Where do they listen? And who are they hearing?
Intellectual honesty demands facing the truth. There was a time when talk radio was a dominant force in swaying public opinion. The truth is those numbers are beginning to slide. Even shortwave radio had a huge impact on the world, but today in 2026, it is increasingly a diminishing and declining asset. Like it or not, the world has moved to podcasts and streaming, and those trends will only continue to accelerate. If you want to reach where the people are, you must make your claim in that medium. And with upwards of 200-million Americans listening to at least one podcast per week, who are…
The skinny
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