How Stories Help You Attract Customers & Grow Your Business | with Journalist Renee Lynn Frojo
Stop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel.In this episode, Renee Lynn Frojo, journalist turned brand storytelling strategist, shares how her decade covering startups and San Francisco’s most influential people shaped the way she helps founders uncover the stories and turn them into content that attracts the right customers.Renee’s journey from newsroom to brand strategy gave her a unique lens: journalists find the story that is already there, while most founders try to manufacture one. That difference changes…
The skinny
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