Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour.
In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets.
You’ll learn how hourly tracking transforms decision making during the biggest shopping weekend of the year, plus:
How to spot pacing issues before it’s too late
When to scale ad spend versus pull back in real time
What hourly data reveals about buyer behavior on BFCM
Why last year’s patterns are your best forecasting tool for this year
Limited offer…
The skinny
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