52 - The Moment You Realize Your Product Isn’t the Business Model
A CEO must recognize when strong product traction masks a weak business model — and reframe the company around how value is actually monetized before growth compounds the wrong path.
The episode centers on a critical reframing moment: realizing that product success (downloads, usage) does not equal a viable business model.
The conversation develops through tension between B2C traction and B2B monetization, forcing a clear strategic choice under uncertainty.
The insight is earned through real signals (low retention, usage behavior) and reinforced by customer feedback, leading to a shift toward…
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