Latest / How Fitting: design a slow fashion business that fits
How To Build Trust With Customers As a New Brand With Niche Fit with Neha Samdaria of AAM The Label
We’ve all been burned by an online clothing purchase that didn’t live up to its promised fit and quality. It is no wonder that women who don’t fit standard-size charts are hesitant to purchase from a new brand online. This is the challenge that AAM The Label CEO and founder Neha Samdaria has overcome within her brand that designs for pear-shaped women with fuller hips and thighs. In episode 113, Neha shares exactly what she did to build trust with her customers and factory, keep return rates super low, get stocked in Nordstrom, and have Buzzfeed and Forbes editors writing raving reviews.
Neha…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.