Latest / Sales Lead Dog Podcast
William Standifird, Prospect Needs Come First
“I’m looking for courage, character, and compassion,” says William Standifird of Access ESP. In this episode of Sales Lead Dog, host Chris Smith talks with William about how he hires, how he uses data, and how it all centers on the needs of his prospects.
Access ESP sells a green technology product to help extract gas and oil from wells -- which means their sales cycle can be a few years long. Because of this, having a balanced team that is using CRM technology in a smart way is pivotal. William talks about the importance of forecasting, how he holds his sales team responsible for their own…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.