Latest / Thanks For Visiting / 280. TFVCON Spotlight with Keynote Speaker & Emcee, Ashley Nobles

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280. TFVCON Spotlight with Keynote Speaker & Emcee, Ashley Nobles · Thanks For Visiting

• 0:00
  Hello listeners.
• 0:01
  Welcome back.
• 0:02
  My name is Sarah Karakaian.
• 0:03
  I am Annette Grant.
• 0:04
  And together we are--
• 0:05
  Thanks for Visiting.
• 0:08
  We are officially so close to TFV Con, and we are beyond excited to invite
• 0:14
  you to our hometown of Columbus, Ohio.
• 0:17
  And when Annette and I are putting together the content for the event,
• 0:21
  we wanted to come up with a theme.
• 0:23
  And right now, we are getting emails from you, DMs from you,
• 0:27
  any way you can get ahold of us.
• 0:29
  We're hearing that the market is shifting.
• 0:31
  It's different, and you're really wanting to figure out how to own your short-term
• 0:36
  rental business in a way that works well for you, and your family, and your goals.
• 0:41
  So we've named the conference, obviously, TFV Con, but it's Own Your Future.
• 0:45
  And so every speaker that we have is coming to speak on a topic that
• 0:49
  will truly help you take ownership of your hospitality business.
• 0:54
  You don't have to rely on Airbnb, although it will continue to be
• 0:57
  an amazing tool in our tool belt.
• 1:00
  And so all through the month of August, we're going to bring some
• 1:03
  of our speakers onto the podcast and share a little bit about what
• 1:06
  they're going to speak on, obviously, provide you value here on the podcast.
• 1:10
  Get youhyped.
• 1:10
  But get you hyped to come and hear them speak and connect
• 1:13
  with them in person in Columbus.
• 1:15
  Real quick, a little bit about TFV Con.
• 1:18
  When you get to Columbus, Ohio, whether you fly in or you drive in, there's a ton
• 1:22
  of drivable destinations around Columbus.
• 1:24
  Horse and buggy.
• 1:24
  Train.
• 1:25
  Bus.
• 1:25
  Whichever way you get here.
• 1:26
  If you fly in, once you land, you are a 10-minute Uber ride
• 1:32
  from the airport to the hotel.
• 1:35
  Once you get to the hotel, there's so many restaurants, and cafes, and shops, and
• 1:40
  these are locally owned, really amazing spots for you to enjoy while in Columbus.
• 1:45
  So you're not going to need to rent a car, and you're going to be with all
• 1:48
  your hosting friends and buddies, and you can obviously connect at the conference
• 1:52
  with all that conversation, but then of course, take the learning offsite with
• 1:56
  the fellow hosts and connect there.
• 1:59
  But with that, today, we're going to chat with you about the woman who
• 2:03
  we've brought on as TFV Con's MC.
• 2:07
  So Ashley Nobles is going to be our MC.
• 2:09
  She's going to be there for the opening night party and for both
• 2:13
  days, but she's also going to keynote.
• 2:17
  What has you so excited about her keynote, Annette?
• 2:19
  Because this is something that every single listener of the podcast, every
• 2:24
  single attendee at the event, whether you have your primary residence,
• 2:29
  your short-term rental, your friends, family, everyone can participate in
• 2:35
  this opportunity that Ashley is going to not only bring to the show today,
• 2:40
  but really dig in deep on at our event.
• 2:44
  So let's talk a little bit about Ashley's expertise.
• 2:46
  Ashley is an interior designer, real estate investor, business coach,
• 2:49
  and short-term rental superstar that specializes on the location
• 2:54
  rental side of the short-term rental industry since 2015.
• 2:59
  So she's been doing this for a very long time, and she's got a
• 3:01
  ton of tested strategies to get you success as quickly as possible.
• 3:07
  She's hosted thousands of photo shoots, events, meetings, film productions,
• 3:12
  worked with influencers and content creators across multiple properties,
• 3:16
  serving guests such as Google, Netflix, Facebook, and many more.
• 3:20
  And before you count yourself out from these opportunities, because
• 3:24
  you live in wherever USA, Ashley is going to talk about that on the
• 3:30
  podcast and how you have opportunity.
• 3:31
  And we know this to be true because even the middle of Ohio, nowhere,
• 3:35
  Ohio, not even Columbus, literally, I don't even know the county's name
• 3:39
  to be honest, we were able to work with a production to use a short-term
• 3:43
  rental of ours to create content.
• 3:45
  So her online courses and coaching programs have helped over 5,000
• 3:48
  people create six and seven-figure success stories by starting location
• 3:52
  rental businesses of their own.
• 3:54
  It is still a very hot industry that you can partake in.
• 3:58
  And I believe it is the future.
• 4:01
  Sarah and I, during this episode, talk a little bit about how we have
• 4:05
  just recently used a location rental.
• 4:08
  And I think that this is something that if you haven't done it,
• 4:11
  you're going to want to do it.
• 4:13
  And the last but not least about Ashley, I will never forget sitting
• 4:16
  with my mom over the holidays, watching, yes, one of those Hallmark movies
• 4:20
  about the dog holiday or whatever.
• 4:22
  And I look up, and I'm like, Mom, that's my friend Ashley's
• 4:26
  place with the Hallmark movie.
• 4:28
  So I just had a little moment where I was freaking out that the
• 4:33
  movie was filmed at her house.
• 4:34
  It was a really fun moment.
• 4:36
  But let's get on to the episode, Sarah.
• 4:40
  Ashley, welcome back to the show.
• 4:42
  We are so excited to have you here.
• 4:44
  Thank you so much.
• 4:45
  I am so excited to be here.
• 4:47
  Good to see you both again.
• 4:49
  All right, listeners, we have to start this episode off, though,
• 4:51
  with a little story because Ashley is tuning in from Boston.
• 4:56
  She normally lives in Southern California.
• 4:59
  And Ashley, can you just really quick, because it's so
• 5:01
  good, why are you in Boston?
• 5:05
  Live from Boston.
• 5:06
  So I actually won this trip on The Price Is Right a few months ago.
• 5:13
  And, uh, yeah, I won two trips.
• 5:15
  I won a trip to Boston, and then I won a trip to Fort Lauderdale,
• 5:19
  and a mini bar, believe it or not.
• 5:21
  Oh, wait.
• 5:21
  So that is coming in the mail.
• 5:23
  But, uh, yeah, a girlfriend of mine invited me on The Price
• 5:26
  is Right back in, gosh, April.
• 5:29
  We went.
• 5:30
  I randomly got selected, went up there, met Drew Carey, played the game,
• 5:35
  and fast forward, I'm in Boston now.
• 5:38
  So happy to be here with you guys.
• 5:40
  We just love that.
• 5:41
  And listeners, we're not just saying that because it's super cool.
• 5:45
  I mean, you're actually the second person I know that won
• 5:47
  something on The Price Is Right.
• 5:48
  I used to work with a guy that won a car on Price Is Right,
• 5:51
  randomly, but he was trying hard.
• 5:53
  He had the t-shirt.
• 5:54
  He was going for it.
• 5:55
  But listeners, the reason that I wanted Ashley to bring that up is Ashley is
• 5:59
  going to be the MC of our conference.
• 6:01
  And she is really excited because we're going to do some games, uh, and they're
• 6:06
  going to make sure that the attendees are going to be winning some things.
• 6:10
  And so it was just fun to know that Ashley's recording this while she
• 6:14
  was the winner on Price Is Right.
• 6:16
  So if that has been a dream of yours, go for it.
• 6:19
  Maybe you can make it happen.
• 6:20
  You never know what will happen.
• 6:21
  So listeners, we've been in talks with Ashley for a little while now.
• 6:25
  She's agreed to not only be the MC of TFV Con 2023, which, again, is happening
• 6:31
  this September 24th through 26th.
• 6:34
  You still have some time to grab your early bird tickets.
• 6:36
  Plus, you probably heard an ad about another code that you could use
• 6:39
  to stack on some discounts there.
• 6:41
  So the time is now to buy your ticket, but we wanted to bring Ashley on to the
• 6:45
  podcast because Ashley is not only going to emcee the event with her amazing
• 6:50
  personality and her deep knowledge of the furnished rental industry.
• 6:54
  And I said the word furnished rental very purposefully because Ashley is known for
• 7:00
  a particular niche of furnished rentals that we're going to talk a little bit
• 7:04
  about the podcast today because she's also going to keynote about this very topic.
• 7:08
  Because I know a lot of us right now are feeling that market shift,
• 7:12
  wanting to get creative with our furnished rentals, and overnight stays
• 7:17
  are not the only thing you can do inside your rental to be profitable.
• 7:22
  So Ashley, share with us a little bit about-- gave a little intro, but about
• 7:27
  who you are, how you got into furnished rentals, and a little bit more about this
• 7:30
  niche that you have become the expert in.
• 7:34
  Absolutely.
• 7:35
  I could talk about this stuff all day.
• 7:37
  My husband Brett and I, he's not with me, but we actually got started in short-term
• 7:42
  rentals in general back in 2015.
• 7:45
  Started off with overnights.
• 7:46
  So we started off with Airbnb and quickly transitioned to what we
• 7:51
  popularize the term as location rentals.
• 7:54
  So very similar, but it caters to a little bit of a different demographic and
• 7:58
  a different type of guest, but a lot of the hospitality aspects are the same.
• 8:03
  You just have guests coming to your spaces during the day, and you're
• 8:06
  charging them on an hourly basis.
• 8:08
  Now, the term location rentals is a broader term that pretty much caters
• 8:13
  to anything and everything, anybody coming into your spaces, which can be a
• 8:18
  residential space, or a commercial space.
• 8:20
  But any use.
• 8:22
  So for events, small and large events, like parties, um, dinner parties,
• 8:27
  bridal showers, all the way up to big conferences, and you also have meetings,
• 8:32
  so corporate off site meetings where people can come and use your spaces
• 8:36
  as well as film production, which is the sexier, fun, really awesome side
• 8:41
  of the location rental industry where anyone from a small influencer to a
• 8:46
  big budget movie, or television series, or commercial would come and rent your
• 8:50
  space for a few hours, a few days.
• 8:53
  But they're typically only there during the day.
• 8:55
  Now, the really cool thing about location rentals is you can
• 8:58
  do it in any type of market.
• 8:59
  A lot of people think, oh my gosh, this is probably only going to be
• 9:02
  effective, or really profitable, or successful in big markets like
• 9:07
  Los Angeles, New York, Chicago.
• 9:10
  I'm in Idaho.
• 9:11
  Is that going to work for me?
• 9:12
  And the answer is yes.
• 9:13
  We have been doing this since 2015.
• 9:16
  We teach people how to do this.
• 9:18
  Coaches.
• 9:18
  We have an online course, and we've helped over 5,000 people from all
• 9:21
  over the world, all throughout the country, small towns and bigger markets
• 9:25
  alike, be really successful with this niche and short-term rentals.
• 9:29
  And it's a lot of fun.
• 9:30
  You can get really creative if you're into interior design.
• 9:34
  Um, if you like events, if you like meetings, if you just like hospitality in
• 9:37
  general, and really opening up your space to have people in there to have a good
• 9:41
  time, it's a lot of fun, and of course, there's lots of money to be made, but you
• 9:45
  can get really creative, which I love.
• 9:47
  You can go into whatever direction you want that suits your lifestyle, your
• 9:51
  financial goals, your property even.
• 9:53
  So there's a lot of flexibility, which is why we love it and why
• 9:56
  we're so passionate about helping other people learn how to do it well.
• 9:59
  For all the listeners, Ashley is from Columbus, Ohio.
• 10:02
  It's why she's also near and dear to our heart.
• 10:04
  We did not know her well.
• 10:05
  She lived here, but that's okay.
• 10:06
  We're Buckeyes at heart.
• 10:08
  And her husband moved to LA.
• 10:10
  Your first property though, you were doing overnight stays.
• 10:13
  You were doing Airbnb.
• 10:15
  Can you talk about going from Airbnb and then that first hit of a location rental?
• 10:21
  And I know you'll really get into this most likely at our event, but
• 10:25
  that transition, and because it's so much different with an hourly rate
• 10:29
  versus a nightly, talk to us about going from Airbnb to a location
• 10:35
  rental and how that happened.
• 10:37
  Was it a 100% Airbnb and then you just flipped the script,
• 10:40
  or you were doing both of them?
• 10:41
  How did the transition happen?
• 10:43
  We started off with Airbnb, and we've been doing that for about six months or so.
• 10:47
  Going really well.
• 10:48
  Our occupancy was great.
• 10:49
  Booking rate was really good.
• 10:51
  We had a guest.
• 10:52
  Um, and this is back before we had self check-in with our Airbnb.
• 10:55
  So I was checking everybody in and out.
• 10:57
  And, uh, I was checking out a guest, his name was Isaac, I will never forget.
• 11:01
  And he pulls me aside, he's handing over the keys, he's like,
• 11:04
  oh my gosh, I loved your space.
• 11:05
  I had a great time.
• 11:06
  Thank you so much.
• 11:08
  But I had a question for you.
• 11:09
  You ever considered opening up the space for photo shoots?
• 11:13
  I'm a photographer, I need to shoot some content to update more of my portfolio,
• 11:17
  and this place gets great lighting.
• 11:19
  I just love the design of it.
• 11:20
  I think it's perfect.
• 11:22
  It's got great energy.
• 11:23
  Do you guys ever open this up for photo shoots?
• 11:26
  And at the time, I was not familiar with location rentals at all.
• 11:29
  We were very new to short-term rentals in general, only having done Airbnb for
• 11:33
  about six months, so I knew nothing.
• 11:35
  We knew nothing about this.
• 11:36
  But at that moment, a little light bulb went off, and I'm like, huh.
• 11:41
  I mean, I'm not opposed.
• 11:42
  And so he's like, okay, great.
• 11:44
  Well, what would you charge me if I just wanted to shoot here from 8 to 5 today,
• 11:48
  or a certain day that we would set up?
• 11:51
  And I'm like, uh, I don't know.
• 11:53
  $500?
• 11:55
  And at the time, he looks at me kind of crazy.
• 11:57
  And I thought it was because I way overcharged him, right.
• 12:00
  And keep in mind, we were charging $100 a night.
• 12:03
  This is way back in 2015.
• 12:05
  For an overnight fee.
• 12:05
  So I'm like, ah, $500, but I wasn't charging him enough, turns out.
• 12:10
  Um, but he's like, all right, I'll pay you $500.
• 12:12
  Fast forward, we started charging around 150 an hour for that size shoot,
• 12:17
  and it was probably five to 10 people max between models, photographer,
• 12:22
  any other crew members that he had, and that's where it took off.
• 12:25
  It was that one interaction with Isaac.
• 12:29
  We started doing some research.
• 12:30
  We started finding other platforms to post on other ways
• 12:33
  to market our space effectively.
• 12:35
  And fast forward, we grew to multiple properties, scaled to
• 12:39
  serve a bigger business, and now we teach people how to do it.
• 12:42
  But that's how it started, all just within our Airbnb with a
• 12:44
  guest who pretty much changed the trajectory of our business model.
• 12:48
  Do you think that listeners that are paying attention right now, that a
• 12:54
  little light bulb is going off for them?
• 12:57
  How easy is it if you wanted to do both?
• 13:01
  I want to do overnight stays, and I want to test location rentals.
• 13:06
  Is that possible?
• 13:07
  Is that an easy thing to transition from hourly to overnight?
• 13:11
  Absolutely.
• 13:12
  And I think a lot of Airbnb or experienced Airbnb hosts who are familiar with
• 13:18
  overnights or even direct bookings have an advantage because you have a
• 13:22
  furnished space, you have experienced servicing guests, giving them that
• 13:26
  five-star experience, you understand that side of the business, and so
• 13:30
  transitioning into location rentals, I won't say it's really easy, but it's
• 13:34
  not going to be as complicated as if you're brand new to the game in general.
• 13:37
  So you have a good edge there.
• 13:39
  But as far as what we call the hybrid model, so doing overnights
• 13:42
  and doing location rentals, you're in the driver's seat.
• 13:46
  You're in complete control of your business.
• 13:48
  So you can turn it up.
• 13:49
  You can turn it down.
• 13:50
  You can turn it on.
• 13:51
  You can turn it off to your preference.
• 13:54
  I think taking a slower approach in the beginning is the smart thing to do just
• 14:00
  to get your feet wet, but for markets where, let's say, seasonality is a huge
• 14:04
  factor, where you have really, really slow periods for overnights, or you
• 14:08
  live in a market where it's a vacation town, and then the other nine months
• 14:13
  of the year, it's a little bit slower, that's going to be where you can really
• 14:16
  rev up on location rentals and start taking daytime off site meetings, daytime
• 14:21
  photo shoots, events on the weekends.
• 14:24
  Or if you're in a market where you have slower-- maybe you're very busy
• 14:27
  on weekends but your weeks are a little bit dead, or they're a little bit
• 14:30
  slower, it's a great model to turn on.
• 14:33
  And you're listing on all these different platforms, there's lots of different
• 14:36
  marketing strategies and resources you can use to put your space out there to
• 14:40
  get them booked for these hourly bookings.
• 14:43
  But taking the hybrid approach is definitely doable.
• 14:46
  You definitely have to stay organized, stay on top of your calendar, but if
• 14:49
  you start to consider, okay, in most cases, you can take your night rate.
• 14:53
  So for us, for example, our nighttime rate was $100 an hour at that time.
• 14:57
  We initiated our business taking that overnight rate
• 15:01
  and making it our hourly rate.
• 15:02
  So you can start to do some calculations in your mind and say, huh, okay,
• 15:07
  your occupancy doesn't have to be as high with location rentals
• 15:10
  because your profit is a lot higher.
• 15:12
  The cashflow is a little bit higher.
• 15:14
  But taking the hybrid approach is definitely effective.
• 15:16
  It's just all about staying organized, staying on top of your calendar, and
• 15:20
  understanding your cleaning folks and everything, getting those SOPs in place.
• 15:24
  But very doable, very profitable, very fun, very busy, but
• 15:28
  definitely doable, for sure.
• 15:30
  AD MARKER
• 15:31
  Let's talk about your TFV Con keynote.
• 15:35
  What are you going to share there about location rentals that people
• 15:40
  can't get here on the podcast.
• 15:41
  Give us a little high level sneak peek into-- and I'll tell you, listeners, this.
• 15:46
  When we were talking to Ashley about being our MC and delivering
• 15:49
  her keynote, she insisted on the keynote, number one, happening.
• 15:53
  And then two, she's like, I'm going to make this juicy as I can.
• 15:58
  I want my keynote to be enough of a reason to come to TFV Con.
• 16:02
  So share with us a little bit, Ashley, about what an attendee could walk away
• 16:06
  with after attending your keynote.
• 16:08
  Absolutely.
• 16:09
  And it's because I'm so excited about this.
• 16:11
  I'm so passionate about it, and I think everyone needs to know about hourly
• 16:14
  rentals and location rentals, just because it's such an awesome opportunity
• 16:18
  that I think it's overlooked a lot.
• 16:20
  So I get really excited, but I really want to dig into, and I really want to
• 16:24
  talk about just the opportunity with the types of bookings that you can attract
• 16:29
  as a short-term rental host with spaces, the types of spaces you can try to seek
• 16:34
  out if you are in the acquisition phase of your business or you're ready to
• 16:38
  start, open up another space or multiple spaces, how to target the right spaces
• 16:42
  that can be super profitable for you.
• 16:44
  But I really want to dig into the types of bookings that you can
• 16:48
  bring in, the types of clients that you can host in your spaces.
• 16:52
  Since Brett and I started back in 2015, we've seen tens of thousands
• 16:56
  of bookings at this point.
• 16:59
  We've hosted Super Bowl commercials.
• 17:01
  We've hosted big brand names like Nike, Google, Facebook,
• 17:06
  Amazon, Netflix, Lifetime movies.
• 17:09
  And these payouts are very big.
• 17:11
  They're pretty significant.
• 17:12
  A lot of our students, a lot of the people that we coach, your
• 17:16
  overhead, your mortgage, your rent on a property can be paid in a
• 17:19
  single day with one single booking.
• 17:21
  And it's a really exciting thing to start thinking about if you're a numbers
• 17:26
  person, if you're business-minded, you're like, wow, I mean, just the
• 17:29
  profitability alone, but the opportunity to network and really just meet a
• 17:33
  lot of amazing people is endless.
• 17:36
  So I get really excited to talk about that and how easy it is to get
• 17:40
  started, especially if you have an existing space, but if you own property
• 17:44
  or rent property, there's a lot of opportunity doing arbitrage as well.
• 17:48
  There's a lot of co-hosting opportunity.
• 17:50
  There's just so much flexibility with this business model that
• 17:54
  it's too good not to talk about.
• 17:56
  So I've got a lot planned, and I'm bursting at the seams.
• 18:00
  I don't want to give too much away right now, but there's a lot to talk about, a
• 18:03
  lot to learn, and I'm hoping I can cram it into my slot actually, so really excited.
• 18:09
  The good news is Ashley's going to be with us the whole entire time there.
• 18:12
  And I know she will be also mixing at all of our parties
• 18:16
  and hanging out with everybody.
• 18:17
  One thing I do want to mention listeners, you probably heard
• 18:20
  Ashley say they have a course.
• 18:21
  Well, they are retiring that course.
• 18:23
  So I don't want you to think, oh, we don't need to come to the conference because
• 18:27
  I'm going to join their course later.
• 18:28
  Well, they've been doing it for quite some time.
• 18:31
  I'm going to close doors to that so they can focus on just emceeing our event.
• 18:35
  Just joking.
• 18:36
  But I want people to know that this-- we'll share a small story just about
• 18:41
  location rentals, is that Sarah and I just did an hourly location rental in
• 18:47
  Portland, and it was for a photo shoot.
• 18:50
  And again, it was from 9:00 AM to 4:00 PM.
• 18:54
  We were in and out with our lovely-- we did have a team, so there was, I
• 18:58
  think, probably eight of us in there.
• 19:02
  But trust me, when we saw our American Expressville at the end of that location
• 19:06
  rental, we were like, what are we doing?
• 19:10
  Ashley, help.
• 19:11
  Please help.
• 19:13
  First of all, and hopefully, we'll have that host on the show at some
• 19:16
  point in time too, because literally, we were following along of her day.
• 19:20
  It was their primary.
• 19:21
  So listeners, this is something, I wasn't anticipating giving this hot tip out, but
• 19:26
  the location rental that Sarah and I just rented, it was their primary residence.
• 19:30
  When you're at TFV Con, maybe you have a partner that has a little
• 19:36
  resistance to like, I don't want anybody else sleeping on my bed,
• 19:39
  or I don't want to go overnight.
• 19:41
  Our host there, she was very clear that this was their
• 19:47
  home, which was unbelievable.
• 19:49
  Stunning.
• 19:49
  Unbelievable.
• 19:50
  Actually, you guys will see pictures from their property on our website
• 19:53
  soon, but she said that her and her husband, it is their number one asset.
• 19:57
  And it was just paining them that there wasn't any income coming
• 20:02
  from that part of their portfolio.
• 20:05
  And she had actually taken a hiatus.
• 20:07
  She was an interior designer, and she needed to take a break.
• 20:10
  But again, they needed to fill in some of her income.
• 20:14
  And again, it was so painful that their primary residence
• 20:18
  was only money ever going out.
• 20:20
  So she started doing location rentals.
• 20:22
  I mean, we watched her on her story that day.
• 20:25
  She was out shopping.
• 20:26
  She's like, had to leave the house for the day.
• 20:28
  And she needed to get back in because her daughter had a recital
• 20:30
  that night, and we were out.
• 20:32
  And so she just really opened our eyes to, oh my gosh, you have any space, even
• 20:38
  land, there are people out there looking.
• 20:41
  Again, Sarah and I are from Columbus, Ohio.
• 20:42
  We flew to Portland for this specific event and did that location rental.
• 20:47
  You'd think when she put that up, she was like, oh, I think there's going
• 20:49
  to be two girls from Columbus, Ohio here needing a place to shoot content.
• 20:53
  So I just want to offer that up.
• 20:55
  That was a great way for her to have her primary residence on there.
• 20:59
  So listeners, if that is also piquing your interest of-- you've been like, oh
• 21:04
  my gosh, I'd love to open up my home for some stays, they could be the hourly.
• 21:09
  So you're not having to remove all your things all the time and
• 21:13
  be able to sleep in your own bed.
• 21:15
  How many people do you come across, Ashley, that do that on
• 21:18
  just their primary residence?
• 21:20
  If I had to put a number to it, I'd say 60 to 70% of our student base, our community
• 21:27
  started out with their primary residence.
• 21:30
  We did.
• 21:31
  We did.
• 21:31
  Mm-hmm.
• 21:32
  And how would you do that?
• 21:34
  Would you guys just leave during the day, go to a coffee shop?
• 21:36
  What did that look like for you and your husband?
• 21:38
  And I think you have pets too, or you do now.
• 21:40
  I don't know if you did then.
• 21:42
  Yeah, we did then.
• 21:43
  We still do.
• 21:44
  And it's a great question.
• 21:45
  You can get pretty creative.
• 21:46
  So depending on the size, depending on the scope, the scale of the booking, if that's
• 21:51
  something small like a small corporate meeting with an executive team that just
• 21:56
  wanted to get out of their stuffy office for the day and chill in a more lax
• 22:00
  environment, they're not going to be doing anything too crazy, yeah, we'll leave for
• 22:04
  the day, go run some errands, grab coffee, go get done in the world what we need to
• 22:09
  do, and then come back to check them out.
• 22:11
  If it's a bigger scope, heavier footprint, like a movie shoot, a commercial, just
• 22:16
  something that has more bodies in the space, either myself, Brett, or one of
• 22:21
  our site reps, which is pretty much a site manager that babysits everybody in the
• 22:25
  space for the day, they'll stay on site to make sure everything is going well.
• 22:29
  But with pets, yeah, we usually just put them in daycare for the day.
• 22:33
  The other good thing about location rentals too is that you don't
• 22:35
  have to open up the entire space.
• 22:37
  So you can have certain rooms, certain areas that are off limits, or locked,
• 22:41
  or whatever, and you can just offer up.
• 22:43
  We have so many students that have a beautiful kitchen space, and they only
• 22:47
  take in people that use the kitchen space to film cooking shows or cooking content,
• 22:53
  but they work in their office upstairs, and they stay in the home the whole day.
• 22:56
  So you don't have to open up your whole house.
• 22:59
  You don't have to open up every single room.
• 23:01
  We have people that have gorgeous backyards and just have people that
• 23:05
  rent out the backyard space, or the front yard, or an ADU in the back.
• 23:10
  So you can get pretty creative, and the money's still great.
• 23:13
  You're really in the driver's seat to discern what you want
• 23:16
  to offer up to guests and what you want to keep off limits.
• 23:19
  Ashley, we get a lot of questions about how to effectively be a
• 23:25
  resource for content creators.
• 23:28
  What contract should we sign?
• 23:31
  When do we exchange compensation for photo assets or video assets?
• 23:36
  When you come to TFV Con, would you be able to speak a little
• 23:39
  bit to that relationship too, between content creators and hosts?
• 23:42
  I know that's a really big question our audience has because they have such
• 23:46
  beautiful spaces that they inherently get these DMs from content creators,
• 23:51
  and they don't know how to handle them.
• 23:53
  Absolutely.
• 23:54
  And again, the bookings do look a little bit different than an Airbnb booking.
• 23:58
  There are different contracts, different agreements, because
• 24:00
  it's different use terms.
• 24:01
  They're using the space to do things other than just lay their head down
• 24:05
  at night, and wake up, and leave.
• 24:06
  So yes, absolutely.
• 24:08
  We can talk about all the administrative items, red flags to look out for and
• 24:11
  green flags to feel comfortable about, and really just how to negotiate
• 24:16
  that entire transaction because no two bookings are really the same.
• 24:21
  There's a lot of commonalities, but it can get different, and it's really
• 24:25
  important to advocate for yourself while also not missing out on giving a five-star
• 24:31
  service and being a really good host, but making sure that you're protected, you're
• 24:35
  getting your money, and just doing an all-around good job for everyone involved.
• 24:39
  So yeah, we'll dig into all that.
• 24:41
  And I'm going to offer this up on your behalf, Ashley here, but during Ashley's
• 24:47
  keynote, we are going to do a Q&A.
• 24:51
  So if there are questions that, um, come up during her keynote where
• 24:55
  there are only certain presenters that we're carving out that Q&A time
• 24:59
  for, we've carved that out for Ashley.
• 25:01
  And like we said, if you have a VIP ticket, we're going to have a VIP
• 25:05
  mixer, and she's going to attend that.
• 25:07
  We're also just going to have an opening mixer, and she's
• 25:09
  going to be there for that.
• 25:11
  So I just want you to know listeners that we're being very thoughtful about
• 25:14
  every person that we are inviting to TFV Con because this event is for you.
• 25:20
  It's for all of us to uplevel.
• 25:22
  And Ashley, she's not going to be just on stage and then behind the
• 25:26
  curtain and not open and available.
• 25:28
  Let's keep these conversations going.
• 25:30
  And here's the deal.
• 25:31
  There might be someone sitting at the table next to you that is already
• 25:34
  crushing location rentals in their area, and they can share that with you.
• 25:38
  But Ashley is going to be somebody that-- I think even just during the small time
• 25:44
  that we've been on, if you haven't had a light bulb moment of either your primary
• 25:48
  residence, something you could do with your short-term rental, I know everybody's
• 25:52
  like, oh my gosh, my friend has the best kitchen, or the best backyard,
• 25:56
  or my mom, dad, my uncle, whoever.
• 25:58
  It's like, I think you're probably thinking in your mind now that
• 26:02
  even if you don't have the location space now, I'm sure you're going
• 26:06
  to start swiping, looking at things through a different lens.
• 26:09
  And that's what we're hoping that everybody that leaves our event is going
• 26:14
  to have those new set of glasses on of, see the world of all this opportunity.
• 26:18
  And there's so much out there.
• 26:19
  We've been friends with Ashley for a couple of years now, but
• 26:21
  the reason we became friends with Ashley also is someone else, Dionte
• 26:25
  Johnson, is going to be talking about experiential design at our event.
• 26:30
  And you guys, he has a sneaker shop here in Columbus, Ohio, and he bought
• 26:35
  a property within walking distance.
• 26:38
  And he has a sneaker wall.
• 26:40
  It's essentially an extension of his retail location, which is so cool.
• 26:46
  Those are the type of things that we're going to bring to you at
• 26:48
  the event of like, wait a second.
• 26:50
  He owns a sneaker shop, and he's a short-term rental host.
• 26:53
  And he was already hosting but saw how he could cater to people that
• 26:58
  were coming in for sneaker releases, people coming to do business with him.
• 27:01
  He now has the space for them.
• 27:04
  And obviously, it's a way for him to diversify his portfolio, but it's also in
• 27:08
  his own neighborhood where his shop is.
• 27:10
  And so we know Ashley because of that, but that's why I'm saying
• 27:14
  these location rentals, these retail extensions, the sky's the limit when
• 27:19
  you have that roof, or you don't have to have the roof, like Ashley said.
• 27:22
  You can have the backyard.
• 27:24
  Let's give them one little sneak peek, though, Ashley.
• 27:27
  Again, we know that you have had success all over the country.
• 27:31
  For instance, I know a while back, just to give them a little snippet, you had
• 27:35
  someone that maybe had some warehouse space just sitting there earning nothing.
• 27:39
  Can you tell us that story a little bit of a vacant warehouse?
• 27:43
  Yes, absolutely.
• 27:44
  So this was one of our early days.
• 27:46
  One of our first students, his name was Eric, and he's going to laugh because
• 27:50
  we always tell this story, and it's just one of our first success stories.
• 27:54
  Eric was a real estate investor, and he had properties throughout Arizona,
• 27:58
  New Mexico, Vegas, and San Diego.
• 28:03
  Mixed portfolio of commercial, residential, and mixed-use spaces.
• 28:06
  And he had one particular warehouse in a not-so-great part of town,
• 28:10
  um, in Southern California that he just could not get a tenant on.
• 28:13
  It was a commercial space, but it was very run down.
• 28:16
  It had a lot of repairs that were needed for it.
• 28:19
  And so it was really hard to make moves on it, but he was underwater,
• 28:22
  losing money every single month.
• 28:23
  Couldn't even sell it.
• 28:24
  So he was just in a really tough spot.
• 28:27
  Met with us.
• 28:27
  We're going through options.
• 28:29
  We're like, hey, listen, put it up there, put it out there.
• 28:32
  Let's get this out into the marketplace as a location rental.
• 28:36
  Let's see what happens.
• 28:37
  And that's the beauty of this.
• 28:38
  It doesn't cost to list, doesn't cost to advertise, so there's nothing to lose.
• 28:43
  Put it out there.
• 28:44
  See what the market says.
• 28:46
  The worst they can say is no or nothing.
• 28:49
  So we put it out there.
• 28:50
  Within weeks, he's getting inquiries, phone calls, emails, from a telenovela,
• 28:57
  believe it or not, that wanted to-- they were inquiring about using the space to
• 29:02
  film a season of this telenovela series.
• 29:06
  And can't disclose the name for NDA purposes, but they
• 29:09
  ended up signing a contract.
• 29:11
  He ended up getting $60,000 per month for six months for this rundown warehouse.
• 29:20
  And the gag is, the funniest part of this, is that they used this space as the
• 29:27
  backdrop of this drug cartel kingpin's drug warehouse in this telenovela.
• 29:33
  And it worked perfectly.
• 29:35
  It was the perfect pre-established set.
• 29:36
  And believe it or not, how much money they spend in production,
• 29:40
  they were saving money.
• 29:41
  The production was saving money by not having to build a set to do this and
• 29:45
  just going on location at this warehouse.
• 29:48
  And it caught Eric backed up on all back payments, taxes,
• 29:52
  insurance he was behind on.
• 29:53
  $360,000 for six months.
• 29:56
  Couldn't get a tenant.
• 29:56
  He wouldn't have made that in 10 years with a traditional lease tenant.
• 30:01
  I mean, he was sold on it.
• 30:03
  And he's pivoted strategies within a lot of his spaces, but that's really just the
• 30:07
  tip of the iceberg of opportunity with it.
• 30:09
  And it sounds crazy, but these are the types of things you'll see all
• 30:12
  the time with location rentals.
• 30:14
  You don't want to give it away today, but I'm sure part of your keynote
• 30:18
  is letting the attendees know these top places to list your location.
• 30:24
  Is that correct?
• 30:25
  Absolutely.
• 30:27
  Yeah.
• 30:27
  And I also want to say too, I have a friend, and I forget the movie now,
• 30:31
  but she's done one location rental in her entire life, and it was a movie.
• 30:36
  And it was a Jennifer Aniston movie.
• 30:39
  And literally, she wasn't listing her space.
• 30:42
  I'm pretty sure they were doing location scouting, but I can
• 30:45
  tell you that one movie changed the trajectory of that property.
• 30:49
  There's a lot of improvements that have been made after that.
• 30:53
  She has her dream backyard now.
• 30:56
  And when I say dream backyard, you could basically live out there now.
• 30:59
  So that one location rental to her was truly a game changer for that property.
• 31:05
  So they're out there, definitely.
• 31:07
  So we connected with Ashley, like Annette said, a couple years
• 31:10
  back, and so she got me thinking.
• 31:11
  We have properties here in Ohio.
• 31:14
  Oh, wedidthat horror film.
• 31:15
  We did a horror film.
• 31:18
  We also did a pretty big brand that was looking for more of a natural environment.
• 31:22
  And so we were managing a vacation rental in the middle of nowhere, Ohio,
• 31:27
  but it was a beautiful property.
• 31:29
  It had a lot of trees around it.
• 31:30
  And so there was a three-day location shoot there.
• 31:33
  And I just went to Ashley's content and helped my owner
• 31:35
  and myself make that a success.
• 31:37
  And so that's in the middle of nowhere, Ohio.
• 31:39
  It wasn't even Columbus, Ohio.
• 31:40
  It was literally between Columbus and Cincinnati.
• 31:43
  This brand came and spent money at our property, and it
• 31:46
  was a fantastic experience.
• 31:49
  So we are just so excited, Ashley, to have you here in Columbus in just-- we're
• 31:55
  several weeks out now, everyone, so if you don't have your ticket yet, now's the time
• 31:58
  to get early bird pricing in super soon.
• 32:00
  And we are going to ride Ashley's Price is Right high, and Ashley's
• 32:05
  going to be emceeing some games, and Sarah and I are really excited.
• 32:08
  We have some sponsors that are giving away just some amazing prizes.
• 32:12
  So we are going to gamify this event too, and I know Ashley's excited about that.
• 32:17
  But Ashley, what are you most excited about about speaking at
• 32:20
  TFV Con and being with everyone?
• 32:22
  One, I'm excited to see you guys.
• 32:23
  Haven't seen you in a minute.
• 32:24
  So excited to see you again.
• 32:26
  But mostly, I'm just excited to connect with all the amazing
• 32:29
  speakers that are going to be there.
• 32:31
  I mean, I've seen the list.
• 32:33
  Yeah, there's going to be a ton of value.
• 32:38
  It's going to be a lot.
• 32:40
  Two days of experts within their industry, I'm excited to meet them,
• 32:45
  learn from them, apply a lot of the things within my own business, but also
• 32:50
  really to just teach as much as I can.
• 32:52
  I'm so passionate about meeting people, learning about everyone's
• 32:57
  business, their market, their properties, how they got into it.
• 33:00
  I'm such an entrepreneurial, curious person.
• 33:03
  And so I'm excited to connect and really give value where I
• 33:06
  can help out, answer questions.
• 33:08
  It's nice to be home too.
• 33:10
  Maybe I'll invite my mom.
• 33:12
  Of course.
• 33:13
  Yeah.
• 33:13
  We'll give her a shout-out from stage.
• 33:15
  But listeners, please, hopefully this has gotten you excited thinking about
• 33:21
  your property in different ways, but also just another reason to come out.
• 33:26
  We want to hang out with you.
• 33:27
  And then you're going to learn all this.
• 33:28
  I mean, I'm hoping, after Ashley's keynote, that we get so many emails
• 33:34
  of people that are taking her advice and listing on these alternative sites
• 33:39
  and getting these location bookings.
• 33:41
  And then hopefully, this is a challenge for a listener out there.
• 33:44
  I want someone to email Sarah and I and say, I want to be a guest on your show
• 33:48
  because I just had the most amazing location rental after they come to
• 33:52
  the event and they make that happen.
• 33:54
  And so that'd be a really fun episode to circle back to.
• 33:56
  Yes.
• 33:57
  Well, Ashley, thank you so much for your time.
• 33:59
  We cannot wait to see you in Columbus, Ohio, super soon.
• 34:03
  Listeners, head to tfvcon.com.
• 34:07
  Use code PODCAST for an extra discount off of these early bird tickets.
• 34:12
  You have until August 24th, so hop to it.
• 34:16
  With that, I'm Sarah Karakaian.
• 34:17
  I am Annette Grant.
• 34:18
  And together we are--
• 34:19
  Thanks for Visiting.
• 34:20
  Talk to you next time.