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Ulta's sexual wellness bet

Welcome back to another episode of The Express Checkout Podcast!

This week we’re exploring sexual wellness's leap into mainstream beauty retail with plusOne launching at Ulta, and how it differs from Sephora’s wellness strategy.

Check out our full deep dive on sexual wellness here!

Then, we dig into the laundry care category's unexpected glow-up, K-beauty's big Sephora takeover via Olive Young, the protein soda showdown, and how apple is quickly becoming the new pumpkin spice.

Let's get into it!

The Breakdown

00:00 Intro

07:43 Ulta launches sexual wellness with plusOne

15:31 The luxe laundry…

The skinny

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