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Ethical Marketing 101: How to Sell Without Manipulation or “Bro” Tactics · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome
• 0:00
  to
• 0:00
  the
• 0:00
  Rooted
• 0:01
  Business
• 0:01
  Podcast.
• 0:02
  I'm
• 0:02
  Rachel,
• 0:03
  your
• 0:03
  intentional
• 0:04
  marketing
• 0:04
  architect.
• 0:05
  I'm
• 0:05
  Jess,
• 0:06
  your
• 0:06
  systems
• 0:07
  and
• 0:07
  ops
• 0:07
  guru.
• 0:08
  This
• 0:08
  podcast
• 0:09
  will
• 0:09
  talk
• 0:09
  through
• 0:10
  our
• 0:10
  experiences
• 0:11
  as
• 0:11
  seasoned
• 0:12
  business
• 0:12
  owners
• 0:12
  open
• 0:13
  up
• 0:13
  about
• 0:13
  our
• 0:14
  triumphs
• 0:14
  and
• 0:15
  challenges.
• 0:16
  We'll
• 0:16
  share
• 0:16
  candid
• 0:17
  conversations
• 0:18
  and
• 0:18
  invaluable
• 0:19
  insights
• 0:19
  to
• 0:19
  help
• 0:20
  you
• 0:20
  establish
• 0:20
  a
• 0:21
  business
• 0:21
  that
• 0:21
  stands
• 0:22
  the
• 0:22
  test
• 0:22
  of
• 0:22
  time.
• 0:23
  Together,
• 0:23
  we've
• 0:24
  navigated
• 0:24
  the
• 0:24
  ups
• 0:25
  and
• 0:25
  downs
• 0:25
  of
• 0:25
  running
• 0:26
  a
• 0:26
  successful
• 0:27
  online
• 0:27
  business,
• 0:27
  and
• 0:28
  we
• 0:28
  know
• 0:28
  firsthand
• 0:29
  hand
• 0:29
  the
• 0:29
  importance
• 0:29
  of
• 0:30
  finding
• 0:30
  harmony
• 0:30
  in
• 0:31
  your
• 0:31
  hustle.
• 0:32
  Each
• 0:32
  episode,
• 0:33
  we'll
• 0:33
  dive
• 0:33
  deep
• 0:34
  into
• 0:34
  the
• 0:34
  inner
• 0:34
  workings
• 0:35
  of
• 0:35
  your
• 0:35
  business
• 0:36
  operations
• 0:37
  and
• 0:37
  marketing
• 0:37
  strategies
• 0:38
  while
• 0:38
  we
• 0:38
  peel
• 0:39
  back
• 0:39
  the
• 0:39
  layers
• 0:40
  to
• 0:40
  reveal
• 0:40
  actionable
• 0:41
  advice
• 0:42
  and
• 0:42
  practical
• 0:43
  tips
• 0:43
  that
• 0:43
  you
• 0:43
  can
• 0:44
  implement
• 0:44
  right
• 0:44
  away.
• 0:45
  We've
• 0:45
  all
• 0:45
  stopped
• 0:46
  there.
• 0:46
  We
• 0:46
  believe
• 0:47
  that
• 0:47
  true
• 0:47
  success
• 0:48
  goes
• 0:48
  beyond
• 0:48
  profits
• 0:49
  and
• 0:49
  the
• 0:49
  growth
• 0:50
  charts.
• 0:50
  That's
• 0:50
  why
• 0:51
  we'll
• 0:51
  explore
• 0:51
  the
• 0:51
  critical
• 0:52
  role
• 0:52
  of
• 0:52
  wellness
• 0:53
  and
• 0:53
  mindset
• 0:54
  in
• 0:54
  your
• 0:54
  entrepreneurial.
• 0:55
  Journey
• 0:55
  as
• 0:55
  burnout
• 0:56
  is
• 0:56
  a
• 0:56
  real
• 0:56
  threat
• 0:57
  and
• 0:57
  we're
• 0:57
  here
• 0:57
  to
• 0:58
  help
• 0:58
  you
• 0:58
  avoid
• 0:58
  that.
• 0:59
  Together,
• 0:59
  we'll
• 1:00
  uncover
• 1:00
  the
• 1:00
  strategies
• 1:01
  and
• 1:01
  practices
• 1:02
  that
• 1:02
  prioritize
• 1:03
  your
• 1:03
  well
• 1:03
  being,
• 1:04
  ensuring
• 1:04
  you
• 1:05
  have
• 1:05
  the
• 1:05
  energy
• 1:05
  and
• 1:06
  resilience
• 1:06
  to
• 1:07
  thrive
• 1:07
  in
• 1:07
  the
• 1:07
  long
• 1:08
  run.
• 1:08
  Join
• 1:09
  us
• 1:09
  as
• 1:09
  we
• 1:09
  delve
• 1:09
  into
• 1:10
  intentional
• 1:10
  business
• 1:11
  growth,
• 1:11
  sharing
• 1:12
  personal
• 1:12
  stories,
• 1:13
  lessons
• 1:13
  learned
• 1:14
  and
• 1:14
  expert
• 1:14
  advice
• 1:15
  that
• 1:15
  will
• 1:15
  empower
• 1:15
  you
• 1:16
  to
• 1:16
  make
• 1:16
  informed
• 1:17
  decisions
• 1:17
  to
• 1:18
  grow
• 1:18
  your
• 1:18
  business.
• 1:19
  So
• 1:19
  if
• 1:19
  you're
• 1:20
  ready
• 1:20
  to
• 1:20
  harmonize
• 1:21
  your
• 1:21
  hustle
• 1:21
  and
• 1:21
  create
• 1:22
  a
• 1:22
  business
• 1:22
  that
• 1:23
  thrives
• 1:23
  while
• 1:23
  honoring
• 1:24
  your
• 1:24
  inner
• 1:24
  balance,
• 1:25
  don't
• 1:25
  miss
• 1:26
  out
• 1:26
  on
• 1:26
  the
• 1:26
  Rooted
• 1:26
  business.
• 1:27
  Subscribe
• 1:28
  now
• 1:28
  and
• 1:28
  embark
• 1:29
  on
• 1:29
  this
• 1:29
  transformative
• 1:30
  journey
• 1:30
  with
• 1:31
  us.
• 1:32
  All
• 1:32
  right,
• 1:32
  hello
• 1:33
  and
• 1:33
  welcome
• 1:34
  to
• 1:34
  another
• 1:35
  episode
• 1:36
  of
• 1:37
  the
• 1:37
  Rooted
• 1:37
  Business,
• 1:38
  the
• 1:39
  Deeply
• 1:39
  Rooted
• 1:39
  Business
• 1:40
  Podcast.
• 1:41
  If
• 1:41
  you
• 1:41
  haven't
• 1:41
  noticed
• 1:42
  yet,
• 1:42
  we've
• 1:42
  had
• 1:42
  like
• 1:42
  a
• 1:43
  slight
• 1:43
  name
• 1:43
  change.
• 1:45
  Even
• 1:46
  though
• 1:46
  we
• 1:46
  did
• 1:46
  our
• 1:46
  due
• 1:46
  diligence
• 1:47
  and
• 1:47
  copyrighted
• 1:48
  and
• 1:48
  checked
• 1:48
  it,
• 1:48
  we
• 1:48
  just
• 1:49
  decided
• 1:49
  to
• 1:49
  get
• 1:49
  ahead
• 1:49
  of
• 1:50
  it
• 1:50
  and
• 1:51
  here
• 1:51
  we
• 1:52
  are.
• 1:52
  So
• 1:52
  now
• 1:52
  we
• 1:52
  are
• 1:52
  not
• 1:53
  just
• 1:53
  rooted,
• 1:53
  we
• 1:54
  are
• 1:54
  deeply
• 1:54
  rooted
• 1:55
  business.
• 1:56
  And
• 1:56
  we
• 1:56
  are
• 1:56
  so
• 1:57
  excited
• 1:57
  you're
• 1:57
  here
• 1:58
  today.
• 1:59
  This
• 1:59
  is
• 1:59
  going
• 1:59
  to
• 1:59
  be
• 1:59
  a
• 2:00
  Rachel
• 2:00
  episode
• 2:01
  or
• 2:01
  she's
• 2:01
  going
• 2:01
  to
• 2:01
  lead
• 2:02
  it.
• 2:02
  We're
• 2:02
  going
• 2:02
  to
• 2:02
  be
• 2:02
  talking
• 2:03
  about
• 2:03
  marketing
• 2:04
  and
• 2:04
  how
• 2:05
  to
• 2:05
  really
• 2:05
  treat
• 2:06
  your
• 2:06
  customers
• 2:08
  as
• 2:08
  human
• 2:08
  beings.
• 2:09
  I
• 2:09
  think
• 2:09
  especially
• 2:10
  when
• 2:10
  you're
• 2:10
  working
• 2:11
  in
• 2:11
  the
• 2:11
  online
• 2:12
  space
• 2:13
  it
• 2:13
  and
• 2:13
  you're
• 2:13
  not
• 2:14
  seeing
• 2:14
  and
• 2:14
  interacting
• 2:15
  with
• 2:15
  your
• 2:16
  customers
• 2:16
  face
• 2:17
  to
• 2:17
  face.
• 2:17
  It
• 2:18
  can
• 2:18
  be
• 2:19
  challenging
• 2:19
  to
• 2:20
  just
• 2:20
  look
• 2:20
  at
• 2:20
  numbers
• 2:21
  and
• 2:21
  forget
• 2:22
  that
• 2:22
  there
• 2:22
  is
• 2:22
  a
• 2:22
  real
• 2:22
  live
• 2:23
  person
• 2:23
  behind
• 2:24
  that
• 2:24
  computer
• 2:25
  screen
• 2:26
  getting
• 2:26
  all
• 2:26
  of
• 2:26
  your
• 2:27
  emails
• 2:27
  and
• 2:28
  intaking
• 2:28
  all
• 2:29
  of
• 2:29
  your
• 2:29
  your
• 2:30
  knowledge
• 2:30
  and
• 2:30
  all
• 2:30
  of
• 2:30
  that.
• 2:31
  And
• 2:31
  it
• 2:31
  can
• 2:31
  be
• 2:32
  hard
• 2:32
  to
• 2:32
  view
• 2:32
  the
• 2:33
  human
• 2:33
  aspect
• 2:34
  and
• 2:34
  not
• 2:34
  have
• 2:34
  it
• 2:34
  get
• 2:35
  lost
• 2:35
  in
• 2:36
  all
• 2:36
  of
• 2:36
  the
• 2:36
  numbers
• 2:37
  and
• 2:37
  all
• 2:37
  of
• 2:38
  the
• 2:38
  results.
• 2:39
  So
• 2:39
  today
• 2:39
  we're
• 2:40
  going
• 2:40
  to
• 2:40
  be
• 2:40
  talking
• 2:40
  about
• 2:40
  how
• 2:41
  to
• 2:41
  humanize
• 2:42
  your
• 2:42
  marketing
• 2:43
  along
• 2:43
  with
• 2:43
  just
• 2:44
  some
• 2:44
  practices
• 2:45
  that
• 2:46
  are
• 2:46
  commonplace
• 2:47
  in
• 2:47
  the
• 2:48
  online
• 2:48
  space
• 2:49
  and
• 2:50
  what,
• 2:50
  how
• 2:50
  we
• 2:51
  feel
• 2:51
  about
• 2:51
  them
• 2:51
  from
• 2:52
  an
• 2:52
  ethical
• 2:52
  marketing
• 2:53
  perspective
• 2:54
  and
• 2:54
  what
• 2:54
  we've
• 2:55
  seen
• 2:55
  and
• 2:55
  work
• 2:56
  in
• 2:56
  our
• 2:56
  client's
• 2:57
  business.
• 2:57
  Yeah,
• 2:57
  I
• 2:58
  think
• 2:58
  this
• 2:58
  is
• 2:58
  one
• 2:58
  of
• 2:58
  the
• 2:59
  things
• 2:59
  that
• 2:59
  is
• 2:59
  so
• 3:00
  important
• 3:01
  to
• 3:01
  me
• 3:02
  to
• 3:02
  Jess,
• 3:03
  how
• 3:03
  we
• 3:03
  discuss
• 3:04
  some
• 3:04
  of
• 3:04
  the
• 3:04
  things
• 3:04
  that
• 3:04
  we
• 3:05
  talk
• 3:05
  about,
• 3:06
  like
• 3:06
  offline
• 3:06
  or
• 3:07
  off
• 3:07
  recording
• 3:08
  of
• 3:08
  the
• 3:08
  podcast
• 3:09
  is
• 3:09
  how
• 3:10
  the
• 3:11
  online
• 3:11
  space
• 3:12
  is
• 3:12
  just
• 3:12
  inundated
• 3:13
  with
• 3:13
  like,
• 3:13
  very
• 3:14
  bad
• 3:14
  practices.
• 3:16
  And
• 3:16
  when
• 3:17
  people
• 3:17
  who
• 3:17
  are
• 3:18
  either
• 3:18
  new
• 3:18
  business
• 3:18
  owners
• 3:19
  or
• 3:19
  non
• 3:20
  marketing,
• 3:20
  non
• 3:20
  salespeople
• 3:21
  come
• 3:22
  into
• 3:22
  the
• 3:23
  online
• 3:23
  business
• 3:24
  space
• 3:24
  space,
• 3:24
  it's
• 3:25
  so
• 3:25
  easy
• 3:26
  to
• 3:26
  get
• 3:26
  sucked
• 3:26
  into
• 3:27
  some
• 3:28
  of
• 3:28
  these
• 3:28
  practices
• 3:29
  and
• 3:29
  not
• 3:29
  from
• 3:30
  a
• 3:30
  place
• 3:30
  of
• 3:30
  being
• 3:31
  malicious,
• 3:31
  but
• 3:32
  from
• 3:32
  a
• 3:32
  place
• 3:32
  of
• 3:33
  just
• 3:33
  not
• 3:33
  knowing
• 3:34
  what
• 3:35
  else
• 3:35
  you
• 3:35
  could
• 3:35
  be
• 3:36
  doing.
• 3:36
  I
• 3:37
  think
• 3:37
  it's
• 3:37
  really
• 3:37
  important
• 3:37
  that
• 3:38
  we're
• 3:38
  going
• 3:38
  to
• 3:39
  establish
• 3:39
  the
• 3:39
  foundation
• 3:40
  of
• 3:41
  what
• 3:41
  ethical
• 3:42
  marketing
• 3:42
  and
• 3:42
  like,
• 3:43
  the
• 3:43
  components
• 3:43
  of
• 3:44
  it
• 3:44
  are.
• 3:45
  And
• 3:45
  then
• 3:45
  we'll
• 3:45
  talk
• 3:46
  through
• 3:46
  like
• 3:46
  the
• 3:47
  customer
• 3:48
  journey
• 3:48
  and
• 3:49
  how
• 3:49
  you
• 3:49
  can
• 3:49
  actually,
• 3:50
  like,
• 3:51
  implement
• 3:51
  some
• 3:51
  of
• 3:51
  these
• 3:52
  practices
• 3:53
  in
• 3:53
  your
• 3:53
  own
• 3:53
  marketing
• 3:54
  so
• 3:54
  that
• 3:54
  you
• 3:54
  don't
• 3:55
  feel,
• 3:55
  feel
• 3:55
  that
• 3:56
  kind
• 3:56
  of
• 3:56
  like,
• 3:56
  ick.
• 3:57
  And
• 3:57
  I
• 3:57
  think
• 3:58
  that's
• 3:58
  one
• 3:58
  of
• 3:58
  the
• 3:58
  things
• 3:58
  that
• 3:59
  I
• 3:59
  hear
• 3:59
  the
• 3:59
  most
• 4:00
  is
• 4:00
  that,
• 4:00
  oh,
• 4:01
  I
• 4:01
  don't
• 4:01
  want
• 4:01
  to
• 4:01
  come
• 4:02
  off
• 4:02
  salesy.
• 4:02
  I
• 4:03
  don't
• 4:03
  want
• 4:03
  to
• 4:03
  come
• 4:03
  off
• 4:04
  with
• 4:05
  that,
• 4:05
  like,
• 4:06
  reply
• 4:07
  to
• 4:07
  people.
• 4:07
  And
• 4:07
  so
• 4:08
  I
• 4:08
  think
• 4:08
  some
• 4:08
  of
• 4:08
  these
• 4:08
  are
• 4:08
  going
• 4:09
  to
• 4:09
  be
• 4:09
  really
• 4:09
  helpful
• 4:10
  to
• 4:10
  help
• 4:10
  you
• 4:11
  remove
• 4:11
  the
• 4:11
  ick.
• 4:12
  Yeah.
• 4:13
  And
• 4:13
  I
• 4:13
  think
• 4:13
  too,
• 4:13
  from
• 4:14
  a
• 4:14
  different
• 4:14
  perspective
• 4:15
  of
• 4:15
  being
• 4:15
  an
• 4:15
  online
• 4:15
  service
• 4:16
  provider
• 4:16
  who
• 4:16
  implements
• 4:17
  for
• 4:17
  other
• 4:18
  clients,
• 4:18
  like,
• 4:19
  how
• 4:19
  to
• 4:19
  navigate
• 4:20
  those
• 4:20
  conversations.
• 4:21
  When
• 4:22
  your
• 4:22
  client
• 4:23
  maybe
• 4:23
  wants
• 4:23
  to
• 4:24
  implement
• 4:24
  something
• 4:24
  that
• 4:25
  they've
• 4:25
  seen
• 4:25
  work
• 4:26
  for
• 4:26
  other
• 4:26
  people
• 4:26
  online
• 4:27
  online,
• 4:28
  but
• 4:28
  may
• 4:28
  not
• 4:28
  line
• 4:29
  up
• 4:29
  with
• 4:30
  you
• 4:30
  ethically,
• 4:31
  like
• 4:31
  how
• 4:32
  to
• 4:32
  navigate
• 4:32
  those
• 4:33
  conversations,
• 4:34
  how
• 4:34
  to
• 4:34
  educate
• 4:35
  your
• 4:35
  client
• 4:36
  about
• 4:37
  those
• 4:37
  practices
• 4:38
  and
• 4:38
  why
• 4:38
  they
• 4:39
  may
• 4:39
  be
• 4:39
  harmful
• 4:39
  or
• 4:40
  why
• 4:40
  they
• 4:40
  may
• 4:40
  not
• 4:41
  be
• 4:41
  in
• 4:41
  the
• 4:42
  best
• 4:42
  interest
• 4:42
  of
• 4:43
  them
• 4:43
  or
• 4:43
  their
• 4:43
  clients.
• 4:44
  Like
• 4:45
  and
• 4:45
  course.
• 4:45
  Correct.
• 4:46
  And
• 4:47
  what
• 4:47
  to
• 4:47
  do
• 4:47
  if
• 4:48
  a
• 4:48
  client
• 4:49
  does
• 4:49
  still
• 4:49
  want
• 4:50
  to
• 4:50
  implement
• 4:50
  those
• 4:50
  things
• 4:51
  and
• 4:51
  like,
• 4:51
  how
• 4:52
  to
• 4:52
  draw
• 4:52
  your
• 4:52
  own
• 4:53
  boundaries
• 4:53
  and
• 4:54
  lines.
• 4:54
  I
• 4:54
  know
• 4:54
  for
• 4:55
  me,
• 4:55
  a
• 4:55
  lot
• 4:56
  of
• 4:56
  what
• 4:56
  I
• 4:56
  do
• 4:57
  is
• 4:58
  launch
• 4:58
  online
• 4:58
  courses
• 4:59
  and
• 4:59
  programs.
• 5:00
  And
• 5:00
  it
• 5:00
  may
• 5:00
  just
• 5:01
  be
• 5:01
  because
• 5:01
  for
• 5:02
  my
• 5:02
  clients
• 5:02
  and
• 5:03
  it
• 5:03
  may
• 5:03
  just
• 5:03
  be
• 5:03
  because
• 5:03
  I'm
• 5:04
  like,
• 5:04
  in
• 5:04
  that
• 5:04
  space
• 5:05
  so
• 5:05
  much.
• 5:05
  But
• 5:05
  I
• 5:06
  feel
• 5:06
  like
• 5:07
  I
• 5:08
  had
• 5:08
  this
• 5:08
  whole
• 5:09
  revolution
• 5:09
  last
• 5:10
  year,
• 5:11
  probably
• 5:11
  about
• 5:11
  this
• 5:12
  time
• 5:12
  where
• 5:12
  I
• 5:12
  had
• 5:12
  read
• 5:13
  actually
• 5:14
  get
• 5:14
  the
• 5:14
  name
• 5:14
  right
• 5:15
  because
• 5:15
  I
• 5:15
  always
• 5:15
  say
• 5:15
  it
• 5:15
  wrong.
• 5:16
  I
• 5:16
  had
• 5:16
  read
• 5:17
  Marketing
• 5:18
  Rebellion,
• 5:18
  the
• 5:18
  most
• 5:19
  human
• 5:19
  company
• 5:20
  wins.
• 5:21
  Somebody
• 5:21
  had
• 5:21
  just
• 5:22
  it
• 5:22
  on
• 5:22
  an
• 5:23
  Instagram
• 5:23
  story.
• 5:23
  And
• 5:24
  I
• 5:24
  read
• 5:24
  it
• 5:24
  and
• 5:24
  I
• 5:24
  cut
• 5:25
  this
• 5:25
  whole,
• 5:25
  like,
• 5:26
  what
• 5:26
  am
• 5:27
  I
• 5:27
  Doing
• 5:27
  like
• 5:28
  the
• 5:28
  veil
• 5:28
  had
• 5:28
  like
• 5:29
  lifted.
• 5:29
  Because
• 5:30
  I
• 5:30
  think
• 5:30
  a
• 5:30
  lot
• 5:31
  of
• 5:31
  the
• 5:31
  practices
• 5:32
  that
• 5:32
  happen
• 5:32
  are
• 5:33
  just
• 5:33
  so
• 5:34
  prevalent
• 5:34
  in
• 5:34
  the
• 5:34
  online
• 5:34
  space
• 5:35
  that
• 5:35
  you
• 5:35
  don't
• 5:35
  even,
• 5:35
  it's
• 5:36
  like
• 5:36
  oh
• 5:36
  this
• 5:36
  is
• 5:36
  what
• 5:36
  we
• 5:37
  do.
• 5:37
  Like
• 5:37
  we
• 5:37
  use
• 5:37
  charm
• 5:38
  pricing
• 5:38
  or
• 5:38
  we
• 5:38
  use
• 5:39
  countdown
• 5:39
  timers
• 5:40
  but
• 5:40
  not
• 5:40
  really
• 5:41
  realizing
• 5:42
  the
• 5:43
  like
• 5:43
  effects
• 5:44
  or
• 5:44
  like
• 5:44
  what's
• 5:45
  behind
• 5:46
  those
• 5:46
  tactics.
• 5:47
  So
• 5:47
  I've
• 5:48
  been
• 5:48
  definitely
• 5:48
  exploring
• 5:50
  and
• 5:50
  learning
• 5:50
  from
• 5:50
  others
• 5:51
  who
• 5:51
  are
• 5:51
  farther
• 5:51
  along
• 5:52
  in
• 5:52
  this
• 5:52
  journey.
• 5:52
  So
• 5:53
  I'm
• 5:53
  going
• 5:53
  to
• 5:53
  share
• 5:53
  some
• 5:53
  of
• 5:53
  those
• 5:53
  resources
• 5:54
  as
• 5:54
  well.
• 5:55
  And
• 5:55
  I
• 5:55
  think
• 5:55
  since
• 5:56
  Rachel
• 5:56
  works
• 5:57
  deeply
• 5:57
  in
• 5:57
  marketing,
• 5:58
  has
• 5:58
  always
• 5:58
  had
• 5:58
  a
• 5:58
  very
• 5:59
  ethical
• 5:59
  stance,
• 5:59
  she's
• 6:00
  going
• 6:00
  to
• 6:00
  drop
• 6:00
  a
• 6:00
  lot
• 6:01
  of
• 6:01
  knowledge
• 6:01
  on
• 6:01
  us
• 6:01
  as
• 6:02
  well.
• 6:03
  Yeah,
• 6:04
  I
• 6:04
  definitely
• 6:05
  agree
• 6:05
  with
• 6:06
  the.
• 6:07
  Once
• 6:07
  you
• 6:07
  start
• 6:07
  digging
• 6:08
  into
• 6:08
  this
• 6:09
  space,
• 6:09
  I
• 6:10
  didn't
• 6:10
  like
• 6:10
  that
• 6:10
  or
• 6:11
  oh,
• 6:11
  there's
• 6:11
  a
• 6:12
  little
• 6:12
  bit
• 6:12
  more
• 6:12
  transparency
• 6:13
  over
• 6:13
  here
• 6:14
  and
• 6:14
  I'm
• 6:14
  vibing
• 6:15
  with
• 6:15
  it.
• 6:15
  You
• 6:16
  go
• 6:16
  down
• 6:16
  this
• 6:16
  rabbit
• 6:17
  hole
• 6:17
  of
• 6:18
  just
• 6:18
  how
• 6:18
  to
• 6:19
  be
• 6:19
  better
• 6:20
  as
• 6:20
  a
• 6:20
  business
• 6:21
  owner
• 6:21
  or
• 6:21
  as
• 6:22
  a
• 6:22
  consumer
• 6:22
  even.
• 6:24
  I
• 6:24
  think
• 6:24
  one
• 6:24
  of
• 6:24
  my
• 6:24
  biggest
• 6:24
  like
• 6:25
  revelations
• 6:25
  was
• 6:26
  when
• 6:26
  I
• 6:26
  was
• 6:27
  reading
• 6:27
  the
• 6:28
  book
• 6:28
  Influence
• 6:29
  by
• 6:29
  Robert
• 6:30
  Cialdini.
• 6:31
  I
• 6:31
  always
• 6:31
  get
• 6:32
  his
• 6:32
  last
• 6:32
  name
• 6:32
  wrong
• 6:33
  but
• 6:33
  it
• 6:33
  talks
• 6:33
  about
• 6:34
  like
• 6:34
  the
• 6:34
  levers
• 6:34
  of
• 6:35
  influence
• 6:35
  from
• 6:36
  a
• 6:36
  marketing
• 6:36
  and
• 6:36
  sales
• 6:37
  effort.
• 6:37
  And
• 6:37
  as
• 6:38
  I
• 6:38
  was
• 6:38
  reading
• 6:38
  it,
• 6:39
  you
• 6:39
  just
• 6:39
  see
• 6:40
  so
• 6:40
  many
• 6:40
  of
• 6:40
  these
• 6:41
  practices
• 6:42
  get
• 6:42
  essentially
• 6:43
  like
• 6:44
  misused.
• 6:45
  And
• 6:45
  I
• 6:45
  think
• 6:45
  what
• 6:46
  it
• 6:46
  does
• 6:47
  when
• 6:47
  you're
• 6:47
  utilizing
• 6:48
  a
• 6:48
  lot
• 6:48
  of
• 6:48
  these
• 6:49
  practices
• 6:50
  for
• 6:51
  good
• 6:51
  or
• 6:51
  for
• 6:52
  bad,
• 6:52
  but
• 6:52
  what
• 6:52
  essentially
• 6:53
  it
• 6:53
  does
• 6:53
  is
• 6:54
  removes
• 6:54
  the
• 6:54
  autonomy
• 6:55
  and
• 6:55
  it
• 6:55
  removes
• 6:56
  the
• 6:56
  choice
• 6:56
  of
• 6:57
  the
• 6:57
  buyer.
• 6:58
  When
• 6:59
  you're
• 6:59
  using
• 6:59
  things
• 7:00
  like
• 7:00
  fake
• 7:01
  urgency
• 7:02
  or
• 7:02
  fake
• 7:03
  scarcity.
• 7:03
  The
• 7:04
  countdown
• 7:04
  timers
• 7:05
  you're
• 7:05
  using
• 7:06
  very
• 7:06
  like
• 7:06
  problematic
• 7:07
  like
• 7:08
  messaging.
• 7:09
  It
• 7:09
  really
• 7:09
  does
• 7:10
  put
• 7:10
  the
• 7:11
  person
• 7:11
  who
• 7:12
  is
• 7:12
  in
• 7:13
  the
• 7:13
  decision
• 7:14
  making
• 7:15
  spot
• 7:15
  feel
• 7:16
  this
• 7:16
  level
• 7:17
  of
• 7:17
  manipulation
• 7:18
  that
• 7:18
  I
• 7:18
  think
• 7:19
  is
• 7:19
  really
• 7:19
  important
• 7:20
  to
• 7:20
  be
• 7:21
  hyper
• 7:21
  aware
• 7:22
  of.
• 7:22
  And
• 7:23
  my
• 7:23
  dream,
• 7:23
  my
• 7:24
  maybe
• 7:24
  it's
• 7:25
  my
• 7:25
  manifestor
• 7:26
  goal
• 7:26
  in
• 7:26
  life
• 7:27
  is
• 7:27
  to
• 7:28
  essentially
• 7:30
  help
• 7:30
  people
• 7:31
  like
• 7:32
  understand
• 7:33
  like
• 7:33
  these
• 7:33
  kind
• 7:33
  of
• 7:34
  like
• 7:34
  intertwinings
• 7:35
  of
• 7:35
  capitalism
• 7:36
  that
• 7:36
  like
• 7:36
  you
• 7:36
  don't
• 7:37
  have
• 7:37
  to
• 7:37
  always
• 7:38
  consume
• 7:39
  because
• 7:39
  the
• 7:40
  levers
• 7:40
  of
• 7:40
  influence
• 7:41
  are
• 7:41
  levering.
• 7:43
  I
• 7:43
  mean
• 7:43
  you
• 7:44
  could
• 7:44
  easily
• 7:45
  take
• 7:45
  that
• 7:46
  step
• 7:46
  back.
• 7:46
  And
• 7:46
  I
• 7:46
  think
• 7:47
  this
• 7:47
  episode
• 7:47
  is
• 7:48
  really
• 7:48
  going
• 7:48
  to
• 7:48
  be
• 7:48
  like
• 7:48
  a
• 7:49
  beautiful
• 7:49
  blend
• 7:49
  of
• 7:50
  some
• 7:50
  of
• 7:50
  our
• 7:50
  past
• 7:50
  episodes.
• 7:51
  The
• 7:51
  boundaries,
• 7:52
  the
• 7:53
  customer
• 7:53
  journey,
• 7:54
  a
• 7:54
  lot
• 7:55
  of
• 7:55
  those
• 7:55
  kind
• 7:55
  of
• 7:55
  like
• 7:56
  levels
• 7:57
  of
• 7:57
  business
• 7:57
  where
• 7:58
  you
• 7:58
  have
• 7:58
  to
• 7:58
  put
• 7:58
  everything
• 7:59
  together.
• 8:00
  Yeah.
• 8:00
  And
• 8:01
  before
• 8:01
  we
• 8:01
  get
• 8:01
  into
• 8:01
  it,
• 8:01
  because
• 8:02
  we're
• 8:02
  going
• 8:02
  to
• 8:02
  get
• 8:02
  into
• 8:02
  it
• 8:02
  in
• 8:02
  just
• 8:03
  a
• 8:03
  second.
• 8:03
  But
• 8:03
  I
• 8:03
  do
• 8:03
  want
• 8:04
  to
• 8:04
  just
• 8:04
  say
• 8:04
  one
• 8:04
  thing.
• 8:04
  When
• 8:05
  I
• 8:05
  first
• 8:05
  started
• 8:06
  diving
• 8:06
  into
• 8:06
  this
• 8:07
  aspect
• 8:07
  and
• 8:07
  viewing
• 8:08
  my
• 8:08
  business
• 8:08
  and
• 8:09
  my
• 8:09
  practices
• 8:10
  like
• 8:10
  in
• 8:11
  my
• 8:11
  clients
• 8:11
  practices,
• 8:12
  give
• 8:12
  yourself
• 8:12
  grace.
• 8:13
  Like
• 8:13
  I
• 8:13
  always
• 8:13
  say
• 8:14
  that
• 8:14
  it's,
• 8:14
  it's
• 8:14
  going
• 8:15
  to
• 8:15
  be
• 8:15
  really
• 8:15
  uncomfortable
• 8:16
  at
• 8:16
  first
• 8:16
  because
• 8:16
  you're
• 8:17
  probably,
• 8:17
  probably
• 8:18
  going
• 8:18
  to
• 8:18
  be
• 8:18
  doing
• 8:19
  or
• 8:19
  have
• 8:20
  implemented
• 8:20
  some
• 8:20
  of
• 8:21
  the
• 8:21
  things
• 8:21
  that
• 8:21
  we're
• 8:21
  going
• 8:22
  to
• 8:22
  talk
• 8:22
  about.
• 8:22
  And
• 8:22
  that's
• 8:23
  just
• 8:23
  because
• 8:23
  it's
• 8:23
  so
• 8:23
  commonplace
• 8:24
  in
• 8:24
  the
• 8:24
  market.
• 8:25
  But,
• 8:25
  like,
• 8:25
  coming
• 8:26
  with
• 8:26
  it
• 8:26
  from
• 8:26
  an
• 8:26
  open
• 8:27
  mind,
• 8:27
  like,
• 8:27
  like,
• 8:28
  when
• 8:28
  you
• 8:28
  know
• 8:28
  better,
• 8:28
  you
• 8:29
  do
• 8:29
  better,
• 8:30
  and
• 8:30
  realizing
• 8:31
  that
• 8:31
  it's
• 8:32
  not
• 8:32
  going
• 8:32
  to
• 8:32
  be
• 8:32
  an
• 8:33
  overnight
• 8:33
  shift
• 8:34
  and
• 8:34
  you're
• 8:34
  going
• 8:35
  to
• 8:35
  have
• 8:35
  to,
• 8:35
  like,
• 8:35
  balance,
• 8:36
  like,
• 8:36
  your
• 8:36
  own
• 8:36
  business
• 8:37
  needs
• 8:37
  and
• 8:38
  lean
• 8:38
  into
• 8:39
  a
• 8:39
  more
• 8:39
  ethical
• 8:40
  way.
• 8:41
  And
• 8:41
  it's
• 8:42
  going
• 8:42
  to
• 8:42
  be
• 8:42
  like
• 8:42
  a
• 8:42
  perfect
• 8:43
  personal
• 8:44
  choice
• 8:44
  of,
• 8:44
  like,
• 8:45
  trying
• 8:45
  to
• 8:45
  figure
• 8:45
  out,
• 8:45
  like,
• 8:45
  what
• 8:46
  feels
• 8:46
  good
• 8:46
  for
• 8:46
  you
• 8:47
  and
• 8:47
  what
• 8:47
  doesn't
• 8:48
  feel
• 8:48
  good
• 8:49
  for
• 8:49
  you.
• 8:49
  So
• 8:50
  giving
• 8:50
  yourself
• 8:50
  a
• 8:50
  grace.
• 8:51
  This
• 8:51
  is
• 8:51
  definitely
• 8:51
  not
• 8:51
  coming
• 8:52
  from,
• 8:52
  like
• 8:52
  a
• 8:52
  judge,
• 8:53
  a
• 8:53
  judgmental
• 8:55
  aspect
• 8:55
  at
• 8:56
  all.
• 8:56
  So
• 8:56
  with
• 8:57
  that,
• 8:57
  we're
• 8:57
  going
• 8:57
  to
• 8:57
  get
• 8:57
  into
• 8:58
  one
• 8:58
  of
• 8:58
  the
• 8:58
  first
• 8:59
  principles
• 8:59
  of
• 8:59
  ethical
• 9:00
  marketing,
• 9:01
  which
• 9:01
  is
• 9:02
  honesty
• 9:03
  and
• 9:03
  transparency.
• 9:05
  Yeah,
• 9:06
  I
• 9:07
  think
• 9:07
  the
• 9:07
  counterpart
• 9:08
  of
• 9:08
  honesty
• 9:09
  and
• 9:09
  transparency
• 9:10
  is
• 9:11
  that
• 9:11
  bro
• 9:12
  marketing.
• 9:13
  So
• 9:13
  it's
• 9:13
  the
• 9:13
  people
• 9:14
  who
• 9:14
  are
• 9:14
  telling
• 9:15
  you
• 9:15
  to
• 9:16
  use
• 9:16
  a
• 9:16
  certain
• 9:16
  tone.
• 9:17
  To
• 9:18
  say
• 9:19
  you
• 9:19
  have
• 9:19
  one
• 9:20
  spot
• 9:20
  left
• 9:20
  when
• 9:21
  reality,
• 9:21
  you
• 9:21
  have
• 9:22
  10
• 9:22
  spots
• 9:23
  left,
• 9:23
  is
• 9:23
  to
• 9:24
  use
• 9:24
  that
• 9:24
  countdown
• 9:25
  to
• 9:25
  really
• 9:25
  create
• 9:26
  that
• 9:27
  sense
• 9:27
  of
• 9:28
  that
• 9:28
  heartbeat
• 9:28
  of,
• 9:29
  oh,
• 9:29
  I
• 9:29
  need
• 9:29
  to
• 9:29
  take
• 9:29
  action
• 9:30
  now,
• 9:30
  that
• 9:30
  FOMO
• 9:31
  type
• 9:32
  of
• 9:32
  behavior.
• 9:34
  And
• 9:34
  when
• 9:34
  you're
• 9:35
  implementing
• 9:36
  the
• 9:36
  honesty
• 9:37
  and
• 9:37
  transparency
• 9:38
  values
• 9:38
  in
• 9:39
  your
• 9:39
  business
• 9:40
  from,
• 9:40
  like,
• 9:40
  an
• 9:40
  ethical
• 9:41
  marketing
• 9:41
  side,
• 9:42
  it's
• 9:42
  really
• 9:43
  being,
• 9:44
  like,
• 9:45
  not
• 9:45
  lying
• 9:46
  about
• 9:46
  whether
• 9:46
  your
• 9:47
  program's
• 9:47
  coming
• 9:47
  back.
• 9:49
  I
• 9:49
  think
• 9:49
  that's
• 9:49
  one
• 9:50
  of
• 9:50
  the
• 9:50
  biggest
• 9:50
  things
• 9:50
  is
• 9:51
  like,
• 9:51
  I'm
• 9:51
  never
• 9:52
  running
• 9:52
  this
• 9:52
  again.
• 9:53
  And
• 9:53
  people
• 9:54
  are
• 9:54
  like,
• 9:54
  oh,
• 9:55
  I
• 9:55
  need
• 9:55
  to
• 9:56
  take
• 9:56
  action.
• 9:57
  And
• 9:57
  then
• 9:57
  they
• 9:57
  end
• 9:57
  up
• 9:58
  running
• 9:58
  it
• 9:58
  six
• 9:58
  months
• 9:59
  later
• 9:59
  because
• 9:59
  it's
• 9:59
  their
• 10:00
  signature
• 10:00
  program.
• 10:02
  So
• 10:02
  I
• 10:02
  think
• 10:02
  that's
• 10:02
  one
• 10:03
  of
• 10:03
  those
• 10:03
  things
• 10:04
  is
• 10:05
  really
• 10:05
  making
• 10:05
  sure
• 10:06
  that
• 10:06
  you're
• 10:06
  being
• 10:07
  as
• 10:07
  clear
• 10:08
  as
• 10:08
  possible
• 10:09
  with
• 10:10
  your
• 10:11
  leads,
• 10:11
  with
• 10:12
  your
• 10:12
  ideal
• 10:13
  client,
• 10:13
  with
• 10:13
  your
• 10:13
  audience
• 10:14
  so
• 10:14
  that
• 10:15
  they
• 10:15
  understand
• 10:16
  exactly
• 10:16
  what
• 10:17
  they're
• 10:17
  getting
• 10:18
  and
• 10:18
  how
• 10:18
  they
• 10:19
  can
• 10:19
  be
• 10:19
  participating
• 10:20
  in
• 10:20
  your
• 10:20
  business.
• 10:21
  Yeah.
• 10:22
  And
• 10:22
  I
• 10:22
  don't
• 10:22
  know
• 10:22
  if
• 10:22
  it's
• 10:23
  just
• 10:23
  me
• 10:23
  or
• 10:24
  I
• 10:24
  feel
• 10:24
  like
• 10:24
  consumers
• 10:25
  are
• 10:25
  getting
• 10:26
  clued
• 10:26
  into
• 10:26
  the
• 10:26
  fact
• 10:27
  now
• 10:27
  that
• 10:27
  this
• 10:27
  is
• 10:28
  so
• 10:28
  prevalent
• 10:28
  that,
• 10:29
  like,
• 10:29
  whenever
• 10:30
  I
• 10:30
  start
• 10:30
  to
• 10:30
  see
• 10:31
  a
• 10:31
  countdown
• 10:32
  timer
• 10:33
  or
• 10:33
  the
• 10:34
  charm
• 10:34
  pricing
• 10:35
  or
• 10:36
  feeling
• 10:36
  like
• 10:36
  a
• 10:37
  lot
• 10:37
  of
• 10:37
  pressure
• 10:38
  to
• 10:39
  by
• 10:40
  or
• 10:40
  running
• 10:40
  the
• 10:40
  over
• 10:41
  in
• 10:41
  the
• 10:41
  other
• 10:41
  direction,
• 10:42
  because
• 10:42
  I
• 10:42
  feel
• 10:42
  like
• 10:43
  there's
• 10:43
  enough
• 10:43
  people
• 10:43
  in
• 10:43
  this
• 10:44
  space
• 10:44
  starting
• 10:44
  to
• 10:44
  talk
• 10:45
  about
• 10:45
  those
• 10:45
  tactics,
• 10:46
  you
• 10:46
  know,
• 10:46
  why
• 10:46
  they
• 10:47
  work
• 10:47
  and
• 10:48
  how
• 10:48
  they
• 10:48
  work
• 10:48
  that
• 10:49
  I
• 10:50
  don't
• 10:50
  know,
• 10:50
  I'm
• 10:50
  just
• 10:50
  like,
• 10:51
  get
• 10:51
  away
• 10:52
  from
• 10:52
  me.
• 10:52
  And
• 10:53
  I
• 10:53
  think
• 10:53
  there's
• 10:53
  definitely
• 10:53
  a
• 10:54
  place
• 10:54
  to
• 10:54
  use
• 10:55
  those
• 10:55
  things.
• 10:55
  Like,
• 10:56
  it's
• 10:56
  not
• 10:56
  saying,
• 10:57
  like,
• 10:57
  I
• 10:57
  never
• 10:57
  use
• 10:57
  compound
• 10:58
  timers
• 10:58
  in
• 10:59
  any
• 10:59
  of
• 10:59
  My,
• 11:00
  my
• 11:00
  clients
• 11:01
  campaigns.
• 11:02
  But
• 11:02
  it's
• 11:02
  like
• 11:02
  if
• 11:03
  there
• 11:03
  truly
• 11:04
  is
• 11:04
  like
• 11:04
  a
• 11:04
  date
• 11:04
  that
• 11:05
  they
• 11:05
  need
• 11:05
  to
• 11:05
  enroll
• 11:06
  by,
• 11:06
  then
• 11:07
  that
• 11:07
  real
• 11:07
  scarcity.
• 11:08
  And
• 11:08
  you're
• 11:08
  just
• 11:09
  educating
• 11:10
  like
• 11:10
  your
• 11:11
  client
• 11:11
  about
• 11:12
  it.
• 11:13
  Arbitrary
• 11:14
  deadline
• 11:14
  that
• 11:14
  you
• 11:14
  just
• 11:15
  pick
• 11:15
  up
• 11:15
  like,
• 11:15
  oh,
• 11:16
  for
• 11:16
  the
• 11:16
  next
• 11:16
  seven
• 11:16
  days,
• 11:17
  save
• 11:18
  a
• 11:18
  hundred
• 11:18
  dollars.
• 11:19
  Just
• 11:19
  because
• 11:19
  I
• 11:19
  thought
• 11:20
  seven
• 11:20
  days
• 11:20
  was
• 11:20
  a
• 11:20
  good
• 11:21
  number
• 11:21
  to
• 11:21
  help
• 11:21
  you
• 11:22
  to
• 11:23
  buy.
• 11:23
  So
• 11:23
  it's
• 11:24
  like,
• 11:24
  where
• 11:24
  do
• 11:24
  you
• 11:24
  find
• 11:24
  the
• 11:25
  line
• 11:25
  to
• 11:25
  use?
• 11:26
  Authentic
• 11:27
  scarcity.
• 11:28
  Yeah.
• 11:29
  And
• 11:29
  I
• 11:29
  think
• 11:29
  that's
• 11:29
  so
• 11:29
  funny
• 11:30
  because
• 11:30
  maybe
• 11:30
  it's
• 11:30
  just
• 11:31
  me
• 11:31
  as
• 11:31
  a
• 11:32
  marketer,
• 11:33
  I'll
• 11:33
  go
• 11:34
  and
• 11:34
  when
• 11:34
  I
• 11:34
  sign
• 11:35
  up
• 11:35
  for
• 11:35
  people's
• 11:35
  stuff
• 11:35
  and
• 11:36
  Tripwires,
• 11:36
  which
• 11:37
  I'm
• 11:37
  always
• 11:37
  very
• 11:38
  bothered
• 11:38
  by
• 11:39
  the
• 11:39
  tripwire
• 11:40
  practice
• 11:41
  itself.
• 11:41
  I
• 11:42
  know
• 11:42
  it's
• 11:42
  very
• 11:42
  successful
• 11:43
  and
• 11:44
  all
• 11:44
  of
• 11:44
  that.
• 11:44
  But
• 11:45
  essentially
• 11:46
  like
• 11:46
  tripwire
• 11:47
  is,
• 11:47
  you
• 11:47
  opt
• 11:47
  in,
• 11:48
  you
• 11:48
  get
• 11:49
  a
• 11:49
  specific
• 11:50
  offer
• 11:50
  for
• 11:51
  a
• 11:51
  certain
• 11:51
  amount
• 11:52
  of
• 11:52
  time,
• 11:52
  which
• 11:52
  is
• 11:52
  triggered
• 11:53
  by
• 11:53
  a
• 11:53
  cookie
• 11:54
  that's
• 11:54
  launched
• 11:55
  as
• 11:55
  soon
• 11:55
  as
• 11:55
  you
• 11:55
  opt
• 11:55
  in.
• 11:56
  It's
• 11:57
  maybe
• 11:57
  something
• 11:57
  that
• 11:57
  they
• 11:58
  have
• 11:58
  for
• 11:58
  $100
• 11:59
  and
• 11:59
  they're
• 11:59
  going
• 12:00
  to
• 12:00
  give
• 12:00
  it
• 12:00
  to
• 12:00
  you
• 12:00
  for
• 12:00
  $15
• 12:02
  and
• 12:03
  you
• 12:03
  have
• 12:03
  this
• 12:04
  like,
• 12:04
  very
• 12:04
  short
• 12:04
  window
• 12:05
  to
• 12:06
  do
• 12:06
  it.
• 12:07
  And
• 12:07
  it's
• 12:07
  hilarious
• 12:08
  because
• 12:08
  I
• 12:09
  think
• 12:10
  when
• 12:11
  you
• 12:11
  know
• 12:11
  the
• 12:12
  tricks
• 12:12
  of
• 12:12
  the
• 12:12
  trade,
• 12:13
  all
• 12:13
  you
• 12:14
  have
• 12:14
  to
• 12:14
  do
• 12:14
  is
• 12:14
  just
• 12:14
  open
• 12:14
  an
• 12:15
  incognito
• 12:16
  browser
• 12:17
  and
• 12:18
  just
• 12:18
  re
• 12:18
  opt
• 12:18
  in
• 12:18
  and
• 12:19
  you
• 12:19
  get
• 12:19
  that
• 12:19
  deal
• 12:19
  again.
• 12:20
  So
• 12:20
  certain
• 12:21
  things
• 12:21
  where
• 12:22
  it's
• 12:22
  almost
• 12:23
  a
• 12:23
  lot
• 12:23
  of
• 12:23
  effort
• 12:24
  and
• 12:24
  a
• 12:24
  lot
• 12:24
  of
• 12:24
  people
• 12:25
  pay
• 12:25
  a
• 12:26
  lot
• 12:26
  of
• 12:26
  money
• 12:26
  to
• 12:26
  get
• 12:26
  these
• 12:27
  like,
• 12:27
  practices
• 12:28
  set
• 12:28
  up,
• 12:29
  get
• 12:29
  these
• 12:29
  evergreen
• 12:30
  funnels
• 12:30
  going.
• 12:31
  But
• 12:31
  I
• 12:31
  just
• 12:32
  think
• 12:32
  it's
• 12:32
  kind
• 12:32
  of
• 12:32
  one
• 12:32
  of
• 12:33
  those
• 12:33
  things
• 12:33
  that
• 12:34
  you
• 12:34
  as
• 12:34
  a
• 12:35
  consumer
• 12:36
  may
• 12:36
  react
• 12:37
  a
• 12:37
  certain
• 12:37
  way.
• 12:38
  And
• 12:38
  I
• 12:38
  think
• 12:38
  as
• 12:38
  you
• 12:39
  become
• 12:39
  more
• 12:39
  aware,
• 12:40
  it
• 12:40
  might
• 12:40
  be
• 12:41
  just
• 12:41
  something
• 12:42
  to
• 12:42
  clock.
• 12:42
  Just
• 12:43
  something
• 12:43
  to
• 12:43
  be
• 12:43
  like,
• 12:44
  okay,
• 12:45
  this
• 12:45
  is
• 12:45
  probably
• 12:46
  just
• 12:46
  a
• 12:46
  cookie
• 12:47
  that
• 12:47
  has
• 12:48
  loaded
• 12:48
  on
• 12:48
  my
• 12:48
  cash
• 12:49
  on
• 12:49
  my
• 12:49
  browser,
• 12:50
  and
• 12:51
  it's
• 12:51
  not
• 12:52
  somebody
• 12:52
  sitting
• 12:53
  there
• 12:53
  going
• 12:53
  to
• 12:53
  delete
• 12:54
  the
• 12:54
  deal
• 12:55
  in
• 12:55
  72
• 12:56
  hours.
• 12:59
  Yeah,
• 12:59
  yeah,
• 12:59
  for
• 13:00
  sure.
• 13:01
  Okay,
• 13:01
  so
• 13:01
  what
• 13:01
  else
• 13:01
  do
• 13:02
  we
• 13:02
  have?
• 13:02
  We
• 13:02
  have.
• 13:03
  So
• 13:03
  we
• 13:03
  talked
• 13:03
  about
• 13:04
  countdowns,
• 13:04
  we
• 13:04
  talked
• 13:05
  about
• 13:05
  tripwire,
• 13:06
  we
• 13:06
  talked
• 13:06
  about
• 13:06
  fake
• 13:07
  scarcity,
• 13:08
  we
• 13:08
  talked
• 13:08
  about
• 13:08
  urgency.
• 13:10
  What
• 13:10
  about
• 13:10
  so
• 13:11
  attracting
• 13:11
  customers
• 13:12
  through
• 13:12
  transparency
• 13:14
  and
• 13:14
  honest
• 13:14
  information.
• 13:15
  That's
• 13:16
  kind
• 13:16
  of
• 13:16
  our
• 13:16
  next
• 13:16
  point
• 13:17
  we
• 13:17
  wanted
• 13:17
  to
• 13:17
  talk
• 13:17
  on.
• 13:18
  I
• 13:19
  think
• 13:19
  this
• 13:19
  one
• 13:20
  is
• 13:20
  something
• 13:20
  we've
• 13:21
  already
• 13:21
  talked
• 13:22
  about
• 13:22
  a
• 13:22
  lot.
• 13:22
  And
• 13:23
  one
• 13:23
  of
• 13:23
  the
• 13:23
  biggest
• 13:24
  things
• 13:24
  in
• 13:24
  this
• 13:24
  is
• 13:25
  the
• 13:25
  using
• 13:26
  monetary
• 13:27
  social
• 13:28
  proof
• 13:29
  to
• 13:29
  show
• 13:31
  authority
• 13:31
  or
• 13:32
  to
• 13:32
  show,
• 13:32
  like,
• 13:33
  client
• 13:33
  success.
• 13:35
  I
• 13:35
  think
• 13:35
  this
• 13:35
  is
• 13:35
  one
• 13:35
  of
• 13:36
  those
• 13:36
  things
• 13:36
  that
• 13:37
  really
• 13:37
  manipulates
• 13:38
  someone's
• 13:39
  choice.
• 13:40
  Because
• 13:40
  if
• 13:40
  you're
• 13:41
  driven
• 13:41
  by,
• 13:42
  gosh,
• 13:43
  I
• 13:43
  was
• 13:43
  just
• 13:43
  listening
• 13:43
  to
• 13:44
  a
• 13:44
  podcast
• 13:44
  on
• 13:44
  this,
• 13:45
  like
• 13:45
  the
• 13:45
  three
• 13:46
  factors
• 13:46
  of
• 13:47
  pain
• 13:47
  when
• 13:47
  it
• 13:48
  Comes
• 13:48
  to
• 13:48
  making.
• 13:48
  It's
• 13:49
  like
• 13:49
  relationships,
• 13:50
  wealth
• 13:50
  and
• 13:51
  health.
• 13:51
  That's
• 13:52
  what
• 13:52
  it
• 13:52
  is.
• 13:52
  And
• 13:53
  if
• 13:53
  you're
• 13:53
  there
• 13:54
  and
• 13:54
  you're
• 13:54
  trying
• 13:54
  to
• 13:55
  improve
• 13:55
  your
• 13:55
  wealth
• 13:56
  and
• 13:57
  you
• 13:57
  see
• 13:57
  somebody
• 13:58
  throwing
• 13:58
  around,
• 13:58
  you
• 13:59
  can
• 13:59
  make
• 14:00
  10k
• 14:00
  in
• 14:01
  the
• 14:01
  next
• 14:01
  5
• 14:01
  days
• 14:02
  if
• 14:02
  you
• 14:02
  use
• 14:03
  these
• 14:03
  efforts.
• 14:05
  That
• 14:05
  is
• 14:06
  an
• 14:06
  attraction
• 14:07
  method,
• 14:08
  but
• 14:08
  has.
• 14:09
  It
• 14:09
  is
• 14:09
  not
• 14:10
  rooted
• 14:10
  in
• 14:10
  anything
• 14:11
  of
• 14:11
  transparency
• 14:12
  or
• 14:12
  accurate
• 14:13
  information
• 14:14
  because
• 14:14
  you're
• 14:14
  getting
• 14:15
  a
• 14:15
  sliver
• 14:16
  of
• 14:16
  information
• 14:17
  and
• 14:17
  not
• 14:18
  like
• 14:18
  we've
• 14:18
  talked
• 14:19
  about
• 14:19
  in
• 14:19
  the
• 14:19
  past,
• 14:20
  like
• 14:20
  the
• 14:20
  Black
• 14:20
  Friday
• 14:21
  campaigns
• 14:22
  or
• 14:22
  like
• 14:22
  the
• 14:22
  fake
• 14:22
  urgency
• 14:23
  of
• 14:24
  act
• 14:24
  now.
• 14:24
  Duh.
• 14:25
  So
• 14:26
  I
• 14:26
  think
• 14:26
  it's
• 14:26
  really
• 14:26
  important
• 14:27
  that
• 14:27
  it's
• 14:27
  like
• 14:27
  the
• 14:28
  biggest
• 14:28
  one
• 14:28
  there
• 14:29
  is,
• 14:30
  how
• 14:30
  not
• 14:30
  to
• 14:32
  not
• 14:32
  to
• 14:33
  lead
• 14:33
  with
• 14:34
  that.
• 14:34
  Even
• 14:34
  though.
• 14:35
  And
• 14:35
  like
• 14:35
  this
• 14:36
  is
• 14:36
  where
• 14:36
  I
• 14:36
  think
• 14:36
  you've
• 14:36
  said
• 14:36
  it
• 14:37
  in
• 14:37
  the
• 14:37
  past.
• 14:37
  So
• 14:38
  it's
• 14:38
  such
• 14:38
  a
• 14:38
  successful
• 14:39
  tactic
• 14:40
  because
• 14:40
  so
• 14:41
  many
• 14:41
  people
• 14:41
  are
• 14:42
  conditioned
• 14:42
  to
• 14:43
  buy
• 14:43
  certain
• 14:44
  ways.
• 14:45
  But
• 14:46
  as
• 14:46
  you
• 14:46
  said,
• 14:46
  also
• 14:48
  people
• 14:48
  are
• 14:49
  changing
• 14:49
  their
• 14:49
  buying
• 14:50
  behavior.
• 14:50
  People
• 14:50
  are
• 14:51
  becoming
• 14:51
  so
• 14:51
  much
• 14:52
  more
• 14:52
  aware
• 14:53
  of
• 14:54
  certain
• 14:55
  things.
• 14:55
  They
• 14:56
  need
• 14:56
  like
• 14:56
  certain
• 14:57
  criteria
• 14:58
  in
• 14:58
  order
• 14:58
  for
• 14:59
  them
• 14:59
  to
• 14:59
  make
• 14:59
  a
• 14:59
  decision.
• 15:00
  And
• 15:01
  I
• 15:01
  think
• 15:01
  it's
• 15:01
  just
• 15:01
  this
• 15:02
  like,
• 15:02
  trend
• 15:02
  that's
• 15:03
  happening,
• 15:03
  which
• 15:03
  I
• 15:03
  very,
• 15:04
  very
• 15:04
  grateful
• 15:04
  for.
• 15:05
  But
• 15:05
  yeah,
• 15:05
  I
• 15:06
  think
• 15:06
  that's
• 15:06
  probably
• 15:06
  the
• 15:07
  number
• 15:07
  one
• 15:07
  way
• 15:08
  that
• 15:08
  people
• 15:08
  attract
• 15:09
  using
• 15:10
  inaccurate
• 15:10
  information.
• 15:11
  What
• 15:12
  do
• 15:12
  you
• 15:12
  have
• 15:12
  another
• 15:13
  thought
• 15:13
  on
• 15:13
  this?
• 15:14
  The
• 15:14
  only
• 15:15
  thing.
• 15:15
  So
• 15:15
  it's
• 15:15
  like
• 15:16
  the
• 15:16
  numbers
• 15:16
  only
• 15:16
  tell
• 15:17
  one
• 15:17
  side
• 15:17
  of
• 15:17
  the
• 15:17
  story.
• 15:18
  So
• 15:18
  I
• 15:18
  was
• 15:18
  listening
• 15:18
  down
• 15:19
  this
• 15:19
  like,
• 15:19
  scammy.
• 15:20
  It's
• 15:20
  called
• 15:20
  Cruel
• 15:21
  World.
• 15:21
  Happy
• 15:21
  Mind
• 15:21
  is
• 15:22
  the
• 15:22
  channel
• 15:22
  that
• 15:23
  I've
• 15:23
  been
• 15:23
  binging
• 15:23
  lately
• 15:24
  on
• 15:24
  YouTube.
• 15:25
  And
• 15:25
  she
• 15:26
  was
• 15:26
  talking
• 15:26
  about
• 15:27
  how
• 15:27
  course
• 15:28
  creator
• 15:28
  created
• 15:28
  a
• 15:29
  successful.
• 15:29
  How
• 15:30
  a
• 15:30
  content
• 15:30
  creator
• 15:30
  created
• 15:31
  a
• 15:31
  successful
• 15:31
  course.
• 15:33
  I
• 15:33
  think
• 15:33
  she
• 15:33
  sold
• 15:33
  like
• 15:34
  $40,000,
• 15:35
  like
• 15:36
  on
• 15:36
  her
• 15:36
  launch
• 15:36
  day
• 15:36
  or
• 15:37
  whatever.
• 15:37
  But
• 15:37
  she
• 15:37
  was
• 15:37
  a
• 15:37
  content
• 15:38
  creator,
• 15:38
  so
• 15:38
  she
• 15:38
  has
• 15:38
  a
• 15:39
  super
• 15:39
  large
• 15:40
  audience.
• 15:40
  Okay,
• 15:41
  so
• 15:41
  then.
• 15:41
  And
• 15:41
  this
• 15:42
  course
• 15:42
  was
• 15:42
  about
• 15:42
  some
• 15:43
  arbitrary,
• 15:44
  arbitrary,
• 15:45
  like,
• 15:45
  topic.
• 15:46
  And
• 15:47
  the
• 15:47
  next
• 15:47
  course
• 15:48
  she
• 15:48
  created
• 15:48
  was
• 15:48
  like
• 15:49
  how
• 15:49
  to
• 15:49
  sell
• 15:50
  your
• 15:50
  course.
• 15:50
  Because
• 15:51
  I
• 15:51
  launched
• 15:52
  this
• 15:52
  course
• 15:52
  that
• 15:52
  made
• 15:53
  $40,000.
• 15:54
  And
• 15:54
  it's
• 15:55
  like
• 15:55
  when
• 15:55
  you
• 15:55
  look
• 15:55
  at
• 15:55
  like
• 15:56
  behind
• 15:56
  the
• 15:56
  scenes,
• 15:57
  like,
• 15:57
  her
• 15:57
  course
• 15:57
  was
• 15:58
  like
• 15:58
  $2,000.
• 15:59
  So
• 16:00
  really
• 16:00
  $40,000.
• 16:01
  But
• 16:01
  that's
• 16:01
  20
• 16:02
  people.
• 16:02
  And
• 16:02
  based
• 16:03
  on
• 16:03
  her
• 16:03
  followers,
• 16:03
  she
• 16:04
  had
• 16:04
  like
• 16:04
  a
• 16:04
  million
• 16:05
  followers.
• 16:06
  Really
• 16:08
  very
• 16:08
  low
• 16:09
  conversion
• 16:09
  rate.
• 16:10
  And
• 16:10
  she
• 16:10
  had
• 16:10
  only
• 16:10
  sold
• 16:11
  that
• 16:11
  one
• 16:11
  course
• 16:12
  for
• 16:12
  herself
• 16:13
  and
• 16:13
  not
• 16:14
  for
• 16:14
  everyone
• 16:14
  else.
• 16:15
  So
• 16:15
  this
• 16:16
  is
• 16:16
  why
• 16:16
  I
• 16:16
  think
• 16:16
  if
• 16:17
  you
• 16:17
  want
• 16:17
  to
• 16:17
  use
• 16:18
  like
• 16:18
  I.
• 16:19
  We
• 16:19
  love
• 16:19
  numbers.
• 16:20
  We
• 16:20
  love
• 16:20
  to
• 16:20
  brag
• 16:20
  about
• 16:21
  our
• 16:21
  numbers.
• 16:21
  But
• 16:21
  I
• 16:22
  think
• 16:22
  that's
• 16:22
  why
• 16:22
  I
• 16:22
  love
• 16:23
  case
• 16:23
  studies,
• 16:24
  like
• 16:24
  the
• 16:25
  why
• 16:25
  behind
• 16:26
  the
• 16:26
  numbers
• 16:26
  or
• 16:27
  looking
• 16:27
  at
• 16:27
  the
• 16:27
  deeper
• 16:28
  number.
• 16:28
  And
• 16:28
  not
• 16:29
  just
• 16:29
  like
• 16:29
  the
• 16:29
  sexy
• 16:30
  numbers
• 16:30
  like
• 16:30
  revenue,
• 16:31
  but
• 16:31
  what
• 16:31
  are
• 16:31
  those
• 16:32
  deeper
• 16:32
  analytics
• 16:33
  of
• 16:33
  like,
• 16:33
  conversion
• 16:34
  that
• 16:34
  we
• 16:35
  prove
• 16:35
  that
• 16:35
  sort
• 16:36
  of
• 16:36
  way
• 16:36
  than
• 16:37
  just
• 16:37
  like
• 16:38
  those,
• 16:38
  those
• 16:38
  numbers.
• 16:39
  Because
• 16:40
  you
• 16:40
  know,
• 16:40
  you
• 16:40
  can
• 16:40
  say
• 16:41
  you
• 16:41
  had
• 16:41
  a
• 16:41
  $200,000
• 16:42
  launch,
• 16:43
  but
• 16:43
  if
• 16:43
  you've
• 16:43
  got
• 16:43
  $5
• 16:44
  million,
• 16:44
  5
• 16:45
  million
• 16:45
  followers
• 16:46
  and
• 16:46
  you're
• 16:46
  selling
• 16:46
  a
• 16:46
  course
• 16:47
  for
• 16:47
  10
• 16:48
  grand,
• 16:48
  then
• 16:48
  that's
• 16:49
  really
• 16:49
  not
• 16:50
  that
• 16:50
  great
• 16:50
  of
• 16:51
  a
• 16:51
  conversion.
• 16:52
  And
• 16:52
  you
• 16:52
  might
• 16:52
  not
• 16:53
  be
• 16:53
  in
• 16:53
  the
• 16:53
  position
• 16:53
  to
• 16:54
  teach
• 16:54
  other
• 16:54
  people
• 16:54
  how
• 16:55
  to
• 16:55
  do
• 16:55
  that
• 16:55
  if
• 16:55
  you've
• 16:56
  only
• 16:56
  sold
• 16:56
  one
• 16:57
  course.
• 16:58
  Which
• 16:58
  is
• 16:58
  why
• 16:59
  I
• 16:59
  think
• 17:00
  just
• 17:00
  hiring
• 17:00
  an
• 17:00
  expert
• 17:01
  that's
• 17:01
  in
• 17:01
  behind
• 17:01
  multiple
• 17:02
  courses
• 17:03
  and
• 17:03
  I've
• 17:03
  seen
• 17:04
  that
• 17:04
  can
• 17:04
  really
• 17:05
  help
• 17:05
  you
• 17:05
  navigate
• 17:06
  in
• 17:06
  a
• 17:06
  better
• 17:07
  way.
• 17:07
  But
• 17:07
  I
• 17:07
  think
• 17:07
  so
• 17:08
  many
• 17:08
  people,
• 17:08
  even
• 17:08
  when
• 17:08
  you
• 17:09
  see
• 17:09
  people
• 17:09
  like,
• 17:10
  I
• 17:10
  always
• 17:10
  get
• 17:10
  funny
• 17:11
  how,
• 17:11
  how
• 17:11
  to
• 17:11
  grow
• 17:12
  your
• 17:12
  Instagram
• 17:12
  accounts,
• 17:13
  like
• 17:13
  those
• 17:13
  have
• 17:13
  the
• 17:14
  most
• 17:14
  foul.
• 17:14
  They're
• 17:14
  like,
• 17:14
  I
• 17:14
  grew
• 17:15
  my
• 17:15
  followers
• 17:15
  this
• 17:15
  many
• 17:16
  days
• 17:16
  and
• 17:16
  it's
• 17:16
  like,
• 17:16
  well,
• 17:16
  you're
• 17:16
  teaching
• 17:17
  people
• 17:17
  how
• 17:17
  to
• 17:17
  grow
• 17:17
  on
• 17:17
  Instagram,
• 17:18
  which
• 17:18
  is
• 17:18
  like
• 17:19
  probably
• 17:19
  the
• 17:19
  most
• 17:20
  hottest
• 17:20
  topic
• 17:21
  on
• 17:21
  Instagram.
• 17:22
  No
• 17:22
  wonder
• 17:22
  people
• 17:22
  are
• 17:22
  following
• 17:23
  you
• 17:23
  right
• 17:23
  now.
• 17:24
  I
• 17:24
  just
• 17:25
  think,
• 17:25
  look
• 17:25
  like
• 17:25
  the
• 17:25
  why
• 17:26
  behind
• 17:26
  the
• 17:26
  numbers
• 17:27
  are
• 17:27
  just
• 17:27
  so
• 17:28
  important.
• 17:29
  Yeah.
• 17:30
  I
• 17:30
  think
• 17:30
  another
• 17:30
  one
• 17:31
  to
• 17:31
  add,
• 17:31
  and
• 17:32
  this
• 17:32
  is
• 17:32
  probably
• 17:32
  the
• 17:32
  most
• 17:33
  frustrating
• 17:33
  thing
• 17:34
  I
• 17:35
  would
• 17:35
  say
• 17:35
  for
• 17:35
  probably
• 17:35
  both
• 17:36
  of
• 17:36
  us
• 17:36
  or
• 17:36
  people
• 17:37
  who
• 17:37
  are
• 17:37
  in
• 17:37
  the
• 17:37
  same
• 17:38
  mindset
• 17:38
  as
• 17:38
  us
• 17:38
  is
• 17:39
  like
• 17:39
  the,
• 17:41
  I
• 17:41
  don't
• 17:41
  want
• 17:41
  to
• 17:42
  call
• 17:42
  it
• 17:42
  like
• 17:42
  fake
• 17:42
  authority,
• 17:43
  but
• 17:44
  like
• 17:44
  the
• 17:45
  people
• 17:45
  who
• 17:46
  come
• 17:46
  out
• 17:46
  and
• 17:47
  brand
• 17:47
  themselves
• 17:48
  as
• 17:48
  experts.
• 17:48
  Experts.
• 17:49
  And
• 17:50
  maybe
• 17:51
  in
• 17:51
  this
• 17:51
  case
• 17:51
  it
• 17:51
  was
• 17:52
  this
• 17:52
  content
• 17:52
  creator
• 17:53
  is
• 17:54
  now
• 17:54
  a
• 17:54
  course
• 17:54
  selling
• 17:55
  expert.
• 17:56
  And
• 17:56
  the.
• 17:56
  Because
• 17:57
  there's
• 17:57
  certain
• 17:58
  levers
• 17:58
  of
• 17:59
  like
• 17:59
  vanity
• 17:59
  metrics.
• 18:00
  So
• 18:00
  like
• 18:00
  they
• 18:01
  have
• 18:01
  a
• 18:01
  million
• 18:01
  followers,
• 18:02
  they're
• 18:03
  saying
• 18:03
  they
• 18:03
  made
• 18:03
  $40,000.
• 18:05
  That's
• 18:05
  a
• 18:05
  lot
• 18:05
  of
• 18:06
  money
• 18:06
  to
• 18:06
  people
• 18:07
  who
• 18:07
  are
• 18:07
  not
• 18:08
  court
• 18:08
  content
• 18:09
  creators
• 18:10
  or
• 18:11
  influencers
• 18:11
  or
• 18:12
  whatever.
• 18:13
  And
• 18:13
  I
• 18:13
  think
• 18:13
  one
• 18:14
  of
• 18:14
  those
• 18:14
  things
• 18:14
  is
• 18:15
  as
• 18:15
  you're
• 18:15
  growing
• 18:16
  an
• 18:16
  ethical,
• 18:17
  responsible,
• 18:18
  kind
• 18:19
  of
• 18:19
  transparent
• 18:20
  business,
• 18:20
  you
• 18:21
  can
• 18:21
  easily
• 18:21
  get
• 18:21
  frustrated.
• 18:22
  Well,
• 18:23
  why
• 18:23
  are
• 18:23
  they
• 18:23
  believing
• 18:24
  this
• 18:24
  person
• 18:25
  who
• 18:25
  is
• 18:26
  like
• 18:26
  obviously
• 18:27
  not
• 18:28
  the
• 18:28
  real
• 18:28
  deal,
• 18:29
  who
• 18:29
  is
• 18:29
  obviously
• 18:30
  using
• 18:31
  levers
• 18:31
  of
• 18:32
  manipulation
• 18:33
  to
• 18:33
  get
• 18:35
  their
• 18:35
  business
• 18:36
  working.
• 18:37
  And
• 18:37
  it
• 18:38
  could
• 18:38
  be
• 18:39
  easy
• 18:39
  for
• 18:40
  people
• 18:40
  who
• 18:40
  are
• 18:41
  maybe
• 18:41
  in
• 18:41
  the
• 18:41
  same
• 18:41
  value
• 18:42
  set
• 18:42
  as
• 18:42
  us,
• 18:42
  where
• 18:43
  it's
• 18:43
  like,
• 18:43
  I
• 18:43
  could
• 18:43
  easily
• 18:44
  just
• 18:44
  put
• 18:44
  expert
• 18:45
  at
• 18:45
  the
• 18:45
  end
• 18:45
  of
• 18:45
  this
• 18:47
  and
• 18:47
  maybe
• 18:47
  then
• 18:48
  people
• 18:48
  will
• 18:48
  think.
• 18:49
  But
• 18:49
  I
• 18:49
  think
• 18:49
  the
• 18:50
  long
• 18:51
  run
• 18:51
  here
• 18:51
  and
• 18:52
  like
• 18:52
  the
• 18:53
  longevity
• 18:54
  of
• 18:54
  running
• 18:55
  your
• 18:55
  business
• 18:55
  is
• 18:56
  sticking
• 18:56
  to
• 18:56
  your
• 18:57
  values
• 18:57
  and
• 18:58
  showing
• 18:58
  your
• 18:59
  authority
• 19:00
  through
• 19:00
  your
• 19:01
  education,
• 19:01
  through
• 19:02
  your
• 19:02
  knowledge.
• 19:03
  And
• 19:03
  the
• 19:03
  people
• 19:04
  who
• 19:04
  will
• 19:04
  see
• 19:05
  beyond
• 19:06
  the
• 19:06
  smoke
• 19:06
  screens
• 19:07
  and
• 19:07
  the
• 19:07
  smoke
• 19:08
  and
• 19:08
  mirrors
• 19:08
  and
• 19:08
  all
• 19:09
  of
• 19:09
  that
• 19:09
  will
• 19:09
  flock
• 19:10
  to
• 19:10
  you
• 19:11
  in
• 19:11
  a
• 19:12
  transparent,
• 19:12
  authentic
• 19:13
  way
• 19:14
  instead
• 19:15
  of
• 19:15
  the
• 19:15
  ones
• 19:16
  who
• 19:16
  are
• 19:16
  going
• 19:16
  to
• 19:16
  still
• 19:16
  maybe
• 19:17
  not
• 19:17
  that
• 19:17
  far.
• 19:18
  And
• 19:18
  this
• 19:18
  is
• 19:18
  why
• 19:18
  I
• 19:18
  always
• 19:18
  like
• 19:19
  to
• 19:19
  say
• 19:19
  like,
• 19:19
  far
• 19:19
  enough
• 19:20
  in
• 19:20
  their
• 19:20
  journey
• 19:20
  to
• 19:21
  be
• 19:21
  Aware
• 19:22
  of
• 19:22
  the
• 19:23
  manipulation
• 19:24
  tactic.
• 19:24
  You
• 19:24
  know,
• 19:24
  maybe
• 19:25
  they
• 19:25
  have
• 19:25
  to
• 19:25
  get
• 19:25
  burned
• 19:26
  once
• 19:26
  or
• 19:27
  twice
• 19:27
  before,
• 19:28
  kind
• 19:28
  of
• 19:28
  sit
• 19:28
  there
• 19:28
  and
• 19:28
  reflect,
• 19:29
  oh,
• 19:29
  yeah,
• 19:29
  that's
• 19:30
  not
• 19:31
  how
• 19:31
  I
• 19:31
  want
• 19:31
  to
• 19:31
  be
• 19:32
  spending
• 19:32
  my
• 19:32
  money
• 19:32
  or
• 19:33
  the
• 19:33
  people
• 19:33
  I
• 19:33
  want
• 19:33
  to
• 19:34
  spend
• 19:34
  their
• 19:34
  money
• 19:34
  on.
• 19:34
  I
• 19:34
  think
• 19:35
  it's
• 19:35
  very
• 19:36
  frustrating
• 19:36
  for
• 19:37
  people
• 19:37
  who
• 19:38
  want
• 19:39
  to
• 19:39
  do
• 19:39
  better
• 19:40
  when
• 19:40
  you're
• 19:40
  constantly
• 19:41
  competing
• 19:42
  with
• 19:42
  people
• 19:43
  who
• 19:43
  are
• 19:44
  essentially
• 19:45
  misusing
• 19:46
  the
• 19:46
  laws
• 19:46
  of
• 19:46
  marketing.
• 19:47
  And
• 19:47
  that's
• 19:47
  never
• 19:48
  going
• 19:48
  to
• 19:48
  change.
• 19:48
  Yeah,
• 19:48
  I
• 19:49
  think
• 19:49
  it's
• 19:49
  all
• 19:49
  about
• 19:49
  getting
• 19:50
  in
• 19:50
  those
• 19:50
  universal
• 19:51
  principles
• 19:51
  of
• 19:52
  abundance
• 19:52
  and
• 19:53
  service,
• 19:53
  and
• 19:53
  that
• 19:53
  if
• 19:54
  you
• 19:54
  truly
• 19:54
  have
• 19:55
  a
• 19:55
  service
• 19:56
  heart,
• 19:56
  and
• 19:56
  that's
• 19:56
  your
• 19:57
  goal,
• 19:57
  is
• 19:57
  really
• 19:57
  to
• 19:57
  help
• 19:58
  uplift
• 19:59
  others,
• 19:59
  than
• 20:00
  just
• 20:00
  trusting
• 20:00
  that
• 20:01
  the
• 20:01
  universe
• 20:02
  is
• 20:02
  going
• 20:02
  to
• 20:03
  reward
• 20:04
  you
• 20:04
  with
• 20:04
  prosperity.
• 20:05
  Which
• 20:05
  is
• 20:06
  funny,
• 20:06
  because
• 20:06
  this
• 20:06
  was
• 20:07
  my
• 20:07
  card
• 20:07
  this
• 20:07
  morning.
• 20:09
  Prosperity.
• 20:10
  So
• 20:10
  it
• 20:10
  says,
• 20:11
  your
• 20:12
  material
• 20:12
  needs
• 20:12
  are
• 20:13
  provided
• 20:13
  as
• 20:13
  long
• 20:14
  as
• 20:14
  you
• 20:14
  follow
• 20:14
  your
• 20:14
  intuition
• 20:15
  and
• 20:15
  manifest
• 20:16
  your
• 20:16
  dreams
• 20:16
  into
• 20:17
  reality.
• 20:18
  So
• 20:18
  that
• 20:19
  was
• 20:19
  the
• 20:19
  card.
• 20:20
  All
• 20:20
  right,
• 20:21
  moving
• 20:21
  on
• 20:22
  pricing.
• 20:24
  Let's
• 20:24
  do
• 20:24
  fair
• 20:25
  pricing
• 20:25
  and
• 20:26
  value,
• 20:26
  and
• 20:27
  then
• 20:27
  we'll
• 20:27
  go
• 20:27
  to
• 20:27
  the
• 20:28
  last
• 20:28
  one
• 20:28
  after.
• 20:29
  All
• 20:29
  right.
• 20:30
  Fair
• 20:30
  pricing.
• 20:30
  I've
• 20:31
  gotten
• 20:31
  burned
• 20:31
  by
• 20:31
  this
• 20:31
  before.
• 20:32
  So
• 20:32
  I
• 20:32
  have.
• 20:32
  I
• 20:33
  have
• 20:33
  stories.
• 20:34
  Yeah,
• 20:35
  same
• 20:35
  I've
• 20:36
  paid
• 20:36
  a
• 20:37
  lot
• 20:37
  of
• 20:37
  money
• 20:38
  with
• 20:38
  for
• 20:38
  someone
• 20:39
  who
• 20:39
  was
• 20:39
  supposedly
• 20:40
  an
• 20:40
  expert
• 20:41
  and
• 20:41
  gave
• 20:42
  me.
• 20:43
  It
• 20:43
  was
• 20:43
  like
• 20:43
  a
• 20:43
  sales
• 20:44
  expert
• 20:45
  and
• 20:45
  essentially
• 20:46
  just
• 20:46
  gave
• 20:46
  me
• 20:46
  like,
• 20:47
  a
• 20:47
  list
• 20:48
  of
• 20:48
  20
• 20:48
  things
• 20:48
  that
• 20:49
  I
• 20:49
  need
• 20:49
  to
• 20:49
  do
• 20:49
  on
• 20:49
  an
• 20:49
  everyday
• 20:50
  basis.
• 20:50
  And
• 20:51
  it
• 20:51
  was
• 20:51
  all
• 20:51
  spamming
• 20:52
  people.
• 20:53
  And
• 20:53
  it
• 20:53
  was.
• 20:53
  I'm
• 20:54
  like,
• 20:54
  I
• 20:54
  paid
• 20:55
  how
• 20:55
  much
• 20:55
  for
• 20:55
  this?
• 20:56
  This
• 20:56
  is
• 20:56
  the
• 20:56
  worst
• 20:58
  decision
• 20:59
  I've
• 20:59
  ever
• 20:59
  made.
• 20:59
  And
• 21:00
  I
• 21:00
  take
• 21:00
  full
• 21:00
  responsibility
• 21:02
  in
• 21:02
  allowing
• 21:03
  my
• 21:04
  decision
• 21:05
  or
• 21:06
  my,
• 21:06
  like,
• 21:06
  FOMO
• 21:07
  or
• 21:08
  need
• 21:08
  for
• 21:09
  money
• 21:09
  to
• 21:10
  influence
• 21:11
  that
• 21:11
  decision.
• 21:12
  But,
• 21:12
  yeah,
• 21:13
  I
• 21:13
  think,
• 21:13
  oh,
• 21:14
  this
• 21:14
  one's
• 21:14
  a.
• 21:15
  This
• 21:15
  one's
• 21:15
  a
• 21:15
  meaty
• 21:16
  topic.
• 21:17
  It
• 21:17
  was
• 21:18
  a
• 21:18
  program
• 21:18
  that
• 21:19
  was
• 21:20
  advertised
• 21:21
  as
• 21:21
  a
• 21:22
  high
• 21:22
  touch
• 21:23
  program.
• 21:24
  And
• 21:24
  probably
• 21:25
  the
• 21:25
  first
• 21:26
  red
• 21:26
  flag
• 21:27
  should
• 21:27
  have
• 21:27
  been
• 21:28
  when
• 21:28
  I
• 21:29
  hopped
• 21:29
  on
• 21:29
  a
• 21:29
  discovery
• 21:30
  call.
• 21:30
  I
• 21:30
  wasn't
• 21:30
  actually
• 21:31
  talking
• 21:31
  to
• 21:31
  the
• 21:31
  program
• 21:32
  creator.
• 21:32
  I
• 21:32
  was
• 21:33
  talking
• 21:33
  to
• 21:35
  sales
• 21:35
  associate
• 21:36
  for
• 21:36
  the
• 21:37
  program.
• 21:37
  So
• 21:37
  I'm
• 21:38
  like,
• 21:38
  wait,
• 21:38
  I'm
• 21:38
  not
• 21:38
  even
• 21:39
  getting
• 21:39
  highly
• 21:39
  touched
• 21:40
  in
• 21:40
  the
• 21:40
  sales
• 21:40
  process,
• 21:42
  so
• 21:43
  how
• 21:43
  am
• 21:44
  I
• 21:44
  gonna
• 21:44
  get
• 21:44
  highly
• 21:44
  touched
• 21:44
  in
• 21:44
  this
• 21:45
  program?
• 21:45
  I
• 21:45
  should
• 21:45
  have
• 21:46
  known.
• 21:46
  But,
• 21:46
  like,
• 21:46
  I
• 21:46
  legit
• 21:47
  asked
• 21:47
  this
• 21:47
  sales
• 21:48
  associate,
• 21:48
  like,
• 21:49
  this
• 21:49
  is
• 21:50
  where
• 21:50
  I'm
• 21:50
  at
• 21:51
  currently
• 21:51
  in
• 21:51
  my
• 21:51
  business.
• 21:52
  I
• 21:52
  want
• 21:52
  to
• 21:52
  make
• 21:52
  sure
• 21:52
  that
• 21:53
  this
• 21:53
  is
• 21:53
  right
• 21:53
  for
• 21:53
  me.
• 21:54
  These
• 21:54
  are
• 21:54
  my
• 21:54
  concerns
• 21:55
  that
• 21:55
  I
• 21:55
  have.
• 21:56
  This
• 21:56
  is
• 21:56
  like,
• 21:56
  what
• 21:56
  I
• 21:56
  know
• 21:57
  about
• 21:57
  myself
• 21:57
  and
• 21:58
  the
• 21:58
  support
• 21:58
  that
• 21:58
  I
• 21:59
  need.
• 21:59
  Does
• 22:00
  your
• 22:00
  program
• 22:00
  offer
• 22:01
  this
• 22:01
  kind
• 22:02
  of
• 22:02
  support?
• 22:04
  And
• 22:04
  the
• 22:04
  sales
• 22:04
  associate
• 22:05
  said,
• 22:05
  yes,
• 22:05
  but
• 22:05
  of
• 22:06
  course,
• 22:06
  they're
• 22:06
  getting
• 22:06
  paid
• 22:07
  off
• 22:07
  of
• 22:07
  commissions
• 22:08
  to
• 22:08
  sign
• 22:08
  me
• 22:09
  up.
• 22:09
  So
• 22:10
  I
• 22:10
  got
• 22:10
  into
• 22:10
  the
• 22:10
  program,
• 22:11
  and
• 22:11
  I
• 22:11
  quickly
• 22:11
  realized
• 22:12
  that
• 22:12
  it
• 22:12
  was
• 22:12
  not
• 22:13
  High
• 22:13
  touch
• 22:14
  surprise
• 22:15
  at
• 22:15
  all.
• 22:16
  And
• 22:16
  I'd
• 22:16
  already
• 22:16
  made
• 22:17
  one
• 22:17
  or
• 22:17
  two
• 22:17
  payments
• 22:18
  which
• 22:18
  were
• 22:18
  pretty
• 22:18
  substantial.
• 22:19
  But
• 22:19
  I
• 22:19
  had
• 22:20
  like
• 22:20
  a
• 22:20
  good
• 22:20
  chunk
• 22:20
  to
• 22:21
  leave.
• 22:21
  So
• 22:21
  I
• 22:22
  emailed
• 22:22
  this
• 22:23
  person
• 22:24
  with
• 22:24
  my
• 22:24
  like
• 22:24
  screenshots
• 22:25
  of
• 22:25
  their
• 22:25
  sales
• 22:26
  page
• 22:26
  and
• 22:26
  like
• 22:27
  how
• 22:27
  I
• 22:28
  what
• 22:28
  I
• 22:28
  was
• 22:29
  experiencing
• 22:29
  in
• 22:30
  this
• 22:30
  program
• 22:31
  was
• 22:31
  not
• 22:32
  what
• 22:32
  they
• 22:32
  were
• 22:33
  offering
• 22:34
  or
• 22:34
  was
• 22:34
  not
• 22:34
  high
• 22:34
  touch.
• 22:35
  And
• 22:35
  the
• 22:36
  person
• 22:36
  wrote
• 22:36
  back
• 22:36
  and
• 22:36
  they
• 22:36
  were
• 22:36
  like,
• 22:37
  high
• 22:37
  touch
• 22:37
  is
• 22:37
  an
• 22:37
  ambiguous
• 22:38
  term.
• 22:39
  So
• 22:39
  what
• 22:39
  does
• 22:39
  it
• 22:39
  mean
• 22:39
  to
• 22:40
  you?
• 22:40
  And
• 22:40
  I'm
• 22:40
  like,
• 22:40
  if
• 22:40
  you
• 22:40
  know
• 22:41
  it's
• 22:42
  ambiguous,
• 22:43
  why
• 22:43
  are
• 22:43
  you
• 22:44
  using
• 22:44
  it
• 22:44
  on
• 22:44
  your
• 22:45
  sales
• 22:45
  page?
• 22:45
  Yeah,
• 22:46
  like
• 22:47
  so,
• 22:48
  long
• 22:48
  story
• 22:48
  short,
• 22:48
  I
• 22:48
  did
• 22:49
  not
• 22:49
  get
• 22:49
  my
• 22:49
  initial
• 22:50
  investment
• 22:50
  back,
• 22:51
  but
• 22:51
  I
• 22:51
  did
• 22:51
  not
• 22:51
  have
• 22:51
  to
• 22:52
  pay
• 22:52
  the
• 22:52
  rest
• 22:52
  of
• 22:53
  the
• 22:53
  program,
• 22:53
  which
• 22:54
  would
• 22:54
  have
• 22:55
  been
• 22:55
  a
• 22:55
  lot.
• 22:55
  And
• 22:56
  the
• 22:56
  sad
• 22:56
  thing
• 22:56
  is
• 22:56
  like
• 22:57
  the
• 22:57
  contents
• 22:57
  of
• 22:58
  that
• 22:58
  program
• 22:58
  were
• 22:59
  actually
• 23:00
  really
• 23:00
  good
• 23:01
  and
• 23:01
  valuable,
• 23:02
  but
• 23:03
  it
• 23:04
  did
• 23:04
  not
• 23:04
  line
• 23:04
  up
• 23:04
  with
• 23:05
  the
• 23:05
  price
• 23:05
  point
• 23:06
  of
• 23:06
  what
• 23:06
  they
• 23:06
  were
• 23:07
  trying
• 23:07
  to
• 23:07
  charge
• 23:07
  for
• 23:08
  like
• 23:08
  high
• 23:09
  touch.
• 23:09
  So
• 23:09
  like
• 23:10
  this
• 23:10
  person
• 23:10
  knew
• 23:11
  their
• 23:11
  stuff
• 23:11
  and
• 23:11
  what
• 23:12
  it
• 23:12
  looked
• 23:12
  like
• 23:12
  had
• 23:12
  happened
• 23:13
  is
• 23:13
  like
• 23:13
  they
• 23:13
  had
• 23:13
  a
• 23:14
  successful
• 23:14
  like
• 23:14
  either
• 23:15
  one
• 23:15
  on
• 23:15
  one
• 23:15
  offer
• 23:16
  or
• 23:17
  small
• 23:17
  group
• 23:17
  program
• 23:18
  and
• 23:18
  that
• 23:18
  they
• 23:19
  were
• 23:19
  trying
• 23:19
  to
• 23:19
  scale
• 23:20
  to
• 23:20
  like
• 23:20
  a
• 23:20
  larger
• 23:22
  audience.
• 23:22
  So
• 23:22
  that
• 23:22
  could
• 23:23
  make
• 23:23
  seven
• 23:23
  figs.
• 23:24
  And
• 23:24
  some
• 23:24
  of
• 23:24
  the
• 23:25
  value
• 23:26
  of
• 23:26
  that
• 23:26
  got
• 23:27
  lost
• 23:27
  in
• 23:27
  the
• 23:27
  translation
• 23:28
  of
• 23:28
  trying
• 23:28
  to
• 23:29
  reach
• 23:30
  more
• 23:30
  people.
• 23:31
  Yeah,
• 23:32
  it's
• 23:33
  a
• 23:33
  lot
• 23:33
  in
• 23:33
  the
• 23:33
  programs
• 23:34
  is
• 23:34
  like
• 23:34
  you'll
• 23:34
  have
• 23:35
  a
• 23:35
  successful
• 23:35
  one
• 23:35
  on
• 23:35
  one.
• 23:36
  You're
• 23:36
  able
• 23:36
  to
• 23:36
  get
• 23:37
  clients
• 23:37
  results.
• 23:37
  You
• 23:38
  use
• 23:38
  those
• 23:38
  testimonials
• 23:39
  when
• 23:39
  you
• 23:39
  like
• 23:40
  push
• 23:40
  it
• 23:40
  into
• 23:41
  your
• 23:41
  group
• 23:41
  program,
• 23:41
  but
• 23:42
  you
• 23:42
  don't
• 23:42
  have
• 23:42
  the
• 23:42
  systems
• 23:43
  set
• 23:44
  up
• 23:44
  to
• 23:44
  be
• 23:44
  able
• 23:44
  to
• 23:45
  support
• 23:45
  the
• 23:45
  same
• 23:45
  kind
• 23:46
  of
• 23:46
  transformation
• 23:47
  that
• 23:47
  you
• 23:47
  can
• 23:47
  give
• 23:47
  one
• 23:47
  on
• 23:48
  one
• 23:48
  or
• 23:48
  small
• 23:48
  group.
• 23:49
  When
• 23:49
  you're
• 23:49
  like
• 23:50
  trying
• 23:50
  to
• 23:50
  deliver
• 23:50
  to
• 23:51
  the
• 23:51
  masses.
• 23:52
  Yeah,
• 23:53
  I
• 23:53
  think
• 23:53
  that's
• 23:53
  one
• 23:54
  of
• 23:54
  those
• 23:54
  things
• 23:54
  that
• 23:54
  people
• 23:55
  will
• 23:55
  pay
• 23:56
  for
• 23:57
  custom
• 23:58
  answers,
• 23:58
  which
• 23:58
  is
• 23:59
  why
• 23:59
  one
• 23:59
  on
• 24:00
  ones
• 24:00
  and
• 24:00
  done
• 24:01
  for
• 24:01
  you
• 24:01
  is
• 24:02
  so
• 24:03
  successful.
• 24:04
  But
• 24:04
  when
• 24:04
  business
• 24:05
  owners
• 24:05
  are
• 24:05
  trying
• 24:05
  to
• 24:06
  scale
• 24:07
  the
• 24:07
  enticing
• 24:08
  behavior
• 24:09
  of
• 24:09
  trying
• 24:10
  to
• 24:10
  turn
• 24:10
  a
• 24:11
  one
• 24:11
  on
• 24:11
  one
• 24:11
  to
• 24:12
  a
• 24:12
  group,
• 24:12
  a
• 24:13
  lot
• 24:13
  of
• 24:13
  that
• 24:13
  does
• 24:14
  get
• 24:15
  lost.
• 24:15
  And
• 24:16
  there's
• 24:17
  so
• 24:17
  many
• 24:17
  people
• 24:18
  in
• 24:18
  the
• 24:18
  online
• 24:19
  space
• 24:19
  that
• 24:20
  will
• 24:20
  pay
• 24:21
  the
• 24:21
  value
• 24:22
  of
• 24:22
  a
• 24:23
  new
• 24:23
  car
• 24:24
  for
• 24:25
  programs
• 24:26
  that
• 24:26
  are
• 24:26
  essentially
• 24:28
  group
• 24:29
  programs
• 24:29
  that
• 24:30
  it's
• 24:31
  minimal
• 24:31
  touch.
• 24:32
  Well,
• 24:32
  not
• 24:32
  minimal
• 24:33
  touch
• 24:33
  but.
• 24:33
  But
• 24:34
  like
• 24:34
  certain
• 24:35
  areas
• 24:35
  are
• 24:36
  just
• 24:36
  not
• 24:38
  worth
• 24:39
  $20,000,
• 24:40
  $15,000
• 24:42
  and
• 24:43
  there's
• 24:44
  so
• 24:44
  many
• 24:44
  people
• 24:45
  in
• 24:45
  this
• 24:45
  space.
• 24:45
  Like
• 24:45
  I
• 24:46
  remember
• 24:46
  one
• 24:46
  time
• 24:47
  when
• 24:47
  I
• 24:47
  was
• 24:48
  in
• 24:48
  the
• 24:48
  same
• 24:49
  mistake
• 24:49
  of
• 24:49
  a
• 24:50
  sales
• 24:51
  program
• 24:51
  that
• 24:51
  I
• 24:51
  was
• 24:52
  in,
• 24:53
  the
• 24:53
  person
• 24:54
  was
• 24:54
  like,
• 24:54
  don't
• 24:55
  let
• 24:55
  them
• 24:55
  get
• 24:55
  off
• 24:56
  the
• 24:56
  phone
• 24:56
  call
• 24:57
  without
• 24:58
  a
• 24:58
  yes.
• 24:59
  And
• 24:59
  so
• 24:59
  you
• 24:59
  keep
• 25:00
  talking
• 25:00
  to
• 25:00
  them
• 25:00
  and
• 25:01
  talking
• 25:01
  to
• 25:01
  them
• 25:01
  and
• 25:01
  immediately
• 25:02
  as
• 25:02
  soon
• 25:02
  as
• 25:02
  she
• 25:02
  was
• 25:03
  saying
• 25:03
  That
• 25:03
  I
• 25:03
  was
• 25:03
  like,
• 25:03
  yeah,
• 25:03
  don't
• 25:04
  vibe
• 25:04
  with
• 25:04
  this.
• 25:04
  This
• 25:04
  is
• 25:05
  not
• 25:05
  at
• 25:06
  all
• 25:06
  how
• 25:06
  you
• 25:07
  should
• 25:07
  treat
• 25:07
  people
• 25:09
  when
• 25:09
  it
• 25:09
  comes
• 25:09
  to
• 25:10
  sales
• 25:10
  conversations.
• 25:11
  And
• 25:12
  I
• 25:12
  think
• 25:12
  that
• 25:12
  this
• 25:12
  is
• 25:13
  where
• 25:14
  everybody
• 25:15
  like
• 25:15
  I've
• 25:15
  heard
• 25:16
  horror
• 25:16
  stories
• 25:17
  of
• 25:17
  people
• 25:17
  having
• 25:17
  to
• 25:18
  take
• 25:18
  out
• 25:18
  loans,
• 25:19
  people
• 25:19
  opening
• 25:19
  up
• 25:19
  new
• 25:20
  credit
• 25:20
  cards
• 25:21
  in
• 25:21
  order
• 25:21
  to
• 25:21
  afford
• 25:22
  the
• 25:23
  online
• 25:23
  pricing
• 25:24
  for
• 25:25
  online
• 25:25
  business
• 25:25
  owners.
• 25:26
  And
• 25:26
  it's
• 25:27
  one
• 25:27
  of
• 25:27
  those
• 25:27
  things
• 25:27
  that
• 25:27
  you
• 25:28
  can
• 25:28
  charge
• 25:29
  your
• 25:29
  worth
• 25:30
  or
• 25:30
  your
• 25:30
  value
• 25:31
  or
• 25:31
  whatever,
• 25:32
  but
• 25:32
  there's
• 25:32
  a
• 25:32
  very
• 25:33
  strategic
• 25:34
  pricing
• 25:34
  strategy
• 25:35
  that
• 25:35
  comes
• 25:35
  with
• 25:36
  charging
• 25:37
  what
• 25:37
  people
• 25:37
  can
• 25:38
  afford,
• 25:39
  charging
• 25:39
  what
• 25:40
  ethically
• 25:41
  is
• 25:41
  market
• 25:42
  value
• 25:43
  and
• 25:43
  really
• 25:43
  being
• 25:44
  competitive
• 25:45
  in
• 25:45
  that
• 25:45
  sense
• 25:45
  and
• 25:46
  not
• 25:46
  just
• 25:46
  draining
• 25:47
  people's
• 25:47
  sales
• 25:48
  or
• 25:48
  savings
• 25:49
  accounts.
• 25:50
  Because
• 25:50
  you
• 25:50
  can,
• 25:51
  I
• 25:51
  mean
• 25:52
  the
• 25:52
  part
• 25:53
  that
• 25:53
  really
• 25:53
  just
• 25:53
  bothers
• 25:54
  me.
• 25:54
  Just
• 25:54
  because
• 25:54
  you
• 25:54
  can
• 25:55
  doesn't
• 25:55
  mean
• 25:55
  you
• 25:55
  should.
• 25:56
  Yeah,
• 25:56
  it's
• 25:57
  a
• 25:57
  very
• 25:57
  fine
• 25:57
  line
• 25:57
  of
• 25:58
  it
• 25:58
  has
• 25:58
  to
• 25:58
  be
• 25:58
  an
• 25:58
  energetic
• 25:59
  match
• 25:59
  for
• 26:00
  the
• 26:00
  output
• 26:00
  of
• 26:01
  work
• 26:01
  you're
• 26:01
  putting
• 26:02
  out.
• 26:02
  Because
• 26:02
  I
• 26:02
  think
• 26:03
  so
• 26:03
  many
• 26:03
  people
• 26:03
  are
• 26:03
  like
• 26:03
  passive
• 26:04
  admin,
• 26:04
  passive
• 26:05
  income,
• 26:05
  do
• 26:05
  a
• 26:06
  course,
• 26:06
  do
• 26:06
  a
• 26:06
  group
• 26:06
  program,
• 26:06
  that
• 26:07
  sort
• 26:07
  of
• 26:07
  thing.
• 26:07
  But
• 26:07
  it's
• 26:08
  like
• 26:08
  there
• 26:08
  still
• 26:08
  has
• 26:08
  to
• 26:08
  be
• 26:09
  an
• 26:09
  energetic
• 26:09
  match
• 26:09
  for
• 26:10
  that
• 26:10
  level
• 26:10
  of
• 26:10
  output
• 26:11
  like
• 26:11
  that
• 26:11
  you're
• 26:11
  putting
• 26:12
  out.
• 26:12
  And
• 26:12
  then
• 26:13
  that
• 26:13
  person's
• 26:13
  going
• 26:13
  to
• 26:14
  receive
• 26:14
  as
• 26:14
  far
• 26:14
  as
• 26:15
  just
• 26:15
  for
• 26:15
  your
• 26:15
  money,
• 26:15
  karma
• 26:16
  to
• 26:16
  be
• 26:17
  okay.
• 26:18
  And
• 26:18
  it
• 26:18
  may
• 26:18
  work
• 26:18
  short
• 26:19
  term,
• 26:19
  but
• 26:19
  I
• 26:20
  think
• 26:20
  I
• 26:20
  truly
• 26:21
  believe
• 26:21
  that
• 26:21
  long
• 26:21
  term
• 26:22
  everything
• 26:22
  is
• 26:22
  going
• 26:23
  to
• 26:23
  come
• 26:23
  back
• 26:23
  around
• 26:24
  and
• 26:24
  that
• 26:24
  if
• 26:24
  you
• 26:24
  want
• 26:24
  to
• 26:25
  build
• 26:25
  a
• 26:25
  sustainable
• 26:26
  business
• 26:26
  for
• 26:26
  the
• 26:27
  long
• 26:27
  term,
• 26:28
  you
• 26:28
  have
• 26:28
  to
• 26:28
  get
• 26:29
  make
• 26:29
  sure
• 26:29
  people,
• 26:29
  you're
• 26:30
  energetically
• 26:30
  matching
• 26:31
  those
• 26:31
  people.
• 26:31
  Because
• 26:31
  if
• 26:31
  not,
• 26:32
  maybe
• 26:33
  people
• 26:33
  aren't
• 26:33
  talking
• 26:33
  about
• 26:34
  it
• 26:34
  outward
• 26:35
  openly
• 26:35
  about
• 26:35
  your
• 26:35
  company,
• 26:36
  your
• 26:36
  business,
• 26:36
  your
• 26:37
  offer,
• 26:37
  but
• 26:37
  behind
• 26:38
  closed
• 26:38
  doors
• 26:39
  they're
• 26:39
  having
• 26:39
  conversations
• 26:41
  and
• 26:42
  eventually
• 26:43
  all
• 26:43
  of
• 26:43
  those
• 26:43
  conversations
• 26:44
  are
• 26:44
  going
• 26:45
  to
• 26:45
  catch
• 26:45
  up
• 26:45
  with
• 26:45
  you
• 26:46
  and
• 26:46
  you're
• 26:46
  going
• 26:46
  to
• 26:46
  find
• 26:46
  that
• 26:46
  your
• 26:47
  offer
• 26:47
  is
• 26:47
  not
• 26:48
  going
• 26:48
  to
• 26:49
  sell
• 26:49
  as
• 26:50
  well
• 26:50
  as
• 26:50
  it
• 26:50
  will.
• 26:50
  You
• 26:51
  got
• 26:51
  to
• 26:51
  think
• 26:51
  about
• 26:52
  the
• 26:52
  long
• 26:52
  term
• 26:52
  benefits.
• 26:53
  When
• 26:53
  you're
• 26:53
  pricing,
• 26:53
  you
• 26:54
  may
• 26:54
  be
• 26:54
  able
• 26:54
  to
• 26:54
  get
• 26:54
  $10,000.
• 26:55
  Like
• 26:56
  when
• 26:56
  I
• 26:56
  hear
• 26:56
  people
• 26:57
  pay
• 26:57
  like
• 26:57
  $10,000
• 26:58
  for
• 26:58
  stuff
• 26:58
  that's
• 26:59
  not
• 26:59
  done
• 26:59
  for
• 26:59
  you
• 27:00
  and
• 27:00
  I'm
• 27:00
  like,
• 27:01
  like
• 27:02
  knowledge
• 27:02
  is
• 27:02
  only
• 27:03
  like
• 27:03
  one,
• 27:04
  I
• 27:04
  would
• 27:04
  even
• 27:05
  say
• 27:05
  one
• 27:05
  small
• 27:06
  percent
• 27:07
  of
• 27:07
  what
• 27:07
  is
• 27:07
  going
• 27:08
  to
• 27:08
  make
• 27:08
  you
• 27:08
  successful
• 27:09
  because
• 27:09
  there's
• 27:10
  so
• 27:10
  much
• 27:10
  other
• 27:10
  strategy
• 27:11
  and
• 27:12
  like
• 27:12
  implementation
• 27:13
  know
• 27:13
  how
• 27:13
  that,
• 27:14
  that
• 27:14
  you
• 27:14
  can
• 27:14
  get
• 27:14
  by
• 27:15
  investing
• 27:15
  that
• 27:15
  same
• 27:16
  money.
• 27:16
  Do
• 27:16
  like
• 27:16
  an
• 27:17
  expert
• 27:17
  to
• 27:17
  work
• 27:18
  with
• 27:18
  you
• 27:18
  one
• 27:18
  on
• 27:18
  one
• 27:18
  or
• 27:19
  in
• 27:19
  a
• 27:19
  smaller
• 27:20
  container.
• 27:21
  Yeah,
• 27:22
  yeah,
• 27:23
  exactly.
• 27:23
  And
• 27:23
  I
• 27:24
  think
• 27:24
  that
• 27:25
  there
• 27:25
  are
• 27:26
  so
• 27:26
  many,
• 27:28
  there's
• 27:28
  so
• 27:28
  many
• 27:28
  done
• 27:29
  for
• 27:29
  you
• 27:29
  service
• 27:29
  providers
• 27:30
  who
• 27:30
  will
• 27:31
  feel
• 27:31
  that
• 27:31
  sentiment
• 27:32
  of
• 27:33
  how
• 27:33
  can
• 27:33
  someone
• 27:34
  pay
• 27:35
  5,
• 27:37
  $10,000
• 27:38
  to
• 27:38
  a
• 27:39
  coach
• 27:40
  who
• 27:41
  is
• 27:41
  only
• 27:42
  giving
• 27:42
  you
• 27:42
  that
• 27:43
  knowledge
• 27:43
  which
• 27:43
  for
• 27:44
  me,
• 27:44
  as
• 27:44
  a
• 27:44
  service
• 27:45
  provider,
• 27:45
  I
• 27:46
  know
• 27:46
  that
• 27:47
  I
• 27:47
  can
• 27:47
  give
• 27:47
  you
• 27:47
  all
• 27:47
  of
• 27:48
  the
• 27:48
  knowledge
• 27:48
  in
• 27:48
  the
• 27:48
  world,
• 27:49
  but
• 27:49
  if
• 27:49
  you
• 27:49
  do
• 27:49
  not
• 27:50
  implement,
• 27:50
  it's
• 27:51
  pretty
• 27:52
  worthless
• 27:52
  to
• 27:53
  your
• 27:53
  business.
• 27:53
  Right?
• 27:54
  It's
• 27:55
  just
• 27:55
  a
• 27:56
  strategy
• 27:56
  sitting
• 27:56
  on
• 27:57
  a
• 27:57
  piece
• 27:57
  of
• 27:57
  paper
• 27:57
  someplace,
• 27:58
  and
• 28:00
  it's
• 28:00
  the
• 28:00
  online
• 28:01
  struggle.
• 28:01
  And
• 28:01
  one
• 28:01
  of
• 28:02
  my
• 28:02
  friends
• 28:02
  actually
• 28:03
  just
• 28:03
  made
• 28:03
  a
• 28:03
  post
• 28:03
  about
• 28:04
  this
• 28:04
  of,
• 28:04
  like,
• 28:04
  how
• 28:04
  could
• 28:04
  you
• 28:05
  even
• 28:05
  question
• 28:06
  a
• 28:07
  price
• 28:07
  tag
• 28:07
  of
• 28:07
  a
• 28:07
  service
• 28:08
  provider
• 28:08
  who's
• 28:09
  doing
• 28:09
  it
• 28:10
  for
• 28:10
  you,
• 28:12
  who
• 28:12
  is
• 28:12
  literally
• 28:13
  implementing
• 28:14
  in
• 28:14
  your
• 28:15
  business
• 28:15
  compared
• 28:16
  to
• 28:16
  these
• 28:16
  coaches
• 28:17
  who
• 28:17
  have
• 28:17
  mastered
• 28:18
  their
• 28:18
  marketing
• 28:19
  to
• 28:20
  be
• 28:21
  the
• 28:21
  value
• 28:22
  of
• 28:22
  this
• 28:22
  is
• 28:22
  going
• 28:23
  to
• 28:23
  take
• 28:23
  you
• 28:23
  to
• 28:23
  the
• 28:23
  next
• 28:24
  level,
• 28:24
  is
• 28:24
  going
• 28:25
  to
• 28:25
  give
• 28:25
  you
• 28:25
  so
• 28:26
  much
• 28:26
  money,
• 28:27
  and
• 28:27
  then
• 28:27
  when
• 28:27
  you
• 28:28
  don't
• 28:28
  actually
• 28:29
  have
• 28:29
  that
• 28:30
  turn,
• 28:30
  it's,
• 28:31
  oh,
• 28:31
  you
• 28:32
  weren't
• 28:32
  aligned
• 28:32
  for
• 28:33
  it,
• 28:33
  or
• 28:33
  you
• 28:33
  have
• 28:33
  a
• 28:34
  mindset
• 28:34
  block
• 28:35
  or
• 28:35
  something's
• 28:36
  holding
• 28:36
  you
• 28:36
  back.
• 28:37
  We
• 28:37
  need
• 28:37
  another
• 28:38
  session.
• 28:41
  Like
• 28:41
  a
• 28:41
  Facebook
• 28:42
  group
• 28:42
  for
• 28:42
  their
• 28:43
  group
• 28:43
  program.
• 28:43
  I
• 28:43
  did
• 28:43
  not
• 28:44
  purchase
• 28:44
  the
• 28:44
  program.
• 28:44
  A
• 28:45
  client
• 28:45
  bought
• 28:45
  it
• 28:45
  and
• 28:46
  wanted
• 28:46
  me
• 28:46
  to
• 28:46
  implement,
• 28:47
  and
• 28:47
  I
• 28:47
  just
• 28:47
  hang
• 28:47
  out
• 28:48
  in
• 28:48
  there
• 28:48
  to
• 28:48
  see
• 28:48
  what
• 28:48
  they
• 28:48
  have.
• 28:49
  But
• 28:49
  it's
• 28:50
  supposed
• 28:50
  to
• 28:50
  be
• 28:50
  a
• 28:50
  Facebook
• 28:50
  group
• 28:51
  where
• 28:51
  he
• 28:52
  has
• 28:52
  coaches
• 28:52
  in
• 28:53
  there
• 28:53
  giving
• 28:53
  you
• 28:53
  support
• 28:54
  to
• 28:54
  your
• 28:54
  question.
• 28:55
  And
• 28:55
  literally
• 28:55
  anytime
• 28:57
  anyone
• 28:57
  ask
• 28:58
  a
• 28:58
  question,
• 28:59
  they,
• 28:59
  like,
• 28:59
  turn
• 29:00
  it
• 29:00
  back
• 29:00
  on
• 29:00
  them.
• 29:00
  And,
• 29:01
  like,
• 29:01
  what
• 29:01
  do
• 29:01
  you
• 29:01
  think
• 29:01
  that
• 29:02
  is?
• 29:02
  And
• 29:02
  I'm
• 29:02
  like,
• 29:02
  no,
• 29:03
  just
• 29:03
  give
• 29:03
  them
• 29:03
  the
• 29:04
  freaking
• 29:04
  question.
• 29:04
  This
• 29:05
  isn't
• 29:05
  like
• 29:05
  a
• 29:05
  code
• 29:06
  given
• 29:06
  the
• 29:06
  answer.
• 29:07
  It's
• 29:07
  not
• 29:07
  like
• 29:07
  they're
• 29:08
  trying
• 29:08
  to
• 29:08
  push
• 29:09
  back
• 29:09
  a
• 29:09
  mindset.
• 29:10
  It's
• 29:10
  like,
• 29:10
  literally,
• 29:10
  logistically
• 29:11
  and
• 29:11
  strategically,
• 29:12
  they
• 29:12
  need
• 29:12
  to
• 29:13
  know
• 29:14
  what
• 29:14
  is
• 29:14
  happening.
• 29:15
  So,
• 29:15
  yes.
• 29:16
  Oh,
• 29:16
  the
• 29:16
  pain
• 29:17
  of
• 29:17
  being
• 29:17
  a
• 29:17
  little
• 29:17
  service
• 29:18
  provider
• 29:18
  when
• 29:18
  these
• 29:19
  coaches,
• 29:19
  when
• 29:19
  you
• 29:19
  know
• 29:20
  a
• 29:20
  client
• 29:20
  is
• 29:20
  paying
• 29:20
  $10,000
• 29:21
  for
• 29:23
  a
• 29:23
  month
• 29:23
  for
• 29:24
  a
• 29:24
  coach
• 29:24
  and
• 29:25
  you're.
• 29:25
  Like,
• 29:25
  trying
• 29:26
  over
• 29:26
  here,
• 29:26
  and
• 29:27
  they're,
• 29:27
  like.
• 29:27
  Questioning
• 29:27
  your
• 29:28
  price
• 29:28
  point,
• 29:28
  and
• 29:28
  you're,
• 29:29
  like,
• 29:29
  doing
• 29:29
  all
• 29:30
  of
• 29:30
  the
• 29:30
  work.
• 29:31
  I
• 29:31
  remember
• 29:31
  doing
• 29:32
  a
• 29:32
  launch,
• 29:32
  and,
• 29:32
  like,
• 29:33
  my
• 29:33
  client
• 29:34
  had
• 29:34
  a
• 29:34
  coach
• 29:34
  that
• 29:34
  was
• 29:35
  coaching
• 29:35
  her
• 29:35
  through
• 29:35
  her
• 29:35
  mindset
• 29:36
  stuff.
• 29:36
  Okay,
• 29:36
  you
• 29:37
  need,
• 29:37
  like,
• 29:38
  if
• 29:38
  you
• 29:38
  need
• 29:38
  that,
• 29:39
  go
• 29:39
  for
• 29:39
  it.
• 29:40
  And
• 29:40
  then,
• 29:40
  like,
• 29:41
  I.
• 29:41
  Because
• 29:41
  I'm
• 29:42
  an
• 29:42
  online
• 29:42
  business
• 29:42
  manager,
• 29:43
  I
• 29:43
  know
• 29:43
  all
• 29:43
  the
• 29:43
  expenses.
• 29:44
  So
• 29:44
  it's
• 29:44
  like,
• 29:45
  literally
• 29:45
  my
• 29:45
  expenses.
• 29:46
  And,
• 29:46
  like,
• 29:46
  the
• 29:46
  credit
• 29:47
  card
• 29:47
  fe
• 29:48
  were
• 29:48
  like,
• 29:48
  the
• 29:48
  same.
• 29:49
  Like,
• 29:49
  I
• 29:49
  made
• 29:49
  the
• 29:49
  same
• 29:50
  money
• 29:50
  as
• 29:50
  the
• 29:50
  credit
• 29:51
  card
• 29:51
  fees,
• 29:53
  all
• 29:53
  of
• 29:54
  this
• 29:54
  travel,
• 29:54
  and
• 29:54
  I'm
• 29:55
  okay,
• 29:55
  this
• 29:55
  is
• 29:55
  where
• 29:56
  I
• 29:56
  know
• 29:56
  I
• 29:56
  need
• 29:56
  to
• 29:56
  be
• 29:57
  charging
• 29:57
  a
• 29:57
  little
• 29:57
  bit
• 29:57
  of
• 29:58
  work
• 29:58
  because
• 29:58
  I'm
• 29:59
  doing
• 29:59
  all
• 29:59
  the
• 29:59
  work.
• 29:59
  You're
• 30:00
  asking
• 30:00
  questions,
• 30:01
  and
• 30:01
  the
• 30:01
  credit
• 30:01
  card
• 30:01
  company
• 30:02
  is
• 30:02
  just
• 30:02
  sitting
• 30:02
  there
• 30:03
  and
• 30:03
  like,
• 30:03
  oh,
• 30:04
  my
• 30:04
  God.
• 30:04
  That's
• 30:04
  the
• 30:05
  best
• 30:05
  thing
• 30:05
  I've
• 30:05
  heard
• 30:06
  all
• 30:06
  day.
• 30:09
  Raise
• 30:09
  your
• 30:10
  prices.
• 30:11
  Yeah.
• 30:12
  Okay,
• 30:12
  so
• 30:12
  actually,
• 30:13
  how
• 30:13
  to
• 30:14
  not
• 30:15
  be
• 30:15
  manipulative
• 30:16
  with
• 30:16
  your
• 30:16
  pricing,
• 30:17
  I
• 30:17
  think
• 30:17
  is
• 30:17
  one
• 30:17
  of
• 30:18
  those
• 30:18
  things
• 30:18
  you
• 30:18
  can
• 30:19
  totally
• 30:19
  embrace,
• 30:20
  like
• 30:20
  embracing
• 30:21
  the
• 30:21
  customer
• 30:22
  journey,
• 30:22
  embracing
• 30:23
  customer
• 30:23
  lifetime
• 30:24
  value.
• 30:25
  If
• 30:25
  you're
• 30:25
  an
• 30:25
  E
• 30:25
  commerce
• 30:26
  brand,
• 30:26
  you
• 30:26
  can
• 30:27
  average
• 30:28
  order
• 30:28
  value.
• 30:28
  Like
• 30:29
  those
• 30:29
  are
• 30:29
  your
• 30:29
  metrics
• 30:30
  you
• 30:30
  want
• 30:30
  to
• 30:30
  focus
• 30:31
  on.
• 30:31
  Because
• 30:32
  instead
• 30:32
  of
• 30:33
  hoping
• 30:33
  and
• 30:34
  wishing
• 30:34
  that
• 30:35
  the
• 30:35
  person
• 30:35
  who's
• 30:36
  paying
• 30:36
  you
• 30:37
  $10,000
• 30:38
  gets
• 30:39
  the
• 30:40
  value
• 30:40
  out
• 30:41
  of
• 30:41
  it,
• 30:41
  or
• 30:42
  instead
• 30:42
  of
• 30:42
  being
• 30:42
  like,
• 30:43
  I
• 30:43
  want
• 30:45
  to
• 30:45
  make
• 30:45
  a
• 30:45
  hundred
• 30:45
  thousand
• 30:46
  dollars,
• 30:46
  but
• 30:46
  I
• 30:47
  only
• 30:47
  have
• 30:47
  a
• 30:47
  offering
• 30:48
  of
• 30:48
  10k,
• 30:49
  I
• 30:49
  need
• 30:50
  to
• 30:50
  get
• 30:51
  these
• 30:51
  people
• 30:51
  in
• 30:52
  it.
• 30:52
  You
• 30:52
  can
• 30:53
  really
• 30:53
  play
• 30:53
  the
• 30:53
  long
• 30:54
  game
• 30:54
  where
• 30:55
  if
• 30:55
  you
• 30:55
  have
• 30:56
  a
• 30:56
  proper
• 30:56
  customer
• 30:57
  journey
• 30:57
  set
• 30:57
  up
• 30:58
  like
• 30:58
  it's
• 30:58
  a
• 30:59
  year
• 30:59
  long,
• 31:00
  like
• 31:01
  steadiness
• 31:02
  in
• 31:02
  your
• 31:03
  business,
• 31:03
  if
• 31:03
  you
• 31:03
  have
• 31:04
  someone
• 31:04
  come
• 31:04
  in
• 31:04
  from
• 31:05
  a
• 31:05
  low,
• 31:06
  a
• 31:06
  low
• 31:06
  ticket
• 31:06
  offer,
• 31:07
  upsell
• 31:08
  to
• 31:08
  a
• 31:08
  mid
• 31:08
  ticket
• 31:08
  offer
• 31:09
  and
• 31:09
  then
• 31:09
  upsell
• 31:10
  to
• 31:10
  a
• 31:10
  high
• 31:10
  ticket
• 31:10
  offer.
• 31:11
  It's
• 31:11
  not
• 31:11
  that
• 31:12
  they're
• 31:12
  sitting
• 31:12
  there
• 31:12
  and
• 31:12
  saying,
• 31:13
  oh,
• 31:13
  low
• 31:13
  ticket,
• 31:13
  here's
• 31:14
  my
• 31:14
  credit
• 31:14
  card
• 31:14
  again,
• 31:14
  mid
• 31:15
  ticket,
• 31:15
  high
• 31:16
  whatever.
• 31:16
  You're
• 31:16
  taking
• 31:17
  one
• 31:17
  lead
• 31:18
  and
• 31:18
  instead
• 31:18
  of
• 31:19
  having
• 31:19
  them
• 31:19
  swipe
• 31:19
  their
• 31:20
  card
• 31:20
  with
• 31:20
  you
• 31:20
  one
• 31:20
  time,
• 31:21
  you're
• 31:22
  nurturing
• 31:22
  them
• 31:22
  over
• 31:23
  the
• 31:23
  span
• 31:23
  of
• 31:25
  612
• 31:25
  months
• 31:26
  to
• 31:27
  be
• 31:27
  that
• 31:28
  full
• 31:29
  term.
• 31:29
  So
• 31:30
  instead
• 31:30
  of
• 31:30
  you
• 31:30
  having
• 31:30
  to
• 31:31
  get
• 31:31
  one
• 31:31
  client
• 31:32
  or
• 31:32
  one
• 31:33
  lead
• 31:33
  that's
• 31:33
  going
• 31:33
  to
• 31:34
  spend
• 31:34
  $10,000
• 31:35
  with
• 31:35
  you,
• 31:36
  you
• 31:36
  can
• 31:36
  have
• 31:37
  one
• 31:37
  lead
• 31:38
  that
• 31:38
  spends
• 31:39
  multiple
• 31:39
  times
• 31:39
  with
• 31:40
  you
• 31:40
  that
• 31:40
  adds
• 31:41
  up
• 31:41
  to
• 31:42
  10,000,
• 31:42
  but
• 31:43
  you
• 31:43
  have
• 31:43
  to
• 31:43
  deliver
• 31:44
  on
• 31:44
  the
• 31:44
  value.
• 31:45
  You
• 31:46
  have
• 31:46
  to
• 31:46
  provide
• 31:46
  a
• 31:47
  proper
• 31:47
  experience
• 31:48
  that
• 31:49
  gets
• 31:49
  them
• 31:49
  from
• 31:50
  point
• 31:50
  A
• 31:50
  to
• 31:50
  point
• 31:50
  B.
• 31:51
  I
• 31:51
  think
• 31:51
  that
• 31:52
  if
• 31:52
  business
• 31:53
  owners
• 31:53
  just
• 31:54
  implemented
• 31:55
  the
• 31:55
  customer
• 31:56
  journey
• 31:57
  into
• 31:57
  their
• 31:59
  strategy,
• 31:59
  into
• 32:00
  their
• 32:00
  marketing
• 32:01
  plan,
• 32:01
  that
• 32:02
  they
• 32:02
  could
• 32:02
  see
• 32:02
  that
• 32:03
  it's
• 32:03
  actually
• 32:03
  a
• 32:03
  lot
• 32:04
  more
• 32:04
  sustainable
• 32:05
  to
• 32:07
  separate
• 32:08
  those
• 32:08
  big
• 32:08
  charges
• 32:09
  and
• 32:10
  pull
• 32:10
  people
• 32:10
  through.
• 32:11
  I
• 32:11
  was
• 32:12
  talking
• 32:12
  to
• 32:12
  someone
• 32:12
  the
• 32:13
  other
• 32:13
  day
• 32:13
  who
• 32:14
  sells
• 32:15
  high
• 32:15
  ticket
• 32:15
  pricing
• 32:16
  but
• 32:16
  doesn't
• 32:17
  have
• 32:17
  any
• 32:17
  form
• 32:17
  of
• 32:18
  low
• 32:18
  ticket
• 32:18
  in
• 32:19
  there.
• 32:19
  And
• 32:19
  I
• 32:19
  said
• 32:19
  you
• 32:19
  could
• 32:20
  actually
• 32:20
  significantly
• 32:21
  improve
• 32:22
  your
• 32:22
  yearly
• 32:23
  revenue
• 32:24
  if
• 32:24
  you
• 32:24
  just
• 32:24
  created
• 32:25
  something
• 32:26
  between
• 32:26
  the
• 32:27
  one
• 32:27
  and
• 32:27
  three
• 32:27
  month
• 32:28
  income
• 32:28
  incubation
• 32:29
  period
• 32:30
  instead
• 32:30
  of
• 32:30
  making
• 32:31
  them
• 32:31
  sit
• 32:31
  in
• 32:31
  your
• 32:32
  audience
• 32:32
  for
• 32:32
  six
• 32:33
  to
• 32:33
  eight
• 32:34
  months,
• 32:34
  if
• 32:34
  you
• 32:35
  just
• 32:35
  captured
• 32:36
  them
• 32:36
  initially
• 32:37
  with
• 32:37
  a
• 32:37
  lower
• 32:38
  ticket
• 32:38
  item,
• 32:39
  one,
• 32:39
  you're
• 32:39
  going
• 32:39
  to
• 32:40
  make
• 32:40
  more
• 32:40
  money
• 32:40
  out
• 32:40
  of
• 32:40
  them
• 32:41
  because
• 32:41
  they're
• 32:41
  already
• 32:41
  converting
• 32:42
  at
• 32:42
  this
• 32:42
  higher
• 32:42
  amount.
• 32:43
  But
• 32:43
  two,
• 32:44
  you're
• 32:44
  going
• 32:44
  to
• 32:44
  support
• 32:44
  them
• 32:45
  throughout
• 32:45
  their
• 32:45
  entire
• 32:45
  journey
• 32:46
  instead
• 32:46
  of
• 32:46
  just
• 32:47
  hoping
• 32:47
  they
• 32:47
  get
• 32:47
  there
• 32:48
  eventually.
• 32:48
  I
• 32:49
  feel
• 32:49
  like
• 32:49
  the
• 32:49
  pressure.
• 32:50
  So
• 32:50
  since
• 32:50
  we've
• 32:50
  been
• 32:50
  talking
• 32:51
  because
• 32:51
  probably
• 32:52
  up
• 32:52
  until
• 32:53
  I've
• 32:53
  had
• 32:53
  smaller
• 32:54
  offers,
• 32:54
  but
• 32:54
  I
• 32:55
  really
• 32:55
  haven't
• 32:55
  implemented
• 32:55
  this
• 32:56
  customer
• 32:56
  journey
• 32:56
  until
• 32:56
  we
• 32:57
  really
• 32:57
  started
• 32:58
  doing
• 32:58
  our
• 32:58
  podcast
• 32:58
  and
• 32:59
  we
• 32:59
  talking
• 32:59
  about
• 32:59
  this
• 32:59
  on
• 33:00
  a
• 33:00
  regular
• 33:00
  basis.
• 33:01
  So
• 33:01
  this
• 33:01
  summer
• 33:01
  I
• 33:02
  worked
• 33:02
  to
• 33:02
  break
• 33:02
  out
• 33:03
  my
• 33:03
  big
• 33:03
  retainer
• 33:04
  until
• 33:04
  different
• 33:05
  Steps
• 33:05
  in
• 33:05
  the
• 33:05
  customer
• 33:05
  journey
• 33:06
  and
• 33:06
  the
• 33:07
  like
• 33:07
  pressure
• 33:08
  that
• 33:08
  it
• 33:08
  relieved
• 33:09
  of
• 33:09
  trying
• 33:10
  to
• 33:10
  one
• 33:11
  not
• 33:11
  having
• 33:12
  to
• 33:12
  get
• 33:12
  this
• 33:12
  person
• 33:13
  to
• 33:13
  sign
• 33:13
  up,
• 33:13
  you
• 33:13
  know,
• 33:14
  a
• 33:14
  $10,000
• 33:14
  offer
• 33:15
  right
• 33:15
  up
• 33:15
  the
• 33:16
  jump.
• 33:16
  But
• 33:17
  also
• 33:17
  I
• 33:17
  love
• 33:17
  to
• 33:17
  call
• 33:18
  them
• 33:18
  dating
• 33:18
  projects
• 33:19
  because
• 33:19
  I'm
• 33:19
  like,
• 33:19
  let's
• 33:19
  just
• 33:20
  have
• 33:20
  a
• 33:20
  little
• 33:20
  date.
• 33:21
  Let's
• 33:21
  just
• 33:21
  start
• 33:21
  with
• 33:21
  a
• 33:21
  strategy
• 33:22
  session.
• 33:23
  I
• 33:23
  can
• 33:23
  get
• 33:23
  to
• 33:24
  know
• 33:24
  you,
• 33:24
  you
• 33:24
  can
• 33:24
  get
• 33:25
  to
• 33:25
  know
• 33:25
  me
• 33:25
  and
• 33:26
  then
• 33:26
  we
• 33:26
  can
• 33:26
  decide
• 33:27
  if
• 33:27
  we
• 33:27
  want
• 33:27
  to,
• 33:28
  if
• 33:28
  we
• 33:28
  enjoy
• 33:28
  this,
• 33:29
  how
• 33:29
  I
• 33:29
  can
• 33:29
  support
• 33:29
  you
• 33:30
  further.
• 33:30
  And
• 33:31
  that
• 33:31
  just
• 33:31
  feels
• 33:32
  like
• 33:32
  such
• 33:32
  a
• 33:33
  better
• 33:33
  fit
• 33:33
  for
• 33:34
  me.
• 33:34
  It's
• 33:34
  so
• 33:34
  much
• 33:34
  less
• 33:35
  pressure.
• 33:36
  It
• 33:36
  feels
• 33:37
  like
• 33:37
  more
• 33:38
  aligned
• 33:39
  with
• 33:39
  how
• 33:39
  I
• 33:40
  operate
• 33:41
  and
• 33:41
  because
• 33:42
  I
• 33:42
  know
• 33:42
  I'm
• 33:42
  able
• 33:43
  to
• 33:43
  deliver,
• 33:44
  like
• 33:44
  I
• 33:44
  don't
• 33:45
  even
• 33:45
  have
• 33:45
  to
• 33:45
  sell.
• 33:46
  Like
• 33:46
  I
• 33:46
  literally
• 33:47
  I
• 33:47
  had
• 33:47
  one
• 33:47
  of
• 33:47
  my
• 33:47
  strategy
• 33:48
  calls
• 33:48
  last
• 33:48
  week
• 33:50
  and
• 33:50
  she
• 33:50
  was
• 33:50
  like,
• 33:50
  okay,
• 33:51
  so
• 33:51
  like
• 33:51
  how
• 33:51
  do
• 33:51
  we
• 33:51
  move
• 33:52
  forward?
• 33:52
  Because
• 33:52
  I
• 33:52
  need
• 33:52
  you
• 33:53
  all
• 33:53
  the
• 33:53
  time.
• 33:53
  And
• 33:54
  like
• 33:54
  I
• 33:54
  didn't
• 33:54
  even
• 33:54
  have
• 33:54
  to
• 33:55
  talk
• 33:55
  about
• 33:55
  oh,
• 33:55
  I
• 33:55
  have
• 33:56
  a
• 33:56
  three
• 33:56
  month
• 33:56
  support
• 33:56
  package
• 33:57
  next.
• 33:57
  It's
• 33:58
  like,
• 33:58
  okay,
• 33:58
  we
• 33:58
  got
• 33:58
  in,
• 33:59
  we
• 33:59
  outlined
• 33:59
  with
• 33:59
  her
• 34:00
  strategy
• 34:00
  everything
• 34:00
  she
• 34:00
  needed
• 34:01
  to
• 34:01
  know
• 34:01
  and
• 34:01
  she's
• 34:01
  like,
• 34:01
  okay,
• 34:02
  but
• 34:02
  I
• 34:02
  need
• 34:02
  you
• 34:02
  to
• 34:02
  help
• 34:02
  me
• 34:02
  do
• 34:03
  this
• 34:03
  too.
• 34:03
  Done.
• 34:04
  And
• 34:04
  if,
• 34:04
  I
• 34:04
  mean
• 34:05
  that
• 34:05
  feels
• 34:05
  so
• 34:05
  much
• 34:06
  better
• 34:06
  for
• 34:06
  me.
• 34:06
  Not
• 34:07
  to
• 34:07
  mention
• 34:07
  like
• 34:08
  jumping
• 34:08
  into
• 34:08
  like
• 34:08
  bed
• 34:09
  with
• 34:09
  someone
• 34:09
  that
• 34:09
  you
• 34:09
  just
• 34:10
  met
• 34:10
  on
• 34:10
  a
• 34:10
  20
• 34:11
  minute
• 34:11
  discovery
• 34:11
  call
• 34:12
  for
• 34:12
  a
• 34:12
  $10,000,
• 34:13
  you
• 34:14
  know,
• 34:14
  six
• 34:14
  month
• 34:15
  contract
• 34:15
  and
• 34:15
  you've
• 34:15
  got
• 34:16
  realize
• 34:16
  that
• 34:17
  this
• 34:17
  person
• 34:17
  is
• 34:17
  an
• 34:18
  absolute
• 34:19
  cuckoo
• 34:20
  case.
• 34:21
  Cuckoo
• 34:22
  case.
• 34:23
  Like
• 34:23
  that
• 34:23
  doesn't
• 34:24
  feel
• 34:24
  so
• 34:24
  like
• 34:25
  I
• 34:25
  am
• 34:25
  all
• 34:26
  for
• 34:27
  little
• 34:27
  dating
• 34:28
  projects
• 34:28
  now
• 34:29
  as
• 34:29
  well.
• 34:29
  Like
• 34:29
  yeah.
• 34:30
  And
• 34:30
  it
• 34:30
  gives
• 34:31
  you
• 34:31
  so
• 34:31
  much
• 34:31
  more
• 34:32
  control
• 34:33
  over
• 34:34
  how
• 34:35
  and
• 34:35
  where
• 34:35
  you
• 34:36
  spend
• 34:36
  your
• 34:36
  time.
• 34:37
  And
• 34:37
  if
• 34:38
  you,
• 34:38
  and
• 34:38
  like
• 34:38
  you
• 34:38
  had
• 34:38
  said,
• 34:39
  if
• 34:39
  you
• 34:39
  are
• 34:39
  so
• 34:40
  confident
• 34:40
  that
• 34:41
  you
• 34:41
  are
• 34:41
  going
• 34:41
  to
• 34:41
  deliver,
• 34:42
  you
• 34:42
  almost
• 34:43
  don't
• 34:43
  need
• 34:43
  to
• 34:43
  even
• 34:44
  worry
• 34:44
  about
• 34:45
  them
• 34:46
  upselling
• 34:47
  themselves.
• 34:47
  And
• 34:48
  that's
• 34:48
  exactly
• 34:48
  what
• 34:48
  it
• 34:48
  is.
• 34:49
  They've
• 34:49
  made
• 34:49
  that
• 34:49
  decision
• 34:50
  for
• 34:50
  themselves
• 34:51
  that
• 34:51
  they
• 34:51
  want
• 34:52
  more
• 34:52
  of
• 34:52
  you.
• 34:53
  And
• 34:53
  I
• 34:53
  think
• 34:53
  that's
• 34:54
  the
• 34:54
  most
• 34:54
  important
• 34:54
  like
• 34:55
  difference
• 34:56
  in
• 34:58
  someone
• 34:58
  who
• 34:58
  has
• 34:58
  to
• 34:59
  make
• 34:59
  that
• 34:59
  decision
• 34:59
  to
• 35:00
  spend
• 35:00
  $10,000
• 35:01
  on
• 35:01
  a
• 35:02
  multi
• 35:02
  month
• 35:02
  contract
• 35:03
  with
• 35:03
  you.
• 35:04
  Who
• 35:05
  if
• 35:05
  you
• 35:05
  were
• 35:05
  using
• 35:06
  the
• 35:06
  sales
• 35:06
  tactics,
• 35:07
  you
• 35:07
  could
• 35:07
  be
• 35:07
  hitting
• 35:08
  them
• 35:08
  hard
• 35:08
  with
• 35:08
  all
• 35:08
  of
• 35:09
  the
• 35:09
  messaging.
• 35:09
  You
• 35:09
  could
• 35:09
  be
• 35:10
  telling
• 35:10
  them
• 35:10
  this
• 35:11
  is
• 35:11
  what
• 35:11
  you're
• 35:11
  going
• 35:11
  to
• 35:11
  get,
• 35:11
  this
• 35:11
  is
• 35:12
  what
• 35:12
  you're
• 35:12
  going
• 35:12
  to
• 35:12
  get
• 35:12
  and
• 35:13
  I'm
• 35:13
  going
• 35:13
  to
• 35:13
  save
• 35:14
  you
• 35:14
  here
• 35:14
  and
• 35:14
  here
• 35:15
  compared
• 35:15
  to
• 35:15
  the
• 35:16
  energy
• 35:16
  shift
• 35:17
  of
• 35:17
  here.
• 35:18
  Let's
• 35:18
  do
• 35:18
  a
• 35:19
  trial
• 35:19
  run,
• 35:20
  let's
• 35:20
  get
• 35:20
  a
• 35:20
  feel
• 35:20
  for
• 35:21
  each
• 35:21
  other
• 35:21
  and
• 35:21
  then
• 35:22
  you
• 35:22
  can
• 35:22
  deliver.
• 35:23
  You
• 35:23
  have
• 35:23
  no
• 35:24
  fear
• 35:24
  that
• 35:24
  any
• 35:25
  part
• 35:25
  of
• 35:25
  your
• 35:25
  offering
• 35:26
  is
• 35:26
  manipulative
• 35:27
  or
• 35:27
  missing
• 35:28
  or
• 35:28
  anything
• 35:29
  like
• 35:29
  that.
• 35:29
  And
• 35:30
  then
• 35:30
  they
• 35:30
  say,
• 35:31
  wow,
• 35:31
  I
• 35:31
  need
• 35:32
  more.
• 35:32
  That's
• 35:33
  the
• 35:33
  energy
• 35:33
  of
• 35:34
  like
• 35:34
  an
• 35:34
  ethical
• 35:36
  customer
• 35:36
  journey
• 35:37
  is
• 35:37
  that
• 35:37
  the
• 35:37
  person
• 35:37
  essentially
• 35:38
  takes
• 35:38
  themselves
• 35:39
  through
• 35:39
  it
• 35:39
  by.
• 35:40
  Because
• 35:40
  you're
• 35:40
  delivering
• 35:41
  on
• 35:41
  authority,
• 35:42
  on
• 35:42
  trust,
• 35:43
  transparency.
• 35:45
  Because
• 35:46
  I
• 35:46
  think
• 35:46
  that
• 35:46
  that's
• 35:47
  like
• 35:47
  the
• 35:47
  most
• 35:47
  important
• 35:48
  factors
• 35:49
  of
• 35:50
  a
• 35:50
  sustainable
• 35:51
  business.
• 35:52
  Yeah.
• 35:52
  And
• 35:52
  if
• 35:52
  you're
• 35:52
  not
• 35:52
  sold
• 35:53
  on
• 35:53
  this
• 35:53
  yet,
• 35:53
  another
• 35:54
  happy
• 35:54
  side
• 35:55
  effect
• 35:55
  is
• 35:55
  like,
• 35:56
  no
• 35:56
  more
• 35:56
  scope
• 35:56
  creep.
• 35:57
  Because
• 35:57
  I
• 35:57
  don't
• 35:58
  know
• 35:58
  how
• 35:58
  many
• 35:58
  times
• 35:58
  I've
• 35:58
  signed
• 35:58
  on
• 35:59
  to
• 35:59
  work
• 35:59
  with
• 35:59
  a
• 35:59
  client
• 35:59
  and
• 35:59
  they
• 36:00
  say
• 36:00
  they
• 36:00
  need
• 36:00
  this
• 36:00
  and
• 36:00
  this,
• 36:01
  but
• 36:01
  then
• 36:01
  you
• 36:01
  actually
• 36:01
  jump
• 36:02
  into
• 36:02
  the
• 36:02
  back
• 36:02
  end
• 36:02
  of
• 36:03
  their
• 36:03
  business
• 36:03
  and
• 36:03
  it
• 36:03
  is
• 36:04
  like
• 36:04
  a
• 36:04
  hot
• 36:06
  mess.
• 36:07
  So
• 36:07
  it's
• 36:07
  like
• 36:08
  dating
• 36:08
  projects
• 36:09
  especially.
• 36:09
  I
• 36:09
  know
• 36:10
  Rachel
• 36:10
  has
• 36:10
  a
• 36:10
  strategies
• 36:11
  offer
• 36:11
  that
• 36:11
  she's
• 36:12
  like
• 36:12
  loves
• 36:12
  too.
• 36:13
  But
• 36:13
  like
• 36:13
  these
• 36:13
  strategy
• 36:14
  sessions
• 36:14
  that
• 36:15
  allow
• 36:15
  you
• 36:15
  to
• 36:15
  get
• 36:16
  a
• 36:16
  glimpse
• 36:16
  into
• 36:16
  your
• 36:16
  like
• 36:17
  clients
• 36:18
  back
• 36:18
  end
• 36:19
  and
• 36:19
  what's
• 36:19
  really
• 36:19
  going
• 36:20
  on
• 36:20
  there
• 36:20
  and
• 36:20
  in
• 36:20
  their
• 36:20
  head
• 36:21
  and
• 36:21
  spend
• 36:21
  a
• 36:22
  substantial
• 36:22
  amount
• 36:23
  of
• 36:23
  time
• 36:23
  like
• 36:23
  really
• 36:24
  set
• 36:24
  you
• 36:24
  up
• 36:25
  for
• 36:25
  what
• 36:25
  you
• 36:25
  need
• 36:26
  to
• 36:26
  offer
• 36:27
  next.
• 36:27
  I
• 36:27
  am
• 36:27
  a
• 36:27
  convert
• 36:28
  of
• 36:28
  the
• 36:28
  customer
• 36:29
  journey
• 36:30
  offers
• 36:31
  ladder.
• 36:32
  Is
• 36:32
  that
• 36:32
  what
• 36:32
  they
• 36:32
  call
• 36:32
  it?
• 36:32
  Value
• 36:33
  ladder
• 36:33
  offers?
• 36:34
  For
• 36:34
  sure.
• 36:35
  Yeah.
• 36:35
  I
• 36:35
  think
• 36:35
  not
• 36:36
  enough
• 36:36
  people
• 36:36
  know
• 36:37
  just
• 36:38
  how
• 36:38
  easy
• 36:39
  it
• 36:39
  makes
• 36:39
  your
• 36:39
  life
• 36:40
  when
• 36:40
  you
• 36:41
  have
• 36:41
  a
• 36:41
  customer
• 36:42
  journey
• 36:42
  set
• 36:43
  up.
• 36:43
  You
• 36:43
  get
• 36:43
  to
• 36:44
  be
• 36:44
  removed
• 36:44
  from
• 36:45
  these
• 36:46
  fearful
• 36:46
  tactics
• 36:47
  of
• 36:48
  sales
• 36:49
  and
• 36:49
  marketing
• 36:49
  and
• 36:50
  like
• 36:50
  all
• 36:51
  of
• 36:51
  these
• 36:51
  efforts
• 36:51
  that
• 36:52
  feel
• 36:52
  a
• 36:52
  little
• 36:52
  desperate
• 36:54
  and
• 36:54
  you
• 36:54
  get
• 36:54
  to
• 36:54
  live
• 36:55
  in
• 36:55
  the.
• 36:55
  Wow,
• 36:56
  this
• 36:56
  was
• 36:56
  really
• 36:56
  easy.
• 36:57
  Oh
• 36:57
  my
• 36:57
  gosh.
• 36:57
  I'm
• 36:58
  attracting
• 36:58
  aligned
• 36:59
  clients
• 37:00
  and
• 37:00
  I
• 37:01
  have
• 37:01
  a
• 37:01
  choice
• 37:01
  in
• 37:02
  who
• 37:02
  I
• 37:02
  get
• 37:02
  to
• 37:02
  work
• 37:03
  with.
• 37:03
  And
• 37:03
  I
• 37:03
  think
• 37:03
  that
• 37:03
  that's
• 37:04
  something
• 37:04
  that
• 37:04
  a
• 37:05
  lot
• 37:05
  of
• 37:05
  small
• 37:05
  business
• 37:06
  owners
• 37:06
  or
• 37:06
  new
• 37:07
  business
• 37:07
  owners
• 37:08
  who
• 37:08
  are
• 37:09
  either
• 37:09
  in
• 37:09
  that
• 37:09
  lead
• 37:10
  and
• 37:10
  like
• 37:10
  client
• 37:11
  space.
• 37:12
  You
• 37:12
  have
• 37:12
  a
• 37:13
  lot
• 37:13
  of
• 37:13
  nightmare
• 37:13
  clients
• 37:14
  when
• 37:14
  that
• 37:14
  choice
• 37:14
  is
• 37:14
  removed.
• 37:15
  When
• 37:15
  you're
• 37:15
  in
• 37:16
  that
• 37:16
  desperate
• 37:16
  space
• 37:16
  of
• 37:17
  I
• 37:17
  need
• 37:17
  a
• 37:17
  retainer
• 37:18
  or
• 37:18
  I
• 37:19
  need
• 37:19
  a
• 37:19
  new
• 37:20
  client
• 37:20
  and
• 37:21
  you'll
• 37:21
  just
• 37:21
  take
• 37:21
  anybody
• 37:22
  who
• 37:22
  you
• 37:22
  can
• 37:22
  take.
• 37:23
  It's
• 37:24
  one
• 37:24
  of
• 37:24
  those
• 37:24
  things
• 37:24
  where
• 37:25
  you
• 37:25
  start
• 37:25
  having
• 37:25
  those
• 37:26
  nightmare
• 37:26
  clients
• 37:27
  and
• 37:27
  you
• 37:27
  like,
• 37:27
  oh
• 37:27
  yeah,
• 37:28
  this
• 37:28
  is
• 37:28
  not
• 37:29
  aligned
• 37:30
  or
• 37:30
  anything
• 37:30
  like
• 37:30
  that.
• 37:31
  So
• 37:31
  customer
• 37:32
  journey,
• 37:33
  if
• 37:33
  we
• 37:33
  need
• 37:33
  to
• 37:33
  do
• 37:33
  four
• 37:34
  or
• 37:34
  five
• 37:34
  more
• 37:34
  episodes
• 37:35
  on
• 37:35
  this,
• 37:35
  we
• 37:35
  are
• 37:35
  down
• 37:36
  to
• 37:36
  do
• 37:36
  it
• 37:37
  because
• 37:38
  it
• 37:38
  is.
• 37:38
  I
• 37:39
  know.
• 37:40
  Okay.
• 37:41
  Yeah.
• 37:42
  What
• 37:42
  do
• 37:42
  we
• 37:42
  want
• 37:42
  to
• 37:42
  end
• 37:42
  with?
• 37:43
  What's
• 37:43
  the
• 37:43
  last
• 37:43
  thing
• 37:44
  we
• 37:44
  want
• 37:44
  to
• 37:44
  close
• 37:45
  on?
• 37:45
  Okay,
• 37:46
  so
• 37:46
  we
• 37:46
  talked
• 37:47
  about
• 37:47
  honesty
• 37:48
  and
• 37:48
  transparency
• 37:48
  as
• 37:49
  far
• 37:49
  as
• 37:49
  ethical
• 37:49
  marketing.
• 37:50
  We
• 37:50
  talked
• 37:50
  about
• 37:51
  fair
• 37:52
  pricing,
• 37:53
  value
• 37:53
  delivery.
• 37:55
  We
• 37:55
  talked
• 37:55
  high
• 37:55
  ticket
• 37:56
  pricing
• 37:57
  and
• 37:57
  10k
• 37:57
  pricings.
• 37:59
  We
• 37:59
  didn't.
• 37:59
  We'll
• 37:59
  touch
• 38:00
  on
• 38:00
  charm
• 38:00
  pricing,
• 38:00
  but
• 38:01
  charm
• 38:01
  pricing
• 38:01
  is
• 38:01
  when
• 38:02
  like
• 38:02
  you
• 38:02
  change
• 38:02
  the
• 38:02
  back
• 38:03
  end
• 38:03
  of
• 38:03
  your
• 38:03
  number
• 38:04
  just
• 38:04
  to
• 38:04
  make
• 38:04
  it.
• 38:05
  It's
• 38:05
  a
• 38:05
  psychological
• 38:06
  manipulation.
• 38:06
  Just
• 38:07
  don't
• 38:07
  do
• 38:07
  that.
• 38:08
  People
• 38:08
  are
• 38:08
  like,
• 38:08
  don't
• 38:09
  insult
• 38:09
  your
• 38:10
  consumers
• 38:12
  intelligence
• 38:13
  by
• 38:13
  doing
• 38:13
  that.
• 38:14
  They
• 38:14
  can
• 38:14
  figure
• 38:14
  it
• 38:14
  out
• 38:15
  in
• 38:15
  their
• 38:15
  head
• 38:16
  because
• 38:16
  it's
• 38:16
  a
• 38:16
  widely
• 38:17
  known
• 38:17
  tactic.
• 38:18
  We
• 38:18
  did
• 38:18
  want
• 38:18
  to
• 38:18
  talk
• 38:18
  a
• 38:19
  little
• 38:19
  bit
• 38:19
  about
• 38:20
  like
• 38:20
  the
• 38:20
  respect
• 38:21
  for
• 38:21
  like
• 38:22
  privacy
• 38:23
  as
• 38:23
  far
• 38:24
  as
• 38:25
  your
• 38:25
  customers
• 38:26
  emails.
• 38:27
  So
• 38:28
  let's
• 38:28
  just
• 38:28
  really
• 38:28
  quickly
• 38:29
  touch
• 38:29
  on
• 38:29
  that
• 38:29
  point
• 38:29
  and
• 38:30
  then
• 38:30
  we'll
• 38:30
  close.
• 38:32
  Yeah.
• 38:32
  One
• 38:32
  of
• 38:32
  the
• 38:33
  practices
• 38:33
  that
• 38:33
  a
• 38:34
  lot
• 38:34
  of
• 38:34
  my
• 38:34
  clients
• 38:34
  have
• 38:34
  been
• 38:35
  implementing
• 38:35
  is
• 38:35
  an
• 38:36
  option
• 38:36
  to
• 38:36
  opt
• 38:37
  out
• 38:37
  not
• 38:38
  of
• 38:38
  the
• 38:38
  entirety
• 38:39
  of
• 38:39
  the
• 38:39
  list
• 38:39
  but
• 38:39
  of
• 38:40
  the
• 38:40
  campaign
• 38:40
  and
• 38:41
  the
• 38:41
  promotional
• 38:42
  messaging.
• 38:43
  A
• 38:43
  lot
• 38:43
  of
• 38:43
  sensitivities
• 38:44
  may
• 38:44
  be
• 38:44
  around
• 38:45
  Mother's
• 38:45
  Day
• 38:45
  or
• 38:46
  fertility
• 38:47
  or
• 38:47
  pregnancy
• 38:48
  things
• 38:48
  along
• 38:48
  those
• 38:49
  ends
• 38:49
  where
• 38:49
  there's
• 38:50
  a
• 38:50
  lot
• 38:50
  of
• 38:50
  trauma
• 38:50
  rooted
• 38:51
  in
• 38:51
  there,
• 38:52
  you
• 38:52
  have
• 38:52
  the
• 38:52
  option
• 38:53
  to
• 38:53
  just
• 38:53
  mute
• 38:54
  it.
• 38:54
  And
• 38:54
  that's
• 38:55
  exactly
• 38:55
  what
• 38:55
  we
• 38:55
  do
• 38:56
  for
• 38:56
  our
• 38:56
  clients
• 38:56
  is
• 38:57
  we
• 38:57
  essentially
• 38:58
  say,
• 38:58
  you
• 38:58
  don't
• 38:58
  want
• 38:58
  to
• 38:59
  hear
• 38:59
  these
• 38:59
  messagings.
• 39:00
  Mute
• 39:00
  it.
• 39:01
  We'll
• 39:01
  bring
• 39:01
  you
• 39:01
  back
• 39:01
  into
• 39:02
  the
• 39:02
  conversation
• 39:02
  once
• 39:03
  we're
• 39:03
  done
• 39:03
  talking
• 39:04
  about
• 39:04
  this.
• 39:04
  And
• 39:05
  it
• 39:05
  really
• 39:05
  does
• 39:05
  build
• 39:06
  this
• 39:06
  level
• 39:06
  of
• 39:07
  respect
• 39:07
  and
• 39:08
  just
• 39:08
  transparency
• 39:09
  for
• 39:10
  your
• 39:11
  leads
• 39:11
  and
• 39:12
  for
• 39:12
  your
• 39:12
  audience
• 39:13
  that
• 39:13
  you're
• 39:13
  aware
• 39:14
  of
• 39:14
  these
• 39:14
  kind
• 39:14
  of
• 39:15
  like
• 39:15
  trauma
• 39:15
  provoking
• 39:17
  triggers
• 39:17
  in
• 39:17
  your
• 39:18
  own
• 39:18
  messaging.
• 39:18
  So
• 39:19
  I
• 39:19
  think
• 39:19
  that's
• 39:19
  something
• 39:19
  to
• 39:20
  just
• 39:20
  bring
• 39:21
  in
• 39:21
  and
• 39:21
  have
• 39:22
  a
• 39:22
  little
• 39:22
  bit
• 39:22
  of
• 39:22
  space
• 39:23
  for.
• 39:24
  Yeah.
• 39:24
  Yeah,
• 39:25
  for
• 39:25
  sure.
• 39:26
  All
• 39:26
  right.
• 39:26
  So
• 39:27
  we
• 39:27
  have
• 39:27
  obviously
• 39:27
  have
• 39:28
  a
• 39:28
  lot
• 39:28
  to
• 39:29
  say
• 39:29
  about
• 39:29
  ethical
• 39:30
  marketing
• 39:30
  so
• 39:30
  I
• 39:30
  feel
• 39:30
  like
• 39:30
  we're
• 39:31
  gonna
• 39:31
  have
• 39:31
  to
• 39:31
  do
• 39:32
  a
• 39:33
  another
• 39:35
  part
• 39:36
  too.
• 39:36
  But
• 39:36
  I
• 39:37
  did
• 39:37
  want
• 39:37
  to
• 39:37
  just
• 39:37
  share
• 39:38
  because
• 39:38
  I
• 39:38
  feel
• 39:38
  like
• 39:39
  I'm
• 39:39
  still
• 39:39
  new
• 39:39
  on
• 39:40
  this
• 39:40
  journey
• 39:40
  and
• 39:41
  I
• 39:41
  want
• 39:41
  to
• 39:41
  honor
• 39:41
  like
• 39:41
  the
• 39:41
  sources
• 39:42
  that
• 39:42
  I
• 39:42
  am
• 39:42
  learning
• 39:43
  from.
• 39:43
  So
• 39:44
  some
• 39:44
  other
• 39:44
  resources
• 39:45
  if
• 39:45
  this
• 39:45
  episode
• 39:46
  piqued
• 39:46
  your
• 39:47
  interest.
• 39:48
  Ethical
• 39:48
  Move,
• 39:49
  which
• 39:49
  is
• 39:49
  a
• 39:50
  non
• 39:50
  profit
• 39:50
  organization
• 39:51
  which
• 39:52
  helps
• 39:52
  online
• 39:52
  business
• 39:53
  owners
• 39:54
  sell
• 39:54
  better.
• 39:55
  They're
• 39:55
  one
• 39:55
  of
• 39:55
  the
• 39:56
  first
• 39:56
  people
• 39:57
  that
• 39:57
  I
• 39:57
  and
• 39:58
  resources
• 39:58
  that
• 39:58
  I
• 39:59
  found.
• 39:59
  I
• 39:59
  was
• 39:59
  actually
• 39:59
  on
• 40:00
  their
• 40:00
  team
• 40:00
  for
• 40:01
  a
• 40:01
  brief
• 40:01
  amount
• 40:02
  of
• 40:02
  time
• 40:02
  and
• 40:02
  then
• 40:03
  wasn't
• 40:03
  able
• 40:03
  to
• 40:04
  devote
• 40:04
  the
• 40:04
  amount
• 40:04
  of
• 40:04
  time
• 40:05
  and
• 40:05
  effort
• 40:05
  and
• 40:05
  energy
• 40:06
  to
• 40:06
  it.
• 40:06
  So
• 40:06
  I
• 40:07
  moved
• 40:07
  on.
• 40:07
  But
• 40:07
  they
• 40:07
  are
• 40:07
  still
• 40:08
  like
• 40:08
  a
• 40:08
  great
• 40:08
  community
• 40:09
  to
• 40:09
  who
• 40:10
  is
• 40:10
  passionate
• 40:10
  about
• 40:10
  selling
• 40:11
  in
• 40:11
  a
• 40:11
  way
• 40:12
  that
• 40:12
  is
• 40:12
  ethical.
• 40:13
  One
• 40:13
  of
• 40:13
  my
• 40:13
  favorite
• 40:14
  podcast
• 40:14
  is
• 40:15
  Dupe
• 40:15
  the
• 40:15
  Dark
• 40:15
  side
• 40:15
  of
• 40:15
  the
• 40:16
  Online
• 40:16
  Business.
• 40:17
  I
• 40:17
  love
• 40:17
  it
• 40:18
  just
• 40:18
  because
• 40:18
  it
• 40:19
  really
• 40:19
  brought
• 40:19
  to
• 40:19
  light
• 40:19
  to
• 40:20
  me
• 40:20
  like
• 40:20
  a
• 40:21
  lot
• 40:21
  of
• 40:21
  the
• 40:22
  like
• 40:22
  practices
• 40:23
  that
• 40:23
  I
• 40:23
  didn't
• 40:23
  even
• 40:24
  know
• 40:24
  were
• 40:24
  wrong.
• 40:24
  And
• 40:25
  Maggie
• 40:25
  and
• 40:26
  Michelle
• 40:26
  were
• 40:26
  really
• 40:26
  able
• 40:27
  to
• 40:27
  just
• 40:27
  break
• 40:27
  them
• 40:28
  down
• 40:28
  and
• 40:28
  talk
• 40:29
  about
• 40:29
  like
• 40:29
  why
• 40:30
  these
• 40:30
  practices
• 40:31
  are
• 40:31
  wrong
• 40:31
  and
• 40:32
  just
• 40:32
  shed
• 40:33
  light
• 40:33
  and
• 40:33
  help
• 40:34
  me
• 40:34
  do
• 40:34
  better.
• 40:35
  So
• 40:35
  those
• 40:35
  are
• 40:35
  just
• 40:35
  two
• 40:36
  resources
• 40:36
  that
• 40:36
  I've
• 40:37
  definitely
• 40:37
  leaned
• 40:38
  into
• 40:38
  when
• 40:38
  learning
• 40:39
  about
• 40:40
  how
• 40:40
  to
• 40:40
  be
• 40:40
  a
• 40:40
  more
• 40:41
  ethical
• 40:41
  market
• 40:41
  in
• 40:41
  here.
• 40:42
  Yeah.
• 40:43
  And
• 40:43
  as
• 40:44
  you
• 40:44
  go
• 40:44
  through
• 40:45
  this
• 40:45
  journey
• 40:46
  of
• 40:47
  getting
• 40:47
  further
• 40:48
  towards
• 40:49
  ethical.
• 40:50
  Don't
• 40:50
  feel
• 40:51
  this
• 40:52
  kind
• 40:52
  of
• 40:52
  like
• 40:52
  shame
• 40:53
  that
• 40:53
  you
• 40:53
  can't
• 40:54
  do
• 40:54
  it
• 40:54
  all
• 40:54
  at
• 40:54
  once.
• 40:55
  99%
• 40:56
  of
• 40:56
  businesses
• 40:57
  are
• 40:57
  participating
• 40:58
  in
• 40:59
  some
• 40:59
  sort
• 40:59
  of
• 41:00
  manipulation
• 41:01
  or
• 41:02
  ethic
• 41:02
  unethical
• 41:03
  tactic.
• 41:04
  So
• 41:04
  you
• 41:04
  are
• 41:05
  changing
• 41:05
  the
• 41:06
  entire
• 41:06
  structure
• 41:07
  structure
• 41:07
  of
• 41:07
  your
• 41:08
  business
• 41:08
  when
• 41:08
  you
• 41:08
  do
• 41:09
  make
• 41:09
  this
• 41:09
  decision
• 41:09
  to
• 41:10
  change
• 41:10
  your
• 41:12
  ways.
• 41:12
  But
• 41:12
  I
• 41:13
  promise
• 41:13
  you,
• 41:13
  as
• 41:13
  you
• 41:14
  certain
• 41:14
  as
• 41:14
  you
• 41:15
  make
• 41:15
  these
• 41:15
  shifts,
• 41:16
  you'll
• 41:16
  own
• 41:16
  you'll
• 41:17
  feel
• 41:17
  better
• 41:17
  about
• 41:17
  your
• 41:18
  own
• 41:18
  business
• 41:18
  and
• 41:19
  you'll
• 41:19
  remove
• 41:20
  the
• 41:20
  ick
• 41:20
  and
• 41:21
  you'll
• 41:21
  feel
• 41:21
  less
• 41:22
  salesy
• 41:22
  because
• 41:23
  your
• 41:23
  business
• 41:23
  is
• 41:23
  set
• 41:24
  up
• 41:24
  in
• 41:24
  a
• 41:24
  more
• 41:25
  like
• 41:25
  energetically
• 41:27
  non
• 41:27
  manipulative
• 41:28
  way.
• 41:29
  So
• 41:29
  don't
• 41:30
  make
• 41:30
  this
• 41:30
  kind
• 41:31
  of
• 41:31
  don't
• 41:31
  feel
• 41:32
  the
• 41:32
  need
• 41:32
  to
• 41:32
  make
• 41:33
  all
• 41:33
  of
• 41:33
  these
• 41:33
  changes
• 41:34
  at
• 41:34
  once.
• 41:35
  Slowly
• 41:36
  make
• 41:36
  the
• 41:36
  shift,
• 41:37
  but
• 41:37
  then
• 41:37
  also
• 41:37
  just
• 41:38
  honor
• 41:38
  the
• 41:38
  fact
• 41:39
  that
• 41:39
  you're
• 41:39
  doing
• 41:39
  more
• 41:40
  than
• 41:40
  a
• 41:40
  lot
• 41:40
  of
• 41:40
  people
• 41:40
  already
• 41:41
  are.