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Duncan Greive: media commentator on Disney Plus expanding their ESPN offerings · Best of Business

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  Speaker 2: To the advertising dollar, looks like there is more pressure
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  Speaker 2: on the advertising dollar available for sports broadcast. Disney Plus
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  Speaker 2: is now offering local ad packages in New Zealand for
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  Speaker 2: its sports brand ESPN. The spinoff founder and media commentator
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  Speaker 2: Duncan grievers with us. Now, Hi, Duncan, Hi, how are you?
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  Speaker 2: I'm well, thank you mate? Is this going to cut
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  Speaker 2: a lunch of Sky TV and TV and Z.
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  Speaker 3: Well, it's not helpful, is it. I think you know
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  Speaker 3: that it's a premium sports product, you know, which is
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  Speaker 3: Sky's case, and sometimes TV and Z's they they run
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  Speaker 3: the same, you know, sporting contests and now there's just
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  Speaker 3: another way for advertisers to to kind of reach sad audience.
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  Speaker 3: And in Sky's case, not only is it impacting the advertising,
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  Speaker 3: but you know they've launched the air supported tier at
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  Speaker 3: nine ninety nine according to a Business report, so it's
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  Speaker 3: quite a lot below the entry level Sky Sky Sports
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  Speaker 3: packages as well.
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  Speaker 2: Yeah, but then again it's for I mean, how many
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  Speaker 2: noballs are you going to have on I don't know, baseball, basketball,
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  Speaker 2: American football.
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  Speaker 3: Through digital platforms. Initially, I don't know. I think you're
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  Speaker 3: probably right it will be relatively trivial. But I think
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  Speaker 3: American sports are globalizing in the same way that like
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  Speaker 3: country music is. You know, the having platforms that are
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  Speaker 3: globally facing means that things which work kind of more
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  Speaker 3: regional activities, you know, especially when they've got social media
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  Speaker 3: platforms for promote promotion. You're just just seeing a lot
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  Speaker 3: of more New Zealand, especially younger New Zealander is kind
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  Speaker 3: of looking at those sports which once almost had a
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  Speaker 3: mortal lock on.
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  Speaker 2: Is this part of the problem that our traditional sports
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  Speaker 2: like cricket and netball and rugby have as they being
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  Speaker 2: crowded out by these American sports that are becoming more popular.
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  Speaker 3: I think it's probably the biggest issue. I think they
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  Speaker 3: were effectively almost not quite monopolies, but near monopoly incumbents
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  Speaker 3: that had a whole you know that they had a
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  Speaker 3: mote as wide as the Tasman around them in terms
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  Speaker 3: of TV and radio that talked about them all time,
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  Speaker 3: and they didn't have many other entertainment options. If you
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  Speaker 3: think about the new world now with YouTube and Instagram
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  Speaker 3: and TikTok being the ways in rugby doesn't have any
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  Speaker 3: kind of hold over there. So, you know, I think
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  Speaker 3: that the competition for anyone who's interested in sports is
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  Speaker 3: just so much high, And you think about something like
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  Speaker 3: the Super Bowl, how enormous that felt this year with
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  Speaker 3: the halftime show, Like it's really hard to compete with
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  Speaker 3: that scale.
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  Speaker 2: Yeah, it's a fair point that you make, Duncan. Thanks
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  Speaker 2: for having a chat to us about a Duncan Grieve
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  Speaker 2: spin off founder.
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