Latest / Build Your PT Clinic with Bryan Wright, DPT
Should You Niche Your PT Clinic? The Answer Depends on This
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Should you niche your clinic down to one thing, or stay general and serve everybody? Most business podcasts give you the same answer without knowing your town, your market, or your goals. That advice can build an empire in a city of 2 million and starve a clinic in a town of 10,000. I have watched clinic owners chase the wrong strategy for years because they copied a playbook built for a completely different market.
In this episode, I'm going to break down exactly how to figure out the right level of niching…
The skinny
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