Why You Should Change Your Lead Forms to Applications | Ep. #784

Marketing School - Digital Marketing and Online Marketing Tips · Sep 23, 2018 · 12m

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications

[00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.

[01:25] Using Zoom, he added a button that would bring them to a purchase page.

[02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.

[02:27] Now it goes to this link.

[02:40] If you to…