28. Wendy's Twitter Account Manager Recounts Battle with Social Media Burnout, with Amy Brown and Sallie Poggi

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Mar 1, 2022 · 51m

Wendy’s, the burger chain, is infamous for its punchy, no-holds-barred Twitter account.

And social media manager Amy Brown was the creative instigator of that success. Many internet historians even point to her epic 2017 tweet-roast as the viral moment that launched an entire genre of Snarky Brand Twitter.

It certainly made her a hero to social media managers the world over.

So why, within just a couple of months, did Amy Brown feel like she needed to leave that high-profile dream job at Wendy’s?

Because social media burnout is real. And for professional communicators, who need social media…