Why Creators Are Becoming the New Marketing Operating System: Kevin Blazaitis & Chrissie Hanson
In this episode of Adspeak by ADWEEK, Kevin Blazaitis, President at Creo, sits down with Chrissie Hanson, CEO of North America Media Practice at Dentsu, to explore how creators are reshaping the modern marketing operating system. They discuss the shift from chasing viral moments to building durable creator-led content that delivers measurable business outcomes, from audience growth and active attention to sales lift and ROAS.
Chrissie shares how brands can integrate creators across the full funnel while preserving the authenticity and credibility that make creator partnerships effective. The…
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