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DUER Expands with Smart Store Strategy | Toronto News
DUER is hitting the ground running with a new Winnipeg flagship at CF Polo Park, proving demand for their performance denim isn’t just online—it’s ready for brick-and-mortar. Founder Gary Lenett explains how tourist hubs like Banff and Victoria taught them to adapt, even opening pop-ups in vacation spots. Targeting urbanites 30-45 who live active lives, DUER customizes inventory by climate—Winnipeg gets cozy Tech Fleece lines for winter. With 10 more stores planned in two years, including Canadian cities like Montreal and Saskatoon, their real growth engine’s south of the border—aiming for…
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