Latest / Bulls Rise: The UB ENS Podcast
The Real Curriculum: How Fitness, Behavior Change, and College Are All Teaching You the Same Lesson ft. Heather Bieber
You already know what you should do. So why is it so hard to actually do it?
This week on Bulls Rise, Coach P sits down with Heather Bieber, Director of UB's undergraduate Exercise Science program and a behavior change expert whose career has revolved around one question: why do people struggle so much to change, even when they know what to do?
Heather's path was never a straight line. from an aerobics class at 13, to personal training at a high-end Boston gym, to public health at Emory, to wellness coaching at Universal Studios, to running a program at UB. In this episode, she dismantles the…
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