Transcript

EXCLUSIVE: Scarlett Johansson 'Faces Setback Over Skincare Business' · Fresh Intelligence

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[SPEAKER_00]: Scarlet Johansson is devastated after her skincare company, the outset announced its closure after just four years.
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[SPEAKER_00]: This news comes as a humiliating business setback, the superstar never saw coming, radaronline.com can reveal.
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[SPEAKER_00]: Scarlet is crushed, a sore said, she invested years of work, money, and personal pride into this business.
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[SPEAKER_00]: The insider added that she genuinely believed her skincare company would become a major success.
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[SPEAKER_00]: Joe Hansen aimed to offer skincare without the pressure of constantly marketing herself, like other celebrity beauty moguls.
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[SPEAKER_00]: She thought being Scarlett Johansson would be enough.
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[SPEAKER_00]: The insider explained, However, customers craved more than just her famous name.
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[SPEAKER_00]: They sought access to Scarlett herself.
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[SPEAKER_00]: Scarlett Johansson launched her skincare brand in 2022, focusing on clean and gentle products.
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[SPEAKER_00]: These products were designed to nourish sensitive skin and strengthen the skin barrier for simpler beauty routines.
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[SPEAKER_00]: Despite her efforts, the closure of the outset marks a significant disappointment in her entrepreneurial journey.
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[SPEAKER_00]: This setback raises questions about the challenges celebrity brands face in connecting with their audiences.