:00
okay,
11:00
what
11:00
made
11:00
me
11:01
think,
11:01
like,
11:01
why
11:02
psychology?
11:02
I
11:03
can't
11:03
recall
11:03
at
11:03
the
11:03
time,
11:03
but
11:04
I
11:04
think
11:04
I
11:04
was
11:04
always
11:05
interested,
11:06
not
11:06
necessarily
11:07
just
11:07
in
11:07
people,
11:07
but
11:08
why
11:08
things
11:09
work
11:09
or
11:09
why
11:10
things
11:10
don't
11:10
work.
11:10
And
11:11
then
11:11
I
11:11
started
11:11
to
11:12
really
11:12
have
11:12
this
11:13
appreciation
11:13
for
11:14
brands.
11:14
I
11:14
would
11:14
look
11:14
at
11:15
one
11:15
company
11:16
and
11:16
say,
11:16
okay,
11:17
why
11:17
is
11:17
Nike
11:17
successful
11:18
but
11:18
not
11:18
this
11:19
company?
11:19
Or
11:19
why
11:19
is
11:20
Apple?
11:20
And
11:20
I
11:21
started
11:21
to
11:21
ask
11:21
myself,
11:22
like,
11:22
why
11:22
was
11:22
I
11:22
so
11:22
interested
11:23
in
11:23
that?
11:23
And
11:24
I
11:24
think
11:24
it
11:24
goes
11:24
back
11:25
to
11:25
that
11:25
third
11:26
thing
11:26
that
11:26
I
11:26
talked
11:26
to
11:27
you
11:27
about.
11:27
My
11:28
parents
11:28
came
11:28
United
11:28
States,
11:29
as
11:29
you
11:29
mentioned,
11:29
with
11:30
300
11:30
bucks
11:30
in
11:31
our
11:31
pocket.
11:31
Seven
11:32
kids,
11:32
so
11:33
nine
11:33
people.
11:34
And
11:35
they
11:36
could
11:36
have
11:36
done
11:36
remedial
11:37
jobs,
11:38
but
11:38
they
11:38
decided,
11:38
okay,
11:39
I
11:39
know
11:39
we
11:39
only
11:40
know
11:40
we're
11:40
going
11:40
to
11:40
get
11:40
out
11:40
of
11:40
this.
11:41
And
11:41
to
11:41
have
11:41
a
11:41
decent
11:42
life
11:42
is
11:42
probably
11:43
to
11:43
put
11:44
everything
11:44
in
11:44
our
11:44
own
11:44
hands.
11:45
And
11:46
so
11:46
they
11:46
started
11:46
their
11:47
own
11:47
business.
11:47
It's
11:48
a
11:48
really
11:48
incredible
11:48
American
11:49
dream
11:49
story.
11:50
So
11:50
I
11:50
think
11:50
something
11:51
really
11:52
was
11:52
drilled
11:52
in
11:52
my
11:53
head
11:53
about
11:54
what
11:54
makes
11:55
one
11:55
family
11:55
successful
11:56
one
11:57
another,
11:57
not
11:57
what
11:57
makes
11:58
one
11:58
business
11:58
successful
11:59
one
11:59
another
11:59
not
12:00
right.
12:01
So
12:01
I
12:01
was
12:01
always
12:01
really
12:01
interested
12:02
in
12:02
brands,
12:03
so
12:03
I
12:03
think
12:03
in
12:04
companies.
12:04
So
12:04
I
12:05
think
12:05
that's
12:05
where
12:05
my
12:06
love
12:06
for
12:06
brand
12:06
strategy
12:07
really
12:07
came
12:08
from.
12:09
Working
12:09
in
12:09
the
12:09
PR
12:10
world.
12:10
And
12:10
then
12:10
I
12:10
ended
12:11
up
12:11
selling
12:11
my
12:12
second
12:12
agency
12:13
and
12:14
going
12:14
to
12:14
work
12:14
for
12:15
Hagerty
12:15
full
12:15
time.
12:16
Thank
12:16
you.
12:16
That
12:17
was
12:17
really
12:17
exciting
12:17
to
12:18
be
12:18
able
12:18
to
12:18
finally
12:19
dig
12:19
deep
12:19
into
12:19
one
12:20
company.
12:20
I
12:20
was
12:20
used
12:21
to
12:21
representing
12:21
30,
12:22
40
12:22
brands
12:23
of
12:23
my
12:23
entire
12:24
life
12:24
and
12:24
building
12:25
and
12:25
doing
12:25
PR
12:26
for
12:26
them.
12:26
But
12:27
then
12:27
I
12:27
got
12:27
to
12:27
really
12:28
spend
12:28
some
12:28
time
12:29
with
12:29
the
12:29
small
12:30
family
12:31
business
12:31
that
12:31
Hagerty
12:32
McKill's
12:33
parents
12:33
started
12:33
in
12:33
the
12:34
basement
12:34
of
12:34
their
12:34
home
12:36
selling
12:36
insurance
12:36
to
12:37
boats
12:37
and
12:37
then
12:38
moved
12:38
it
12:38
over
12:38
to
12:38
cars
12:39
and
12:39
building.
12:39
This
12:40
really
12:40
incredible
12:40
brand
12:41
was
12:41
really
12:42
predicated
12:42
on
12:43
this
12:43
idea
12:43
that
12:44
you
12:44
treat
12:44
your
12:45
employees
12:45
well.
12:46
You'll
12:46
have
12:46
a
12:46
great
12:47
chance
12:47
for
12:47
a
12:47
good
12:47
business
12:48
if
12:49
you
12:49
tap
12:49
into
12:49
what
12:49
people
12:50
care
12:50
about.
12:50
People
12:51
take
12:51
good
12:51
care
12:51
of
12:52
their
12:52
toys
12:52
is
12:52
what
12:53
Louise
12:53
Haggerty
12:53
used
12:54
to
12:54
say,
12:54
which
12:54
is
12:54
why
12:55
they
12:55
built
12:55
a
12:55
great
12:56
business.
12:56
And
12:57
I
12:57
think
12:57
McKeel
12:57
as
12:58
a
12:58
remarkable
12:58
leader
12:59
who
12:59
really
12:59
put
13:00
culture
13:00
and
13:01
people
13:02
at
13:02
the
13:02
forefront
13:03
way
13:04
before
13:04
it
13:04
was
13:05
cool,
13:05
right?
13:05
And
13:05
it's
13:05
a
13:06
family
13:06
business.
13:06
So
13:06
I
13:06
learned
13:07
a
13:07
lot
13:07
about
13:08
creating
13:08
these
13:08
businesses
13:09
that
13:09
have
13:10
a
13:10
lot
13:10
more
13:10
than
13:11
just
13:11
profit.
13:12
And
13:12
so
13:12
that
13:12
was
13:12
really
13:13
important
13:13
to
13:13
me.
13:14
And
13:15
so
13:15
when
13:15
I
13:15
moved
13:16
from
13:16
Hagerty
13:17
to
13:17
Traverse
13:18
City
13:18
and
13:19
I
13:19
recognized
13:19
that
13:20
it's
13:20
a
13:20
pretty
13:21
white
13:22
community
13:22
in
13:22
northern
13:23
Michigan
13:23
and
13:24
there
13:24
was
13:24
no
13:25
ethnic.
13:26
There's
13:26
not
13:26
a
13:26
lot
13:26
of
13:26
culture
13:27
here
13:27
that's
13:27
different.
13:28
And
13:28
so
13:29
I
13:29
decided
13:29
to
13:29
start
13:30
a
13:30
restaurant
13:31
built
13:31
on
13:32
this
13:32
idea
13:32
of
13:33
purpose,
13:33
right?
13:34
And
13:35
I
13:35
started
13:35
the
13:36
Good
13:36
bowl
13:36
and
13:37
I
13:37
where
13:37
we
13:37
donate
13:37
a
13:38
dollar
13:38
per
13:38
bowl
13:38
to
13:39
charity
13:39
as
13:39
a
13:40
way
13:40
to
13:40
thank
13:40
the
13:40
US
13:41
for
13:41
taking
13:41
us
13:42
in
13:42
as
13:42
immigrants.
13:43
So
13:43
it's
13:43
Like
13:43
a
13:44
lot
13:44
of
13:45
interconnected
13:46
pieces
13:46
of
13:46
my
13:47
love
13:47
and
13:47
passion
13:48
for
13:48
brand
13:49
really.
13:49
I
13:49
spent
13:49
the
13:49
last
13:50
10
13:50
years
13:50
building
13:51
the
13:51
brand
13:51
with
13:52
so
13:52
many
13:52
great
13:52
people
13:53
at
13:53
Hagerty.
13:54
It
13:54
taught
13:55
me
13:55
a
13:55
lot.
13:55
And
13:55
then
13:56
that
13:56
really
13:56
parlayed
13:57
into
13:57
building
13:57
my
13:57
own
13:58
business
13:58
that
13:58
was
13:58
really
13:59
built
13:59
on
14:00
growth
14:00
and
14:00
good.
14:01
So
14:01
it's
14:01
weird
14:01
because
14:02
even
14:02
though
14:02
it's
14:03
insurance
14:03
and
14:04
automotive
14:04
and
14:04
then
14:04
a
14:05
restaurant,
14:05
it's
14:06
also
14:06
interconnected.
14:07
It's
14:07
like,
14:07
how
14:07
do
14:07
you
14:08
build
14:08
something
14:08
that
14:08
creates
14:09
an
14:09
impact
14:09
both
14:10
for
14:10
your
14:10
customer
14:11
and
14:11
for
14:11
your
14:11
employees?
14:13
And
14:13
I
14:13
think
14:13
that's
14:13
what
14:14
great
14:14
brands
14:14
do.
14:15
Totally
14:16
agree.
14:16
And
14:17
I
14:17
would
14:17
love
14:17
for
14:18
you
14:18
to
14:18
share
14:18
a
14:18
little
14:19
more
14:19
about
14:19
Hagerty
14:20
and
14:20
the
14:20
customer
14:21
experience
14:22
that
14:22
you
14:22
deliver.
14:23
It's
14:24
when
14:24
I
14:24
think
14:25
that
14:25
your
14:25
company
14:26
is
14:26
a
14:27
insurance
14:28
company,
14:28
I'm
14:28
almost
14:29
surprised
14:30
because
14:30
the
14:31
customer
14:31
experience
14:32
is
14:33
so
14:34
tremendous.
14:35
It's.
14:36
Of
14:36
course
14:36
everybody
14:37
wants
14:37
to
14:37
buy
14:37
insurance
14:38
from
14:38
you
14:39
because
14:39
they
14:40
you
14:40
deliver
14:41
this
14:41
remarkable
14:42
customer
14:43
journey.
14:43
You
14:44
want
14:44
to
14:44
talk
14:44
about
14:44
that?
14:45
Yeah.
14:45
And
14:45
I
14:46
think
14:46
that's
14:46
a
14:46
really
14:46
good
14:47
tee
14:47
up
14:48
because
14:48
I
14:48
think
14:48
the
14:48
reality
14:49
is
14:49
we
14:49
hope
14:49
people
14:50
want
14:50
to
14:50
buy
14:50
insurance
14:51
from
14:51
us,
14:51
but
14:51
we
14:51
know
14:52
nobody
14:52
wants
14:52
to
14:52
talk
14:53
about
14:53
insurance.
14:53
Insurance
14:54
is
14:54
not
14:54
a
14:55
super
14:55
sexy.
14:56
It's
14:56
not
14:56
like
14:56
I
14:57
sit
14:57
there
14:57
and
14:57
everybody
14:58
goes,
14:58
ah,
14:58
guess
14:58
who
14:58
I'm
14:59
insured
14:59
with.
15:00
But
15:00
it's
15:00
something
15:01
that
15:01
is
15:01
really
15:01
necessary
15:02
for
15:02
an
15:02
experience.
15:03
But
15:03
for
15:04
us,
15:04
we
15:04
kind
15:04
of
15:04
said,
15:05
listen,
15:05
if
15:05
Coco
15:06
owns
15:06
a
15:06
classic
15:07
car,
15:07
she
15:08
wants
15:08
to
15:08
talk
15:08
about
15:09
insurance
15:09
for
15:09
five
15:09
minutes,
15:10
but
15:10
she'll
15:10
talk
15:10
to
15:11
us
15:11
for
15:11
30
15:11
minutes
15:12
about
15:12
her
15:13
62
15:13
Porsche
15:14
Roadster
15:14
and
15:15
how
15:15
she
15:15
got
15:15
it
15:16
from
15:16
her
15:16
dad
15:17
or
15:17
her
15:17
mom
15:17
or
15:18
this
15:18
is
15:18
the
15:18
car
15:18
she
15:18
always
15:19
wanted
15:19
when
15:19
she
15:19
was
15:19
in
15:20
high
15:20
school.
15:20
People
15:21
are
15:21
passionate
15:22
about
15:22
their
15:22
hobby.
15:23
And,
15:23
and
15:23
so
15:24
we
15:24
said,
15:24
okay,
15:24
do
15:24
we
15:25
want
15:25
to
15:25
build
15:25
an
15:25
insurance
15:26
company
15:26
or
15:26
do
15:26
we
15:27
want
15:27
to
15:27
build
15:27
a
15:27
passion
15:28
brand?
15:28
So
15:29
at
15:29
the
15:29
very
15:29
beginning,
15:30
we
15:30
were
15:30
pretty
15:30
clear,
15:31
yes,
15:32
we'll
15:32
help
15:32
you
15:32
with
15:32
your
15:32
insurance,
15:33
but
15:33
we
15:33
really
15:33
want
15:34
to
15:34
help
15:34
you
15:34
enjoy
15:34
your
15:35
car.
15:35
And
15:36
so
15:36
that's
15:36
what
15:36
we
15:37
tapped
15:37
into
15:37
again.
15:38
People
15:38
take
15:38
good
15:38
care
15:39
of
15:39
their
15:39
cars.
15:39
They're
15:40
passionate
15:40
about
15:40
it
15:40
and
15:41
their
15:41
toys.
15:42
And
15:42
so
15:42
we've
15:43
really
15:43
trained
15:43
our
15:44
teams.
15:44
Even
15:44
on
15:45
the
15:45
call
15:45
center,
15:45
if
15:45
you
15:46
called
15:46
in
15:46
and
15:46
said,
15:46
I
15:46
want
15:46
to
15:47
insure
15:47
my
15:47
car,
15:48
I
15:48
will
15:48
talk
15:48
to
15:48
you
15:49
for
15:49
20
15:49
minutes
15:49
about
15:50
your
15:50
car.
15:50
How
15:50
often
15:50
do
15:51
you
15:51
use
15:51
it?
15:51
Tell
15:51
me
15:51
what
15:51
car
15:52
shows
15:52
we'll
15:52
find
15:52
car
15:53
shows
15:53
for
15:53
you
15:53
to
15:53
go
15:54
to.
15:54
Right.
15:55
We
15:55
built
15:56
a
15:56
business
15:57
called
15:57
Garage
15:57
and
15:58
Social
15:58
where
15:58
you
15:58
can
15:58
store
15:58
your
15:59
car
15:59
and
15:59
go
15:59
to
15:59
car
15:59
events.
16:00
We
16:01
built
16:01
a
16:02
business
16:02
where
16:02
you
16:03
can
16:03
put
16:04
your
16:04
car
16:04
up
16:04
for
16:05
rental,
16:06
where
16:06
people
16:06
can
16:07
share
16:07
your
16:07
car.
16:07
You
16:08
can
16:08
trade
16:08
your
16:08
car.
16:09
We've
16:09
built
16:09
a
16:10
company
16:10
called
16:10
Broad
16:10
Arrow
16:11
where
16:11
you
16:11
actually
16:12
can
16:12
buy
16:12
and
16:12
sell
16:13
classic
16:14
cars
16:14
online
16:14
or
16:15
live
16:15
auctions.
16:16
Anything
16:16
from
16:16
a
16:17
$40,000
16:18
car
16:18
to
16:18
a
16:18
$40,000,000
16:20
classic
16:20
car.
16:21
So
16:21
we
16:22
just
16:22
created
16:22
this
16:23
ecosystem
16:24
for
16:24
people
16:24
to
16:24
enjoy
16:25
their
16:25
cars.
16:25
Our
16:26
mission
16:26
is
16:26
how
16:26
can
16:27
we
16:27
help
16:27
enthusiasts
16:28
enjoy
16:29
their
16:29
cars?
16:29
And
16:30
if
16:30
one
16:30
way
16:30
to
16:31
do
16:31
that
16:31
is
16:31
protect
16:31
their
16:32
car
16:32
through
16:32
insurance,
16:33
of
16:33
course,
16:34
that
16:34
is
16:34
the
16:34
bread
16:34
and
16:34
butter
16:35
of
16:35
our
16:35
business.
16:35
But
16:36
that's
16:36
not
16:36
what
16:37
people
16:37
want
16:37
to
16:37
talk
16:37
about.
16:38
They
16:38
really
16:38
want
16:38
to
16:38
talk
16:39
about
16:39
how
16:39
can
16:40
they
16:40
meet
16:40
others
16:41
through
16:41
their
16:41
cars?
16:42
How
16:42
can
16:42
they
16:42
enjoy
16:43
their
16:44
moments
16:44
through
16:44
their
16:45
cars?
16:46
Oh,
16:46
my
16:46
goodness.
16:47
I
16:47
just
16:48
feel
16:48
like
16:48
this
16:48
is
16:48
a
16:49
whole
16:49
case
16:49
study
16:50
to
16:50
really
16:50
be
16:51
treasured,
16:52
honestly.
16:52
Because
16:53
when
16:53
I
16:53
work
16:54
with
16:54
founders,
16:54
I
16:55
often
16:55
talk
16:55
about
16:55
what
16:55
is
16:56
that
16:56
area
16:56
of
16:56
chosen
16:57
greatness,
16:57
that
16:57
place
16:58
where
16:58
what
16:58
you
16:58
do
16:58
for
16:59
your
16:59
customer,
16:59
that
17:00
transformational
17:01
piece
17:01
that
17:01
you
17:01
do,
17:02
also
17:03
drives
17:03
your
17:04
financial
17:05
impact.
17:06
And
17:07
sometimes
17:07
it's
17:07
not
17:08
bullseye
17:09
on
17:09
the
17:09
product.
17:10
Sometimes
17:11
it's
17:11
something
17:11
else
17:12
that's
17:12
important
17:12
to
17:12
the
17:13
customer.
17:14
And
17:14
in
17:14
this
17:14
case,
17:14
that
17:15
love
17:15
of
17:15
the
17:16
car,
17:16
the
17:16
love
17:17
of
17:17
their
17:17
cherished
17:18
vintage
17:19
classic.
17:20
Yeah,
17:20
I
17:20
think
17:21
you're
17:21
100%
17:21
right.
17:21
How
17:22
I
17:22
explain
17:22
it
17:22
to
17:23
people
17:23
and
17:23
they
17:23
say,
17:23
okay,
17:23
so
17:24
you
17:24
work
17:24
for
17:24
Hagerty.
17:25
Tell
17:25
me
17:25
a
17:25
little
17:25
bit
17:25
about
17:26
that.
17:26
And
17:26
if
17:26
I
17:26
had
17:26
to
17:26
sum
17:27
it
17:27
up
17:27
in
17:27
one
17:28
line,
17:28
I
17:28
would
17:29
say
17:29
something
17:29
like
17:29
this.
17:30
I
17:30
would
17:30
say,
17:30
this
17:30
is
17:31
how
17:31
we
17:31
make
17:32
money,
17:32
but
17:32
that's
17:32
not
17:32
why
17:33
we're
17:33
successful.
17:34
Right.
17:35
I
17:35
think
17:35
how
17:36
you
17:36
make
17:36
money
17:36
and
17:37
why
17:37
people
17:37
love
17:38
you
17:38
can
17:38
be
17:39
two
17:39
different
17:39
things.
17:40
Right?
17:40
And
17:40
I
17:40
think
17:41
how
17:41
we
17:41
make
17:41
money
17:42
is
17:42
we
17:42
insure
17:43
the
17:43
most
17:43
collector
17:44
cars
17:45
in
17:45
the
17:45
country.
17:46
But
17:46
why
17:46
we're
17:47
successful
17:47
is
17:47
the
17:47
way
17:48
we
17:48
talk
17:48
to
17:48
car
17:48
collectors
17:49
about
17:50
things
17:50
that
17:50
they
17:50
love,
17:51
and
17:51
then
17:51
we
17:51
build
17:52
products
17:52
for
17:52
them
17:53
to
17:53
enjoy
17:53
it.
17:55
So
17:55
innovative,
17:56
really
17:57
visionary
17:57
and
17:58
innovative.
17:58
And
17:58
I
17:58
love
17:59
that
17:59
it's
17:59
a
17:59
family
17:59
business.
18:01
Okay,
18:02
so
18:02
I
18:02
want
18:03
to
18:03
shift
18:03
gears
18:03
now
18:04
to
18:05
Boundless
18:06
Futures
18:07
Foundation.
18:07
So
18:07
on
18:08
your
18:08
website,
18:08
BoundlessFuturesFoundation.org
18:11
it
18:12
says,
18:12
we
18:12
believe
18:13
that
18:13
women
18:14
will
18:14
be
18:14
the
18:15
change
18:15
makers
18:16
of
18:16
the
18:16
future.
18:17
Eliminating
18:17
boundaries
18:18
where
18:19
they
18:19
are
18:19
self
18:19
imposed
18:20
or
18:20
created
18:21
by
18:21
society.
18:22
We
18:23
enable
18:24
women
18:24
to
18:25
thrive.
18:26
Tell
18:27
us
18:27
more
18:27
about
18:28
Boundless
18:29
Futures
18:29
Foundation.
18:29
What
18:30
is
18:30
it?
18:30
What
18:30
does
18:31
it
18:31
do?
18:31
Who
18:31
does
18:31
it
18:32
serve?
18:33
Just
18:33
going
18:34
back
18:34
to
18:34
the
18:34
story
18:35
of
18:35
when
18:35
my
18:35
parents
18:36
first
18:36
came
18:36
to
18:36
the
18:37
United
18:37
States,
18:37
and
18:38
my
18:38
mom
18:38
and
18:39
dad
18:39
both
18:39
built
18:39
the
18:40
business.
18:40
And
18:40
I
18:40
watched
18:41
my
18:41
mom
18:41
toil
18:42
over
18:42
years
18:42
and
18:42
years
18:43
of
18:43
taking
18:43
care
18:44
of
18:44
seven
18:44
kids,
18:45
but
18:45
helping
18:45
build
18:46
the
18:46
family
18:46
business.
18:46
The
18:47
same
18:47
thing
18:47
with
18:47
my
18:48
husband's
18:48
parents.
18:49
And
18:49
it
18:50
was
18:50
really
18:50
inspiring.
18:51
And
18:51
I
18:51
saw
18:52
that
18:52
my
18:53
mom
18:53
did
18:54
not
18:54
sit
18:54
idle.
18:55
She
18:55
helped
18:56
build
18:56
the
18:56
business.
18:57
She
18:57
helped
18:57
build
18:58
our
18:58
family.
18:58
She
18:59
helped
18:59
build
18:59
our
18:59
success.
19:00
She
19:00
gave
19:00
up
19:01
everything
19:02
to
19:02
leave
19:02
Vietnam
19:03
and
19:03
left
19:03
her
19:04
11
19:04
siblings
19:05
behind
19:05
and
19:05
her
19:06
parents.
19:06
And
19:07
I
19:07
thought,
19:07
okay,
19:08
wow,
19:08
these
19:08
women
19:09
are
19:10
really
19:10
the
19:11
change
19:11
makers.
19:11
Without
19:12
them,
19:12
we
19:12
wouldn't
19:12
have
19:13
half
19:13
the
19:13
stuff
19:13
that
19:14
we
19:14
have,
19:14
literally.
19:15
And
19:15
so
19:15
it
19:16
just
19:16
really
19:16
struck
19:16
home
19:17
for
19:17
me.
19:17
And
19:18
so
19:18
I
19:18
think
19:19
that
19:19
if
19:20
I
19:20
can
19:20
help
19:20
women
19:21
start
19:21
their
19:21
own
19:22
business,
19:22
not
19:22
only
19:22
will
19:23
they
19:23
be
19:23
more
19:23
financially
19:24
independent,
19:25
but
19:25
they
19:26
will
19:26
also
19:27
contribute
19:27
to
19:27
the
19:28
society
19:28
that
19:28
they
19:28
live
19:29
in.
19:29
They'll
19:29
create
19:29
those
19:30
innovative
19:30
products
19:31
for
19:31
the
19:32
future
19:32
that
19:32
we're
19:32
all
19:32
going
19:33
to
19:33
be
19:33
talking
19:33
about
19:33
in
19:33
10
19:34
years.
19:34
The
19:34
story
19:34
you
19:35
told
19:35
me,
19:35
Coco,
19:35
about
19:35
your
19:36
business,
19:36
right,
19:36
you
19:37
were
19:37
solving
19:37
a
19:38
family
19:38
problem.
19:39
You
19:39
built
19:39
your
19:40
business
19:40
around
19:40
that
19:41
problem,
19:41
right?
19:41
And
19:42
you
19:42
were
19:42
a
19:42
change
19:42
maker
19:43
in
19:43
your
19:43
field.
19:44
And
19:44
so
19:45
that's
19:45
really
19:45
important
19:46
to
19:46
me
19:46
because
19:47
I
19:47
think
19:48
if
19:48
you
19:48
have
19:48
some
19:49
money,
19:49
whether
19:49
it's
19:49
you
19:50
have,
19:50
you
19:50
can
19:50
donate
19:51
$500
19:51
a
19:51
year
19:52
or
19:52
$500,000
19:53
a
19:53
year,
19:54
you
19:54
have
19:54
to
19:55
decide,
19:55
do
19:55
you
19:55
want
19:56
to
19:56
teach
19:57
people
19:57
how
19:57
to
19:57
fish
19:57
or
19:58
do
19:58
you
19:58
want
19:58
to
19:59
give
19:59
people
19:59
fish?
19:59
And
20:00
I
20:00
chose
20:00
I
20:01
want
20:01
to
20:01
teach
20:01
people
20:01
how
20:01
to
20:02
fish.
20:02
I
20:02
still
20:03
donate
20:04
to
20:04
the
20:04
Humane
20:05
Society
20:05
or
20:06
a
20:06
homeless
20:06
shelter,
20:07
but
20:07
I
20:07
feel
20:08
like
20:08
that's
20:09
giving
20:09
people
20:09
fish.
20:10
I
20:10
want
20:11
to
20:11
teach
20:11
people
20:11
how
20:11
to
20:12
fish.
20:12
I
20:12
want
20:12
to
20:12
make
20:12
sure
20:13
that
20:13
these
20:13
women,
20:14
if
20:14
I
20:14
could
20:14
help
20:14
them
20:15
build
20:15
their
20:15
business,
20:15
that
20:16
they
20:16
can
20:16
be
20:16
sustainable,
20:17
that
20:18
they
20:18
can
20:18
employ
20:19
20
20:19
people,
20:20
they
20:20
can
20:20
give
20:21
to
20:21
nonprofits.
20:22
So
20:22
it
20:22
becomes
20:23
a
20:23
cyclical
20:24
thing.
20:24
It
20:24
has
20:24
this
20:25
boundless
20:25
impact.
20:27
Oh,
20:27
you
20:27
and
20:28
I
20:28
are
20:28
so
20:28
on
20:28
the
20:29
same
20:29
mission.
20:30
When
20:30
I
20:30
first
20:30
met
20:31
you,
20:31
you
20:31
said,
20:31
can
20:32
I
20:32
force
20:32
for
20:33
both
20:33
growth
20:33
and
20:33
debt?
20:33
I'm
20:34
like,
20:34
wait
20:34
a
20:34
minute,
20:34
that
20:34
sounds
20:35
familiar.
20:35
And
20:36
I
20:36
do
20:36
believe,
20:36
as
20:37
I
20:37
know
20:37
you
20:37
do,
20:38
that
20:39
when
20:39
women
20:40
are
20:40
successful,
20:42
everyone
20:42
around
20:43
them
20:43
is
20:43
successful.
20:44
It's
20:44
not
20:44
just
20:44
that.
20:45
It's
20:45
not
20:45
just
20:45
the
20:46
woman,
20:46
but
20:46
it's
20:46
the
20:47
family,
20:47
the
20:47
community
20:48
that
20:48
prospers.
20:50
So
20:50
it
20:50
says
20:51
in
20:51
Boundless
20:51
Futures,
20:52
your
20:52
mission
20:52
is
20:52
to
20:53
provide
20:53
financial
20:54
and
20:54
leadership
20:55
resources
20:55
for
20:56
female
20:56
founders
20:56
who
20:57
leverage
20:57
their
20:57
business
20:58
for
20:58
both
20:58
growth
20:59
and
20:59
good.
21:00
So
21:00
tell
21:00
us
21:01
how
21:02
you
21:02
do
21:02
this.
21:03
So
21:03
we
21:03
really
21:04
started
21:04
thinking
21:04
about
21:05
this
21:05
nonprofit
21:06
and
21:06
started
21:06
thinking
21:07
about
21:07
what
21:07
are
21:08
the
21:08
pillars
21:08
in
21:08
which
21:08
we
21:09
want
21:09
to
21:09
base
21:09
this
21:09
support
21:10
on.
21:10
I
21:11
think,
21:11
first
21:11
and
21:11
foremost,
21:13
43%
21:13
of
21:14
businesses
21:14
in
21:14
the
21:14
US
21:15
are
21:15
owned
21:15
by
21:15
women,
21:16
small
21:16
businesses.
21:16
Yet
21:17
women
21:17
only
21:17
get
21:18
3
21:18
less
21:18
than
21:19
3%
21:19
of
21:20
venture
21:20
capital.
21:20
So
21:21
the
21:21
first
21:21
problem
21:21
is
21:21
funding.
21:22
So
21:22
we
21:23
give
21:23
$50,000
21:24
grants.
21:24
So
21:25
this
21:25
is
21:25
money
21:25
they
21:25
do
21:26
not
21:26
have
21:26
to
21:26
pay
21:26
back.
21:27
They
21:27
just
21:27
have
21:27
to
21:27
show
21:28
us
21:28
their
21:28
business
21:28
plan
21:29
and
21:29
some
21:30
trajectory
21:30
of
21:30
success.
21:31
So
21:31
it's
21:32
a
21:32
business
21:32
under
21:33
five
21:33
years
21:33
old.
21:34
So
21:35
that's
21:35
one.
21:35
And
21:35
that
21:36
is
21:36
the
21:36
funding
21:37
part.
21:37
But
21:38
the
21:38
part
21:38
that
21:38
we've
21:39
been
21:39
getting
21:39
feedback
21:40
after
21:40
three
21:40
years
21:41
of
21:41
what
21:42
they
21:42
find
21:42
valuable
21:43
is
21:43
the
21:43
mentorship.
21:44
And
21:44
so
21:44
the
21:44
second
21:45
part
21:45
of
21:45
Boundless
21:46
Futures
21:46
is
21:47
our
21:47
advisory
21:48
circle.
21:48
So
21:48
once
21:49
you
21:49
are
21:49
granted
21:50
a
21:51
grant
21:51
from
21:51
us,
21:51
you
21:52
get
21:52
a
21:52
one
21:52
year
21:53
access
21:53
to
21:53
our
21:54
experts.
21:55
So
21:55
we
21:55
have
21:55
five
21:55
women
21:56
who've
21:56
all
21:56
started
21:57
their
21:57
own
21:57
businesses
21:58
in
21:58
different
21:58
expertise.
21:59
So
21:59
we
21:59
have
21:59
somebody
22:00
in
22:00
finance,
22:00
somebody
22:01
in
22:01
scaling,
22:02
somebody
22:02
in
22:02
manufacturing.
22:03
I'm
22:04
brand
22:04
and
22:04
marketing.
22:05
And
22:06
you
22:06
really
22:06
get
22:07
a
22:07
chance
22:07
to
22:08
have
22:08
experts
22:09
on
22:09
speed
22:09
dial.
22:10
So
22:10
we'll
22:11
walk
22:11
you
22:11
through,
22:11
look
22:12
at
22:12
your
22:12
numbers,
22:12
we'll
22:13
look
22:13
at
22:13
your
22:13
branding,
22:13
we'll
22:14
look
22:14
at
22:14
your
22:14
growth
22:15
capabilities
22:15
and
22:16
you'll
22:16
get
22:16
access
22:16
to
22:17
us
22:17
for
22:17
that
22:17
year
22:18
after
22:18
you
22:19
get
22:19
that
22:19
grant.
22:19
So
22:19
that's
22:20
really
22:20
important
22:20
to
22:21
us.
22:21
But
22:22
I
22:22
think
22:22
the
22:22
big
22:22
thing
22:23
on
22:23
that
22:23
mission
22:24
that
22:24
you
22:24
talked
22:24
about
22:24
is
22:25
something
22:25
that
22:25
I
22:25
think
22:25
differentiates
22:26
us
22:26
from
22:27
other
22:27
nonprofits,
22:28
which
22:28
is
22:29
you
22:29
have
22:29
to
22:29
do
22:30
something
22:30
for
22:30
society.
22:31
And
22:31
so
22:32
a
22:32
good
22:32
example
22:33
is
22:33
my
22:33
restaurant,
22:34
the
22:34
Good
22:34
Bowl.
22:34
I
22:34
mentioned
22:35
we
22:35
donate
22:35
a
22:35
dollar
22:36
per
22:36
bowl
22:36
to
22:36
charity,
22:37
even
22:38
though
22:38
my
22:38
product
22:39
may
22:39
not
22:39
be
22:40
societal
22:40
impact.
22:41
Yes,
22:41
food
22:41
is
22:42
important,
22:42
but
22:42
I
22:43
donate
22:43
a
22:43
dollar
22:44
per
22:44
bowl.
22:45
So
22:45
either
22:45
your
22:45
product
22:46
has
22:46
to
22:46
help
22:47
society
22:47
in
22:47
some
22:48
way,
22:48
like
22:48
it's
22:48
an
22:49
environmental
22:49
product,
22:50
or
22:51
you
22:51
give
22:51
a
22:51
portion
22:52
of
22:52
your
22:52
sales
22:52
away.
22:53
And
22:54
so
22:54
again,
22:54
it's
22:55
that
22:55
boundless
22:56
impact.
22:56
You
22:56
are
22:57
a
22:57
female
22:57
entrepreneur,
22:58
you
22:58
are
22:58
employing
22:58
people.
22:59
But
22:59
what
22:59
your
22:59
business
23:00
itself
23:00
is
23:01
also
23:01
helping
23:01
people.
23:03
Exactly.
23:04
Any
23:04
business
23:05
with
23:05
the
23:06
right
23:06
leadership
23:07
and
23:07
purpose
23:08
or
23:08
mission
23:09
can
23:09
be.
23:10
Yeah,
23:11
purpose
23:12
led.
23:12
Right.
23:12
I
23:13
could
23:13
create
23:13
value
23:14
for
23:14
society,
23:15
not
23:15
just
23:15
for
23:16
the
23:16
shareholders.
23:17
I
23:17
think
23:17
when
23:17
we
23:18
shift
23:18
a
23:18
business
23:19
to
23:19
have
23:19
that
23:20
purpose
23:20
and
23:20
meaning,
23:21
it
23:21
actually
23:22
helps
23:22
it
23:22
grow.
23:23
And
23:23
I
23:23
think
23:23
it
23:24
builds
23:24
really
23:24
good
23:24
energy.
23:25
And
23:25
I
23:25
think
23:26
most
23:26
people
23:27
buy
23:28
from
23:28
a
23:29
product
23:29
or
23:29
a
23:29
brand
23:30
because
23:30
of
23:30
the
23:30
product
23:31
itself,
23:31
but
23:31
they
23:32
tell
23:32
people
23:33
about
23:33
them
23:33
because
23:34
of
23:34
that
23:34
great
23:34
purpose
23:35
and
23:35
impact.
23:36
Honestly,
23:36
you
23:36
can't
23:36
have
23:37
a
23:37
shitty
23:37
product
23:37
and
23:38
a
23:38
great
23:38
mission.
23:38
You
23:38
have
23:39
to
23:39
have
23:39
a
23:39
really
23:39
great
23:40
mission
23:40
and
23:40
a
23:40
really
23:40
great
23:41
product.
23:41
But
23:42
your
23:42
great
23:42
mission
23:43
really
23:43
spreads
23:44
the
23:44
word
23:44
about
23:44
your
23:45
great
23:45
product
23:46
100%.
23:47
I
23:47
couldn't
23:48
agree
23:48
more.
23:48
That
23:49
is
23:49
what
23:50
builds
23:50
the
23:50
trust
23:50
and
23:51
creates
23:51
the
23:51
long
23:52
term
23:52
loyalty
23:53
and
23:53
the
23:54
customers
23:55
who
23:55
love
23:56
you
23:56
and
23:56
the
23:57
team
23:57
members
23:58
who
23:58
stay
23:58
forever.
23:59
I
23:59
love
24:00
going
24:00
through
24:00
your
24:01
website.
24:01
There's
24:02
a
24:02
quote
24:02
you're
24:03
quoted
24:03
on
24:03
your
24:03
website.
24:04
It
24:04
says,
24:05
life
24:05
will
24:06
never
24:06
present
24:06
you
24:07
with
24:07
the
24:07
perfect
24:08
time
24:08
to
24:08
take
24:09
the
24:09
leap.
24:10
Your
24:10
ability
24:11
to
24:11
solve
24:12
one
24:12
problem
24:13
at
24:13
a
24:14
time
24:14
is
24:14
the
24:15
foundation
24:16
for
24:17
Success
24:18
unpack
24:19
this
24:19
for
24:19
us.
24:21
I'm
24:21
sure
24:21
you
24:21
get
24:21
this
24:22
question
24:22
too.
24:22
Being
24:23
a
24:23
female
24:23
founder,
24:24
I
24:24
always
24:24
get
24:24
the
24:25
question
24:25
of
24:26
how
24:26
do
24:26
you
24:26
know
24:26
when
24:27
you're
24:27
ready?
24:27
Or
24:28
how
24:28
do
24:28
you
24:28
know
24:29
to
24:29
take
24:29
the
24:29
next
24:29
sleep?
24:30
And
24:30
my
24:30
view
24:30
of
24:30
this
24:30
is
24:31
I
24:31
don't
24:31
think
24:31
anybody
24:31
wakes
24:32
up
24:32
one
24:32
morning
24:32
says,
24:33
hi,
24:33
I'm
24:33
ready.
24:33
If
24:34
you
24:34
go
24:34
back
24:34
to
24:35
my
24:35
story
24:35
about
24:36
starting
24:36
my
24:36
first
24:36
agency,
24:37
I
24:37
was
24:37
almost
24:37
forced
24:38
myself
24:39
into
24:39
it.
24:40
My
24:40
view
24:40
of
24:41
this
24:41
is
24:41
a
24:41
business
24:42
is
24:42
just
24:43
an
24:43
entity
24:44
that
24:44
solves
24:44
a
24:45
really
24:45
good
24:45
problem
24:45
for
24:46
somebody
24:46
and
24:47
a
24:47
good
24:47
business
24:48
leader,
24:48
somebody
24:49
who
24:49
is
24:49
at
24:49
the
24:49
helm
24:50
of
24:50
that
24:50
solution
24:51
every
24:51
single
24:52
day.
24:52
Because
24:53
once
24:53
you
24:53
solve
24:53
one
24:54
problem,
24:54
you
24:54
unpack
24:55
other
24:55
problems.
24:56
And
24:56
I
24:56
think
24:56
it's
24:57
really
24:57
important.
24:57
Like
24:58
when
24:58
people
24:58
think
24:58
about
24:59
starting,
24:59
like
25:00
when
25:00
I'm
25:01
interviewing
25:01
people
25:02
for
25:02
our
25:03
grants,
25:03
I'll
25:03
always
25:04
say,
25:04
okay,
25:04
what
25:04
problem
25:04
are
25:05
you
25:05
trying
25:05
to
25:05
solve
25:05
with
25:06
your
25:06
business?
25:06
And
25:06
if
25:06
they're
25:07
not
25:07
crystal
25:07
clear,
25:07
they
25:08
have
25:08
to
25:08
go
25:08
back
25:08
to
25:08
the
25:09
drawing
25:09
board
25:09
because
25:09
they
25:10
need
25:10
to
25:10
be
25:10
really
25:10
clear.
25:11
And
25:12
with
25:12
that,
25:12
you
25:13
have
25:13
to
25:13
be
25:13
that
25:13
ultimate
25:14
problem
25:14
solver.
25:14
You
25:15
think
25:15
about
25:15
whether
25:15
you
25:15
like
25:16
big
25:16
corporate
25:17
companies
25:17
like
25:17
Amazon
25:18
or
25:18
whatever.
25:19
Amazon
25:20
was
25:20
absolutely
25:21
brilliant
25:22
at
25:22
solving
25:22
a
25:22
problem,
25:23
right?
25:23
Which
25:24
is
25:24
like,
25:24
I
25:24
need
25:24
this
25:25
product.
25:25
I
25:25
need
25:25
it
25:25
fast
25:26
and
25:26
seamless.
25:27
I
25:27
think
25:27
their
25:28
core
25:28
purpose
25:28
is
25:29
something
25:29
like
25:30
to
25:31
provide
25:32
access
25:33
to
25:33
every,
25:33
to
25:34
any
25:35
good
25:35
or
25:35
service
25:36
that
25:36
a
25:36
person
25:36
would
25:37
ever
25:37
want
25:37
on
25:37
earth.
25:38
Right?
25:38
Something
25:39
like
25:39
that.
25:39
It's
25:40
like,
25:40
yeah,
25:41
they
25:42
want,
25:42
whether
25:42
you
25:43
like
25:43
it
25:43
or
25:43
not,
25:43
like
25:44
they
25:44
do
25:44
a
25:44
brilliant
25:45
job
25:45
because
25:45
they're
25:46
solving
25:46
this
25:46
problem.
25:46
I
25:46
mean,
25:47
and
25:47
I'm
25:47
thinking
25:47
like
25:48
sometimes
25:48
I'll
25:48
say,
25:48
okay,
25:49
I
25:49
forgot
25:49
this
25:49
mascara.
25:50
And
25:50
if
25:51
I
25:51
literally.
25:51
They
25:52
make
25:52
it
25:52
too
25:52
easy
25:52
to
25:52
buy,
25:53
by
25:53
the
25:53
way,
25:53
it's,
25:53
it's
25:54
terrible
25:54
and
25:55
you
25:55
push
25:55
it
25:55
and
25:55
then
25:55
in
25:56
one
25:56
day
25:56
it'll
25:56
be
25:57
there.
25:57
Like
25:57
that's
25:57
incredible.
25:58
Right?
25:58
And
25:59
that's
25:59
an
25:59
important
26:00
quote
26:00
for
26:01
me.
26:01
That's
26:01
what
26:01
I
26:01
talk
26:01
to
26:02
a
26:02
lot
26:02
of
26:02
people
26:02
about
26:03
is
26:03
when
26:03
people
26:04
say,
26:04
how
26:04
do
26:04
you
26:04
know
26:05
you're
26:05
ready?
26:05
How
26:06
do
26:06
you
26:06
think
26:06
about
26:06
being
26:06
an
26:07
entrepreneur?
26:07
I
26:08
say,
26:08
listen,
26:08
you
26:08
don't
26:09
have
26:09
to
26:09
have
26:09
a
26:09
five
26:09
year
26:10
business
26:10
plan,
26:10
but
26:11
you
26:11
better
26:11
know
26:11
what
26:11
your
26:12
next
26:12
three
26:12
steps
26:12
are
26:13
because
26:13
once
26:13
you
26:13
get
26:14
there,
26:14
you
26:14
might
26:15
have
26:15
different
26:15
three
26:15
steps.
26:16
Right?
26:16
Yes.
26:17
Should
26:17
you
26:17
draft
26:18
a
26:18
business
26:18
plan?
26:18
For
26:18
sure,
26:19
but
26:19
it's
26:19
going
26:19
to
26:20
change.
26:20
But
26:20
know
26:21
what
26:21
your
26:21
next
26:21
three
26:22
or
26:22
four
26:22
steps
26:22
are?
26:23
Yeah.
26:23
And
26:24
I
26:24
think
26:24
so
26:24
much
26:25
too.
26:25
I
26:25
talk
26:25
a
26:26
lot
26:26
with
26:26
entrepreneurs
26:27
about
26:28
sometimes
26:28
there's
26:28
this
26:29
overwhelm
26:29
and
26:29
thinking
26:30
you
26:30
need
26:30
to
26:30
know
26:31
everything
26:32
and
26:32
you
26:33
really
26:33
don't.
26:33
First
26:34
of
26:34
all,
26:34
it
26:34
doesn't
26:34
help
26:34
you
26:35
to
26:35
know
26:35
Everything.
26:35
Because
26:36
everything's
26:37
going
26:37
to
26:37
change
26:37
anyway.
26:38
Like,
26:38
you
26:38
know,
26:38
have
26:39
a
26:39
framework
26:39
where
26:39
you're
26:40
going,
26:40
what's
26:40
your
26:40
goal?
26:41
And
26:41
then
26:42
like,
26:42
all
26:42
right,
26:44
solve
26:44
the
26:44
problem
26:45
that's
26:45
in
26:45
front
26:45
of
26:46
you
26:46
and
26:46
trust
26:46
that
26:47
the
26:47
problem
26:47
that's
26:48
in
26:48
six
26:48
months,
26:48
you'll
26:49
solve
26:49
that
26:49
one
26:49
then.
26:50
Yeah.
26:50
Be
26:50
a
26:51
master
26:51
problem
26:51
solver.
26:52
Exactly.
26:53
Do
26:54
you
26:54
have
26:54
a
26:54
good
26:54
process
26:55
for
26:55
problem
26:55
solving?
26:56
I
26:56
love
26:56
that.
26:57
And
26:57
tell
26:57
us.
26:57
Okay,
26:58
I
26:58
know
26:59
confidence,
27:00
right?
27:00
Talk
27:01
to
27:01
us
27:01
about
27:01
confidence.
27:02
I
27:02
know
27:03
that's
27:03
something
27:03
we've
27:04
talked
27:04
about.
27:05
And
27:05
you
27:05
know,
27:06
chicken,
27:07
egg,
27:07
right?
27:08
How
27:08
do
27:08
you
27:08
become
27:09
confident
27:09
when
27:09
you
27:10
don't
27:10
have
27:10
the
27:10
experience,
27:11
et
27:11
cetera.
27:12
Yeah,
27:12
yeah.
27:13
This
27:13
is
27:13
interesting.
27:13
This
27:14
has
27:14
been
27:14
a
27:14
topic
27:14
that
27:15
people
27:15
have
27:15
talked
27:15
about
27:16
a
27:16
lot
27:16
recently.
27:16
Maybe
27:17
it's
27:17
because
27:17
I'm
27:17
in.
27:18
As
27:18
you
27:18
and
27:18
I
27:18
both
27:19
talked
27:19
about
27:19
the
27:19
last
27:19
couple
27:20
of
27:20
years,
27:20
we
27:20
really
27:20
started
27:21
to
27:21
envelope
27:21
all
27:21
these
27:22
women's
27:22
groups.
27:23
I
27:23
think
27:23
that
27:23
the
27:23
term
27:24
confidence
27:24
comes
27:24
up
27:25
a
27:25
lot,
27:26
and
27:26
I
27:26
find
27:26
it
27:27
really
27:27
fascinating
27:27
because
27:28
I
27:28
don't
27:28
know
27:28
if
27:28
it's
27:28
chicken
27:29
or
27:29
egg,
27:29
but
27:29
I
27:30
can
27:30
tell
27:30
you,
27:30
I
27:30
don't
27:31
think
27:31
you
27:31
can
27:31
think
27:32
your
27:32
way
27:32
into
27:32
confidence.
27:33
You
27:33
have
27:33
to
27:34
work
27:34
your
27:34
way
27:34
into
27:34
confidence.
27:35
You
27:35
have
27:35
to
27:36
action
27:36
your
27:36
way
27:36
into
27:37
confidence.
27:38
Confidence
27:38
to
27:39
me,
27:39
is
27:39
built
27:39
through
27:39
competence,
27:41
right?
27:41
You
27:41
learn
27:41
to
27:42
do
27:42
something,
27:42
you
27:42
become
27:42
more
27:43
confident.
27:44
Like
27:44
what
27:44
I
27:44
talked
27:44
about
27:45
my
27:45
tennis.
27:45
Every
27:46
time
27:46
I
27:46
went
27:46
and
27:47
hit
27:47
over
27:48
the
27:48
course
27:48
of
27:48
that
27:48
summer,
27:49
I
27:49
got
27:49
more
27:50
confident.
27:51
And
27:51
so
27:51
then
27:51
I
27:51
was
27:51
able
27:52
to
27:52
make
27:52
that
27:52
tennis
27:53
team.
27:53
And
27:54
so
27:54
I
27:54
think
27:54
that's
27:54
one.
27:55
The
27:55
other
27:55
thing
27:56
in
27:56
terms
27:56
of
27:56
confidence
27:57
is
27:57
this
27:57
ability
27:58
to
27:58
take
27:58
risks.
27:58
Right?
27:59
And
27:59
I've
27:59
talked
27:59
about
28:00
this
28:00
with
28:00
a
28:00
friend
28:00
of
28:01
mine
28:01
before,
28:01
which
28:01
is
28:02
there's
28:03
not
28:03
much
28:03
in
28:03
life
28:03
you
28:04
can't
28:04
unravel,
28:05
right?
28:06
You
28:06
build
28:06
a
28:06
business,
28:06
let's
28:07
say
28:07
it
28:07
doesn't
28:07
go
28:07
well,
28:08
you
28:08
unravel
28:08
that
28:09
business
28:09
and
28:09
you
28:09
try
28:09
something
28:10
else.
28:10
If
28:10
you
28:10
talk
28:10
to
28:11
Jeff
28:11
Bezos
28:11
or
28:11
anybody
28:12
else,
28:13
the
28:13
amount
28:13
of
28:13
times
28:14
that
28:14
they
28:14
have,
28:14
Elon
28:15
Musk,
28:15
the
28:15
amount
28:16
of
28:16
times
28:16
they've
28:16
failed
28:17
in
28:17
previous
28:18
iterations
28:18
or
28:19
even
28:19
products
28:20
like
28:20
Amazon,
28:20
like
28:21
the
28:21
Fire.
28:21
Right.
28:22
The
28:22
phone.
28:22
It's
28:23
like
28:23
people
28:24
fail,
28:24
but
28:24
they
28:24
learn.
28:25
And
28:25
so
28:26
I
28:26
think
28:26
confidence
28:27
comes
28:27
through
28:27
taking
28:28
risks,
28:29
learning
28:29
from
28:30
them.
28:30
So
28:31
it's
28:31
really
28:31
about
28:31
having
28:32
action,
28:32
not
28:32
just
28:33
thought.
28:33
Being
28:34
in
28:34
action
28:34
is
28:34
so
28:35
critical
28:35
because
28:36
the
28:36
elusive
28:36
confidence,
28:37
right,
28:38
will
28:38
never.
28:38
It's
28:39
never
28:39
something
28:39
you
28:40
can
28:40
intellectualize.
28:41
You're
28:41
never
28:41
going
28:41
to
28:42
be
28:42
confident
28:42
until
28:42
you
28:43
do
28:43
it.
28:43
Yeah,
28:44
that's
28:44
right.
28:44
That's
28:44
right.
28:45
So
28:46
what
28:46
is
28:46
your
28:47
vision
28:47
for
28:48
boundless
28:48
futures?
28:49
Where
28:49
do
28:49
you
28:49
see
28:49
all
28:50
of
28:50
this
28:50
going?
28:50
What's
28:51
your
28:51
brighter,
28:52
better
28:52
future
28:52
that
28:53
you're
28:53
building.
28:54
Generally
28:54
when
28:55
you
28:55
talk
28:55
to
28:55
a
28:55
nonprofit
28:56
and
28:56
you
28:56
say
28:56
what's
28:56
your
28:56
mission?
28:57
They
28:57
always
28:57
say,
28:58
and
28:58
I've
28:58
been
28:58
on
28:58
boards
28:59
of
28:59
nonprofits
28:59
like
29:00
one
29:00
day
29:00
for
29:00
me
29:00
not
29:01
to
29:01
exist,
29:01
you
29:01
know,
29:02
and
29:02
I
29:02
think
29:02
that's
29:02
admirable
29:03
and
29:03
I
29:03
get
29:04
that.
29:04
I
29:04
think
29:04
my
29:05
longer
29:05
term
29:05
vision
29:06
for
29:06
the
29:07
boundless
29:07
futures
29:08
is
29:08
to
29:08
always
29:09
exist
29:09
because
29:10
I
29:10
think
29:10
there
29:10
will
29:10
always
29:11
be
29:11
be
29:11
a
29:11
need
29:12
to
29:12
help
29:12
women
29:13
be
29:13
successful.
29:13
I
29:14
think
29:14
that's
29:14
perpetuity.
29:15
I
29:16
think
29:16
my
29:16
larger
29:17
mission
29:17
is
29:18
to
29:18
create
29:18
this
29:18
network
29:19
of
29:20
successful
29:20
women
29:21
mentoring
29:21
successful
29:22
women.
29:23
So
29:23
I
29:23
want
29:23
this
29:23
advisory
29:24
circle
29:24
to
29:24
be
29:25
not
29:25
unlike
29:26
how
29:26
women
29:26
lead,
29:27
right?
29:27
This
29:27
like
29:27
hundreds
29:28
of
29:28
women
29:29
mentoring
29:29
hundreds
29:30
of
29:30
women.
29:30
So
29:30
I
29:30
want
29:31
this
29:31
network
29:31
effect
29:32
from
29:33
my
29:33
foundation
29:34
right
29:34
now.
29:34
It's
29:35
this
29:35
mighty
29:35
team
29:36
of
29:36
three
29:36
and
29:37
some
29:37
other
29:37
help.
29:38
But
29:38
I
29:38
want
29:39
to
29:39
create
29:39
this
29:39
world
29:40
where
29:41
the
29:41
only
29:42
statistic
29:42
that
29:42
I
29:43
really
29:43
want
29:43
changed
29:44
is
29:44
that
29:45
venture
29:45
capital
29:46
statistic,
29:46
that
29:47
statistic
29:47
of
29:48
a
29:48
little
29:48
bit
29:48
more
29:49
equality
29:50
and
29:50
a
29:50
little
29:50
bit
29:50
more
29:51
ability
29:51
for
29:52
women
29:52
to
29:52
take
29:53
risks.
29:53
And
29:54
I
29:54
worry
29:54
about
29:54
that
29:55
right
29:55
now.
29:55
So
29:55
I
29:55
want
29:56
the
29:56
foundation
29:57
to
29:58
have
29:58
this
29:58
gravitas
29:59
where
29:59
we
29:59
have
30:00
hundreds
30:00
of
30:00
women
30:01
supporting
30:02
each
30:02
other
30:02
to
30:03
build
30:03
more
30:04
equitable
30:05
marketplace
30:05
for
30:05
business
30:06
owners.
30:08
And
30:08
just
30:08
tell
30:08
us
30:09
briefly,
30:10
tell
30:10
us
30:10
about
30:10
the
30:10
Empower
30:11
her
30:11
marketplace.
30:13
Oh
30:13
yes,
30:14
you
30:14
said
30:14
marketplace,
30:15
so
30:15
I.
30:15
Had
30:15
to
30:15
ask
30:15
about
30:16
it.
30:16
Yeah.
30:17
So
30:17
we
30:17
have
30:17
a
30:17
site
30:18
on
30:18
our
30:19
website
30:19
or
30:19
an
30:20
area
30:20
on
30:20
our
30:20
website
30:21
rather
30:21
of
30:22
all
30:22
the
30:22
products
30:22
and
30:23
services
30:23
that
30:24
all
30:24
of
30:24
our
30:24
grantees
30:25
have
30:26
produced.
30:26
And
30:27
so
30:27
for
30:28
Mother's
30:28
Day
30:28
or
30:29
for
30:29
Christmas,
30:29
we
30:30
really
30:30
promote
30:30
this
30:31
marketplace
30:31
where
30:31
you
30:31
can
30:31
click
30:32
on
30:32
these
30:32
links
30:33
and
30:33
you're
30:33
able
30:33
to
30:33
buy
30:34
directly
30:34
from
30:35
all
30:35
of
30:35
our
30:35
grantees.
30:36
So
30:36
that's
30:37
really
30:37
powerful
30:38
for
30:38
me
30:38
to
30:39
be
30:39
able
30:39
to
30:39
give
30:40
all
30:40
of
30:40
our
30:40
grantees
30:41
this
30:41
marketplace
30:42
where
30:42
they
30:42
can
30:42
talk
30:42
about
30:42
their
30:43
products.
30:43
Oh,
30:44
it's
30:44
so
30:44
cool.
30:45
I
30:45
was
30:45
going
30:45
through
30:45
it
30:46
today
30:46
as
30:46
I
30:47
was
30:47
preparing
30:47
for
30:47
our
30:48
call
30:48
and
30:48
I
30:48
was
30:48
just
30:49
blown
30:49
away.
30:49
What
30:50
great
30:50
products.
30:50
All
30:51
different
30:51
kinds
30:51
of
30:52
very
30:52
different,
30:52
Right?
30:53
Yeah,
30:53
all
30:53
kinds
30:54
of
30:54
goodness.
30:54
And
30:55
so
30:55
I'll
30:55
put
30:55
the
30:55
link
30:56
for
30:56
sure.
30:56
I'll
30:56
put
30:56
the
30:57
link
30:57
right
30:57
down
30:57
into
30:58
the
30:58
show
30:58
notes
30:58
and
30:59
so
30:59
everybody
30:59
can
30:59
check
31:00
it
31:00
out.
31:00
And
31:00
yes,
31:01
I
31:01
agree.
31:01
Perfect
31:02
for
31:02
anytime
31:02
you
31:02
need
31:03
a
31:03
gift
31:03
for
31:03
someone,
31:04
Mother's
31:05
Day
31:05
or
31:06
birthday
31:06
or
31:07
the
31:07
holidays.
31:07
Be
31:08
sure
31:08
to
31:08
check
31:08
out
31:08
the
31:09
Empower
31:10
Marketplace.
31:12
Okay.
31:13
Are
31:13
you
31:13
ready
31:13
for
31:13
fast
31:14
buyer
31:14
round?
31:14
Oh,
31:15
yes.
31:15
Okay,
31:15
let's
31:16
see
31:16
if
31:16
I'm
31:16
ready.
31:16
Okay,
31:17
you're
31:17
ready.
31:18
All
31:18
right,
31:19
so
31:19
first
31:20
question.
31:20
So
31:21
five
31:21
questions
31:22
in
31:22
five
31:22
words
31:22
or
31:23
less.
31:24
So
31:24
best
31:24
trait
31:25
for
31:25
a
31:26
founder
31:26
to
31:27
have
31:29
resilience.
31:31
Most
31:31
underrated
31:32
Leadership,
31:33
skill,.
31:36
Empathy.
31:38
Most
31:39
powerful
31:39
branding
31:41
ingredient.
31:44
Decisiveness.
31:47
What
31:48
is
31:48
your
31:49
dream
31:50
road
31:50
trip
31:51
and
31:51
what
31:52
are
31:52
you
31:52
driving?
31:55
Believe
31:55
it
31:55
or
31:56
not,
31:56
I
31:56
am
31:56
like,
31:57
as
31:57
much
31:57
as
31:57
I
31:57
love
31:58
cars,
31:58
I
31:58
haven't
31:58
done
31:59
a
31:59
lot
31:59
of
31:59
road
31:59
trips.
32:00
And
32:00
I
32:00
would
32:01
say
32:01
Yosemite.
32:02
62
32:03
Porsche
32:04
Roadster.
32:05
Oh,
32:06
62
32:06
Porsche
32:07
Roadster.
32:07
Amazing
32:08
drive
32:09
from
32:09
Michigan
32:10
to
32:10
Yosemite.
32:11
Oh,
32:11
that
32:12
sounds
32:12
heavenly.
32:13
And
32:14
if
32:14
you
32:14
could
32:15
whisper
32:15
one
32:16
sentence
32:17
into
32:17
the
32:17
ear
32:18
of
32:18
every
32:19
woman
32:19
founder
32:20
scaling
32:20
a
32:21
company
32:21
right
32:22
now,
32:22
what
32:22
would
32:23
you
32:23
say?
32:25
Do
32:25
it
32:25
anyway.
32:26
Ah,
32:27
yes.
32:27
Love
32:28
that.
32:29
So
32:29
how
32:29
can
32:30
our
32:30
listeners
32:31
and
32:31
viewers
32:32
learn
32:33
more
32:33
about
32:34
you,
32:35
about
32:36
your
32:36
foundation,
32:37
about
32:37
your
32:37
grants?
32:39
I
32:39
do
32:39
a
32:39
lot
32:39
of
32:40
different
32:40
thought
32:40
leadership
32:41
posts
32:41
on
32:42
LinkedIn,
32:42
so
32:43
you
32:43
can
32:43
follow
32:43
me
32:43
on
32:43
Soon
32:44
Haggerty
32:44
at
32:44
LinkedIn.
32:45
But
32:45
more
32:45
importantly,
32:46
the
32:46
BoundlessFuturesFoundation.org,
32:48
it
32:49
shows,
32:49
talks
32:49
about
32:49
our
32:50
mission,
32:50
our
32:50
vision,
32:51
and
32:51
a
32:52
lot
32:52
about
32:52
our
32:52
cool
32:52
grantees
32:53
that
32:53
we've
32:53
worked
32:54
with.
32:54
Yeah,
32:55
and
32:55
you
32:55
can
32:55
apply,
32:56
right?
32:56
There's
32:56
places
32:57
there
32:57
you
32:57
can
32:57
apply
32:58
for
32:58
grants.
32:59
Oh,
32:59
and
32:59
I
32:59
also
33:00
noticed
33:00
that
33:00
you
33:00
have
33:01
something
33:01
you're
33:02
doing
33:02
with
33:03
Ladies
33:03
who
33:03
launch.
33:04
Yes.
33:04
Ladies
33:04
who
33:05
launch.
33:05
Yes.
33:05
Well,
33:05
thank
33:06
you
33:06
for
33:06
that.
33:06
So
33:07
every
33:07
year,
33:07
we
33:07
pick
33:08
a
33:08
strategic
33:09
nonprofit,
33:09
and
33:10
that's
33:10
part
33:10
of
33:10
what
33:11
we
33:11
call
33:11
our
33:11
Her
33:12
Village,
33:12
because
33:12
it
33:13
takes
33:13
a
33:13
village
33:13
to
33:14
support
33:14
these
33:14
women.
33:14
And
33:15
so
33:15
we
33:15
partner
33:16
with
33:16
an
33:16
amazing
33:17
nonprofit
33:18
that
33:18
was
33:18
started
33:18
by
33:19
Sarah
33:19
Fryer,
33:20
who
33:20
is
33:20
a
33:20
CFO
33:21
of
33:21
OpenAI
33:21
ChatGPT
33:23
on
33:23
her
33:23
team,
33:23
Kelly
33:24
and
33:24
Katie.
33:25
And
33:25
so
33:25
they're
33:26
our
33:26
partner
33:26
this
33:26
year.
33:27
So
33:27
we
33:27
are
33:27
tackling
33:28
all
33:28
the
33:28
systemic
33:29
issues
33:29
of
33:30
funding
33:30
and
33:31
mentorship.
33:31
And
33:31
then
33:31
we're
33:32
doing
33:32
a
33:32
really
33:32
cool
33:32
conference
33:33
in
33:33
September
33:34
together
33:34
where
33:34
we'll
33:34
get
33:35
together.
33:35
I
33:35
think
33:36
100,
33:36
150
33:37
women
33:37
will
33:37
pay
33:37
for
33:38
them
33:38
to
33:38
come
33:38
to
33:38
the
33:38
conference
33:39
to
33:39
learn
33:40
all
33:40
these
33:40
different
33:41
cool
33:41
skills
33:41
and
33:42
capabilities
33:42
to
33:42
be
33:43
a
33:43
female
33:43
founder.
33:44
Oh,
33:45
my
33:45
goodness.
33:45
That's
33:45
so
33:46
generous.
33:46
That's
33:47
incredible.
33:47
Soon.
33:48
So
33:48
I
33:49
just.
33:49
I
33:49
want
33:49
to
33:49
acknowledge
33:50
you
33:50
for
33:52
the
33:52
incredible
33:53
career
33:54
and
33:55
building
33:55
as
33:56
an
33:56
entrepreneur
33:57
work
33:57
that
33:57
you've
33:57
done.
33:58
And
33:59
I
33:59
have
33:59
a
33:59
sense
34:00
that
34:00
you
34:00
have
34:00
this
34:00
really
34:01
lovely
34:01
partnership
34:02
with
34:02
your
34:03
husband.
34:04
And.
34:05
And
34:05
here
34:05
you
34:05
are
34:06
creating
34:07
all
34:08
these
34:08
different
34:08
ways
34:09
to
34:09
help
34:09
women
34:10
entrepreneurs.
34:11
Tell
34:11
us
34:11
your
34:12
secret.
34:12
Tell
34:12
us
34:12
what
34:13
motivates
34:13
you,
34:14
what
34:14
brings
34:14
you
34:14
light.
34:15
What
34:15
is
34:15
it
34:15
that's
34:16
guiding
34:16
you
34:17
at
34:17
this
34:17
stage,
34:18
your
34:19
journey?
34:20
Yeah,
34:20
it's.
34:20
It's
34:21
funny.
34:21
No
34:21
one's
34:21
ever
34:22
asked
34:22
me
34:22
that.
34:22
I
34:22
think
34:22
that's
34:22
such
34:23
a
34:23
great
34:23
question.
34:23
When
34:24
I
34:24
think
34:24
back
34:24
about
34:25
where
34:25
I
34:25
started
34:25
and
34:26
where
34:26
I
34:26
am.
34:26
I
34:27
think
34:27
it's
34:27
a
34:27
sense
34:27
of
34:28
gratitude
34:29
that
34:30
if
34:30
you
34:30
have
34:31
something
34:31
you
34:31
can
34:32
give,
34:32
you
34:33
must.
34:33
And
34:34
I
34:34
think
34:34
that's
34:34
really
34:34
important
34:35
because
34:35
there's
34:35
a
34:36
lot
34:36
of
34:36
people
34:36
out
34:36
there
34:36
who
34:37
are
34:37
still
34:37
struggling
34:38
and
34:38
you've
34:38
been
34:38
there
34:39
before
34:39
and
34:40
you
34:40
have
34:40
to
34:40
really
34:40
pave
34:41
the
34:41
way
34:41
for
34:41
others.
34:41
So
34:42
I
34:42
would
34:42
say
34:42
gratitude.
34:43
Like
34:44
I
34:44
understand
34:45
the
34:45
gifts
34:46
I've
34:46
been
34:46
given
34:46
even
34:47
though
34:47
they
34:47
started
34:48
off
34:48
with
34:48
a
34:48
lot
34:48
of
34:48
struggle.
34:50
I
34:50
love
34:51
that.
34:51
Thank
34:52
you
34:52
for
34:52
your
34:52
wisdom.
34:53
Thank
34:53
you
34:53
for
34:53
joining
34:54
us
34:54
today
34:54
on
34:54
the
34:54
Wisdom
34:55
of
34:55
Women
34:55
Show.
34:56
Thank
34:56
you
34:56
for
34:56
illuminating
34:58
your
34:58
personal
34:59
path
34:59
and
35:00
helping
35:00
us
35:00
see
35:01
how
35:01
we
35:02
can
35:02
collectively
35:03
grow
35:04
and
35:04
learn
35:05
from
35:05
you.
35:05
We
35:06
value
35:07
your
35:07
experience
35:08
and
35:08
your
35:08
wisdom.
35:09
Thank
35:10
you
35:10
so
35:10
much
35:10
for
35:10
the
35:11
time
35:11
and
35:11
all
35:12
of
35:12
your
35:12
wisdom.
35:12
This
35:12
has
35:13
been
35:13
so
35:13
fun
35:13
and
35:13
inspiring
35:14
for
35:14
me
35:15
as
35:15
well
35:15
to
35:16
hear
35:16
the
35:16
way
35:16
that
35:17
you
35:17
really
35:18
uncover
35:18
all
35:19
these
35:19
really
35:19
cool
35:19
things
35:20
that
35:20
all
35:20
these
35:20
women
35:20
have
35:21
done.
35:21
Thank
35:21
you
35:21
Coco.
35:22
Thank
35:22
you
35:23
soon
35:23
and
35:24
to
35:24
all
35:24
of
35:24
our
35:25
world
35:25
changing
35:25
listeners.
35:26
Be
35:27
sure
35:27
to
35:27
follow
35:28
like
35:28
and
35:29
share
35:29
the
35:29
Wisdom
35:30
of
35:30
Women
35:30
show
35:31
on
35:31
whatever
35:31
your
35:31
favorite
35:32
listening
35:32
or
35:33
viewing
35:33
platform
35:33
is.
35:35
And
35:35
just
35:36
remember,
35:37
the
35:38
world
35:38
is
35:39
made
35:40
better.
35:41
Woman
35:41
led
35:42
business.
35:43
Let's
35:43
go
35:44
make
35:44
the
35:44
world
35:45
a
35:45
better
35:45
place.
35:47
Cheers.