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How Patagonia Made Clothing Repairable by Design
Most clothing brands treat repair as an afterthought. Patagonia treats it as a core feature. In this episode, Lucas and Luna dig into the Worn Wear program — how Patagonia's decision to design jackets that can be repaired, and to publish repair guides online, changed what customers expect from a garment. They look at the economics: repair as a retention tool, not a revenue line; the lifetime value of a customer who repairs instead of replaces; and how a repair-first stance shifted Patagonia's brand from outdoor gear to environmental activism. They also touch on the 2011…
The skinny
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