Latest / Ecommerce Playbook: Numbers, Struggles & Growth
A Live Demo of How to Forecast Your Q4 Against Tariffs
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use cases of Spend & aMER forecasting models—powerful tools that help brands set budgets with clarity, not guesswork.
Taylor walks through real examples, showing how these models adjust for changing costs (like tariffs) and how gross margin shifts ripple through your entire P&L, media plan, and growth strategy. They also unpack why Black Friday/Cyber Monday cohorts often underperform long-term, and how understanding lifetime value can help you spend smarter, not harder.
You’ll…
The skinny
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