Latest / Keys To The Shop : Equipping Coffee Shop Leaders
SHIFT BREAK: Making Sense of Marketing Promises
Marketing is designed to get you to buy. It is something we all do in our businesses. In fact, to not market is to do the customer a disservice in that they will not be aware of the possibilities your product may have for their business. That said, sometimes marketing goes too far and without a well exercised discernment muscle we can fall prey to claims that do not, or can not, come to fruition.
Today on Shift break we will be breaking down the landscape of marketing promises and why it is critical for you to take it all with a gain of salt in order to make the right decision for your cafe…
The skinny
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