Latest / Two Point Perspective
Who Finds the Horse Now?
Horse shopping used to begin with somebody who knew somebody.
Your trainer knew a seller. A friend knew a horse. A professional made a call. And plenty of horses changed hands without ever being publicly advertised.
That network still matters. But it’s no longer the only way into the market.
This week, Elizabeth and Reynolds are joined by Madi Saunders of Elite Equine Marketplace to talk about what changes when amateurs have access to the search themselves.
Can technology make the search easier without replacing professional judgment? What happens when your trainer doesn’t know the seller?…
The skinny
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