Latest / ChildCare Conversations / 366: The Greatest Secrets to Managing Change and Growing Your Childcare Center with Confidence with Cindy Morgan
Transcript
- 0:00Childcare Conversations: Welcome to Child Care Conversations, the podcast where early childhood leaders like you get real-world strategies, honest talk, and a whole lot of support.
- 0:10Childcare Conversations: Whether you're running one center or many, we're here to help you lead with confidence and clarity.
- 0:17Childcare Conversations: This episode is brought to you by this quarter's sponsor, Playground, the all-in-one child care management software.
- 0:25Childcare Conversations: We're all about managing monkeys and saving you time at your center.
- 0:30Childcare Conversations: With this platform, you can.
- 0:32Childcare Conversations: We're proud to partner with a team that's as committed to your success as we are.
- 0:37Childcare Conversations: Learn more at tryplayground.com.
- 0:41Childcare Conversations: Now, let's get into today's conversation.
- 0:44Childcare Conversations: One we think you're really going to love.
- 0:47Kate Woodward Young: Welcome back to today's conversation.
- 0:49Kate Woodward Young: And today's co-host is Cindy Morgan with OnePlace Childcare.
- 0:54Kate Woodward Young: And we are going to, well, you know, have a conversation.
- 0:58Kate Woodward Young: And today, I am so excited about what we've decided we're going to talk about, which for me is all about change is inevitable.
- 1:08Kate Woodward Young: Growth is optional.
- 1:10Kate Woodward Young: Cindy, tell everybody who hasn't heard you before on the podcast how you got started in childcare and what you currently do.
- 1:17SPEAKER_02: Oh my gosh, I have done everything it feels like.
- 1:20SPEAKER_02: So started in family childcare in my home because there were about 35 kids in my front yard one day.
- 1:26SPEAKER_02: And I thought, well, I might as well get paid for doing this.
- 1:28SPEAKER_02: If I'm going to watch everyone's kids and use my child development skills with them, I might as well get paid for it, right?
- 1:34SPEAKER_02: So then I my family childcare was always busy and full and had a wait list.
- 1:39SPEAKER_02: So then I opened my own center, started running those.
- 1:43SPEAKER_02: Subsequently, I had no entrepreneurial background.
- 1:46SPEAKER_02: I had no business degree, and in the middle of the night had a panic attack because I felt responsible for everyone on my teams and all of the employees and families that worked in my business.
- 1:58SPEAKER_02: So I took a step back and then I migrated over to the world of nonprofit, ran a large nonprofit, grew it from sponsoring about 800 locations on the food program to well over 1500, expanded into 13 counties and really learned a lot about don't kick the can down the road because the whole thing just gets harder as you grow in scale.
- 2:20Kate Woodward Young: So Okay, wait, wait, wait, wait, you jumped the gun.
- 2:22Kate Woodward Young: So come back to that.
- 2:24Kate Woodward Young: Kick the can.
- 2:25Kate Woodward Young: We'll talk about that just in a minute.
- 2:27Kate Woodward Young: So you went from home base to center base to then being a food program provider for folks.
- 2:35Kate Woodward Young: And now you have um, now you are currently working for one place childcare.
- 2:41Kate Woodward Young: In 30 seconds or less, tell me what one place childcare is, and then I want us to talk about well, kicking that can.
- 2:50SPEAKER_02: So what OnePlace is, is an operational platform that helps you to not just comply with regulations and quality metrics, but have the evidence to back it up, to say, to go from being, I think we did it all, I think we did all the checks, and I think we're good to go, I think everything's safe and under control, to I know we're compliant and I can prove it with date and time stamped evidence.
- 3:17SPEAKER_02: So that's what one place is.
- 3:19SPEAKER_02: And we like to say it fits between your center management software and whatever you're using to communicate with parents.
- 3:26SPEAKER_02: So healthier, healthier, safer, simpler, compliance, and high quality.
- 3:33Kate Woodward Young: Oh, I love that.
- 3:34Kate Woodward Young: And if you haven't seen uh Cindy and I talk about this topic, I want you to think about how many filing cabinets and how many three-ring binders do you currently have in your office?
- 3:48Kate Woodward Young: Now, if you were one of those folks who have had any sort of flooding like we've had in the South or wildfires and other parts of pretty much the continent, the country, the globe, um what would have happened to all of your stuff that's in those filing cabinets, that's in those three ring binders, if something did happen to impact your program?
- 4:13Kate Woodward Young: And just think of one place childcare, and it's way more simple than they're ever gonna say it, but your electronic filing cabinet for those oh shit situations that you don't know are coming ahead of time.
- 4:26Kate Woodward Young: Because if we did, we'd all already be there because we just never know when that flood's coming down our program.
- 4:35Kate Woodward Young: So with that, um, I do want to talk about that kick in the can.
- 4:40Kate Woodward Young: So tell me a little bit more about what you meant when you said kick in the can is still gonna be harder regardless of when the time comes.
- 4:49SPEAKER_02: Yeah, there is no good time for change, right?
- 4:51SPEAKER_02: Everyone resists it.
- 4:53SPEAKER_02: Everyone, myself included.
- 4:55SPEAKER_02: So you're amongst friends here.
- 4:56SPEAKER_02: You know, we we all tend to shy away from change.
- 5:01SPEAKER_02: We want to stay in our patterns of behavior and our operational cadences that we're familiar with, that we're comfortable with.
- 5:08SPEAKER_02: And dare I say, here in early education, we love paper.
- 5:12SPEAKER_02: We love paper, and paper's a huge risk.
- 5:14SPEAKER_02: Here's why.
- 5:15SPEAKER_02: And I and I don't just mean paper either.
- 5:17SPEAKER_02: It can be something like, well, we're beyond paper, Cindy.
- 5:20SPEAKER_02: We're using Google Docs and Google spreadsheets and Google this and Google that.
- 5:24SPEAKER_02: Great.
- 5:25SPEAKER_02: I had a very large entity come to us just recently and tell me that all of their Google Docs got lost when they transitioned from one server setting to another server setting.
- 5:35SPEAKER_02: So I'm gonna say, get it all into one place because compliance, health, and safety, having that evidence trail takes your shoulders from up here where you're, as one COO put it to me, I was scared to death that something awful would happen and we wouldn't have the records to show we were doing the safety checks.
- 6:02SPEAKER_02: So, yes, a flood could happen, a fire could happen, but even a Google Doc can go away.
- 6:09SPEAKER_02: So when you have a cloud-based system backed up by a third-party software company, you are able to, even if the whole house burns down, you can be up and running again in seconds because it's cloud-based.
- 6:23SPEAKER_02: So, what I meant by kicking the can down the road is when I'm working with multi-locations, I think back to myself as I was growing in scaling and in growing my food program.
- 6:36SPEAKER_02: I always knew there were things I needed to do that I should do.
- 6:41SPEAKER_02: Just from understanding a little bit about business, like looking around at banks, at insurance companies, at other businesses, I knew that using technology was a good idea.
- 6:53SPEAKER_02: But moving your program into technology or switching from one to another is one of those painful processes we all want to just push off.
- 7:03SPEAKER_02: We want to push it off.
- 7:04SPEAKER_02: I don't know why.
- 7:05Kate Woodward Young: Human nature.
- 7:05Kate Woodward Young: Tell everybody I have kind of this secret tech side of me, but even with the secret tech side, I still absolutely dread tech stack updates, software updates, changing platforms.
- 7:19Kate Woodward Young: I mean, I still have a fairly old phone because I don't want to update the phone.
- 7:25Kate Woodward Young: I do the same thing with my laptops.
- 7:28Kate Woodward Young: I keep them until literally they're dead.
- 7:31Kate Woodward Young: Um, and then that gets expensive because then I have to go figure out how to get the hard drive content.
- 7:35Kate Woodward Young: Right.
- 7:36Kate Woodward Young: But yeah.
- 7:37Kate Woodward Young: Absolutely.
- 7:38Kate Woodward Young: I mean, I think all of us, right, we all have that point of ooh, how painful is that gonna be?
- 7:45Kate Woodward Young: And I think that um one thing to kind of remember is when you're looking at different providers, know that some providers have some duplication.
- 7:56Kate Woodward Young: Some providers do some things extra, extra, super soft, super well, right?
- 8:01Kate Woodward Young: And if customer service is something you are not really sure about, I mean, have conversations with whatever platform you're going to ahead of time.
- 8:13Kate Woodward Young: Um, share with them stories, ask them questions.
- 8:17Kate Woodward Young: Um, I think you brought up a really good point, which is but you can you can update now or you can update later.
- 8:25Kate Woodward Young: It's never going to be less painful.
- 8:28Kate Woodward Young: No.
- 8:28Kate Woodward Young: And sometimes you might have more pressure.
- 8:30Kate Woodward Young: So, like, you know, if you find yourself in a you know, an oh crud situation where this is like where it used to be kind of a yeah, we're thinking about it, and now it's a ooh, right?
- 8:43Kate Woodward Young: So let's talk about multi-locations.
- 8:47Kate Woodward Young: So you had multiple locations at your program.
- 8:49Kate Woodward Young: I was a director of an owner who had four locations.
- 8:54Kate Woodward Young: And I know that we spent tons and tons of time constantly sending feedback back to the owners.
- 9:01Kate Woodward Young: And so sometimes that gets really frustrating.
- 9:06Kate Woodward Young: But what's really great now is that more and more tools have things called dashboards.
- 9:11Kate Woodward Young: Tell me a little bit about why somebody might be looking for platforms with dashboards.
- 9:16Kate Woodward Young: How does that make life a little easier?
- 9:18Kate Woodward Young: Because again, it it almost sounds like a buzzword, but if you don't know what a dashboard is or how or why to use one, you may not understand.
- 9:28Kate Woodward Young: Oh my goodness, why do I need one?
- 9:30SPEAKER_02: Let me give you an analogy.
- 9:32SPEAKER_02: Oh, so I think that everyone in childcare, especially the brands that are growing, you know, whether you have one location and you're opening your second or your three to five and trying to push to 10 or your 10 locations pushing to 20.
- 9:47SPEAKER_02: Everyone is then in acquisition mode, right?
- 9:50SPEAKER_02: And there's all these words.
- 9:51SPEAKER_02: We used to just call it growing, expanding, right?
- 9:54SPEAKER_02: Now it's growth and scaling, and there's all these fancy terms for it.
- 9:58SPEAKER_02: No, it just means you're acquiring more schools.
- 10:00Kate Woodward Young: Well, and then it's screen build or ground build, or you know, exactly.
- 10:05SPEAKER_02: Exactly.
- 10:05SPEAKER_02: I don't, I really just don't care about the terminology as much as I care about what really happens is you have all these various team members.
- 10:14SPEAKER_02: It's like herding cats.
- 10:15SPEAKER_02: So now I own three schools.
- 10:17SPEAKER_02: Well, that means there are three sets of teams who have their own ways of doing things, and that's genius, right?
- 10:24SPEAKER_02: There's genius in there.
- 10:26SPEAKER_02: And what you're trying to do is capture all of that genius and put it in one space, kind of collate it, and say, okay, out of these three forms, which is the best, you're trying to get the cream of the crop to rise to the surface.
- 10:41SPEAKER_02: Well, the longer you kick the can down the road, the harder it is to establish your brand's way of doing things.
- 10:51SPEAKER_02: No matter what that brand thought process is, it really is difficult the bigger you get to establish those standards and make them consistent across all of your programs if you wait too late in the game.
- 11:07SPEAKER_02: Now, I would conversely say that most of childcare will refuse to meet with their sales or their account manager, someone like me.
- 11:18SPEAKER_02: What I try to do is I say, listen, tell me where the pains are.
- 11:22SPEAKER_02: No, really, tell me more about that.
- 11:24SPEAKER_02: No, tell me more about that.
- 11:26SPEAKER_02: And then what I say back to you is what I'm hearing, and from what I can see in your data, hear the three to five things that you should prioritize, maybe shrink those three to five down to only two to three, and really focus on those, get them established, get them moving inside your organization before you bite off anything else, right?
- 11:48SPEAKER_02: Go through that process.
- 11:50SPEAKER_02: Very short, iterative goals mean you make progress that much faster.
- 11:56SPEAKER_02: But please rely on your bench.
- 12:00SPEAKER_02: Your bench is anyone that is serving your business.
- 12:04SPEAKER_02: So whether it's your banker and you're going and asking them, what more can you do for me?
- 12:10SPEAKER_02: If it's your insurance agent, what more can you do for me?
- 12:13SPEAKER_02: If it's your software or technology partners, why should I keep using your platform?
- 12:19SPEAKER_02: How are you going to continue to help me?
- 12:21SPEAKER_02: What can you help me with right now?
- 12:23SPEAKER_02: Do you have a reference or a suggestion for how I might solve this problem?
- 12:29SPEAKER_02: You would be surprised how often vendors actually know the other support networks around an industry.
- 12:39SPEAKER_02: We all know each other, right?
- 12:40SPEAKER_02: And we're high.
- 12:42Kate Woodward Young: I mean, we have ridiculous amounts of.
- 12:44Kate Woodward Young: Okay, so let's just think this through.
- 12:46Kate Woodward Young: For those of you who go to conferences, you come out, you chat with the vendors for like 15, 20 minutes, and you go back in a session for another 90.
- 12:55Kate Woodward Young: Meanwhile, that 90 minutes you're in the session, the vendors are getting to know each other.
- 13:00Kate Woodward Young: They're asking, what do you do?
- 13:02Kate Woodward Young: How can we partner?
- 13:04Kate Woodward Young: Who's your ideal client profile?
- 13:06Kate Woodward Young: We all get to know each other.
- 13:08Kate Woodward Young: So really, vendor references are great.
- 13:11Kate Woodward Young: And if you haven't listened to the episode uh that Alicia does, who is with Free Notes Harmony, um Harmony, Free Notes.
- 13:21Kate Woodward Young: Uh, she's an upcoming episode.
- 13:24Kate Woodward Young: Um, you know, if you haven't listened to her episode about having some vendor relations and what it means to pick vendors, definitely grab that one, take Cindy's suggestions as well.
- 13:36Kate Woodward Young: Always ask what I love that phrase, what can you do for me?
- 13:40Kate Woodward Young: Right.
- 13:41Kate Woodward Young: I think that's really important.
- 13:43Kate Woodward Young: But coming back to the whole kick in the can and and and delays, I mean, we see it time and time again.
- 13:49Kate Woodward Young: It doesn't matter.
- 13:50Kate Woodward Young: It could be I mean, I had this conversation with a with a tax with a tax strategist, and he's like, Yeah, I will give people numbers.
- 13:59Kate Woodward Young: I will show people how they can save money and or invest that money back into themselves versus giving it to the IRS to the tune of six figures, and people go, I have to think about it.
- 14:11Kate Woodward Young: No, no, you don't.
- 14:13Kate Woodward Young: Six figures, you don't need to think about it at all.
- 14:15Kate Woodward Young: But but then but then it's they figure it out and they're like, Yes, I want to do this.
- 14:19Kate Woodward Young: But then it's four to six months to get the information to him so he can actually do the work.
- 14:26Kate Woodward Young: Like, I I I don't um, as somebody, you know, and again, I've realized that sometimes it might be, it might feel embarrassing because you may not want to admit that you've waited six months, so maybe two tax bracket years.
- 14:41Kate Woodward Young: I mean, ooh, you know, the right six months, that could really, that could sting.
- 14:45Kate Woodward Young: Um we we sat here and talked, he talked about clients who he met the first time four years ago.
- 14:51Kate Woodward Young: Meanwhile, they have spent a hundred thousand or more every year over the last four years.
- 14:57Kate Woodward Young: Now, with tax credits and tax strategy, it doesn't necessarily mean that you don't pay that money somewhere.
- 15:05Kate Woodward Young: It means though that you're investing that money into things that give you tax credits that then build your personal wealth.
- 15:11Kate Woodward Young: So it's not like, oh, I don't have to pay the six figures, but I get to pay it in a place where it supports me.
- 15:17Kate Woodward Young: All right, I'm I'm off that soapbox.
- 15:19Kate Woodward Young: I'm not gonna say I'm off all of them because you know, it's it's it's still a one day thing, Kate, because I mean to me, that would have seemed like a no-brainer decision, right?
- 15:30SPEAKER_02: Like if it's really like dollars and cents usually is a little bit easier for people to make decisions.
- 15:36SPEAKER_02: So I think there's two things at play here.
- 15:39SPEAKER_02: There is a lot of incoming messages to anyone in early education, and they have to try and prioritize what are the things they can make decisions about today and what they need, more information about, things like that.
- 15:55SPEAKER_02: So I encourage the folks listening here, if that's you, if you've just got so many emails, so many calls coming at you, and so many decisions you need to make, pull out a good old piece of paper and literally just make yourself a list of those, because it's likely spinning around in your brain a lot.
- 16:16SPEAKER_02: And meaning that's giving you that feeling of overwhelm.
- 16:19SPEAKER_02: Just get it out on a piece of paper that you can later throw away and then put, like, you know, one, two, three, four next to the ones that you can make right away.
- 16:29SPEAKER_02: Don't worry about the rest for now, but just kind of get those done.
- 16:33SPEAKER_02: And then I think what you're also describing is decision fatigue.
- 16:37SPEAKER_02: So decision fatigue is where we're making so many decisions throughout the day.
- 16:42SPEAKER_02: And are we making the right ones?
- 16:44SPEAKER_02: Are we making them too quick, too slow?
- 16:46SPEAKER_02: What?
- 16:46SPEAKER_02: I try to tell people have a rule, have some sort of rule that guides you, a framework.
- 16:52SPEAKER_02: I learned this from a mentor years ago.
- 16:54SPEAKER_02: Never make a decision until you have at least three options in front of you, which by the way has saved my children over and over and over again because I might, I might have done something really bad to one of my teenagers if I didn't have three options.
- 17:09SPEAKER_02: Keep them alive, don't keep them alive.
- 17:11SPEAKER_02: The third one was the one that I had to come up with, right?
- 17:14SPEAKER_02: If you've been through the teen years, you know what I'm talking about.
- 17:17SPEAKER_02: So I'm just gonna say get three options on the table.
- 17:21SPEAKER_02: At least if you've got three options, you can feel like you've done some due diligence, you'll feel more confident, you know, all of those things.
- 17:29SPEAKER_02: If it's a critical decision, say to yourself, okay, for critical ones, I'm gonna come up with five options before I make a decision.
- 17:36SPEAKER_02: But that's when you're paged in.
- 17:38Kate Woodward Young: Right.
- 17:38Kate Woodward Young: Well, here's the thing.
- 17:40Kate Woodward Young: So here's the thing about decisions, right?
- 17:42Kate Woodward Young: So as a coach, I actually say I do more decision support than coaching because I think that it's sometimes it's worth, you have to find the right people to bounce those decisions, those options off of, right?
- 17:55Kate Woodward Young: So anytime that you're sitting here faced with decisions, in addition to your bench, look at who's outside your bench cheering you on that you're also talking to.
- 18:06Kate Woodward Young: Do you have a coach or a mentor or both?
- 18:08Kate Woodward Young: If you don't get one, even coaches have coaches, you know.
- 18:12Kate Woodward Young: So make sure you've got somebody who is not, I love spouses and significant others.
- 18:17Kate Woodward Young: Don't get me wrong, but that is not who you discuss multi-million dollar decisions.
- 18:24Kate Woodward Young: If you are even, even if you only have a single location, you are probably running close to a million dollars a year in revenue.
- 18:34Kate Woodward Young: If the person you're talking to has never done that, that's not a person whose advice you take.
- 18:40Kate Woodward Young: If, and again, even though you might find somebody who's done it bigger, better, bolder, when did they do it?
- 18:47Kate Woodward Young: How did they do it?
- 18:49Kate Woodward Young: Because again, a a homegrown, I went from family child care to multi-locations as a small business is going to be different and have different levels, levels of support than I opened a franchise, I now have 10 franchises.
- 19:05Kate Woodward Young: Or I have venture-backed capital and I just bought 20.
- 19:09Kate Woodward Young: Right.
- 19:09Kate Woodward Young: So all of those, although we all face that decision fatigue, we're all struggling with a lot of the same kinds of decisions.
- 19:19Kate Woodward Young: Try to find some folks that where you want to be, some who are maybe a couple of steps ahead of you, um, and people who've actually really done it.
- 19:28Kate Woodward Young: I I really do, I I can't stress this enough.
- 19:32Kate Woodward Young: I like significant others, but chances are you want to keep them in your life, same with your families and siblings.
- 19:38Kate Woodward Young: Don't go to them with these problems because then they get a little mad if you don't take their suggestions.
- 19:43Kate Woodward Young: And Cindy, we can't have that, right?
- 19:46SPEAKER_02: So I don't want to keep dating my husband forever.
- 19:49SPEAKER_02: He's like, I love that idea.
- 19:51SPEAKER_02: So handsome for me to ruin that way.
- 19:54Kate Woodward Young: So if you were gonna be talking to somebody right now who's listening to this podcast and they're like, okay, it sounds good, but I can't even get my team to message the parents when I want them to.
- 20:09Kate Woodward Young: And I got people who still walk around with their phone all day.
- 20:12Kate Woodward Young: I don't know if I really want to give them another piece of technology that they have to use because then, oh, Cindy, it just sounds too hard.
- 20:22Kate Woodward Young: I just can't make this work.
- 20:23SPEAKER_02: Well, first of all, you didn't get into business because you're afraid of doing hard things.
- 20:27SPEAKER_02: Let's remind ourselves that we are not afraid to do hard things.
- 20:32SPEAKER_02: Number one.
- 20:33SPEAKER_02: Number two, get somebody alongside you who's already done it.
- 20:37SPEAKER_02: And I guarantee, we I hear these stories all the time.
- 20:40SPEAKER_02: I can't get my staff to put their little booties on before they go in the infant classroom.
- 20:45SPEAKER_02: I can't seem to get them all to show up in their uniform with all the right components on.
- 20:51SPEAKER_02: I can't seem to get them to put all their devices and their personal backpack, their personal purse into the locked cabinet.
- 20:59SPEAKER_02: It always ends up in the classroom, and then I've got to scold them for that and send them back to the staff room.
- 21:04SPEAKER_02: It's a great, that's a whole great use case for one place.
- 21:09SPEAKER_02: You can build that into the app.
- 21:11SPEAKER_02: They open up the app, the very first checklist they see, it might say, Are you in uniform?
- 21:16SPEAKER_02: You can even embed a little photograph of what they should look like.
- 21:20SPEAKER_02: Do you look at what they should not look like, or you don't, or what they should not look like.
- 21:25SPEAKER_02: That might even be better yet, and you might all have a laugh together, right?
- 21:29SPEAKER_02: So these systems should be supporting the things that you're struggling with.
- 21:34SPEAKER_02: And don't be afraid to go to others and be real and be vulnerable of what are the things you're struggling with.
- 21:43SPEAKER_02: This is one of the things that I love about you, Kate, and is your coaching is real life.
- 21:50SPEAKER_02: I have sat in these sessions where people have come in, you know, tears running down their faces, don't have my contract yet, starting tomorrow.
- 22:00SPEAKER_02: Uh, I've got this problem, that problem, this fire, that fire, where, you know, I'm pulling my hair out, I'm losing my hair, you know, whatever the deal is.
- 22:09SPEAKER_02: And you calmly say to them, okay, look, come here.
- 22:12SPEAKER_02: We're gonna tackle this one step at a time.
- 22:16SPEAKER_02: Break it down to small bite-sized pieces, but do something.
- 22:21SPEAKER_02: Because if you don't do anything, if you stand there frozen in your tracks, well, I can promise you your competitors around you are taking action.
- 22:29SPEAKER_02: Some action, some action, some forward movement helps you to build that momentum.
- 22:34SPEAKER_02: And then you're off to the races and you can tackle a lot more than you think you can.
- 22:39SPEAKER_02: You you really can.
- 22:40Kate Woodward Young: Oh, absolutely.
- 22:41Kate Woodward Young: And and find your tribe.
- 22:42Kate Woodward Young: So, you know, whatever you, however you, whatever you want to call them.
- 22:46Kate Woodward Young: Um, and there are official, there's unofficial, there's paid, there's not paid.
- 22:51Kate Woodward Young: Um, just find a group of people that you can who absolutely will have your back and will support you um 100%.
- 22:58Kate Woodward Young: So, with that, thank you so much for today's conversation.
- 23:01Kate Woodward Young: And if you don't already subscribe to our newsletter, go to childcareconversations.com, sign up for the newsletter.
- 23:09Kate Woodward Young: The podcast comes out twice a week, and so does the newsletter.
- 23:13Kate Woodward Young: And we can't wait to have our next conversation with you.
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