Behind the Scenes: From Mom Life to Content Creator
“It must be nice to get free food and fun trips.” We hear that all the time, and it misses the point. Content creation is real work, and when it’s done well it’s also real marketing. We sit down with Lisa Summers, the creator behind It's Summers Somewhere and It’s Somewhere Local, to pull back the curtain on how a Maryland mom builds a multi-platform media brand that actually drives action for local businesses and families looking for things to do.
Lisa shares her origin story, from a long career in sales to a painful house-flipping experience that forced a reset. What starts as a love of…
The skinny
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