Brice Englert on How TradePending Scaled: Pricing, Sales, and Growing the TAM | PART 2 of 2
In Part 2 of the conversation with Brice Englert, we move from origin story to execution and scale. We cover:
Pricing without overthinking: how TradePending set pricing before having perfect data
Sales-first growth: building an outside sales motion that paid for itself quickly
Scaling with discipline: reaching profitability fast and choosing when to reinvest
Private equity, from the founder’s seat: rolling equity, staying on, and navigating majority ownership
Growing TAM over time: expanding the product surface area instead of chasing a massive TAM upfront
What’s next: stepping aside as CEO…
The skinny
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