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Latest / Scrappy but Successful [Consultant's Personalities When No One's Watching]

47. From Homebuilder to Fractional CFO: 30 Years of Scrappy Lessons with Mark Dunaway

Mark Dunaway spent 30+ years leading finance and operations for some of the country's top residential homebuilders - and then walked away from all of it to build a fractional CFO market from scratch on the Gulf Coast. As Area President and Fractional CFO for FocusCFO, he covers coastal Alabama and Pensacola, FL, a territory with zero prior FocusCFO presence and a market that often can't distinguish a CFO from a CPA. In this episode, Mark unpacks what strategic financial leadership actually looks like for small businesses, why hope is not a strategy, and how he's doing it all the old-fashioned…

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