Latest / The Strategic Linguist Podcast
Six Narrative Structures That Win at Work
Language follows patterns. Jokes work because they set up expectations and violate them at precise moments. Songs feel satisfying because verses and choruses follow predictable structures. Stories engage us because they move through established sequences - setup, complication, resolution - that our minds recognise and anticipate.Business storytelling is no exception. Yet the advice about storytelling at work rarely addresses linguistic structure. We talk about storytelling as performance - being a confident speaker, building to crescendos, using the right body language, controlling the room…
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