Latest / Stuff You Should Know / Ruth Lyons: TV Pioneer
Transcript
- 0:01Speaker 1: Welcome to Stuff you should know, a production of iHeartRadio.
- 0:11Speaker 2: Hey, and welcome to the podcast. I'm Josh, and there's Chuck,
- 0:14Speaker 2: and this is stuff you should know. Hats off, tribute,
- 0:18Speaker 2: even white gloves off, tribute to a true unsung I
- 0:23Speaker 2: would say, pioneer in a lot of ways, certainly sung
- 0:26Speaker 2: in certain areas and certain age groups, but as far
- 0:29Speaker 2: as history is concerned, I'm going to go ahead and
- 0:31Speaker 2: say that Ruth Lyons is an unsung pioneer in the
- 0:36Speaker 2: history of television.
- 0:37Speaker 1: Agreed, And this is good a listener recommendation from I
- 0:43Speaker 1: think I've been sitting on this one for a while. Yes, So,
- 0:47Speaker 1: for all I know, Nick Bauer gave up on the
- 0:49Speaker 1: show and won't even hear this.
- 0:52Speaker 2: It's possible it happens.
- 0:55Speaker 1: I also should mention that my dogs are over here
- 0:57Speaker 1: today and they usually are put away, but they can't
- 1:01Speaker 1: be because of work people, So they're laying down now
- 1:07Speaker 1: and they're being quiet.
- 1:09Speaker 2: Okay, but we'll see what happens. Hey, Momos appeared on
- 1:13Speaker 2: the show at least once, so I can feel your pain.
- 1:16Speaker 2: It's all right.
- 1:17Speaker 1: I think we should have a policy moving forward that
- 1:19Speaker 1: anytime Moe speaks in the background, Jerry just leaves that in.
- 1:24Speaker 2: Okay, I'm fine with that as long as Yeah, I'm
- 1:27Speaker 2: fine with that, no qualifiers needed.
- 1:29Speaker 1: It makes you like a real person like Ruth Lyons
- 1:32Speaker 1: strove to be.
- 1:34Speaker 2: Oh, I don't like that, then I strive to do
- 1:38Speaker 2: the opposite and seem robottish and wouldn't.
- 1:42Speaker 1: No, but I'm glad you introduced this as an unsung
- 1:44Speaker 1: hero story because I had never heard of Ruth Lyons.
- 1:47Speaker 1: But as it turns out, Ruth Lyons was quite a pioneer,
- 1:51Speaker 1: and in fact, I mean, unless somebody corrects us, I
- 1:55Speaker 1: would be pretty I feel pretty good about saying that
- 1:58Speaker 1: Ruth Lyons invented the format of the TV talk.
- 2:03Speaker 2: Show yeah, which really flies in the face of essentially
- 2:08Speaker 2: everything you will find in research which credits Joe Franklin,
- 2:12Speaker 2: who hosted The Joe Franklin Show, as not only being
- 2:16Speaker 2: the first daytime television host talk show host, but having
- 2:21Speaker 2: also invented the format. Yeah, and his show is on
- 2:24Speaker 2: from nineteen fifty one, get this till nineteen ninety three. Serious,
- 2:29Speaker 2: I am dead serious. He recorded twenty eight thousand plus
- 2:33Speaker 2: episodes and he never missed.
- 2:35Speaker 1: A show, So no shaded Joe Franklin.
- 2:38Speaker 2: No, not at all, not at all. But you will
- 2:41Speaker 2: not find if you look up who invented the daytime
- 2:43Speaker 2: talk show, it's Joe Franklin across the board. But we
- 2:47Speaker 2: have clear evidence here that our hero of the story,
- 2:51Speaker 2: Ruth Lyons, definitely invented the talk show at least two
- 2:55Speaker 2: years before Joe Franklin. So yeah, let's get into this,
- 2:59Speaker 2: shall we, Because even aside from that that, whether she
- 3:02Speaker 2: invented it or not, she was clearly an early pioneer
- 3:05Speaker 2: in daytime talk and TV in general. It was also
- 3:08Speaker 2: a pretty interesting person.
- 3:10Speaker 1: Yeah, Like everything I read about her, it was just
- 3:13Speaker 1: like could she get any better? Like every time I
- 3:15Speaker 1: read a new thing, it was like she was a
- 3:18Speaker 1: super rad lady through and through. But she, like you said,
- 3:21Speaker 1: she arrived at the beginnings of TV, because as we'll see,
- 3:26Speaker 1: she started on radio and then transferred to TV, but
- 3:29Speaker 1: it was, you know, there were no you know, she
- 3:31Speaker 1: kind of invented the formula because there were no formulas
- 3:34Speaker 1: to follow, and she was like, I mean, not only
- 3:38Speaker 1: a pioneer and just sort of being the first to
- 3:40Speaker 1: do things and certainly the first woman to do these things,
- 3:44Speaker 1: but just all these great ideas like every time she
- 3:46Speaker 1: had a new idea for something for the show, it
- 3:50Speaker 1: was just like a super cool idea.
- 3:53Speaker 2: Yeah, for sure. And she not only was a TV pioneer,
- 3:56Speaker 2: she was at the onset essentially of radio, So she
- 4:00Speaker 2: was there for the proliferation of radio as a mass
- 4:04Speaker 2: medium and the same for TV too, So just that
- 4:08Speaker 2: in and of itself is pretty remarkable. But yeah, the fact
- 4:11Speaker 2: that she was doing this as a woman. And then
- 4:13Speaker 2: also not like I'll go out there and host all
- 4:16Speaker 2: male colleagues tell me what to do, like she was
- 4:19Speaker 2: calling the shots, h and she did it by building
- 4:22Speaker 2: up her professional career just by being reliable, trustworthy, charming, interesting,
- 4:30Speaker 2: but also like this is kind of how it's going
- 4:32Speaker 2: to be. Although I never saw anything so she was
- 4:38Speaker 2: described as brash here there, I never got the impression
- 4:43Speaker 2: that she was one of those people who was just
- 4:45Speaker 2: pushy and like this is the way it is, and
- 4:47Speaker 2: never got that impression. And then similarly, she talks a lot.
- 4:52Speaker 2: I read her well, skimmed her memoirs, highly readable, by
- 4:55Speaker 2: the way, and she talks a lot about herself. It's
- 5:00Speaker 2: her memoir but she never quite crosses the line into
- 5:04Speaker 2: like boasting, So it's really that's a tough like a
- 5:07Speaker 2: tough tightrope to walk, and she manages to do it.
- 5:11Speaker 2: So yeah, she's just pretty great all across the board.
- 5:14Speaker 1: Yeah, and I think brash is a word that was
- 5:17Speaker 1: used and it's still used to describe women in the
- 5:19Speaker 1: workplace who you know, call their own shots and behave
- 5:23Speaker 1: essentially like men might. Yeah. Yeah, take no mcguffins, take
- 5:27Speaker 1: no mcguffins. Oh man, why do you have to say
- 5:29Speaker 1: that word again? So Ruth was born Ruth Reeves in
- 5:33Speaker 1: nineteen oh five and Cincinnata, and as you will see,
- 5:36Speaker 1: this is a very Cincinnati centric story, as along with
- 5:42Speaker 1: some other markets in the area, but that was really
- 5:44Speaker 1: her home. And as you will see, she was a
- 5:48Speaker 1: big Reds fan. Yeah, even to the point of like
- 5:52Speaker 1: getting people to stuff the ballot box for the Reds
- 5:54Speaker 1: on the All Star team, which is pretty cool.
- 5:56Speaker 2: Yeah. And we should also say one more thing, the
- 6:00Speaker 2: pioneer thing. I noticed some things I certainly wouldn't call
- 6:04Speaker 2: us pioneers in podcasting that people have been doing it
- 6:06Speaker 2: before us, but we were there at generally like the
- 6:12Speaker 2: beginning of it kind of and certainly the spread and
- 6:15Speaker 2: proliferation of it becoming a popular form of media. So
- 6:19Speaker 2: I kind of can commiserate here or there with some
- 6:22Speaker 2: of the points throughout her career too. I thought that
- 6:25Speaker 2: was kind of neat. Oh yeah, yeah, I'll point them
- 6:28Speaker 2: out as we go along. How about that? All right?
- 6:30Speaker 1: So she was born in Cincinnati, She had a sister.
- 6:34Speaker 1: Her parents were you know, you know, seemed like sort
- 6:37Speaker 1: of middle class family. Her dad was a railroad clerk
- 6:41Speaker 1: and her mother was a homemaker. Had a very close family.
- 6:46Speaker 1: It seems like she was probably influenced some by her
- 6:48Speaker 1: paternal grandmother, who was involved in the women's Christian Temperance Union.
- 6:54Speaker 1: Because Ruth would never drink alcohol throughout her whole life.
- 6:58Speaker 1: But even from a kid, she was, you know, she
- 7:01Speaker 1: was like little Eddie Murphy. She was always putting on
- 7:02Speaker 1: a show for the family. And if she like got
- 7:07Speaker 1: on stage and did something and messed up, like, she
- 7:09Speaker 1: wasn't the kind of kid to run off stage crying.
- 7:11Speaker 1: She just kind of rolled with it. And that seems
- 7:13Speaker 1: to be sort of a formative thing for her throughout
- 7:16Speaker 1: her career.
- 7:17Speaker 2: Yeah, And speaking of formative, her like how she was
- 7:20Speaker 2: during her formative age kind of set the stage for
- 7:23Speaker 2: the rest of her life where she was a feminist
- 7:27Speaker 2: in many many ways, but at the same time, she
- 7:29Speaker 2: was also totally comfortable with fulfilling traditional women's roles. What's
- 7:33Speaker 2: cool is they don't seem to have ever particularly contradicted
- 7:37Speaker 2: each other in.
- 7:38Speaker 1: Her Yeah, and it also seems like it certainly wasn't stick,
- 7:43Speaker 1: but it seems like something that she was like, Hey,
- 7:45Speaker 1: I'm just like you. You know, she was an every
- 7:50Speaker 1: woman and she even sort of poo pooed sometimes, like
- 7:56Speaker 1: you know, the movie stars with their fur coats and
- 7:58Speaker 1: like they're basically unrelatable and she I don't think she
- 8:01Speaker 1: wanted to be relatable. I think she just was relatable.
- 8:04Speaker 2: Yeah, I think that's well put. Man. So getting back
- 8:07Speaker 2: to her bio, she started dating a guy named Johnny
- 8:10Speaker 2: Lyons who lived down the street. Knew the way, do
- 8:15Speaker 2: you really is this the same guy?
- 8:17Speaker 1: I knew him a long time ago, but when I
- 8:19Speaker 1: read that, I was like, oh, yeah, Johnny Lyons, whatever
- 8:21Speaker 1: happened to that dude.
- 8:22Speaker 2: It's a good name, good solid name. He lived down
- 8:25Speaker 2: the street and they ended up getting married about eight
- 8:28Speaker 2: years after high school, and as we'll see, it didn't
- 8:32Speaker 2: last very long. But in the meantime, she went to
- 8:36Speaker 2: the University of Cincinnati. I think the Bearcats go Bearcatscats, Bearcats, Bearcats,
- 8:42Speaker 2: thank you. And she was just there for one year.
- 8:46Speaker 2: She's made it quite a splash while she was there.
- 8:49Speaker 2: The first year, she's the humor editor for the yearbook,
- 8:51Speaker 2: and she wrote music for the school musical and I
- 8:54Speaker 2: think she became a tri delt even she was the
- 8:58Speaker 2: one who coined the phrase delta Delta delta, Can I
- 9:01Speaker 2: help you, help you? Help you?
- 9:02Speaker 1: I saw that coming a mile away.
- 9:05Speaker 2: So but she stopped. She dropped out after the first year.
- 9:08Speaker 2: Her father became ill. He apparently lost a decent amount
- 9:12Speaker 2: of money in the depression, and so her family was
- 9:15Speaker 2: kind of hard up. And she's like, I'm really like,
- 9:18Speaker 2: nothing I'm doing here is actually going to further my
- 9:21Speaker 2: career down the road. I might as well drop out
- 9:23Speaker 2: and go find work and help support the family rather
- 9:26Speaker 2: than being a drain on the family finances.
- 9:29Speaker 1: Yeah, for sure. She was also a musician and a songwriter,
- 9:32Speaker 1: something she did kind of throughout her career, even though
- 9:34Speaker 1: that was definitely like a side gig that like clearly
- 9:38Speaker 1: something she loved doing. But when she was young, right
- 9:41Speaker 1: after she dropped out of school, she got a job
- 9:43Speaker 1: playing sheet music at the Willis Music Company, which was
- 9:46Speaker 1: downtown Cincinnati, and she kind of got hipped to the
- 9:50Speaker 1: the local music scene, in the radio scene and did
- 9:53Speaker 1: other side jobs along the way, obviously to make some money.
- 9:56Speaker 1: But she was writing songs this whole time, and in
- 9:59Speaker 1: fact wrote song that I wouldn't call it a hit,
- 10:02Speaker 1: but her most popular song in nineteen forty six was
- 10:06Speaker 1: called Let's Light the Christmas Tree. So she wrote a
- 10:09Speaker 1: you know, probably in the area, as well as sort
- 10:10Speaker 1: of a classic Christmas song.
- 10:12Speaker 2: I g I mean, she took every thing in the kitchen,
- 10:17Speaker 2: including the sink that's even remotely Christmas. Eve threw it
- 10:20Speaker 2: at that one. There's bells that are peeling along with
- 10:24Speaker 2: with a choir. There's children's parts. All of the lyrics
- 10:28Speaker 2: are real schmaltzy, like Christmas ey stuff. It's a I mean,
- 10:32Speaker 2: it's a Christmas song through and through. It's not great,
- 10:34Speaker 2: but it is a Christmas song.
- 10:37Speaker 1: Josh's review, it's a Christmas song, yeah, period. So Ruth
- 10:45Speaker 1: Reeves got on the radio for the first time in
- 10:47Speaker 1: nineteen twenty five, just playing piano along with the singer.
- 10:52Speaker 1: But then in nineteen twenty nine, Fate came a knocking
- 10:55Speaker 1: and she got a full time gig at WKRC in Cincinnati, Cincinnati,
- 11:02Speaker 1: and she was assistant to the musical director there, and
- 11:05Speaker 1: she was basically, you know, she organized the music, she
- 11:10Speaker 1: played piano whenever they needed someone live in studio. And
- 11:13Speaker 1: then another faithful thing would happen when the host of
- 11:17Speaker 1: a show called The Woman's Hour got sick, she filled
- 11:20Speaker 1: in and started ad libbing kind of right away, kind
- 11:23Speaker 1: of Robin Williams style, a Good Morning Vietnam. She threw
- 11:27Speaker 1: the script out the window, did her own thing, and
- 11:30Speaker 1: afterward got called into the manager's office where it is
- 11:33Speaker 1: like something out of a movie. She thought she was
- 11:35Speaker 1: going to get in trouble and they were like, yeah,
- 11:38Speaker 1: a hit.
- 11:40Speaker 2: That's right. And sadly so as apparently this woman she
- 11:45Speaker 2: replaced her filled in for, was out for one day
- 11:48Speaker 2: and she came back in and lost her job the
- 11:50Speaker 2: next day because Ruth had made such a splash. So
- 11:54Speaker 2: she inadvertently took this poor woman's job and went on
- 11:59Speaker 2: to not only host Woman's Hour, she added another one
- 12:03Speaker 2: called Open House, and then another one, so she's hosting
- 12:06Speaker 2: three different radio programs. Third one's called The Woman's View
- 12:10Speaker 2: on the news, and she was not only hosting those,
- 12:13Speaker 2: she was also still working with the musical director, and
- 12:18Speaker 2: very like quickly made a name for herself. And again
- 12:23Speaker 2: this is where Johnny Lyons comes back in and exits
- 12:26Speaker 2: almost as quickly, because they got married in nineteen thirty two,
- 12:31Speaker 2: and shortly after that, Johnny was transferred to Cleveland, and
- 12:35Speaker 2: Ruth's like, I'm just starting my career here and it's
- 12:38Speaker 2: going really well. I'm gonna stay in Cincinnati. Let's try
- 12:40Speaker 2: this long distance. And anyone who's familiar with Ohio geography,
- 12:44Speaker 2: the drive from Cincinnati to Cleveland is not a short drive.
- 12:48Speaker 2: It's just long enough to be like a long drive,
- 12:51Speaker 2: you know, So I can imagine in the nineteen thirties
- 12:54Speaker 2: it was even harder, and it said to say it
- 12:58Speaker 2: didn't quite work out, and they ended up staying married
- 13:00Speaker 2: for about seven years, but I have the distinct impression
- 13:04Speaker 2: that they were basically consciously uncoupled long before then.
- 13:09Speaker 1: Yeah, it seems like it. Very sadly, she kept that name. Obviously,
- 13:13Speaker 1: Ruth Lyons was the name she started her radio career with,
- 13:17Speaker 1: so I think she kept it for name recognition from
- 13:19Speaker 1: that point forward, even after getting remarried, as we'll see later.
- 13:23Speaker 1: And she didn't really talk about that first marriage a lot.
- 13:26Speaker 1: It's not at her memoir. She did say in you know,
- 13:31Speaker 1: when she was talking about her second marriage, I think
- 13:32Speaker 1: in interviews later on, that she didn't think she would
- 13:36Speaker 1: ever marry because she thought men would hate her success.
- 13:39Speaker 1: So I don't know if that had anything to do
- 13:41Speaker 1: with their marriage or if it was just the long
- 13:43Speaker 1: distance thing, but at any rate, they got divorced, and
- 13:47Speaker 1: maybe that is a decent time for a break.
- 13:51Speaker 2: I'd say Ruth Lyons would approve.
- 13:53Speaker 3: All right, we'll be right back with more on Ruth
- 13:55Speaker 3: Lyons learn.
- 14:12Speaker 2: And stuff with Joshua John stuff fu shin up. Okay, Chuck,
- 14:21Speaker 2: So we're back. We held the seance in the break,
- 14:25Speaker 2: and maybe we did verify that. Ruth Lyons thought it
- 14:27Speaker 2: was a great time for us to take a break.
- 14:29Speaker 2: So that was great. Yeah, And I said that she
- 14:32Speaker 2: had made a name for herself pretty quickly on Cincinnati
- 14:35Speaker 2: radio and one of the things that came along that
- 14:38Speaker 2: really helps her with that, which I guess if you
- 14:41Speaker 2: can ever be helped by a flood, she was. There
- 14:44Speaker 2: was a huge flood in nineteen thirty seven. I saw
- 14:47Speaker 2: that it was described as up to the street lights,
- 14:49Speaker 2: which is a pretty decent sized flood, and it was
- 14:52Speaker 2: a catastrophe for Cincinnati. And at the time, again, radio
- 14:56Speaker 2: was like really just kind of starting out, and this
- 14:59Speaker 2: is one of the ways that it proved itself as
- 15:01Speaker 2: a medium where you could help people thoroughly. She stayed
- 15:05Speaker 2: on the air essentially for forty eight hours, reading bulletins
- 15:11Speaker 2: I think from the local authorities on where to go
- 15:15Speaker 2: for help, or how to donate to the Red Cross,
- 15:17Speaker 2: or where to go get sandbags, that kind of stuff.
- 15:20Speaker 2: And just that right there kind of showed Cincinnati that
- 15:24Speaker 2: she was a trustworthy voice to be listened to.
- 15:27Speaker 1: Yeah, And I don't know if it was that or
- 15:28Speaker 1: just her overall butt kicking at the job, but she
- 15:32Speaker 1: got a promotion. She got promoted to program director. This
- 15:36Speaker 1: is a woman in the nineteen thirty so she's already
- 15:39Speaker 1: sort of you know, breaking new ground and breaking glass
- 15:42Speaker 1: ceilings all over the place.
- 15:43Speaker 2: Yeah, just to point out, she had by this time,
- 15:45Speaker 2: Venus Fly Traps job, Johnny Fever's job, and Andy's job
- 15:50Speaker 2: as well.
- 15:52Speaker 1: That's right, So she was she didn't have Lennie Anderson's job.
- 15:57Speaker 2: That's the key there, right, she Hadnie Anderson in about
- 16:01Speaker 2: seventeen other people working for her.
- 16:03Speaker 1: That's right. One of the other great things she did
- 16:05Speaker 1: was worked with kids. She started a Christmas song. It
- 16:09Speaker 1: was kind of like a sort of an early version
- 16:10Speaker 1: of Toys for Tots. I was in nineteen thirty nine.
- 16:14Speaker 1: She put on a show at Cincinnati Children's Hospital and
- 16:17Speaker 1: was like, these kids need more than this, and so
- 16:20Speaker 1: she found out what was called the Christmas Fund and
- 16:22Speaker 1: raised about a thousand bucks from listeners in that first year.
- 16:25Speaker 1: And that is a fun that is still going strong
- 16:28Speaker 1: today long after she has passed, and I think they
- 16:32Speaker 1: do it every year on her birthday. They started up
- 16:34Speaker 1: on October fourth, Yeah.
- 16:36Speaker 2: And that was something she had a talent for, was
- 16:38Speaker 2: getting people that donate money to causes that she felt
- 16:41Speaker 2: were important. You said they raised one thousand dollars that
- 16:44Speaker 2: first year in nineteen thirty nine. Four years later they
- 16:47Speaker 2: were up to raising fifty four thousand dollars and this
- 16:50Speaker 2: is nineteen forty's money, so it was pretty substantial to help.
- 16:54Speaker 2: They spread out very quickly after that to include children's
- 16:57Speaker 2: homes and other hospitals and other area is that the
- 17:00Speaker 2: broadcast reached, like as far as I think Indianapolis. So
- 17:04Speaker 2: it was a big deal right off of the bat.
- 17:07Speaker 2: And she so, I think nineteen forty two. She's been
- 17:11Speaker 2: doing this for about ten years, a little less, no,
- 17:14Speaker 2: about ten years, and she made a move to a
- 17:17Speaker 2: different radio station. They offered the plum can't turn it
- 17:22Speaker 2: down deal of an extra ten dollars a week over
- 17:25Speaker 2: what she was making at her original station, and she
- 17:28Speaker 2: said sold. Yeah.
- 17:30Speaker 1: I think this had more to do with getting out
- 17:32Speaker 1: to more voices because Crossley Broadcasting was broadcast in several
- 17:38Speaker 1: more markets than just local Cincinnati radio. So the station
- 17:43Speaker 1: definitely like publicized on her notoriety at that point. And
- 17:47Speaker 1: they said, let's have a contest where we have listeners
- 17:51Speaker 1: right in to name her new show. The name wasn't great.
- 17:54Speaker 1: They came back the winning one was a Petticoat party line.
- 17:59Speaker 1: She added more show that because that's what Ruth Lyons does.
- 18:01Speaker 1: She added a morning show called the WLW Consumers Foundation,
- 18:06Speaker 1: And this one was like gangbusters with the company because
- 18:09Speaker 1: it was great for advertisers and that they had a
- 18:12Speaker 1: couple of hundred women test out products and then come
- 18:15Speaker 1: back on the air and report what they found out.
- 18:18Speaker 1: So advertisers always loved her. They kind of gussied it up.
- 18:22Speaker 1: She added music and then games and eventually changed that
- 18:25Speaker 1: terrible name to Morning Mattinee, much much better name, and
- 18:29Speaker 1: also had a game show called Collect Calls from Lowenthal's,
- 18:33Speaker 1: which was a first.
- 18:34Speaker 2: Store, right, and if you kind of go back and
- 18:37Speaker 2: look at the Morning Matinee in addition to you know,
- 18:40Speaker 2: having women test products and then come in and say like, well,
- 18:43Speaker 2: this is what I thought of this, adding music and
- 18:46Speaker 2: games that kind of stuff, like all of a sudden,
- 18:49Speaker 2: it's starting to take like a morning show format. Yeah,
- 18:52Speaker 2: for sure, you can start to see the contours of
- 18:54Speaker 2: it just kind of coming into view here or there.
- 18:58Speaker 2: And she one of the things she did was she
- 19:02Speaker 2: we'll talk about this a little more later, but she
- 19:05Speaker 2: was really good at just understanding that you need ad
- 19:11Speaker 2: revenue to survive and that you're going to make more
- 19:16Speaker 2: ad revenue and also keep your viewership if you are
- 19:22Speaker 2: forthright and honest about your advertisers. And so one of
- 19:25Speaker 2: the things she did was she would turn down. She
- 19:28Speaker 2: negotiated the ability to say Nope, not them, I don't
- 19:31Speaker 2: believe in their product, because, like her ads were all endorsement.
- 19:36Speaker 2: So for her as a very ethical person. She didn't
- 19:40Speaker 2: do any endorsements that she didn't personally believe in, which
- 19:45Speaker 2: was a big deal, especially at the time, and also
- 19:48Speaker 2: led her to tons of disagreements and headbutting with the
- 19:52Speaker 2: ad sales department, but she would typically win because that's
- 19:56Speaker 2: how powerful she had become again as a woman in
- 19:59Speaker 2: broad casting it in the forties.
- 20:01Speaker 1: Yeah, absolutely, she, you know, I mentioned earlier, she got
- 20:05Speaker 1: married again. She married a guy named Herman Newman this
- 20:07Speaker 1: time who was a semantics professor, and he was a
- 20:11Speaker 1: big liberal guy, progressive guy, which meant that he didn't
- 20:15Speaker 1: mind her having a lot of career success. He was
- 20:17Speaker 1: very supportive of her and which was awesome and I
- 20:21Speaker 1: think aligned with her political values as well as we'll see,
- 20:24Speaker 1: you know, with some of the things that she did.
- 20:26Speaker 1: They had one kid in nineteen forty four. It was
- 20:31Speaker 1: a little bit of an unusual situation and that they
- 20:34Speaker 1: announced the birth of young Candace, who they called Candy.
- 20:38Speaker 1: Later on people found out that she very sadly suffered
- 20:43Speaker 1: a still birth at six months and adopted an orphan newborn.
- 20:48Speaker 1: At the time that she had lost her her own baby,
- 20:51Speaker 1: So she didn't, you know, she didn't cover it over
- 20:54Speaker 1: or anything, but she didn't come right out and say it.
- 20:57Speaker 1: But everyone knew the timeline of her pregnancy, so you know,
- 21:01Speaker 1: you could probably figure it out if you were paying
- 21:03Speaker 1: attention right right.
- 21:06Speaker 2: So, Yes, and Kandy became their beloved child like like
- 21:11Speaker 2: she was just that. Her parents absolutely adored her, and
- 21:14Speaker 2: she would go on to kind of make appearances here
- 21:16Speaker 2: or there on the radio show and then later on
- 21:19Speaker 2: the TV show. And I guess she made her first
- 21:21Speaker 2: appearance at six weeks old on the MICYK for Morning Mattinee. Yeah,
- 21:27Speaker 2: her quote was you. So she came up with another program,
- 21:31Speaker 2: Ruth did. She said, Hey, guys, I got a great idea.
- 21:35Speaker 2: There is a there are a lot of women out
- 21:37Speaker 2: there who haven't and may never have the chance to
- 21:40Speaker 2: have a really fancy luncheon at a nice hotel downtown.
- 21:44Speaker 2: So we're not only going to give them that opportunity,
- 21:47Speaker 2: we're going to make a show out of it. And
- 21:50Speaker 2: she called this the fifty Club because there was room
- 21:52Speaker 2: for fifty paying customers. You paid a dollar each was
- 21:55Speaker 2: about eighteen dollars to day to have a smashing lunch
- 21:59Speaker 2: at the Gibson Hotel and after lunch you were treated
- 22:05Speaker 2: to her radio show, you were part of the studio audience,
- 22:08Speaker 2: and it was a smash hit right out of the gate.
- 22:11Speaker 2: They ended up selling tickets to the thing. They would
- 22:13Speaker 2: sell them in three and four year chunks at a time.
- 22:17Speaker 1: Yeah, and so big that they had to double the
- 22:18Speaker 1: audience and get a new venue. And so that's why
- 22:21Speaker 1: her show ended up being called the fifty to fifty Club.
- 22:24Speaker 1: Pretty smart to keep that fifty in there instead of
- 22:27Speaker 1: calling it the one hundred club or the seven or
- 22:30Speaker 1: the club.
- 22:30Speaker 2: That's right, that's a lot of studio audience.
- 22:34Speaker 1: Yeah, So in nineteen forty nine, they said, you know what,
- 22:38Speaker 1: the fifty club is going great. Fifty fifty clubs even better.
- 22:41Speaker 1: So let's make this thing a TV show, because that
- 22:44Speaker 1: radio station also had a TV counterpart. And she was like,
- 22:49Speaker 1: I don't know about this, Like I'm a radio person.
- 22:52Speaker 1: I don't like these studio lights. They get really hot.
- 22:55Speaker 1: I don't like, you know, I feel like I could
- 22:56Speaker 1: be more myself without this camera in my face, especially
- 23:00Speaker 1: with these interviews I'm doing with people. And you know,
- 23:03Speaker 1: she was flying off, you know, flying by the seat
- 23:06Speaker 1: of her pants and sort of off the cuff on
- 23:07Speaker 1: the radio and wanted to do that on TV, but
- 23:10Speaker 1: that's a bigger problem for TV because of lighting and
- 23:13Speaker 1: blocking and stuff like that. So it was all a
- 23:15Speaker 1: bit of a challenge. But you know, she got on TV,
- 23:19Speaker 1: and of course immediately executives started saying, like, you need
- 23:22Speaker 1: to lose weight, lady.
- 23:25Speaker 2: She said in her memoirs that she had gained a
- 23:28Speaker 2: bunch of weight from all the delicious pies and cakes
- 23:30Speaker 2: she ate at lunch at the Gibson every day. Sure so, yeah,
- 23:35Speaker 2: So there was one other thing that she had a
- 23:37Speaker 2: complaint about with being on television. She said that the
- 23:41Speaker 2: engineers are in complete control, which was a reversal of
- 23:44Speaker 2: what she was used to in the radio studio. She said,
- 23:47Speaker 2: one even wore a beret with an exclamation point and everything.
- 23:52Speaker 1: So she ends up because she's an overachiever. Clearly, we've
- 23:55Speaker 1: established this at this point. She was program director at
- 23:59Speaker 1: w LW, and so all of a sudden she has
- 24:03Speaker 1: authority on television as well, after she had already sort
- 24:06Speaker 1: of asserted herself on the radio for you know, quite
- 24:08Speaker 1: a while at this point. But you know, like I
- 24:12Speaker 1: said earlier, she was inventing the model. She couldn't look
- 24:15Speaker 1: to other shows to see what people were doing. Also,
- 24:18Speaker 1: not a lot of people were watching This was a
- 24:20Speaker 1: you know, very early in the days of TV. I
- 24:23Speaker 1: think the whole station in nineteen forty six was a
- 24:26Speaker 1: bit of an experiment. So not a lot of families
- 24:29Speaker 1: had TV sets in the early nineteen fifties, which was
- 24:32Speaker 1: kind of good. It was kind of like us in
- 24:33Speaker 1: a way starting out with podcasting, Like we weren't very
- 24:36Speaker 1: good for a while, but not a lot of people
- 24:38Speaker 1: were listening to podcasts, so you had a lot of
- 24:41Speaker 1: room to sort of grow and learn the craft, just
- 24:43Speaker 1: like she did exactly.
- 24:45Speaker 2: That was definitely one of the things that came up
- 24:47Speaker 2: that I was like, yeah, I can totally identify with that.
- 24:51Speaker 2: That's certainly how we managed to kind of get along
- 24:53Speaker 2: at the beginning, right.
- 24:54Speaker 1: Yeah.
- 24:55Speaker 2: One other thing I noticed at the time TVs were
- 24:58Speaker 2: so new, this is the early fIF fifties that she
- 25:00Speaker 2: was making these TV shows, that a lot of people
- 25:05Speaker 2: had to stand around often outside furniture stores, just like
- 25:09Speaker 2: you see in movies to watch a TV show from
- 25:11Speaker 2: one of the models on display in the front window.
- 25:15Speaker 2: And that's just like podcasting. People used to stand outside
- 25:18Speaker 2: of furniture stores to listen to podcasts. You can make
- 25:21Speaker 2: a really good case that Rooms to Go is at
- 25:24Speaker 2: least as important as in podcasting as Apple is.
- 25:28Speaker 1: So she's crushing it on regional TV now, so much
- 25:32Speaker 1: so that NBC is like, hey, we want to take
- 25:35Speaker 1: you national. It would be the first national daytime talk
- 25:39Speaker 1: show hosted by a woman, obviously, because it's nineteen fifty
- 25:42Speaker 1: one at this point. And they did. They put it.
- 25:44Speaker 1: It was literally less than a year. They put it
- 25:46Speaker 1: on the across the country for eleven months, I think,
- 25:50Speaker 1: and it seems like it basically stopped because she didn't
- 25:52Speaker 1: want to move to New York. They said, hey, why
- 25:54Speaker 1: don't you come to New York give it more of
- 25:56Speaker 1: a sort of a national appeal because you're there in Cincinnati.
- 26:00Speaker 1: Nobody cares in nineteen fifty one about the show out
- 26:02Speaker 1: of Cincinnati across the country. So they said, she said no,
- 26:07Speaker 1: She said, I want to stay here, and so she
- 26:10Speaker 1: went back to the Crossley market, which was I think Indianapolis, Columbus, Dayton,
- 26:15Speaker 1: and of course Cincinnati.
- 26:17Speaker 2: Yes, and so there's something really important to know about that.
- 26:20Speaker 2: So she stayed true to her roots. But she didn't say, like,
- 26:23Speaker 2: I don't really want to make it big time. I
- 26:26Speaker 2: just want to go stay in Cincinnati, New York scares me.
- 26:29Speaker 2: Despite going back to being a local or regional talk show,
- 26:35Speaker 2: she was. She had the highest rated daytime program in
- 26:39Speaker 2: the country right from nineteen fifty two to nineteen sixty four.
- 26:44Speaker 2: Even national, nationally broadcast talk shows could not beat her
- 26:48Speaker 2: ratings in basically four markets.
- 26:51Speaker 1: Yeah, I mean, she had seven million viewers over that
- 26:54Speaker 1: time span. That's an incredible amount, like in the early
- 26:58Speaker 1: days of TV especially, I mean, that's a lot now.
- 27:02Speaker 1: But you know, her audience was growing because it was
- 27:04Speaker 1: also broadcast on the radio, so she had even more
- 27:07Speaker 1: people listening there, and they were reaching sort of across
- 27:10Speaker 1: the Midwest with the radio by that point. And she was,
- 27:13Speaker 1: like I said, she was always a sort of a
- 27:15Speaker 1: beloved figure for advertisers, so she was making a ton
- 27:19Speaker 1: of money for the company, and tickets were selling out
- 27:22Speaker 1: four years in advance to come to the studio audience, right.
- 27:26Speaker 2: Yeah. One other thing I saw is that she mentioned
- 27:30Speaker 2: that it was kind of common for school kids to
- 27:34Speaker 2: go home during lunch and watch the show with their
- 27:36Speaker 2: mother in the middle of the day. And it turns
- 27:39Speaker 2: out one of those little kids and this is totally genuine.
- 27:42Speaker 2: I'm not making a joke. Here was David Letterman who
- 27:45Speaker 2: credits Ruth Lyons as intracing him to the entire concept
- 27:49Speaker 2: of a talk show, and yeah, she was one of
- 27:53Speaker 2: his inspirations.
- 27:54Speaker 1: That's awesome.
- 27:56Speaker 2: So too.
- 27:57Speaker 1: She also inspired a lot of people to get color
- 27:59Speaker 1: TVs because in nineteen fifty seven, it was one of
- 28:02Speaker 1: the first shows in the region to air in color,
- 28:05Speaker 1: and people wanted to see everything in color. They want
- 28:08Speaker 1: to see Ruth lines in color, so they bought up
- 28:10Speaker 1: so many color TV sets in Cincinnati that it became
- 28:14Speaker 1: known as Colortown USA for a while. And she didn't
- 28:18Speaker 1: love to switch to color. They hired a makeup artists
- 28:20Speaker 1: to you know, kind of help her through that transition,
- 28:24Speaker 1: and she didn't like that. She didn't like the foundation
- 28:26Speaker 1: they put on her. So in a very Ruth Lion's way,
- 28:30Speaker 1: she turned that into a bit and had the artists
- 28:33Speaker 1: do makeover for her, like in front of the audience
- 28:36Speaker 1: and then have the audience vote about, like which look
- 28:39Speaker 1: they liked better.
- 28:40Speaker 2: Yeah, and they sided with her, of course. So let's
- 28:45Speaker 2: talk a little bit about the show format you want.
- 28:47Speaker 1: To Yeah, I mean, it was a straight up talk show.
- 28:51Speaker 2: It was. There were some So again this is not
- 28:53Speaker 2: like she's like I want to be I want to
- 28:55Speaker 2: do what Kathy Lee and Hoe to do, or I
- 28:58Speaker 2: want to do what Kathy Lee in Regis did. She
- 29:01Speaker 2: they based their stuff on her. So one of the
- 29:04Speaker 2: things that she did that definitely became a thing, especially
- 29:08Speaker 2: in the next couple decades seventies eighties. The studio, the
- 29:12Speaker 2: set looked like a living room. It was meant to
- 29:14Speaker 2: be comfortable, like she was inviting the viewers and the
- 29:17Speaker 2: people she was interviewing into her home, just to kind
- 29:20Speaker 2: of make it that much more casual and laid back. Right.
- 29:25Speaker 2: And she also this is different that never got picked up.
- 29:28Speaker 2: But her interview seat, in the seat she normally sat in,
- 29:32Speaker 2: was a love seat that was also a rocking chair.
- 29:36Speaker 2: Love those rockers a rocker loves seat. Though you don't
- 29:40Speaker 2: see that very often, even Rooms to Go only has
- 29:42Speaker 2: a few of them.
- 29:43Speaker 1: We have outdoor versions of those that are called gliders.
- 29:48Speaker 2: Okay, yes, sure, maybe that's why I was having trouble
- 29:51Speaker 2: conceiving of what it was. It's a glider.
- 29:53Speaker 1: Yeah, I love those gliders. But if you've ever seen
- 29:55Speaker 1: a picture of Ruth, you know there's not a ton
- 29:58Speaker 1: of stuff out there, sadly, but a lot of times
- 30:01Speaker 1: you might see her holding on stage a bouquet of
- 30:04Speaker 1: flowers and with a guest, and you I think, well,
- 30:07Speaker 1: that's an odd thing to do, or maybe she's just
- 30:08Speaker 1: giving flowers. She actually had her microphone inside the bouquet
- 30:11Speaker 1: of flowers. That was her thing, which I think is
- 30:14Speaker 1: just a very sort of lovely thing to have on television.
- 30:17Speaker 2: It is, It's pretty cool. I actually did see some
- 30:20Speaker 2: pictures of her, and there's one from I think she
- 30:22Speaker 2: was about thirty years of age, something like that, and
- 30:25Speaker 2: she is the spitting image of a cross between nineteen
- 30:29Speaker 2: eighties peak cute Meg Ryan and the bride from the
- 30:35Speaker 2: New Maggie Jillenhall movie, but without the ink blot on
- 30:38Speaker 2: her face. Oh okay, I mean just per like if
- 30:42Speaker 2: you put those two together fifty fifty percent, you would
- 30:45Speaker 2: have Ruth Lines at age thirty.
- 30:46Speaker 1: All right, we'll let the public decide, okay. So she stayed,
- 30:53Speaker 1: you know, with her sort of off the cuff thing.
- 30:55Speaker 1: That was just what she was known for in her career.
- 30:58Speaker 1: And you know, she played it very loose, which for
- 31:01Speaker 1: TV now would be sort of a nightmare. But at
- 31:05Speaker 1: the time, like you said, no one knew what they
- 31:07Speaker 1: were really doing, so they just kind of rolled with it,
- 31:09Speaker 1: but they would put, you know, various male sidekicks alongside her.
- 31:13Speaker 1: Over the years. Was always her show, though, and she
- 31:16Speaker 1: had some real heavy hitters. That was even though it
- 31:19Speaker 1: was regional. Like we said, she had a ton of viewers.
- 31:21Speaker 1: So I mean, she had Sammy on the show. She
- 31:24Speaker 1: had Duke Ellington, Bob Hope, Phyllis Diller, the Smothers Brothers,
- 31:29Speaker 1: Carol Channing, she had a horse on stage. She had
- 31:31Speaker 1: Ry Rogers and Trigger at one.
- 31:33Speaker 2: Point, Yeah, Peter Paul and get this Mary Yeah came
- 31:38Speaker 2: and performed Clara Bell the Clown from Howdy Doody. Who
- 31:42Speaker 2: I didn't know this, but the first person who played
- 31:44Speaker 2: Clara Bell the Count was Captain Kangaroo.
- 31:48Speaker 1: Yeah.
- 31:50Speaker 2: So yes, that's just like a slight list of it.
- 31:52Speaker 2: If you read her memoirs, like the entire middle part
- 31:55Speaker 2: is just story after story about the different like celebrities
- 31:58Speaker 2: she met and like interview and what they were like.
- 32:01Speaker 2: And she's got some pretty pretty interesting stories. I would
- 32:05Speaker 2: encourage anybody to go read her memoir Remember with Me
- 32:09Speaker 2: from nineteen sixty nine and on the cover it's got
- 32:12Speaker 2: a cute little like a bouquet with a microphone sticking
- 32:16Speaker 2: out of it. So we're not going to get into
- 32:18Speaker 2: that much. I would just say, read the read the book, okay.
- 32:22Speaker 1: Yeah, get out there. I think you can just get
- 32:24Speaker 1: it online, right you can.
- 32:27Speaker 2: Yes, there's like a PDF out there of scan I mean,
- 32:30Speaker 2: I don't know who does this. People who literally change
- 32:33Speaker 2: page after page and scan entire books. And you can
- 32:37Speaker 2: tell it's a person too, because every like third or
- 32:39Speaker 2: fourth page is like kind of diagonal because there wasn't
- 32:42Speaker 2: flat enough for the scanner. So God bless people who do.
- 32:46Speaker 1: That, oh for sure. So you know, we talked about
- 32:50Speaker 1: her show being financially successful because of the advertisers, but
- 32:54Speaker 1: she had an odd way of dealing with advertisers that
- 32:57Speaker 1: people seem to love. She didn't love just regular sort
- 32:59Speaker 1: of boring ad copy. She liked to kind of make
- 33:02Speaker 1: things up and ad live and I don't know, I mean,
- 33:05Speaker 1: the sponsors kept coming back, even though at times she
- 33:08Speaker 1: was even bagging on the sponsors, so it must have
- 33:11Speaker 1: worked just to get attention. There was one example where
- 33:15Speaker 1: she was talking about a food product that they said
- 33:18Speaker 1: was big brownie, bold and brave. It would make kids
- 33:22Speaker 1: big brownie bold and brave. And she said, yeah, the
- 33:25Speaker 1: next V word that comes to mind is baloney. So
- 33:28Speaker 1: she would definitely give guff to like the people that
- 33:30Speaker 1: were paying her money.
- 33:31Speaker 2: Which is interesting, sure, yeah, a lot, like some podcasts
- 33:37Speaker 2: read their stuff today.
- 33:39Speaker 1: Yeah, other shows do that. We've been told we can't
- 33:42Speaker 1: do that.
- 33:44Speaker 2: No, No, it's interesting though.
- 33:46Speaker 1: I hear it all the time. I'm like, well, how
- 33:47Speaker 1: do they do it?
- 33:47Speaker 2: But whatever, Yeah, it's it's kind of a thing where
- 33:50Speaker 2: one of the rare ones that don't do it like that.
- 33:52Speaker 1: Yeah, all right.
- 33:54Speaker 2: There's another great anecdote about the cloud that she had.
- 33:56Speaker 2: As far as advertisers go, there was a a can
- 34:01Speaker 2: or a brand of canned vegetables that bought a ten
- 34:04Speaker 2: week add by on her show and from number seven
- 34:08Speaker 2: to number one. And I looked into the brand. It
- 34:11Speaker 2: was Black Brand canned broccoli clouds and Bachulin Squeezings. I mean,
- 34:17Speaker 2: she took that from number seven to number one.
- 34:19Speaker 1: It's crazy. I think, well, it's time for a late
- 34:22Speaker 1: break and then we'll come back and finish up with
- 34:24Speaker 1: Ruth Lions.
- 34:40Speaker 2: Learn and stuff with Joshua John Stuff fu shin up.
- 34:49Speaker 1: All right, So finishing up with Ruth Lyons, you know,
- 34:53Speaker 1: we talked about the fact that she always said that,
- 34:56Speaker 1: you know, in her words, she was just a housewife
- 34:58Speaker 1: with a radio program, all in an effort to be
- 35:02Speaker 1: relatable to people that were watching her. The audience called
- 35:06Speaker 1: her mother, her staff, and everyone there called her mother,
- 35:09Speaker 1: which I think is like super kind of cool. And
- 35:12Speaker 1: she would, you know, she would get on the air
- 35:14Speaker 1: and talk about housekeeping and stuff like that, which sponsors
- 35:17Speaker 1: obviously loved, and then sometimes she would turn that into
- 35:20Speaker 1: a bit like when her housekeeper quit, she brought in
- 35:23Speaker 1: her husband's laundry and had an ironing contest for the audience,
- 35:28Speaker 1: which of course incorporated spray starch as an advertiser.
- 35:32Speaker 2: Yeah, she did what you would call integrated advertising today,
- 35:36Speaker 2: like where people just suddenly you realize they're talking about
- 35:39Speaker 2: a product and it's not actually part of the show.
- 35:42Speaker 2: She kind of did stuff like that which we don't do.
- 35:46Speaker 1: No, I mean people, I think people accused us of that.
- 35:49Speaker 1: When I talked about KFC recently, I was like, I
- 35:51Speaker 1: just like KFC.
- 35:53Speaker 2: Or the whole pepsi ad that we did that we
- 35:56Speaker 2: said at the beginning was an ad seemed to have
- 35:58Speaker 2: confused people a lot too, So we still don't do
- 36:01Speaker 2: integrated advertising everybody.
- 36:03Speaker 1: That's right. So she wasn't without her detractors, of course,
- 36:08Speaker 1: because she was a woman on the air. Just like today,
- 36:13Speaker 1: you're going to have people that are going to be
- 36:15Speaker 1: picking apart her appearance in nineteen sixty Ladies Home Journal
- 36:19Speaker 1: of all places, there was a reporter named Betty Hannah
- 36:22Speaker 1: Hoffman who said that she has a bad slouch and
- 36:25Speaker 1: a sandpaper voice. And someone from that story, it was
- 36:29Speaker 1: an anonymous source, said she was a very dominating kind
- 36:32Speaker 1: of woman. She needles and browbeats the men on her program,
- 36:35Speaker 1: and this delights the housewives. You know, again, I think
- 36:39Speaker 1: this is all just coded language for somebody having fun
- 36:42Speaker 1: on the air. And maybe if she was poking fun
- 36:45Speaker 1: of men on the air to the delight of housewives,
- 36:48Speaker 1: you know, I'm sure that was the thing she did,
- 36:50Speaker 1: because that's funny, it's comedy.
- 36:52Speaker 2: Sure, Yeah, I think that's kind of what I was
- 36:55Speaker 2: talking about at the beginning. That some people were like,
- 36:57Speaker 2: she's a little brash or whatever, but they didn't know
- 36:59Speaker 2: what they were talking talking about. They were just being Cattie,
- 37:03Speaker 2: that's right, And you had said earlier too, that she
- 37:05Speaker 2: was one of those people where the more you found
- 37:07Speaker 2: out about her, the better she kept go getting. And
- 37:09Speaker 2: I'm sure that this is one of the things that
- 37:11Speaker 2: struck you because it did me as well. But I
- 37:14Speaker 2: think in nineteen fifty two, she had a singer on,
- 37:20Speaker 2: a black singer named Arthur Lee Simpkins, who was performing
- 37:22Speaker 2: in town. She'd seen him perform the night before with
- 37:24Speaker 2: her husband, and she invited him to be on the
- 37:28Speaker 2: show the next day, and she noticed that while he
- 37:31Speaker 2: was singing his first number that he looked very nervous.
- 37:34Speaker 2: So she went over to him and started dancing with him,
- 37:37Speaker 2: and they danced for a couple of minutes, and then
- 37:39Speaker 2: he did some more performances and loosened up and everything
- 37:42Speaker 2: was great. Well, that caused quite a scandal because a
- 37:46Speaker 2: white woman danced on television with a black man. And
- 37:50Speaker 2: this again was nineteen fifty two, And apparently while she
- 37:53Speaker 2: was doing this, it didn't even occur to her that
- 37:55Speaker 2: this was going to be a thing that was kind
- 37:57Speaker 2: of how she was as a person. But she got
- 37:59Speaker 2: a lot of pushback about it, and then simultaneously she
- 38:03Speaker 2: got a lot of like kudos and thanks for just
- 38:06Speaker 2: basically I saw one woman wrote that that she demonstrated
- 38:10Speaker 2: heartfelt love for another human being without being hampered one
- 38:13Speaker 2: bit by the color of his skin. And she didn't
- 38:17Speaker 2: shrink from that controversy at all, Chuck. She came on
- 38:19Speaker 2: the next day and spent fifteen minutes talking about how
- 38:21Speaker 2: there was nothing wrong with what she had done.
- 38:24Speaker 1: Yeah, it was pretty great, like very publicly. She was
- 38:27Speaker 1: also very supportive and tried to advance to the careers
- 38:30Speaker 1: of other women on her staff. And we definitely should
- 38:33Speaker 1: mention Elsa Sewele, who was the executive director for her
- 38:37Speaker 1: show from nineteen forty four until she retired from the show.
- 38:41Speaker 1: So it was one of those things where she was
- 38:43Speaker 1: sort of like our Jerry. She wasn't on camera, but
- 38:46Speaker 1: she talked to her off camera, so everyone knew who
- 38:49Speaker 1: Elsa was, and you know, she ran the contest. She
- 38:53Speaker 1: even wrote some of the songs, some of the charity
- 38:55Speaker 1: songs that Ruth Lyons performed, and she kept working there
- 39:00Speaker 1: after Lyon's retired. She worked as associate producer for The
- 39:04Speaker 1: Bob Bron Show because Bob Bron would take over. He
- 39:07Speaker 1: was one of the sort of sidekicks that they used
- 39:09Speaker 1: he would take over after she retired.
- 39:12Speaker 2: Yeah, and one more thing about her, she sho's pro
- 39:14Speaker 2: union too.
- 39:15Speaker 1: Right, Yeah. She you know, the musicians went on strike
- 39:19Speaker 1: at a certain point, and she was like, oh, wait
- 39:21Speaker 1: a minute, I'm a musician. I've always thought of myself
- 39:24Speaker 1: as a musician as well, so I'm going to go
- 39:26Speaker 1: on strike with these people. And the station immediately pulled
- 39:29Speaker 1: back and was like, oh, oh, oh, well, we can't
- 39:31Speaker 1: have that.
- 39:31Speaker 2: So they gave in, right, all right, So you said
- 39:35Speaker 2: that she retired. She ended up retiring I think in
- 39:39Speaker 2: nineteen sixty seven, but that was after a few really
- 39:44Speaker 2: hard years that began in nineteen sixty four, starting with
- 39:47Speaker 2: the death of her sister, Rose Reeves Lupton, who also
- 39:51Speaker 2: who was a coworker of hers, also a WLWT, and
- 39:55Speaker 2: she had been living with cancer for ten years and
- 39:58Speaker 2: succumbed to it eventually again in nineteen sixty four, and
- 40:01Speaker 2: that was kind of the beginning of a bunch of
- 40:03Speaker 2: hardships that she faced.
- 40:05Speaker 1: Yeah, it was it was really tough. She had a
- 40:08Speaker 1: stroke herself, a very minor stroke, but it was enough
- 40:11Speaker 1: that she felt like she needed to take a break
- 40:13Speaker 1: for a little while, just a few weeks after that
- 40:16Speaker 1: and this is just brutal. Her daughter, Candy, at twenty
- 40:21Speaker 1: years old, was diagnosed with breast cancer, had a mastectomy,
- 40:25Speaker 1: and she thought about retiring. At the time Ruth Lyons did.
- 40:28Speaker 1: She was like, I just don't you know, this is
- 40:30Speaker 1: just too much. But Candy wouldn't have it. She was like, no,
- 40:33Speaker 1: you got to keep doing the show. This is your life.
- 40:36Speaker 1: She started coming in more and more on the show
- 40:39Speaker 1: as a regular guest, and as she got worse, it
- 40:43Speaker 1: was pretty clear that she, you know, it was a
- 40:45Speaker 1: terminal case. So in nineteen sixty six, they took a trip,
- 40:49Speaker 1: a family trip to Italy, and that was sort of,
- 40:52Speaker 1: you know, the last trip they would take. I think
- 40:54Speaker 1: they knew that going in and very sadly, Candy passed
- 40:57Speaker 1: away just at twenty one years old in June of
- 41:00Speaker 1: that year.
- 41:01Speaker 2: Yeah, on the trip on the ship they were taking,
- 41:04Speaker 2: and it was very sad, and the public grieved with
- 41:06Speaker 2: her because, you know, just like other parts of her life,
- 41:09Speaker 2: she shared that whole tragedy with Candy with them as
- 41:13Speaker 2: as it played out, and that was that was pretty
- 41:18Speaker 2: much it. Like she came back and she was she
- 41:21Speaker 2: tried to kind of keep going, but she'd miss a
- 41:23Speaker 2: lot of shows, and when she was there, she had
- 41:26Speaker 2: trouble just doing what. She wasn't herself any longer after
- 41:30Speaker 2: Candy died, and so the writing was on the wall
- 41:32Speaker 2: to her, and she retired officially the next year after
- 41:36Speaker 2: Candy died. She was sixty. She had been doing this
- 41:38Speaker 2: for decades by then, and she couldn't bring herself to
- 41:42Speaker 2: tell the public that she was retiring, so she had
- 41:45Speaker 2: the station's vice president announce it, and apparently even the
- 41:49Speaker 2: crew hadn't hadn't been informed before then.
- 41:52Speaker 1: Yeah, super super sad for the for the audience, for sure.
- 41:56Speaker 1: But she wrote that book that you talked about. She
- 41:59Speaker 1: also wrote a song book called Sing a Song in
- 42:02Speaker 1: nineteen sixty nine. But she never got on TV again.
- 42:05Speaker 1: She was asked a lot, of course, everyone one wanted
- 42:08Speaker 1: her to come on TV and be on their show,
- 42:11Speaker 1: but she never did it again. She was the honorary
- 42:14Speaker 1: chairman in nineteen seventy two for the Save the Terminal campaign,
- 42:18Speaker 1: which rescued the Art Deco the beautiful Art Deco Union
- 42:22Speaker 1: Terminal in Cincinnati because they're going to tear that down.
- 42:26Speaker 1: So that was kind of one of her big public
- 42:30Speaker 1: final acts. But she would go on to live for
- 42:32Speaker 1: a while. She passed away at the age of eighty
- 42:34Speaker 1: one and nineteen eighty eight.
- 42:35Speaker 2: Yeah, and one last footnote. The nineteen fifty seven Major
- 42:39Speaker 2: League Baseball All Star Game heavily stacked with Cincinnati Reds
- 42:44Speaker 2: players who were outmatched by plenty of other players around
- 42:47Speaker 2: the league, but they had gotten more votes because this
- 42:50Speaker 2: is when the public voted, i think for the first time,
- 42:52Speaker 2: and that was because, like you said, Ruth Lyons had
- 42:55Speaker 2: led a stuff the ballot box drive to get as
- 42:58Speaker 2: many Reds players on the All Star Our team as
- 43:00Speaker 2: possible because she was a huge fan.
- 43:02Speaker 1: That's right, Go Reds. I've always liked the Reds.
- 43:05Speaker 2: Sure. Remember Eric Davis, he was awesome. Yeah yeah, Okay,
- 43:10Speaker 2: Well that's it for Ruth Lyons again, hats off to you.
- 43:14Speaker 2: White gloves off and I think, Chuck, it's time for
- 43:18Speaker 2: listener mayw. Yeah.
- 43:22Speaker 1: This is one of those cool things that happen sometimes
- 43:24Speaker 1: where somebody we reference on the show, maybe someone who's
- 43:27Speaker 1: written a book or something, writes in because they heard
- 43:30Speaker 1: it and this is great. This is from Stephen Kursey,
- 43:33Speaker 1: who wrote the nonfiction book The Quiet Zone, and he
- 43:37Speaker 1: listened to our episode on the National Radio Quiet Zone
- 43:40Speaker 1: and had a correction. He said, the National Security Agency
- 43:45Speaker 1: remains very much active at Sugar Growth station, guys, which
- 43:48Speaker 1: means the NSA Defense Department remains a major unseen force
- 43:52Speaker 1: and influence behind the National Radio Quiet Zone. You guys
- 43:56Speaker 1: cited an old news story about Sugar Grow being partly
- 43:59Speaker 1: sold off, which is accurate. The US Navy had ended
- 44:03Speaker 1: most of but not all, of its operations in sugar
- 44:05Speaker 1: Grove and much of the military housing community was put
- 44:08Speaker 1: up for auction in twenty sixteen, but I don't know
- 44:11Speaker 1: if it actually sold. In any case, the government retained
- 44:14Speaker 1: ownership and usage of the highly secretive classified radio antennas
- 44:19Speaker 1: at Sugar Grove, which are up a guarded mountain holler
- 44:22Speaker 1: that is out of public view. However, you can see
- 44:25Speaker 1: the facility if you go up another mountain road, as
- 44:27Speaker 1: I've done. That's Stephen talking. You can also see the
- 44:31Speaker 1: facility and it's half dozen antennas on Google Maps. The
- 44:35Speaker 1: Intercept did an excellent piece on Sugar Grove in twenty seventeen.
- 44:40Speaker 1: I still have contacts at the Green Bank Observatory, and
- 44:43Speaker 1: they'd know if the NSA was no longer active in
- 44:45Speaker 1: Sugar Grove, and nobody has said they're not. So hope
- 44:48Speaker 1: this has shed some light on this for you guys.
- 44:51Speaker 1: And that again is from Stephen Cursey, author of The
- 44:54Speaker 1: Quiet Zone.
- 44:56Speaker 2: Very cool. I wrote them back too and said it's
- 44:58Speaker 2: always neat to hear from the per who literally wrote
- 45:01Speaker 2: the book on whatever it is we're talking about, you know.
- 45:04Speaker 1: Always great.
- 45:05Speaker 2: Thanks a lot, Steven. I'm not sure how how we
- 45:07Speaker 2: missed that that the NSA actually hadn't cleared out, although
- 45:10Speaker 2: down I think about it, it's probably easy to do. Yeah,
- 45:14Speaker 2: I think we were manipulated by the NSA. Probably. If
- 45:18Speaker 2: you want to be like Stephen Kurzy and write to us,
- 45:20Speaker 2: you don't have to be an expert, that's okay. You
- 45:22Speaker 2: can send your email to stuff podcast at iHeartRadio dot com.
- 45:29Speaker 1: Stuff you Should Know is a production of iHeartRadio. For
- 45:32Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,
- 45:37Speaker 1: or wherever you listen to your favorite shows.