Latest / The Empire of Wealth / How to Make AI Ads That Actually Convert

Transcript

How to Make AI Ads That Actually Convert · The Empire of Wealth

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  Speaker 1: In this video, I'm gonna show you the most powerful
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  tool to create incredible videos like these for your business
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  with just one tool and one prompt. For those people
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  that still don't believe that AI video creation doesn't work
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  for your business, by the end of this video, you
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  are going to be a believer. The tool that I'm
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  looking at is actually Higgs field. Now full disclosure, they
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  are a sponsor, but there is no tool that is
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  simpler and can deal with very complex products And I'd
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  be very, very shocked if anyone's business couldn't actually create
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  really high converting ads using this tool. The feature that
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  I've just been blown away with is this marketing studio.
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  All you need to do is come into the marketing
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  studio and you can see that there's a bunch of
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  formats that it is promoting at the moment. So there's
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  the UGC virtual trial. And so we can create really
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  high converting UGC videos, but we can also create really,
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  really fun, hyper motion ads. and even TV style ads
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  as well. To do this, all we need to do
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  is come up to here and we need to create
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  a product. Now, recently for my business that's done, you know,
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  over $ 800 million in sales, just launch loungewear. So I
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  can come to this loungewear product and I can scroll
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  down and I can find a product that I want
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  to promote. So we can grab this cloud Sherpa jumper.
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  And all I need to actually do is copy and
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  paste this link. And then I click product, add the
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  product and click go. Now you can see it's created
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  this product automatically for me. I can simply now select
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  this and then I can come out and now all
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  I need to do is select the avatar that I want.
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  So I'm going to select Sophia. Now all we need
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  to do is select the format of ad so we
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  can do a virtual try on because this is a
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  clothing brand. I do highly, highly recommend if you have
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  a clothing brand, you need to be testing this feature
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  because you'll be blown away compared to having to find
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  models shooting the content. This AI handles clothing very, very well. Now,
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  all we need to do is create a prompt to
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  actually describe what we want. So if you're really, really
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  confused about what type of ads that you actually want
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  or will convert for your brand, what I recommend is
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  you just go to any other AI tool and just say,
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  create me a prompt for awesome UGC content for this
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  type of product with this type of avatar. This is
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  a couple of unique selling propositions. I'm going to be
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  pasting this into Higgs field to create a UGC video
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  and it will give you a bunch of different awesome
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  prompts that you can play around with. I've just got
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  to slowly running our hands down the sleeve, 360 turn,
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  and then I just need to click generate. So now
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  what I'm also going to do while this one's loading
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  is I'm just going to add another prompt, a really
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  simple one, the model highlighting the comfortable jumper, showing the
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  fit and sleeve and cuffs. because with these videos, sometimes
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  you want different selling propositions for your product. Like the
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  cuffs is a selling proposition, the Sherpa fleece, I'll get
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  her reversing it as well. And then we can stitch
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  all of this together. So now we've got the two videos.
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  So this one here. Okay, this is insanely soft. Look
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  at this. And you can see she's showing the product,
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  the weight of the product, the gravity of the product.
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  They even picked up on the pants, which I didn't
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  even give it, which is crazy. And you can see,
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  that the model is actually consistent with this one as well,
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  because that was a big issue with AI creatives before.
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  First of all, it would always take a little bit
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  of tinkering. It'll be a little bit frustrating. It would
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  get this thing wrong. This was the first video that
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  I did with the first prompt that I showed you.
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  It's absolutely incredible. Then I created this second video.
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  Speaker 2: Okay, Cloud Sherpa Jumper Try On, hard cut.
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  Speaker 1: Wow, it's crazy soft and warm. Look at the cuffs. Honestly,
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  that is an incredible video as well that we could
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  definitely use. All we'd need to do is actually make
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  it a little bit longer, which we could come into here,
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  extend it to maybe 14 seconds, and you could definitely
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  run that as an ad. The other thing that you
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  might want to also do is just make sure that
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  she is saying something specific. the model says, and then
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  you give it the actual script that you could again
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  create in another AI. Now model consistency is really important
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  with some of these ads because when someone sees the
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  video and they're like, I trust this person, this person
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  is the same age as me, they look similar to me,
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  they're saying that they have the same problem as me,
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  you don't want it to suddenly go to a completely
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  new model and then just be like, oh, they will
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  stitch this all together. So this avatar feature is really important.
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  But what if you want a specific avatar? What if
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  you want to do some founder ads at scale, founder hooks,
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  that kind of stuff? You can actually create your own avatar.
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  So I'm just going to take a photo of myself
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  and then I'm going to give that to the computer.
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  I'm going to click create avatar and then I'm going
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  to upload the photo. Upload it. Then I can just
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  call it Davey and create the avatar. I can select
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  the avatar. Then I'm going to just do a standard
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  UGC video and then I'm going to generate this. I
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  might also try the UGC trial considering that worked so well.
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  And now you can see here it's created a video
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  of me putting the jumper on. Now you can see
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  here my teeth are a little bit weird but that's
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  because the model photo that I have uploaded didn't actually
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  have my teeth so it's trying to predict that. But
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  like realistically back here it's pretty crazy how close this
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  actually is to cloning me. I can't tell the difference
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  of me versus AI in that photo. So what I'll
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  do is I'll get another photo, maybe where I'm smiling.
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  This wasn't meant to be a flex, but look, we
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  will grab this one anyway and try that again. So
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  what I'm going to do is I'm going to click
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  create avatar, upload photo, call it Davey. Then I'm going
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  to upload this photo of me. Click create avatar. Then
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  I'm going to select this avatar. Then I'm just going
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  to write the Davey model puts the jumper on. and
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  shows how soft it is. No audio, so it's not
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  gonna get my voice right. Then I'm just gonna create
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  another one for safekeeping. Now you can see here, it's
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  created this video. It's actually got my smile a little
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  bit better. You can see, you're kind of doing the
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  same face each time, but it still looks pretty accurate.
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  I don't know what kind of room I'm in, but
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  you can see here, even closeups. I'm not sure I
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  would do that. It's a little bit AI, like a
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  little bit photo, too perfect, the lighting on that. So realistically,
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  I think you could create 100% an amazing creative here.
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  You just need to be careful of the reference image
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  where you're creating the actual model itself. Now, one more
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  feature that I wanna show you, and trust me, this
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  is gonna blow you away. Back when I started the Udi,
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  one of the key things that I did was invested
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  in really, really high quality, almost TV campaigns. In fact,
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  they were TV campaigns. We ran them on TV, but
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  we also ran them on YouTube. Here's a little snippet
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  of it.
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  Speaker 2: Silky chickens, fluffy bunnies, secret lederhosen. For decades, science has
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  searched for the coziest element in the universe. And Eureka,
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  we finally found it.
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  Speaker 1: Hi, this is Dr.
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  Speaker 2: Popstein, PhD cosologist.
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  Speaker 1: This is her assistant. So you can see high production value,
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  high amounts of creativity. And this cost, I think it
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  was like over $ 40, 000 to produce. We can do this
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  with AI. All you need to do is come to
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  the marketing studio and you go new project. I'm going
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  to select the product that I've created before. Then I'm
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  going to change the format. to a TV spot. I'm
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  actually gonna leave the avatar blank and then I'm gonna
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  go a high quality TV production that shows clouds turning
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  into this product because there is white Sherpa fleece underneath
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  the product jumper and we want to show someone trying
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  it on and seeing how comfortable it is, get creative
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  highlighting the cloud features of it. And then I'm gonna
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  click generate. The product is called the Cloud Sherpa Jumper
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  Use two different models. Make the model walking down the street.
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  Now while that's actually creating, I'm actually going to go
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  to AI. Let's say you're not a creative person and
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  I'm going to get it to suggest a brief that
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  I can actually prompt in here. Create me a TV
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  production style video prompt to paste in there to highlight
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  the cloud Sherpa fleece product. Make it creative like the
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  cloud is turning into the jumper or something like that.
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  So this has created this mega prompt for me. So
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  I'm going to copy and paste this and see how
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  this goes as well. I'm actually going to select the
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  avatar with this one. We'll go with Sophia again, and
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  then I'm going to extend this duration and I'm going
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  to also make the aspect ratio 16 by nine. Then
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  I'm going to click generate. Now you can see this
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  video is actually already done. And you can see, this
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  is pretty cool. You would need to put some really
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  good voiceovers on it, but that level of animation would
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  have cost $ 10, 000 before actually using an AI tool like this.
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  The one thing I will say is that it hasn't
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  caught the Sherpa fleece just as much as I would
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  like it. And that's probably, as you can see here,
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  it's very, very dense. So I actually wouldn't use anything
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  that showed underneath that fabric because I don't think it's
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  an accurate representation of your product and you always need
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  to make sure that that is clear for the customer's
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  sake as well as the brand's sake. To make sure
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  that it captured this, all you would need to do
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  is put it within the prompt and just say, make
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  sure the underneath fabric is soft white Sherpa fleece and
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  describe it a little bit more and really stress the
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  importance within the prompt. So then we can see this one.
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  You can see the underneath is actually quarter this time
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  and it's really highlighting the Sherpa fleece, which is a
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  pretty cool ad. So once I add this Sherpa Fleece prompt,
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  you can see it's more accurate to the product and
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  I could definitely use this in an ad. So then
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  you can see that it's produced this. It's a little
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  bit dramatic, but that's actually what we prompted in. So
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  it's created it pretty well. I will say that it
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  is slightly AI created. What I would also do there
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  to fix that is just be like, make sure the
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  skin is perfect. Make sure there's natural blemishes and that
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  should correct right up. What's crazy about this is this
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  isn't the only feature in Higgs field that I use.
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  I did the AI drop shipping store where I launched
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  the store and did over $ 15, 000 in sales using predominantly
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  Higgs field to actually replace and put my product into
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  AI created images and it made it really accurate. So
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  if you want to test it out, I do highly
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  recommend it. There should be a link in the description
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  for you.