Latest / The Breaking and Entering Show
Kraft Heinz & NFL, Brand Entertainment, JPMorganChase Brand Building, & Ellie talks Oscar's + More
Hump dayyyyyy at the Breaking & Entering Show was nothing short of fabulous.Todd Kaplan, CMO of Kraft Heinz, joined the show to talk about the Kraft Heinz partnership with the NFL. They recently canceled their brand breakup between Kraft and Heinz, and they're unrolling new products in a $600M growth push. They're beginning the NFL partnership at the NFL draft in April, in Pittsburgh – which happens to be (maybe a coincidence, maybe not) the hometown of the brand Kraft Heinz. By coincidence, Kraft Heinz also shot a commercial in Jack's brother's backyard.Next on the show was Katie Deighton…
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