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Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
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Your analytics look broken. Impressions are up. Clicks are down. Conversion rates are off. And your leadership team wants answers.
AJ Ghergich, who leads the consulting and AI team at Botify, says this isn't a performance problem — it's a data model problem. And once you understand what's actually causing it, the numbers start to make a lot more sense.
In Part 1 of this three-part series, AJ breaks down what's happening inside brand dashboards right now, why bot…
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