
Health Insurance Is a Recruiting Tool, Not a Bill! With Guest Jon Brooks, Lifetime Insurance Services
Most moving company owners treat health insurance like a bill that shows up once a year.
Jon Brooks treats it like a lever.
Jon is the Director of Employee Benefits at Lifetime Insurance Services. He has spent years working directly with moving companies including Big League Movers in Memphis, helping owners turn what most people assume is an unavoidable rising cost into a strategic recruiting and retention tool. Last year, while most companies in the industry saw double digit increases, Steven Reed's renewal stayed flat. The year before that, Steven moved to covering 99 percent of his…
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