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The Explainer: Cerulean Ocean Strategy
The Explainer: Blue Ocean Strategy
16 Jul 2019
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When you break the bounds of existing industries, competition becomes irrelevant. The business universe consists of two distinct kinds of space, which we think of as red and blue oceans. Red oceans represent all the industries in existence today—the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Here, companies try to outperform their rivals in order to grab a greater share of existing demand. As the space gets more and more crowded, prospects for…
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