Latest / The Overland Journal Podcast / John Pangilinan Shares Insights on Content Creation and Sponsorships

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John Pangilinan Shares Insights on Content Creation and Sponsorships · The Overland Journal Podcast

• 0:05
  Speaker 1: Hello, and welcome to the Overland Journal podcast. I'm your
• 0:07
  Speaker 1: host Scott Brady, and I am here with a special
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  Speaker 1: guest today, John Pangalinen. And John is a creative specialist.
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  Speaker 1: This guy makes his living and has spent his life
• 0:18
  Speaker 1: telling stories, usually with photography and with video. And he's
• 0:23
  Speaker 1: also built a very cool new Ford Broncos. So we're
• 0:25
  Speaker 1: going to talk a little bit about his Bronco, and
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  Speaker 1: then we're going to talk about the lessons that he's
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  Speaker 1: learned and the advice that he can give to those
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  Speaker 1: of you that are listening on how to best craft
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  Speaker 1: your stories for support in the industry. John is on
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  Speaker 1: the receiving end of all of those requests for sponsorships,
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  Speaker 1: so John can give some advice on ways to go
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  Speaker 1: about that, ways to exceed expectations, and ways to really
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  Speaker 1: do your part to make sure that future support is possible,
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  Speaker 1: not only for yourself but for others that come after you.
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  Speaker 1: So I think this will be a really interesting conversation. John,
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  Speaker 1: thanks so much for being on the podcast.
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  Speaker 2: Thanks for having me.
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  Speaker 1: So you were actually born in the Philippines, Is that right?
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  Speaker 1: I was what area of the Philippines were you born in?
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  Speaker 3: It was very close to Manila, if not in Manila,
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  Speaker 3: in Veterans Hospital there.
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  Speaker 4: Oh wow, very cool.
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  Speaker 1: How did you go from being born in the Philippines
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  Speaker 1: to then moving to the United States. What was that process?
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  Speaker 3: My dad was a doctor in the Philippines, my mom
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  Speaker 3: was studying to be a nurse. He met at the hospital.
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  Speaker 3: My mom was pregnant with me, had me, and then
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  Speaker 3: I had family members that were already.
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  Speaker 2: In the States.
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  Speaker 3: But the easiest way for my parents at the time
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  Speaker 3: to get to the States was they moved to Nigeria
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  Speaker 3: in Africa.
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  Speaker 4: Oh wow.
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  Speaker 3: I actually turned one in Nigeria, amazing. I think I
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  Speaker 3: was there for less than a year or so. Then
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  Speaker 3: we moved to the East Coast and bounced around. I
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  Speaker 3: have three younger brothers. We were all born in different states,
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  Speaker 3: so the ones in Connecticut, Tennessee, and New York.
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  Speaker 4: Wow.
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  Speaker 1: And then you ended up spending a chunk of time
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  Speaker 1: in New York, but then moving to southern California, and
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  Speaker 1: that's where you've lived ever since.
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  Speaker 2: That's correct.
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  Speaker 3: I lived in Southern California pretty much, you know, my
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  Speaker 3: whole life, and moved around in a couple of cities,
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  Speaker 3: stayed there because that's where my family.
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  Speaker 4: Oh for sure.
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  Speaker 1: Well, it's great to be around family, and it's kind
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  Speaker 1: of an additional story to all of this. So not
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  Speaker 1: only I mean I grew up in southern California, we
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  Speaker 1: have we have run in similar circles, and in fact,
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  Speaker 1: you and I have shared a cocktail or a meal
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  Speaker 1: at many different events. In fact, I remember a great
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  Speaker 1: snow peak party we were at one year for Outdoor
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  Speaker 1: Retailer and that was a lot of fun and catching up.
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  Speaker 1: Then also our video director Ryan Keegan, you guys actually
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  Speaker 1: grew up to get kind of spent some time together.
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  Speaker 3: Yeah, we grew up in the city called Lamarada in California,
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  Speaker 3: just grew up skateboarding, and that's really how we got
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  Speaker 3: to know each other. And then a funny story was,
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  Speaker 3: you know, we went our separate ways. Ryan did his thing,
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  Speaker 3: I did my thing, But then this world brought us
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  Speaker 3: together along with Instagram, and then I placed in order
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  Speaker 3: to try to catch up on past issues. Yeah, and
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  Speaker 3: he sent me like a little note with the when
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  Speaker 3: the issues came to my house.
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  Speaker 4: That great.
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  Speaker 1: Ryan is still skateboarding. In fact, the only thing that
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  Speaker 1: he tells me is he says he doesn't bounce as well.
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  Speaker 1: As he used to. So you know, it's it's amazing
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  Speaker 1: that he's still keeping that up. What a Dane juris activity.
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  Speaker 3: I wish I could still scape my bast too stuff now.
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  Speaker 1: I think a lot of skateboarders say that, you know,
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  Speaker 1: when they hit their forties, they're like, oh, maybe I
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  Speaker 1: shouldn't have bounced so many times. What a great area
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  Speaker 1: to grow up creatively, And that has no doubt led
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  Speaker 1: to some of your story You talked about being involved
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  Speaker 1: with the drifting scene. How did that begin to shape
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  Speaker 1: some of your insights around good storytelling because you guys
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  Speaker 1: were literally creating an industry. So talk a little bit
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  Speaker 1: about what you learned in that process.
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  Speaker 3: When drifting was first coming to the United States and
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  Speaker 3: the group of guys that brought to sport to the States,
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  Speaker 3: they definitely helped create this new culture, right and it's
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  Speaker 3: an extension of the import car scene. And but it
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  Speaker 3: was exciting because it was actually on the track. It
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  Speaker 3: was like, you know a lot of people called it
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  Speaker 3: stunt driving with control in competition, and so that was
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  Speaker 3: you know that also had similar feelings of action sports,
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  Speaker 3: and so that really intrigued me.
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  Speaker 2: You know, fast forward a couple of years.
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  Speaker 3: As the scene group got bigger, the agency I was
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  Speaker 3: with we became the agency for record for them and
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  Speaker 3: we did creative and PR. Part of the PR gig
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  Speaker 3: was really approving media members. Sure back then we had
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  Speaker 3: so many guys that were just hungry and very talented,
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  Speaker 3: and it was a matter of figuring out who made
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  Speaker 3: the most sense, who was with real legitimate media outlets,
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  Speaker 3: and just giving these guys a shot. A lot of
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  Speaker 3: these names and a lot of the guys that started
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  Speaker 3: in the drifting world are now you know, well established photographers,
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  Speaker 3: guys like Larry Chen who's a Canon brand ambassador, and
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  Speaker 3: there's just so many other guys that just they started
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  Speaker 3: from the world of formula drift in the drifting scene.
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  Speaker 4: And this leads me to a question.
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  Speaker 1: If someone was to come to you saying, I would
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  Speaker 1: like to start to tell these stories of this segment,
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  Speaker 1: so let's do it in the context of overlanding that
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  Speaker 1: someone is looking to get involved with media. Now, I
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  Speaker 1: have some insights that all share as well. But from
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  Speaker 1: your perspective, what were you looking for? What were the
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  Speaker 1: key attributes that you were looking for in those individuals
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  Speaker 1: that allowed you to give them that chance.
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  Speaker 3: I think number one was, you know, we looked for
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  Speaker 3: the outlets that they were associated with, or the brands,
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  Speaker 3: whether it was a tire company or a suspension company
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  Speaker 3: that was vouch for these guys, or the drivers teams themselves.
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  Speaker 3: But often we would have a pool of like two
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  Speaker 3: hundred to four hundred media members and you know, trying
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  Speaker 3: to cut it down from you know, five hundred media
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  Speaker 3: requests kind of was a little bit of a challenge.
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  Speaker 3: So what we would do is, first, you know, verify
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  Speaker 3: that they are with an outlet, too, is check them
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  Speaker 3: out creatively, because some guys you just want to give
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  Speaker 3: a chance. Sure, because you could see from a lot
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  Speaker 3: of talent, the content that they were creating, the images,
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  Speaker 3: the visuals that these guys really had talent and could
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  Speaker 3: create and tell a story. A lot of times we
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  Speaker 3: would just give them a pass, or at least I
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  Speaker 3: would give them a pass to let's see what they
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  Speaker 3: could do. Let's see what type of story they could
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  Speaker 3: create at this event and around. So I think for
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  Speaker 3: Overlanders it would be the same thing. It's first, go
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  Speaker 3: out and do it.
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  Speaker 2: Go shoot.
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  Speaker 3: Don't just expect that you just came out of school.
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  Speaker 3: You have a camera and you're going to be able
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  Speaker 3: to hang with these guys. And you know, second would
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  Speaker 3: be stay professional, you know, don't cause any danger, don't
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  Speaker 3: do things you're not supposed to. Get a lay of
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  Speaker 3: the land, learn first what is accepted and what is
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  Speaker 3: the proper way to do things. You know, you kind
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  Speaker 3: of have to, at least in my eyes, you need
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  Speaker 3: to kind of earn your keep, you know. Sure you're
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  Speaker 3: just thrown in the fire, you know, and especially with overlanding,
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  Speaker 3: you know, you have so many places you can go
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  Speaker 3: and a lot of people just are a little disrespectful.
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  Speaker 4: I feel like, no, that's such a valid, a valid thing.
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  Speaker 1: We're seeing that more and more with overlanding, as more
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  Speaker 1: folks are getting involved. They just haven't gone through that
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  Speaker 1: process of recognizing how much public land we've lost access
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  Speaker 1: to because of people's poor treatment of the land. So
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  Speaker 1: making sure that the media that they're producing always reflects
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  Speaker 1: tread lightly and is always respectful of the land, because
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  Speaker 1: once that image goes out into the world, you can't
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  Speaker 1: get it back like you think you can, but no,
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  Speaker 1: it's a it's out there forever. And then people say, oh,
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  Speaker 1: that was the guy who tore up the side of
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  Speaker 1: this mountain or whatever.
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  Speaker 3: Yeah, you know, at the end of the day, it's
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  Speaker 3: not worth it for a photo or Instagram you know,
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  Speaker 3: or a video. It's just it's just not And I think,
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  Speaker 3: you know, the educational process and people just being respectful
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  Speaker 3: and humble enough to understand that regardless of the amount
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  Speaker 3: of followers. Even more so, if you have a lot
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  Speaker 3: of followers, you should be setting the example. And so,
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  Speaker 3: you know, just knowing those things, I think that's those
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  Speaker 3: are types of things that we look at when you're
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  Speaker 3: creating content out in the outdoor. You don't want to
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  Speaker 3: be just a quote unquote influencer that sure doesn't really
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  Speaker 3: give back.
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  Speaker 2: They just try to take.
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  Speaker 4: Yeah.
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  Speaker 1: Sure, And there's a lot of that because individuals will
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  Speaker 1: associate the number of followers with that that has value,
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  Speaker 1: and oftentimes it does. There's a lot of other things
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  Speaker 1: that we look at, like we look at what is
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  Speaker 1: their reputation in the industry. We'll talk to some individuals
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  Speaker 1: that they've worked with just to get a gauge. Would
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  Speaker 1: you work with this person again? And we'll ask that,
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  Speaker 1: and it's it's interesting the number of times that someone
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  Speaker 1: will say, yeah, I wouldn't work with that person again.
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  Speaker 1: What happens is let's say someone is given a set
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  Speaker 1: of wheels or they're given Pelican cases. I know you
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  Speaker 1: work with Pelican, and then they don't do the work,
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  Speaker 1: they don't actually deliver on what they said they were
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  Speaker 1: going to do, and then that starts to Despite the
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  Speaker 1: number of followers you have, the industry, folks talk, professionals talk.
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  Speaker 1: It's pretty interesting. We've seen some folks that with large
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  Speaker 1: followings that they're kind of now in the in the
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  Speaker 1: shadows because they didn't follow through on what they said
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  Speaker 1: they were going to do.
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  Speaker 3: Absolutely, and it's a small industry, right, So you mentioned Pelican.
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  Speaker 3: You know, I also work with Toyo and I do
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  Speaker 3: receive a lot of proposals, a lot of requests, even dms,
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  Speaker 3: you know, requesting product. Most of the people are very
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  Speaker 3: respectful or ask how or if they can just get
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  Speaker 3: a discount. Some people expect something, and that's where it's
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  Speaker 3: a turnoff. I don't care if you have a million
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  Speaker 3: followers and then I have been burned. You know, we
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  Speaker 3: have sent product out and we get nothing back, and
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  Speaker 3: you know that's just I guess the nature of the game.
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  Speaker 3: But sure, I'm getting really good at knowing who gets
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  Speaker 3: product to and not sure also create at least for
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  Speaker 3: the two brands that I represent, kind of a family
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  Speaker 3: team atmosphere, so everyone gets along, everyone can do stuff,
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  Speaker 3: and everyone wants to participate part of the program, you know,
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  Speaker 3: and not just receive product and then do one post
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  Speaker 3: and call it a day. You know, it's really like, hey,
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  Speaker 3: what else can we do together? It's a collaborative effort,
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  Speaker 3: you know.
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  Speaker 4: Yes, it absolutely is.
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  Speaker 1: And when we get inquiries from media, either professionals or
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  Speaker 1: aspiring media professionals, so we'll do that. We'll check their references.
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  Speaker 1: We are very interested in their first packages and their
• 8:50
  Speaker 1: first communications. It's interesting someone will reach out to Overland
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  Speaker 1: Journal to write an article and they are struggling to
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  Speaker 1: construct a sentence in an email. What that tells us
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  Speaker 1: is that it doesn't mean that they're not a great
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  Speaker 1: traveler or that they're not going to even be a
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  Speaker 1: potentially be a great contributor. It just means that it's
• 9:05
  Speaker 1: going to be a lot more work for us because
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  Speaker 1: they may just not have that experience around grammar, spelling,
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  Speaker 1: all these other things that are really important and take
• 9:13
  Speaker 1: a lot of time for our team. So that first
• 9:15
  Speaker 1: impression is so critical when that email comes in that
• 9:19
  Speaker 1: it is, you should at least have it edited, have
• 9:21
  Speaker 1: someone else take a look at it, because it's funny
• 9:23
  Speaker 1: how much we miss, even if we're pretty experienced ourselves.
• 9:26
  Speaker 1: I miss stuff all the time. And that's why we
• 9:28
  Speaker 1: have amazing editors, is because I miss things too. But
• 9:30
  Speaker 1: making sure that that first correspondence is really professional gets
• 9:33
  Speaker 1: to the point. Talks about what you want to deliver
• 9:36
  Speaker 1: when you can deliver it by give some examples of
• 9:38
  Speaker 1: what the outcome might look like. One thing that we
• 9:40
  Speaker 1: love this is an example that can really help the
• 9:44
  Speaker 1: listeners here is we love it when someone sends a
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  Speaker 1: complete package. And I bet you that's the same for you.
• 9:49
  Speaker 1: Somebody who maybe even bought Toyo tires themselves and they've
• 9:52
  Speaker 1: got they've pulled together all these photos, they've got a
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  Speaker 1: little testimony and they send you like a thank you. Hey,
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  Speaker 1: I love your tires. I just want you to know
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  Speaker 1: how I've been using them. Here's my Instagram account. This
• 10:01
  Speaker 1: is a bunch of photos. You guys are welcome to
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  Speaker 1: use them. That probably endears you to them immediately.
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  Speaker 2: It definitely does, you know.
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  Speaker 3: I think loyalty is very important, you know, Unfortunately there's
• 10:10
  Speaker 3: a lot of people that they want the bigger, better deal. Sure,
• 10:13
  Speaker 3: so if someone's offering them something shiny on one end,
• 10:16
  Speaker 3: they even though they were with one brand for a
• 10:18
  Speaker 3: few years, they might jump ship. It's always hard to
• 10:21
  Speaker 3: come back, that's true. You don't want to burn those bridges.
• 10:23
  Speaker 3: And again it's a small industry, so word gets around
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  Speaker 3: and it can can definitely hurt. But I think for
• 10:28
  Speaker 3: those that are loyal and you know, and there are
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  Speaker 3: other instances like maybe you prefer a different tire for
• 10:33
  Speaker 3: a different type of vehicle, Sure, fine too, you know.
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  Speaker 4: Of course, but being upfront about that.
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  Speaker 3: Absolutely, that's what it is. It's communication, just no surprises.
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  Speaker 1: Yeah, And if it's being used in the context of editorial,
• 10:44
  Speaker 1: like for us, we don't do sponsorships, We get product
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  Speaker 1: to evaluate for editorial. Oftentimes we pay for it ourselves,
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  Speaker 1: but our goal is to really evaluate the product and
• 10:54
  Speaker 1: then get that information out. So that's an advantage to
• 10:57
  Speaker 1: the manufacturer who's provided it. Is it then it comes
• 10:59
  Speaker 1: with this expert opinion around how the product performed. So
• 11:02
  Speaker 1: I think if someone is an influencer, it's really important
• 11:05
  Speaker 1: for them to determine what it is that they want
• 11:07
  Speaker 1: to do. If they want to evaluate equipment, if they
• 11:10
  Speaker 1: want to have a journalistic approach, they need to be
• 11:12
  Speaker 1: very clear about the fact that that's what they're doing
• 11:15
  Speaker 1: and then not get you can't be compensated for that.
• 11:17
  Speaker 1: If you're being compensated for your opinion, then I believe
• 11:20
  Speaker 1: that that's a conflict of interest. Now that doesn't mean
• 11:22
  Speaker 1: that someone can't show beautiful pictures and hey, thanks toyots
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  Speaker 1: for getting me through the day kind of a thing.
• 11:27
  Speaker 1: But if you're saying these toyos are better than the
• 11:30
  Speaker 1: good rids that I took off and you just got
• 11:32
  Speaker 1: paid to do that, then that's of course a conflict
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  Speaker 1: of interest, and people find that out really quick.
• 11:36
  Speaker 2: Oh yeah, definitely.
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  Speaker 3: I think in regards to you know, the editorial and
• 11:39
  Speaker 3: versus the sponsorship, on the editorial side, you definitely cannot
• 11:42
  Speaker 3: take any sort of payment, you know that.
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  Speaker 2: I think that's why having.
• 11:45
  Speaker 3: That journalistic integrity is it's very important and keeping a
• 11:48
  Speaker 3: church and state separate. And then from the influencer side,
• 11:51
  Speaker 3: it's you know, just being upfront, you know, and not
• 11:53
  Speaker 3: expecting from Most of the brands I work with or
• 11:56
  Speaker 3: have worked with, we typically don't pay influencers product usually
• 11:59
  Speaker 3: speaks for its self. Sure it's something that they want
• 12:02
  Speaker 3: to use, they shouldn't be paid to use it. Now,
• 12:04
  Speaker 3: it'd be different if they if we use an image
• 12:06
  Speaker 3: for an ad or sure some marketing campaign, then they
• 12:09
  Speaker 3: should be compensated.
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  Speaker 4: For their time and their talent.
• 12:12
  Speaker 3: And as a photographer and video producer, I understand that
• 12:14
  Speaker 3: side of Too So's it can get complicated, intrigued, that's
• 12:17
  Speaker 3: really how do you navigate this and make it work?
• 12:20
  Speaker 1: Yeah? And I think this the more upfront people are,
• 12:23
  Speaker 1: the more transparent they are. Like if you get a
• 12:25
  Speaker 1: free set of tires and you're an influencer and just
• 12:27
  Speaker 1: say thanks Toyo for providing these tires for me, like
• 12:30
  Speaker 1: it allows me to have my adventure, and then you've
• 12:33
  Speaker 1: disclosed that to your audience that it was it was
• 12:35
  Speaker 1: a sponsorship. I think that that's really important.
• 12:37
  Speaker 3: So, you know, sponsorship should still be like like anyone else,
• 12:41
  Speaker 3: Like you should be proud to be sponsored, you know. Yeah,
• 12:44
  Speaker 3: just like Lebronz sponsored by Nike. There's no question to
• 12:47
  Speaker 3: add he's a Nike athlete.
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  Speaker 4: Yeah, no question. Yeah.
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  Speaker 1: I mean imagine that day when he gets signed by Nike.
• 12:54
  Speaker 1: That would have been an incredible experience for him. On
• 12:56
  Speaker 1: the sponsorship side, you get fielded hundreds of requests I
• 13:00
  Speaker 1: suspect a month.
• 13:02
  Speaker 4: Or close to it.
• 13:03
  Speaker 1: What do you look for if someone was to give
• 13:05
  Speaker 1: you the ultimate pitch, something that you would have found
• 13:08
  Speaker 1: that really works in the past, What does that normally
• 13:10
  Speaker 1: look like?
• 13:11
  Speaker 3: It really depends on what if it's on lining with
• 13:13
  Speaker 3: the goals that we currently have. So, for example, for Toyo,
• 13:17
  Speaker 3: right now, the open country line of tires is very popular.
• 13:19
  Speaker 3: The eighty three launched more recently, and so we're looking
• 13:23
  Speaker 3: to be able to see tires that go on those
• 13:25
  Speaker 3: vehicles right, and we want to make sure that we're
• 13:27
  Speaker 3: going to the right storytellers, guys that have a decent
• 13:30
  Speaker 3: amount of followers, because obviously you don't want to give
• 13:33
  Speaker 3: them tires to someone that maybe only has a couple
• 13:35
  Speaker 3: hundred people that you're seeing it, because you're not going
• 13:37
  Speaker 3: to get the most bang for your buck quality of content,
• 13:39
  Speaker 3: And that also depends on, you know, are they going
• 13:41
  Speaker 3: to provide us with content, are they going to run
• 13:43
  Speaker 3: a decal, are they attending events, do they have media
• 13:45
  Speaker 3: coverage planned out? You know, all of those things we
• 13:47
  Speaker 3: take into consideration, and then from there, we're able to
• 13:50
  Speaker 3: determine if we have the budget to support that, and
• 13:53
  Speaker 3: that you know, as you know, truck tires aren't cheap.
• 13:55
  Speaker 4: They're not.
• 13:56
  Speaker 1: Yeah, they're very expensive and there's not a lot of
• 13:58
  Speaker 1: margin in them either, because there's so much competition for tires.
• 14:02
  Speaker 1: So now that's interesting and for those that are listening
• 14:04
  Speaker 1: just recognizing that all of these companies, they do have
• 14:07
  Speaker 1: a marketing budget that they're working against. So if someone says,
• 14:10
  Speaker 1: I'm sorry, I can't support you right now, it doesn't
• 14:13
  Speaker 1: even necessarily mean that they don't like what you pitched.
• 14:15
  Speaker 1: It may just mean that they don't have the budget
• 14:18
  Speaker 1: anymore that they've sent out all the tires that they
• 14:20
  Speaker 1: can send out. We've also seen, for example, currently there's
• 14:24
  Speaker 1: a shortage of a lot of equipment, so there are
• 14:26
  Speaker 1: some things that are just simply not available. We were
• 14:29
  Speaker 1: doing a Winch test recently, and we could normally warn
• 14:33
  Speaker 1: would be very supportive of editorial and it would send
• 14:36
  Speaker 1: a product to test. It was just not available from Warren,
• 14:38
  Speaker 1: so we had to find it in the ways that
• 14:40
  Speaker 1: we could and buy it ourselves because it was really
• 14:42
  Speaker 1: important for us to demonstrate the success of that product
• 14:45
  Speaker 1: in the test because it was being tested against six
• 14:47
  Speaker 1: other products. So there's a lot of times that it's
• 14:50
  Speaker 1: not that they don't want to help or that you
• 14:51
  Speaker 1: don't have a great story to tell.
• 14:52
  Speaker 4: They just may not have either the budget or the inventory.
• 14:55
  Speaker 3: Inventory issues, especially the last couple of years have been
• 14:57
  Speaker 3: plaguing everyone. You know, there's a lot of shortage if supplies,
• 15:00
  Speaker 3: workers at the factory, and so everything is a little bit,
• 15:03
  Speaker 3: you know, on the manufacturing side has slowed down.
• 15:05
  Speaker 2: Thankfully, you know, we've been able. People that we.
• 15:07
  Speaker 3: Work with are very understanding as well as we're also
• 15:09
  Speaker 3: able to work our magic and try to get tires
• 15:12
  Speaker 3: to the people that need to get them.
• 15:14
  Speaker 4: Yeah.
• 15:14
  Speaker 1: Sure, now that makes a lot of sense. The next
• 15:17
  Speaker 1: question for me then, is now that someone wants to
• 15:20
  Speaker 1: start to tell a story to their audience, whatever size
• 15:22
  Speaker 1: that it may be, or maybe they really want to
• 15:24
  Speaker 1: build an audience. What's some advice that you would give
• 15:26
  Speaker 1: someone that wants to build up their audience on Instagram
• 15:30
  Speaker 1: or on Facebook or on TikTok or whatever platform that
• 15:33
  Speaker 1: they're choosing to focus on. What are some of the
• 15:35
  Speaker 1: pieces of advice you'd give to them.
• 15:37
  Speaker 3: I think number one is just consistency, and the people
• 15:39
  Speaker 3: that we work with that have large followings, they didn't
• 15:41
  Speaker 3: give up. They stay true to their voice, They told
• 15:44
  Speaker 3: their story, and even if there is only a few
• 15:46
  Speaker 3: people viewing their image or liking their image, they kept
• 15:49
  Speaker 3: at it. It takes time to build an audience, it
• 15:51
  Speaker 3: really does. And you know you can't expect to, you know,
• 15:54
  Speaker 3: to do a couple of posts and all of a
• 15:55
  Speaker 3: sudden you're this famous celebrity.
• 15:58
  Speaker 2: Sure and so sure consistently is definitely key.
• 16:01
  Speaker 3: I think quality of content, making sure you're using the
• 16:04
  Speaker 3: best technology you can afford, although you don't really need
• 16:06
  Speaker 3: to have like the best camera and you might have
• 16:08
  Speaker 3: just a good iPhone, but also having just that creative
• 16:10
  Speaker 3: eye sure a lot, and staying with the trends. You know,
• 16:13
  Speaker 3: obviously the algorithms are tricky these days to grow that audience,
• 16:18
  Speaker 3: and I think if you can find your own natural
• 16:20
  Speaker 3: voice that's important too.
• 16:21
  Speaker 2: And you know, that's really it. It's just sticking with it.
• 16:23
  Speaker 2: You know.
• 16:24
  Speaker 3: I see a lot of people that they give it
• 16:25
  Speaker 3: a shot for a few months and then they give up.
• 16:28
  Speaker 2: I mean it's hard.
• 16:28
  Speaker 3: It's like I like this podcast, you know, you have
• 16:30
  Speaker 3: to start, you know, although you had an audience already.
• 16:32
  Speaker 4: Sure it took time. Yeah, it takes a.
• 16:34
  Speaker 3: Lot of time and dedication out of your day. And
• 16:36
  Speaker 3: you know that's another thing, is like, do you have
• 16:38
  Speaker 3: the time to do it? Can you support this? Is
• 16:40
  Speaker 3: it worth it to you to give up whatever else
• 16:43
  Speaker 3: you're doing to really go after it. It's like anything else.
• 16:46
  Speaker 3: If you are passionate about it, you're going to do
• 16:48
  Speaker 3: well and it'll show. And I think that's you know,
• 16:50
  Speaker 3: that's really all I have. I mean, I don't have
• 16:52
  Speaker 3: a large following myself.
• 16:53
  Speaker 1: But you work with brands that do, Yeah, I do well,
• 16:56
  Speaker 1: so you certainly have learned what works for us. It's
• 16:58
  Speaker 1: the same way we choose when we choose to do
• 17:00
  Speaker 1: something new as an organization, we think about it for
• 17:03
  Speaker 1: a long time and we make sure that we understand
• 17:05
  Speaker 1: it and that we can serve the audience properly with
• 17:08
  Speaker 1: the content. It'll be years between us doing something new
• 17:11
  Speaker 1: because we really want to continue to be great at
• 17:14
  Speaker 1: the things that we're already doing, and we try really
• 17:16
  Speaker 1: hard to continue to be great at those things, and
• 17:18
  Speaker 1: that takes a lot of energy. So when we bring
• 17:20
  Speaker 1: up something like a podcast, it's so important to have
• 17:23
  Speaker 1: all of the right pieces, and then to your point,
• 17:25
  Speaker 1: being able to do it week in and week out
• 17:27
  Speaker 1: and stick with it.
• 17:28
  Speaker 2: Yeah, too often people give up on themselves.
• 17:31
  Speaker 3: I think that's one of the problems of social media
• 17:34
  Speaker 3: is that if you're not getting likes to clicks, it
• 17:36
  Speaker 3: can affect your mental health a little bit. And I
• 17:38
  Speaker 3: think that's going to be a problem more so, especially
• 17:40
  Speaker 3: when you see other people you know, you get a
• 17:42
  Speaker 3: little bit of a fomo. So you have to be tough.
• 17:45
  Speaker 3: You have to be able to continue doing what you're
• 17:47
  Speaker 3: doing and just have a little bit of a drive
• 17:50
  Speaker 3: and a little bit of a thick skin as well
• 17:51
  Speaker 3: in order to succeed at this.
• 17:53
  Speaker 1: You mentioned that your degree is actually in psychology and
• 17:57
  Speaker 1: social behavior, so that's an interesting question when it comes
• 18:00
  Speaker 1: to platforms like Instagram. Have you found either advice or
• 18:05
  Speaker 1: things that work to help people maintain that healthy perspective
• 18:08
  Speaker 1: or to be as healthy as possible around social media
• 18:11
  Speaker 1: and what would you suggest that people consider.
• 18:13
  Speaker 3: I think the people that are very successful are honest
• 18:16
  Speaker 3: and honest with their audience and also open. There's a
• 18:19
  Speaker 3: lot of people that curate their stories, they don't show
• 18:21
  Speaker 3: the downsides of things, and there are a lot of
• 18:23
  Speaker 3: people that show share everything that the ups, the downs
• 18:26
  Speaker 3: and everything around it. I think the ones that are
• 18:28
  Speaker 3: open probably have the best engagement. I have a more
• 18:31
  Speaker 3: authentic and genuine following. I don't know if getting a
• 18:34
  Speaker 3: lot of likes and clicks translates for some of the
• 18:37
  Speaker 3: brands into sales. Necessarily, for us, we look at what
• 18:40
  Speaker 3: will eventually create a customer or someone loyal to the brand.
• 18:43
  Speaker 3: And you know, I think, I see what you're saying,
• 18:45
  Speaker 3: are now pushing what they think their audience wants to
• 18:49
  Speaker 3: see and compromising what, you know, what they're doing. And
• 18:52
  Speaker 3: you know, I think it's also healthy to take a
• 18:54
  Speaker 3: break every now and then. Yeah, you know, and just
• 18:56
  Speaker 3: you know, you have to do what you have to
• 18:57
  Speaker 3: do that you know, your health.
• 18:59
  Speaker 1: Comes to I had a pretty serious family loss recently
• 19:04
  Speaker 1: and I just completely stopped for I needed to. It
• 19:07
  Speaker 1: was a significant loss for my family, so I just
• 19:10
  Speaker 1: didn't even open up Instagram. And I got back on
• 19:12
  Speaker 1: probably four weeks later, and just the number of messages
• 19:15
  Speaker 1: and everything, but I realized that it was okay, like
• 19:18
  Speaker 1: it's all right to do that, and maybe it's really
• 19:20
  Speaker 1: a good idea to do that. And I think to
• 19:22
  Speaker 1: your point also is Let's say you take a musician
• 19:25
  Speaker 1: or a celebrity that has a massive following because of
• 19:28
  Speaker 1: their talent as a creative, that would not necessarily translate
• 19:31
  Speaker 1: to selling tires. That's true, and I think that we're
• 19:34
  Speaker 1: seeing that more and more is brands being discerning around conversions.
• 19:38
  Speaker 1: Audience size does not relate to conversions. So another good
• 19:41
  Speaker 1: example of that in the automotive industry is maybe someone
• 19:44
  Speaker 1: who has a very inexpensive car, like a thirty year
• 19:47
  Speaker 1: old Porsche unmodified, and they have this huge following because
• 19:51
  Speaker 1: the person's really funny and their photos are great and everything,
• 19:54
  Speaker 1: But in putting new tires on that Porsha probably does
• 19:56
  Speaker 1: not translate into a lot of sales. If it's someone
• 19:59
  Speaker 1: with a newer car that is more interested in the aftermarket,
• 20:02
  Speaker 1: and the aftermarket is being supported on that channel, then
• 20:05
  Speaker 1: you probably see a higher conversion exactly.
• 20:08
  Speaker 3: So you know, there's a lot of factors in someone's
• 20:10
  Speaker 3: feed that we definitely look at, and that's one doesn't
• 20:13
  Speaker 3: make sense. Is there audience the type of audience that
• 20:16
  Speaker 3: will purchase tires or any other parts for that matter,
• 20:19
  Speaker 3: or are they simply looking at it because it's a
• 20:21
  Speaker 3: pretty car that they like yeah, sure, in these beautiful landscapes.
• 20:25
  Speaker 1: Yeah, pretty car, pretty person, something that is is visually
• 20:29
  Speaker 1: interesting in and of itself, but doesn't necessarily translate to
• 20:32
  Speaker 1: an enthusiast for sure. Well let's pivot a little bit
• 20:35
  Speaker 1: towards production and photography. So talk a little bit about
• 20:39
  Speaker 1: what is your kit? What do you use when you
• 20:41
  Speaker 1: want to go out and shoot a car.
• 20:43
  Speaker 3: It depends on the shoot, right obviously, if we're doing
• 20:45
  Speaker 3: something just quick and easy. You know, I'm shooting my
• 20:48
  Speaker 3: personal car for something, It's a small kit, you know,
• 20:50
  Speaker 3: I use. I have a Pelican air case that travels
• 20:53
  Speaker 3: with me almost everywhere. I have a Sony A seven
• 20:55
  Speaker 3: R two camera, which is like my backup event camera,
• 20:58
  Speaker 3: so you'll see me at trade shows with that because
• 20:59
  Speaker 3: it's light, nimble, easy to use, super easy. But my
• 21:02
  Speaker 3: workhorse now is a Canon R five. And then I've
• 21:04
  Speaker 3: hosted the lenses always in the kit, you know, every
• 21:07
  Speaker 3: memory cards, filters, all that fun stuff. I do use
• 21:10
  Speaker 3: a lot of Strobe lighting. I use Pro Photo. It
• 21:12
  Speaker 3: just depends on the shoot. If it's a commercial shoot.
• 21:14
  Speaker 3: We just wrapped up a couple of projects last year
• 21:16
  Speaker 3: with Lincoln. Yeah, there's a lot of lighting a lot
• 21:18
  Speaker 3: of production goes into that. It's more or less a
• 21:20
  Speaker 3: full day shoot for something like that. But if it's
• 21:23
  Speaker 3: something in the outdoors, you just use natural light.
• 21:25
  Speaker 2: You use what you have.
• 21:26
  Speaker 3: Sometimes you'll strobe something or have a light bar or
• 21:29
  Speaker 3: something like that, but it just really depends.
• 21:31
  Speaker 1: Or a nice reflector or just waiting for the light
• 21:34
  Speaker 1: to get right. It's interesting when we do shoots, if
• 21:38
  Speaker 1: we take the time to make sure we're in the
• 21:39
  Speaker 1: right location with the right light, it just the photographer
• 21:42
  Speaker 1: hasn't changed, still the same person, but the outcome is
• 21:45
  Speaker 1: an order of magnitude more beautiful because all of that
• 21:48
  Speaker 1: energy was spent on finding the right scene and the
• 21:51
  Speaker 1: right light and the right color of vehicle, and then
• 21:53
  Speaker 1: it completely changes it.
• 21:54
  Speaker 2: Yeah, planning is everything, you know.
• 21:56
  Speaker 3: It can save you hours and a lot of post
• 21:58
  Speaker 3: processing time as well. I went on this event called
• 22:01
  Speaker 3: the Ovalent Express Rally Your Death Valley recently and I
• 22:03
  Speaker 3: was hired to shoot it.
• 22:04
  Speaker 2: That's more running gun.
• 22:05
  Speaker 3: I'm sure at the window, I'm jumping out of the car,
• 22:08
  Speaker 3: I'm getting muddy, dirty, shooting whatever I can. At the
• 22:11
  Speaker 3: same time, I can't hold the group back because one
• 22:14
  Speaker 3: I don't know where the next endpoint is that's you're
• 22:16
  Speaker 3: we're going to stop to you know, It's just you's
• 22:18
  Speaker 3: got to capture what you can where you are. And
• 22:20
  Speaker 3: you know, I think that's a little bit of advice.
• 22:22
  Speaker 3: It's just you just have to be ready, you know, yeah,
• 22:24
  Speaker 3: and just get what you can. Sometimes it's not going
• 22:26
  Speaker 3: to be the perfect moment or the perfect settings, or
• 22:28
  Speaker 3: you just have to do what you can in that moment.
• 22:31
  Speaker 1: Some of the advice that we will give folks in
• 22:33
  Speaker 1: that scenario is you want to try to capture three
• 22:35
  Speaker 1: different perspectives. You want to capture the landscape, the environment
• 22:38
  Speaker 1: that you're in. You want to capture the subject, which
• 22:41
  Speaker 1: may be a person cooking dinner or deflating a tire,
• 22:45
  Speaker 1: so you've got this portrait, and then you want to
• 22:47
  Speaker 1: capture the details. A lot of times I'll see people
• 22:50
  Speaker 1: out shooting. They're shooting everything at six' one six, foot
• 22:53
  Speaker 1: so they're all standing up and it's all the same
• 22:55
  Speaker 1: perspective where their phone is held up in front of
• 22:57
  Speaker 1: their face instead of getting down low or getting up,
• 22:59
  Speaker 1: high changing the focal length so that way it starts
• 23:02
  Speaker 1: to look different when people. Shoot every time you get
• 23:04
  Speaker 1: out to take a, photograph it's probably worth taking the
• 23:07
  Speaker 1: time to get a landscape shot or get the vehicle
• 23:09
  Speaker 1: or the person in the context of their, space getting
• 23:12
  Speaker 1: that beautiful portrait and then getting the detail of. Something
• 23:15
  Speaker 1: maybe that's the tire print on the, ground or maybe
• 23:17
  Speaker 1: that's the choya cactus that's stuck into the, tread or
• 23:20
  Speaker 1: maybe it's the splatter of mud up the side of the,
• 23:23
  Speaker 1: vehicle or maybe it's just the eye and the curl
• 23:26
  Speaker 1: of a smile of the person driving the. Vehicle if
• 23:28
  Speaker 1: we can capture those three perspectives as much as we,
• 23:32
  Speaker 1: can and we end up with a really nice visual.
• 23:34
  Speaker 1: Story that's one of our biggest challenges with overland journal
• 23:37
  Speaker 1: is we get a lot of front three quarter center
• 23:40
  Speaker 1: punched vehicle in midday light and it's just not. Usable
• 23:43
  Speaker 1: we can't use the. Content whereas if people take the,
• 23:46
  Speaker 1: time like we, said to get the right, light get
• 23:48
  Speaker 1: those multiple, perspectives use rule of thirds things that start
• 23:52
  Speaker 1: to tell a more beautiful story, visually then that's content
• 23:55
  Speaker 1: that we can.
• 23:56
  Speaker 3: Use, definitely you hit it right on the. Head it's
• 23:58
  Speaker 3: really being prepared and telling visual. Story you can't just get,
• 24:02
  Speaker 3: one especially for editorial, right you have to tell a.
• 24:05
  Speaker 3: Story you have to tell who is the, Person what
• 24:07
  Speaker 3: are the details of the? Vehicle where did they? Go
• 24:10
  Speaker 3: what about the? Landscapes where do they travel? To what
• 24:13
  Speaker 3: are the conditions to? Terrain all of? It it's, digital
• 24:16
  Speaker 3: so it's essentially, free right burn?
• 24:18
  Speaker 4: Megapixels burn? Them, yeah.
• 24:20
  Speaker 1: Totally this content is brought to you By Overland, journal
• 24:25
  Speaker 1: our premium quality print. Publication the magazine was founded in
• 24:29
  Speaker 1: two thousand and six with the goal of providing independent
• 24:33
  Speaker 1: equipment and vehicle, reviews along with the most stunning adventures and.
• 24:37
  Speaker 1: Photography we care deeply about the countries and cultures we
• 24:42
  Speaker 1: visit and share our experiences freely with our. Readers we
• 24:47
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  Speaker 1: can subscribe directly on our website At Overland journal dot.
• 25:15
  Speaker 1: Com what are you seeing as trends or piece of
• 25:20
  Speaker 1: advice around video?
• 25:21
  Speaker 4: Production?
• 25:21
  Speaker 1: Now are you seeing things that are really? WORKING i,
• 25:23
  Speaker 1: mean is it? True that we need to be focusing
• 25:25
  Speaker 1: a lot of energy now on these very snackable call
• 25:28
  Speaker 1: it a TikTok or a reels. Format do people really
• 25:32
  Speaker 1: need to be paying attention to that right? Now you
• 25:33
  Speaker 1: think there's still room for mid and long length. VIDEO
• 25:37
  Speaker 1: i think it's both. Right it also depends on your.
• 25:39
  Speaker 1: Audience if you want to reach the younger consumer and,
• 25:41
  Speaker 1: audience then you definitely have to do the snackable little,
• 25:44
  Speaker 1: stories little. Tidbits and because that's where the audiences they're on,
• 25:47
  Speaker 1: TikTok they're watching the. Reels instagram's pushing the reels more and,
• 25:50
  Speaker 1: more so you definitely should be creating that type of.
• 25:53
  Speaker 1: Content i'm a little bit older as, well AND i
• 25:55
  Speaker 1: appreciate the long form content as. Well AND i think
• 25:58
  Speaker 1: there's definitely people that will watch, everything and then you'll
• 26:01
  Speaker 1: have some guys that'll watch some of it and some
• 26:03
  Speaker 1: guys that will, watch you, know the. Rest you also
• 26:05
  Speaker 1: have to think about the attention spans of. People it's
• 26:08
  Speaker 1: getting shorter and. Shorter it's not what it once was
• 26:10
  Speaker 1: FOR Su, yeah for. Sure, well and that's JUST i,
• 26:12
  Speaker 1: guess just being recognizing that that's where the audience is
• 26:15
  Speaker 1: going and that's just, okay it Doesn't it's not THAT
• 26:17
  Speaker 1: i it's not my place to change. It my job
• 26:20
  Speaker 1: is to tell a. Story in my job is to test,
• 26:22
  Speaker 1: equipment and if people are consuming that content in a different,
• 26:25
  Speaker 1: way that's. Okay we just need to adjust and not
• 26:28
  Speaker 1: be upset that the cheese is.
• 26:29
  Speaker 3: Moving, yeah or use one to promote the. Other, right
• 26:32
  Speaker 3: you have fifteen second teaser of changing tires and then
• 26:35
  Speaker 3: go into the deeper dive of why you change the
• 26:37
  Speaker 3: tires on the long, format, Right.
• 26:39
  Speaker 4: Yeah for.
• 26:39
  Speaker 3: Sure you just have to use all the, platforms so you,
• 26:42
  Speaker 3: know social media and the roles that they're.
• 26:44
  Speaker 2: Creating you, know there's definitely a career that you can.
• 26:48
  Speaker 4: Have they, had no.
• 26:49
  Speaker 1: Question it's amazing the amount of energy that it takes
• 26:51
  Speaker 1: to do that. Properly All, Right so that leads me
• 26:53
  Speaker 1: then to shifting gears a little. Bit let's talk about Your.
• 26:57
  Speaker 1: BRONCO i had the chance to test a wild Track
• 27:01
  Speaker 1: bronco a couple months ago walkers front and, rear so
• 27:04
  Speaker 1: we have our, disconnects all the. Goodies you had to
• 27:07
  Speaker 1: have gotten one of the First broncos off the. LINE i,
• 27:09
  Speaker 1: mean yours has got to be an early CAR i
• 27:11
  Speaker 1: think min's pretty. EARLY i got It october, fourth right
• 27:14
  Speaker 1: towards the. BEGINNING i also placed my order on day.
• 27:17
  Speaker 1: TWO i made a few changes to try to get
• 27:19
  Speaker 1: it ahead of TIME i played that. Game there was
• 27:20
  Speaker 1: a lot of things going around online and on the
• 27:22
  Speaker 1: forums that were, Like, okay if you did, this you
• 27:24
  Speaker 1: can get it as much earlier because there's delays with
• 27:27
  Speaker 1: the hard tops or.
• 27:28
  Speaker 2: Whatever so got it pretty.
• 27:29
  Speaker 3: EARLY i also built it to the specs THAT i
• 27:31
  Speaker 3: think THAT i would, use you, know BECAUSE i don't
• 27:33
  Speaker 3: do much rock, crawling and sure you, know it's more
• 27:36
  Speaker 3: of a daily driver for me and family vehicle for the,
• 27:38
  Speaker 3: weekends and SO i Wanted that's WHY i chose a four.
• 27:40
  Speaker 3: DOOR i also wanted to be, comfortable SO i went
• 27:42
  Speaker 3: with the AND i also just liked the look of
• 27:44
  Speaker 3: the outer banks with the painted fenders and, yeah, yeah
• 27:47
  Speaker 3: SO i went with. That AND i also KNEW i
• 27:48
  Speaker 3: was going to modify. It definitely chose the vehicle THAT
• 27:52
  Speaker 3: i would use for myself that would make the most
• 27:54
  Speaker 3: sense without going. OVERBOARD i think the wild track is
• 27:57
  Speaker 3: a little rare right now To, fay yeah as, well super,
• 27:59
  Speaker 3: hard but probably super. Fun Your bronco is. AMAZING i
• 28:02
  Speaker 3: mean that color that you. Pick we're going to include
• 28:05
  Speaker 3: photographs in the YouTube version of this so that people
• 28:08
  Speaker 3: can see. It we'll even have some video of it as.
• 28:11
  Speaker 3: Well ryan And john are going to go out and
• 28:14
  Speaker 3: shoot a full feature on the truck as, well so
• 28:16
  Speaker 3: that'll be available on the YouTube channel for those who
• 28:19
  Speaker 3: want to see this. Car but this, color it's probably
• 28:22
  Speaker 3: one of the coolest Colors i've ever seen on A. Bronco,
• 28:25
  Speaker 3: now what inspired you to use that? Color it's it's
• 28:27
  Speaker 3: kind of for those that are just, listening, like how
• 28:29
  Speaker 3: would you describe the. COLOR i would say it's in
• 28:31
  Speaker 3: between like an olive green and a mint. Green if
• 28:34
  Speaker 3: those two colors had a, baby it'd be it would
• 28:36
  Speaker 3: be boxwood.
• 28:37
  Speaker 4: Green, okay so it's called boxwood. Green.
• 28:39
  Speaker 3: Yeah and it's actually an older Four bronco. Color SO
• 28:43
  Speaker 3: i wanted.
• 28:43
  Speaker 4: To Original bronco Or.
• 28:45
  Speaker 3: BRONCO i believe it's one of the originals and Early bronco,
• 28:48
  Speaker 3: sure and It's i've seen it in. Person took a
• 28:51
  Speaker 3: mental note of fit and itive us something that WHEN
• 28:53
  Speaker 3: i saw The bronco, First i'm, like, wow they really
• 28:54
  Speaker 3: kept to the old body. Style they really kept so
• 28:57
  Speaker 3: in my, BUILD i wanted to do something. DIFFERENT i
• 28:59
  Speaker 3: knew that people were going to go crazy with the,
• 29:01
  Speaker 3: modifications the accessories are going to go full off.
• 29:04
  Speaker 2: Road well that's not really, me you.
• 29:06
  Speaker 1: Know.
• 29:06
  Speaker 2: YEAH i always like to have a little bit of.
• 29:07
  Speaker 3: Style i'm known a little bit for the color choices
• 29:09
  Speaker 3: That i've done with the project vehicles That i've, done
• 29:12
  Speaker 3: and so that green was really stood. Out it pays
• 29:14
  Speaker 3: homage to the Iconic broncos.
• 29:16
  Speaker 4: And it's also.
• 29:17
  Speaker 1: Understated it's not a very flashy. Color it's just extremely
• 29:21
  Speaker 1: handsome on the. Truck and then the second thing that
• 29:24
  Speaker 1: you notice is the white. Grill is there anything different
• 29:26
  Speaker 1: about that grill or just because it's white like that
• 29:29
  Speaker 1: against that green that it looks so.
• 29:30
  Speaker 3: Different the Outer banks has a slightly different same shape and,
• 29:34
  Speaker 3: size but for some, reason four changed every grill on
• 29:36
  Speaker 3: every model Of. Bronco SO i got the Bad lands
• 29:39
  Speaker 3: grill BECAUSE i thought it looked the. Best and THEN
• 29:41
  Speaker 3: i also have The Kid, tracks which is kind of
• 29:43
  Speaker 3: like A Power Wheels bronco for my, kids AND i
• 29:46
  Speaker 3: had it painted to match and it had the Bad
• 29:48
  Speaker 3: lands grill, too so match them. BETTER i changed my
• 29:51
  Speaker 3: grill and painted it and had it painted. White you
• 29:53
  Speaker 3: wanted to match your kid's. Grill, yeah that's. GOOD i like.
• 29:56
  Speaker 1: That that's massing vehicles And i'll give you a. Photo,
• 29:59
  Speaker 1: yeah we got to Get we totally got to get
• 30:00
  Speaker 1: your kids. Truck that's. Awesome the other thing that really
• 30:03
  Speaker 1: stands out is the white. Wheels so talk about the
• 30:06
  Speaker 1: wheels that are on there and why did you choose?
• 30:09
  Speaker 3: Those SO i have a set of the fifteen fifty
• 30:11
  Speaker 3: two analog WHEELS i believe of the first set of
• 30:14
  Speaker 3: white analog wheels for The bronco that came into The. States,
• 30:17
  Speaker 3: THANKFULLY i know those guys over, there and they were
• 30:19
  Speaker 3: kind enough to hold them for me for the vehicle
• 30:21
  Speaker 3: until my truck. Came that ultimately gave me the decision
• 30:24
  Speaker 3: to then paint the. Car you, know it's a brand new, Vehicle,
• 30:27
  Speaker 3: like why do you paint?
• 30:27
  Speaker 4: It that's.
• 30:28
  Speaker 3: CRAZY i wanted to stand out, again and ALSO i
• 30:30
  Speaker 3: knew it was going to be displayed With toyo AT.
• 30:33
  Speaker 3: Sema so to stand out AT sema you have to
• 30:35
  Speaker 3: do some crazy things.
• 30:36
  Speaker 1: Sometimes, yeah, sure those white, wheels they look like an
• 30:39
  Speaker 1: old school steel, wheel but they're.
• 30:41
  Speaker 4: Not but they're.
• 30:41
  Speaker 1: ALUMINUM i think they look. Great in, FACT i Think Matt,
• 30:44
  Speaker 1: scott the co host of the, show has those same
• 30:47
  Speaker 1: wheels on HIS. Ljg they're in black on his jeep
• 30:51
  Speaker 1: and they look so.
• 30:51
  Speaker 4: Good.
• 30:52
  Speaker 1: Now the other thing THAT i noticed in the back
• 30:54
  Speaker 1: is because you're a photographer and you do go camping
• 30:56
  Speaker 1: with your family and, everything you've paid attention to some
• 30:59
  Speaker 1: organization in the back of The. Bronco what did you
• 31:01
  Speaker 1: install back there that kind of helps you make the
• 31:03
  Speaker 1: best use of that small.
• 31:04
  Speaker 3: Space, first The bronco has no cargo. Space, yeah very.
• 31:07
  Speaker 3: Little coming from AN suv into The, bronco there's not.
• 31:10
  Speaker 3: Much AND i can't really put my seats down WHEN
• 31:11
  Speaker 3: i have my kids in the back because they're in the.
• 31:13
  Speaker 3: Back so the goose gear plate in the, back which
• 31:15
  Speaker 3: adds a little bit of some protection and makes it
• 31:18
  Speaker 3: really easy to just throw things in and. Out have
• 31:20
  Speaker 3: their tailgate table which folds down. Nicely, yeah it looks,
• 31:23
  Speaker 3: Great and, YEAH i can put my grill on, THERE
• 31:25
  Speaker 3: i can do my, coffee set up my cameras whatever
• 31:28
  Speaker 3: that comes in really.
• 31:29
  Speaker 1: Handy, yeah having a work table since it doesn't since
• 31:31
  Speaker 1: the truck doesn't have a, tailgate it becomes your, tailgate
• 31:34
  Speaker 1: which is perfect.
• 31:35
  Speaker 3: Exactly and THEN i have A DOMETIC cfx fridge in
• 31:38
  Speaker 3: there and with The goose gear camp. Kitchen, yeah and
• 31:40
  Speaker 3: then it slides out really nice and, easy and so
• 31:43
  Speaker 3: everything is in the back. ORGANIZED i typically have My
• 31:46
  Speaker 3: pelican camera case with. ME i have A Pelican cargo
• 31:48
  Speaker 3: B x, fifty which just as dry. Storage but inside
• 31:51
  Speaker 3: there right now is LIKE i THINK i have a
• 31:53
  Speaker 3: couple all of my coffee making.
• 31:56
  Speaker 2: Kit it's, important, man is it's? Important you.
• 31:59
  Speaker 3: KNOW i don't know how Long ryan's going to have
• 32:01
  Speaker 3: me out on the trail. Tomorrow and it's cold out, here,
• 32:03
  Speaker 3: yeah it.
• 32:04
  Speaker 4: Is it's.
• 32:04
  Speaker 1: Right you're from Southern. California this is. Cold there's actually
• 32:06
  Speaker 1: snow on the ground In prescott right. Now, YES i
• 32:09
  Speaker 1: BROUGHT i haught the coffee kit.
• 32:10
  Speaker 3: Along, awesome my goal zero and THEN i just you,
• 32:12
  Speaker 3: know just to make it easy AND i didn't want
• 32:14
  Speaker 3: to bring.
• 32:14
  Speaker 2: PROPANE i just brought my electric water. Kettle.
• 32:16
  Speaker 1: Thing you've had The bronco now then for you, know
• 32:20
  Speaker 1: five six? Months how is it held? Up i've you
• 32:22
  Speaker 1: enjoyed the. Truck what are the things that you've? Learned
• 32:24
  Speaker 1: the pros and cons like to give the listener, like
• 32:27
  Speaker 1: what's the lowdown on the on The Ford bronco now
• 32:29
  Speaker 1: that you've owned it for as long as you.
• 32:30
  Speaker 2: Have first, OFF i Love, Ford they've been a great.
• 32:32
  Speaker 3: Client but The bronco, ITSELF i think, one it looks
• 32:36
  Speaker 3: awesome AND i get the most Compliments i've ever, gotten
• 32:39
  Speaker 3: both male female thumbs out the, window people stopping me At,
• 32:42
  Speaker 3: target you, know to talk about.
• 32:44
  Speaker 2: It so it's an exciting. Truck there are a couple.
• 32:46
  Speaker 3: Downsides ONE i think is with the soft, top it
• 32:49
  Speaker 3: is loud, inside especially on the freeway at, speed but
• 32:51
  Speaker 3: with THE b AND o, sounds the hard.
• 32:53
  Speaker 1: Top is loud to. Man SO i think the soft
• 32:56
  Speaker 1: top was a good. Choice and it looks. Great it looks,
• 32:58
  Speaker 1: great and it's fun to take the hop.
• 33:00
  Speaker 4: Down yeah for.
• 33:01
  Speaker 3: Sure but THEN i lose the ability to have a
• 33:04
  Speaker 3: rat on, top SO i lose more storage space or
• 33:06
  Speaker 3: for a tent or whatever else On but with the
• 33:08
  Speaker 3: top DOWN i could also fit a, surfboard you. Know
• 33:11
  Speaker 3: so there are definitely pros and, cons and you're looking
• 33:13
  Speaker 3: forward to the, summer and Because i'm not much of
• 33:16
  Speaker 3: a cold weather. Surfer the other thing THAT i came
• 33:18
  Speaker 3: across was the back seats with my two, kids and
• 33:21
  Speaker 3: they're not they're not.
• 33:22
  Speaker 2: Big they're three and four or three and. Five, Sorry.
• 33:24
  Speaker 3: Chris my original car seats have a higher, bolster so
• 33:27
  Speaker 3: there was only this little window where they could fit.
• 33:30
  Speaker 3: In i'd have to put, him carry him up the trucks,
• 33:32
  Speaker 3: lifted And i'm not the tallest, guy put him, sideways
• 33:35
  Speaker 3: and then put him.
• 33:36
  Speaker 4: In you're talking about your. Kid you got to put
• 33:37
  Speaker 4: your kids sideways in them in.
• 33:39
  Speaker 2: So he didn slam his head on the Which i've
• 33:41
  Speaker 2: done a couple of. Times oh.
• 33:42
  Speaker 3: No so THANKFULLY i got new car seats from this
• 33:45
  Speaker 3: brand Called, diono and they have the lowest bolster and
• 33:48
  Speaker 3: they're the brand that's known for doing three across in the.
• 33:50
  Speaker 3: BACK i only have two, kids but every bit of space,
• 33:53
  Speaker 3: helps and so that helped a lot in terms of
• 33:55
  Speaker 3: having them. Fit but, also you, know my wife AND
• 33:58
  Speaker 3: i are both not the biggest, people and their feet
• 34:01
  Speaker 3: and legs still touch the, back so that's you, know
• 34:04
  Speaker 3: it's not the biggest of.
• 34:05
  Speaker 2: Space AND i get it because they have stadium seating
• 34:08
  Speaker 2: in the.
• 34:08
  Speaker 3: Back sure it's raised up higher so you don't get
• 34:10
  Speaker 3: carsick on the. Trails and, sure although my daughter did
• 34:12
  Speaker 3: get carsick on our Last Joshua tree.
• 34:14
  Speaker 1: Trip oh, no that was probably. Exciting, yeah that's when
• 34:17
  Speaker 1: you're glad the interior can hose. OUT i don't have
• 34:20
  Speaker 1: the hose, out but she kept it on. Herself oh, no, go,
• 34:24
  Speaker 1: YEAH i. Gotcha, Adventures adventures and family, Travel Dad. Life
• 34:28
  Speaker 1: yeah that's, great, man that's. Awesome you, know that's what
• 34:31
  Speaker 1: that's what it's. For and you, know outside of, that
• 34:33
  Speaker 1: the kids love. IT i picked them up from. School
• 34:35
  Speaker 1: they can point it. Out they called The bronco The.
• 34:37
  Speaker 1: Bronco you, Know i'm not one of those guys that
• 34:38
  Speaker 1: names my. Cars.
• 34:40
  Speaker 3: Sure, yeah it's definitely a vehicle that is ON i
• 34:44
  Speaker 3: mean it checked all the boxes for a vehicle THAT i, wanted.
• 34:46
  Speaker 3: RIGHT i wanted something capable when we do go on
• 34:48
  Speaker 3: trips and things and do go camping and on trails
• 34:52
  Speaker 3: and we're just gonna have a blast of spring in,
• 34:54
  Speaker 3: SUMMER i. Think and it also just it's just an
• 34:57
  Speaker 3: iconic vehicle and just to have it totally it's really,
• 35:00
  Speaker 3: fun you, know but it's. SPECIAL i, mean IF i
• 35:01
  Speaker 3: had say that the garage, space it would be more
• 35:05
  Speaker 3: of for a weekend vehicle than my daily, driver which
• 35:08
  Speaker 3: it is right. Now but it's you, know outside of,
• 35:10
  Speaker 3: that it's it's been. FUN i MEAN i haven't knocked on,
• 35:12
  Speaker 3: wood broken anything. Yet you, Know i've done a couple
• 35:15
  Speaker 3: of trails and uh, yeah it's just, uh it's just
• 35:17
  Speaker 3: one of those vehicles that it feels special driving you
• 35:20
  Speaker 3: look forward to getting.
• 35:21
  Speaker 1: Into you, know it's. Fun, yeah the one that we
• 35:23
  Speaker 1: had was so. Fun another. Question the test vehicle that we,
• 35:26
  Speaker 1: had we noticed that some of the interior materials were
• 35:30
  Speaker 1: maybe not super, durable have, you but we didn't know
• 35:33
  Speaker 1: how that was going to go long. Term our a
• 35:34
  Speaker 1: very short term experience led us to believe that those
• 35:37
  Speaker 1: interior materials may not hold up very. Well how is
• 35:40
  Speaker 1: your dash held?
• 35:41
  Speaker 4: Up the? Plastic is that holding?
• 35:42
  Speaker 1: Up?
• 35:42
  Speaker 3: Okay so, far so, good and you, know no issues
• 35:45
  Speaker 3: with the, dash ALTHOUGH i do want to wrap it
• 35:47
  Speaker 3: to match BECAUSE i had The Navy peer interior AND
• 35:50
  Speaker 3: i just don't think that it matches right with the
• 35:52
  Speaker 3: green Got it color. Scheme SO i found one upholstery
• 35:55
  Speaker 3: shop that said they can do. It the first shot
• 35:57
  Speaker 3: wasn't very, confident AND i did have it all my
• 35:59
  Speaker 3: seats where with cat skin the, Leather so that's held
• 36:02
  Speaker 3: up pretty. WELL i do notice that the back cargo
• 36:05
  Speaker 3: area does scratch a little.
• 36:06
  Speaker 1: Bit that's what we experienced was the dash itself and
• 36:09
  Speaker 1: then some of the faces on the. Doors just a
• 36:12
  Speaker 1: lot of small scratches came up pretty.
• 36:14
  Speaker 4: Quickly is that what you've experienced or not not so? Bad?
• 36:17
  Speaker 3: Really that's, good pretty careful, too AND i haven't, had you,
• 36:21
  Speaker 3: know even with the, kids, like no major issues there or.
• 36:24
  Speaker 3: THAT i NOTICE i also have a really good detail.
• 36:27
  Speaker 3: Guy oh that's, good good guy to. Have now do
• 36:29
  Speaker 3: you have the two point Three leader or the two point?
• 36:31
  Speaker 3: SEVEN i have the two point. Seven, yeah that's a nice.
• 36:33
  Speaker 3: Motor geez that it rips and yours the automatic or
• 36:36
  Speaker 3: the manual?
• 36:36
  Speaker 2: Automatic?
• 36:37
  Speaker 1: Nice it is a great looking, truck and it'll be
• 36:40
  Speaker 1: fun to have it here to support the YouTube side of,
• 36:43
  Speaker 1: it and then people will be able to check it
• 36:45
  Speaker 1: out a full video of it as, well so that
• 36:47
  Speaker 1: that is a really handsome. Vehicle when it comes to building,
• 36:50
  Speaker 1: vehicles one of the things THAT i noticed about, yours
• 36:52
  Speaker 1: it's consistent with the way THAT i like to build
• 36:54
  Speaker 1: vehicles as, well is just to be a little more
• 36:57
  Speaker 1: elegant and. UNDERSTATED i think that people make them stake
• 37:00
  Speaker 1: of putting so much stuff on their vehicles that it
• 37:03
  Speaker 1: kind of it doesn't end up looking very clean or
• 37:05
  Speaker 1: very even very elegant at the end of the. Day
• 37:08
  Speaker 1: have you found that to be the? Case are people
• 37:10
  Speaker 1: better off underdoing the vehicle and then focusing on something
• 37:13
  Speaker 1: special like the paint. Color where do you find that
• 37:15
  Speaker 1: it actually does work just as well to bolt on
• 37:18
  Speaker 1: a bunch of.
• 37:18
  Speaker 3: Accessories that comes down to personal preference and, style, right
• 37:22
  Speaker 3: and also what what's the utility of the?
• 37:24
  Speaker 2: Vehicle? RIGHT i.
• 37:25
  Speaker 3: WASN'T i know WHO i, am AND i know you,
• 37:27
  Speaker 3: Know i'm confident enough to SAY i don't need to
• 37:29
  Speaker 3: do that much to a vehicle to make it look
• 37:31
  Speaker 3: good and perform. WELL i, think you, know As i've gotten,
• 37:34
  Speaker 3: OLDER i think simple is is more my style, now
• 37:38
  Speaker 3: and doing a couple of pop, elements you, know the,
• 37:40
  Speaker 3: wheels the paint, now and then also choosing how do
• 37:43
  Speaker 3: colors work well. Together originally even the side mirrors were body,
• 37:48
  Speaker 3: matched so instead of going to the, GREEN i kept.
• 37:50
  Speaker 3: IT i painted it black, actually just so that that
• 37:53
  Speaker 3: line flowed, well.
• 37:54
  Speaker 4: The belt line was. Uninterrupted, yeah you.
• 37:56
  Speaker 3: KNOW i try to look at those little design, touches you,
• 37:58
  Speaker 3: know AM i going to paint the door handle white
• 38:00
  Speaker 3: and the fender's. White, no not, really BECAUSE i think
• 38:02
  Speaker 3: that's a little bit too much and playing off of
• 38:04
  Speaker 3: that theme too, much at least for my, style, Right
• 38:06
  Speaker 3: AND i know, again everyone has their own.
• 38:07
  Speaker 2: Style you.
• 38:08
  Speaker 3: KNOW i could have added a million lights to, it
• 38:10
  Speaker 3: BUT i think that distracts from the. Vehicle and how
• 38:12
  Speaker 3: often AM i really going to drive at?
• 38:14
  Speaker 4: Night you?
• 38:15
  Speaker 3: KNOW i try to get to the campsite before it gets.
• 38:17
  Speaker 3: Cold you, KNOW i don't like setting up at. Dark
• 38:19
  Speaker 3: so that's you, KNOW i think you have to know
• 38:22
  Speaker 3: your personal style also what you plan to, achieve and
• 38:25
  Speaker 3: do you want your vehicle to stand out that? Much
• 38:27
  Speaker 3: and with all these accessories attached to, it you know
• 38:29
  Speaker 3: you're going anywhere you can have it taken.
• 38:31
  Speaker 4: Stolen.
• 38:32
  Speaker 3: Yeah the gas mileage on The bronco Wasn't we didn't
• 38:34
  Speaker 3: talk about, this but it's not the.
• 38:35
  Speaker 1: Best, yeah, Sure SO i imagine a rough rack or
• 38:38
  Speaker 1: a roof tent on. There it would just affect it even,
• 38:40
  Speaker 1: more for, sure you. Know and gas prices these days Aren't,
• 38:43
  Speaker 1: no it's, expensive for. Sure the truck looks, great and
• 38:46
  Speaker 1: congratulations on first of, all even getting A bronco which
• 38:50
  Speaker 1: people have been waiting for a very long time to
• 38:52
  Speaker 1: get a, car and then with how awesome it looks.
• 38:55
  Speaker 1: Too AND i really appreciate your insights on content and
• 38:59
  Speaker 1: on working with professionals and aspiring professionals in the space
• 39:03
  Speaker 1: as a content creator and as someone who evaluates people's.
• 39:07
  Speaker 1: Content do you have any last pieces of advice that
• 39:09
  Speaker 1: you would want to give someone listening that is hoping
• 39:12
  Speaker 1: to get into media that they're hoping to have to
• 39:14
  Speaker 1: maybe be some version of an influencer there themselves or
• 39:17
  Speaker 1: to be able to work or themselves as a content,
• 39:19
  Speaker 1: creator you have a couple pieces of advice that you'd
• 39:22
  Speaker 1: want to close with to help them make that.
• 39:24
  Speaker 3: Path, YEAH i think you, know anyone that is serious
• 39:27
  Speaker 3: about doing, it you, know they have to stick with
• 39:29
  Speaker 3: it and have a passion for, it regardless if it's you,
• 39:32
  Speaker 3: know they want to shoot, vehicles they want to shoot,
• 39:33
  Speaker 3: landscapes they want to do more adventure. Travel just be
• 39:37
  Speaker 3: consistent and just really just also find the right. MENTORS
• 39:40
  Speaker 3: i mean that's. Key you, know you need to find
• 39:42
  Speaker 3: people that have done, it people that have found their,
• 39:44
  Speaker 3: calling and all of those people see what their path,
• 39:47
  Speaker 3: was you, know before you can create your. Own you,
• 39:50
  Speaker 3: KNOW i think it's rare where someone just right off the.
• 39:52
  Speaker 4: Bat is that. Guy, no it's.
• 39:53
  Speaker 2: Impossible it's, hard and that's.
• 39:55
  Speaker 1: People look like overnight, successes but it takes decades to
• 39:58
  Speaker 1: get there. Usually who were some mentors for you that
• 40:01
  Speaker 1: made a big difference that come to mind for you.
• 40:03
  Speaker 3: In the creative photography. SPACE i mentioned to you earlier
• 40:07
  Speaker 3: WHEN i was at my older, Agency i'd worked for
• 40:09
  Speaker 3: a photographer that came from the. Skateworld his name Is Michael,
• 40:12
  Speaker 3: ballard and SO i assisted him for, years you, know
• 40:15
  Speaker 3: even BEFORE i picked up a. Camera he was definitely
• 40:17
  Speaker 3: a mentor in terms, of you, know going on, shoots
• 40:21
  Speaker 3: getting some of that experience under my. Belt and THEN
• 40:23
  Speaker 3: i would say some of my contemporaries and friends NOW
• 40:27
  Speaker 3: i look up to, Them guys Like Larry, Chen Will,
• 40:29
  Speaker 3: ROGI Dc, Chavez Jose. Martinez these are all guys that
• 40:33
  Speaker 3: you might not be familiar, with but they. Have they
• 40:36
  Speaker 3: definitely made an impact on my life and you've probably
• 40:38
  Speaker 3: have seen their work.
• 40:39
  Speaker 4: Before, yeah that's, amazing.
• 40:41
  Speaker 3: And you, Know i'm thankful That i've BEEN i was
• 40:43
  Speaker 3: able to meet all of these, people you, know and
• 40:44
  Speaker 3: having that role doing the pr for For Formula, drift
• 40:47
  Speaker 3: WHERE i got to meet them in the early stages
• 40:49
  Speaker 3: of their. Careers and you, know seeing guys like all
• 40:52
  Speaker 3: of The hoonigan, team you, know from where they are
• 40:54
  Speaker 3: to to where they're at, now it's like it's, incredible you,
• 40:57
  Speaker 3: know and content that they're generating in the audience that
• 41:00
  Speaker 3: they have now it's, yeah it's mind. Blowing and just
• 41:02
  Speaker 3: to see these guys that were like going like six
• 41:05
  Speaker 3: deep in a motel, room you, know to like now
• 41:08
  Speaker 3: traveling the, world you, know and it's it's it's. Insane
• 41:11
  Speaker 3: it's very fortunate to be able to do what we
• 41:14
  Speaker 3: do and, yes you, know and have the friends that we.
• 41:16
  Speaker 3: Have and you have to mention some of the guys
• 41:18
  Speaker 3: THAT i work with that you know that are friends
• 41:19
  Speaker 3: and fantastic creators and, overlanders you, Know richard And Ashley
• 41:24
  Speaker 3: lindberg And Carissa Gondrton mac And owen From bound For,
• 41:28
  Speaker 3: nowhere like those. GUYS i really look up to them
• 41:30
  Speaker 3: because they're able to do what they want to. Do
• 41:32
  Speaker 3: they're still, creating they're, traveling and it's you, KNOW i
• 41:35
  Speaker 3: can't do that Because i'm a bit older AND i
• 41:37
  Speaker 3: have a mortgage and a, family you, know and maybe later.
• 41:41
  Speaker 3: On you, know those guys are definitely people THAT i
• 41:44
  Speaker 3: look up.
• 41:45
  Speaker 4: To, YEAH i.
• 41:46
  Speaker 1: Know that's that's such great, advice and it is so
• 41:49
  Speaker 1: important that we surround ourselves with other people that inspire
• 41:52
  Speaker 1: us and it makes all the. Difference one of the
• 41:54
  Speaker 1: questions that we like to ask on the, podcast and
• 41:57
  Speaker 1: it's okay if you don't have an answer for, this
• 41:59
  Speaker 1: but are there any books or readings that you've done
• 42:02
  Speaker 1: that have been really formative to your, life either as
• 42:04
  Speaker 1: a creative or as a. Traveler are there books that
• 42:08
  Speaker 1: you have founder just and it can even be about
• 42:10
  Speaker 1: philosophy or, psychology books that have been really formative for. You.
• 42:14
  Speaker 3: Yeah i've read a lot of books and transitioned more
• 42:17
  Speaker 3: to podcasts and audible. BOOKS i think one that really
• 42:21
  Speaker 3: stands out Is Tipping point By Matt Malcolm. Gladwell i've
• 42:24
  Speaker 3: given that one of my, mentors but more on the
• 42:26
  Speaker 3: marketing side of, things and that was a good. One
• 42:28
  Speaker 3: one more recent audiobook THAT i listened, TO i think
• 42:31
  Speaker 3: that that was interesting and entertaining and is one of
• 42:33
  Speaker 3: those books that are one of those reads that you
• 42:35
  Speaker 3: wanted to keep listening to and. Finish Was Will smith's.
• 42:39
  Speaker 3: Clearing his story was really. Cool the founder Of patagonia's
• 42:42
  Speaker 3: book was really inspiring as.
• 42:44
  Speaker 4: Well it was it to teach my people to, surf
• 42:46
  Speaker 4: something like something like.
• 42:47
  Speaker 3: That, YEAH i don't really, Remember, Yvon, yes and, that you,
• 42:51
  Speaker 3: know just the company culture and you, KNOW i really
• 42:54
  Speaker 3: enjoy like the foundings of companies and brands and how
• 42:58
  Speaker 3: people built what they they've. Done and so one of
• 43:00
  Speaker 3: my favorite podcasts Is HOW I Built this and that's you,
• 43:02
  Speaker 3: know that one's really great suggest. Shiring, yeah that one
• 43:06
  Speaker 3: started listening. TO i listen to. YOURS i listened to
• 43:08
  Speaker 3: a couple on the way up. Here sure like there's
• 43:11
  Speaker 3: a lot of there's a lot of content out, there you. Know,
• 43:13
  Speaker 3: yeah you, know it's in a lot of books that
• 43:15
  Speaker 3: are that are.
• 43:15
  Speaker 4: Great have you Read Show dog? Yet The nike.
• 43:18
  Speaker 2: Story, yes that's actually one of my favorites of fault it.
• 43:20
  Speaker 1: Is. Yeah, YEAH i listened to that as an audiobook
• 43:24
  Speaker 1: WHILE i was on a motorcycle up Through South, america
• 43:26
  Speaker 1: AND i was just enraptured in this guy's. Story it
• 43:29
  Speaker 1: was just unbelievable what they went through to get through.
• 43:32
  Speaker 4: That it's just.
• 43:32
  Speaker 3: Incredible imagine being on a Suka tiger and just reading
• 43:36
  Speaker 3: every minute of.
• 43:37
  Speaker 1: Incredible, yeah that's a good. Story how do people find
• 43:40
  Speaker 1: out more about? You how do they follow you On?
• 43:42
  Speaker 1: Instagram see your photography and creative. Work what are some
• 43:45
  Speaker 1: ways that people can follow?
• 43:47
  Speaker 3: You SO i mainly focus On instagram and my my
• 43:50
  Speaker 3: handles At john J Ohchen, Underscore pangling and P A
• 43:54
  Speaker 3: N G I L I N A n or you
• 43:56
  Speaker 3: can just check out the website AT JP a AND
• 43:58
  Speaker 3: d dot.
• 43:59
  Speaker 2: Co SO j And co is the.
• 44:01
  Speaker 1: Company nice, Man, well thank you so much for being
• 44:03
  Speaker 1: on the podcast. Today we look forward to having your
• 44:05
  Speaker 1: truck out in the field tomorrow and shooting that video
• 44:07
  Speaker 1: with it and sharing it with our. Audience but enjoy
• 44:10
  Speaker 1: your day tomorrow and safe travels. Home, john thank thanks
• 44:12
  Speaker 1: for having. Me thank, you