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Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

Are Jordans and Dunks Becoming Stale?

Sneaker culture reached an apex during the pandemic, but is seeing a crash down to earth of late. Nike is shifting their executives to better serve the needs and wants of sneaker culture; to innovate for the future. With this shift in mindset, the question becomes, is this the best time to be a sneakerhead?

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