Episode 05: Consent, Power + Trauma in Ethical Storytelling with Joy McBrien
From saviorism to poverty porn, for decades, storytelling has become part and parcel of marketing and fundraising efforts. For social enterprises, stories about the lives of the artisans who design and create products are shared often in the name of transparency. With storytelling a core part of many brands' marketing strategy, the conversation around consent is often overlooked.
“Mission-driven products are often sold using some level of someone's trauma and it ultimately makes you feel like you're just being valued for your traumas and nothing else."
Both the biggest strength and failure of…
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