Latest / Bloomberg Intelligence / Netflix, UK CPI, Bank Earnings, and Fox News
Transcript
- 0:00Speaker 1: Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney alongside
- 0:04Speaker 1: my co host Matt Miller.
- 0:05Speaker 2: Every business day we bring you interviews from CEOs, market pros,
- 0:09Speaker 2: and Bloomberg experts, along with essential market moving news.
- 0:14Speaker 1: Find the Bloomberg Markets podcast called Apple Podcasts or wherever
- 0:17Speaker 1: you listen to podcasts, and at Bloomberg dot com slash podcast.
- 0:21Speaker 1: We've had some earnings from the media space. Last night,
- 0:23Speaker 1: Netflix reported some numbers. The stock is down here today,
- 0:28Speaker 1: let's break it out and see what's going on in
- 0:30Speaker 1: the world of media. We do that with the Keitha Raganath,
- 0:32Speaker 1: and she is the senior Media analyst for Bloomberg Intelligence,
- 0:35Speaker 1: calling in from Princeton, New Jersey office, which is the
- 0:38Speaker 1: HQ of Bloomberg Intelligence. So Githa talk to us about
- 0:42Speaker 1: Netflix here. This is the story. They kind of missed numbers.
- 0:46Speaker 1: But this is a story that it's not so much
- 0:48Speaker 1: about subscribers anymore. It's about making money. How are they
- 0:50Speaker 1: doing on that they.
- 0:52Speaker 3: Are making money and it shouldn't be about subscribers anymore.
- 0:54Speaker 3: I mean, this is why they've kind of gone away from,
- 0:57Speaker 3: you know, giving subscriber guidance in the market. It has
- 1:00Speaker 3: kind of said, you know, we don't really want you
- 1:03Speaker 3: companies to be chasing subscriber growth at all costs. We
- 1:06Speaker 3: really want you to focus on making money. And I
- 1:08Speaker 3: think on that front, Netflix kind of delivered. They really
- 1:11Speaker 3: delivered the goods when it came to margins, when it
- 1:14Speaker 3: came to operating profits, and especially when it came to
- 1:16Speaker 3: free cash flow. So I think this reaction this morning
- 1:19Speaker 3: in Netflix is stock. It's almost like the market is
- 1:21Speaker 3: a little bipolar here.
- 1:23Speaker 2: What is the story with password sharing? Is this something
- 1:27Speaker 2: that they're actually going to be able to conquer or
- 1:32Speaker 2: and is it going to be additive to revenue in
- 1:35Speaker 2: the next quarter.
- 1:36Speaker 3: It is going to be additive to revenue, and I
- 1:38Speaker 3: think potentially you know, subscribers as well over the long term.
- 1:42Speaker 3: But again, this is going to cause a lot of
- 1:44Speaker 3: short term volatility because remember when you're forcing you know,
- 1:49Speaker 3: subscribers to kind of pay up for that extra member,
- 1:51Speaker 3: for that extra account, there is going to be some
- 1:54Speaker 3: initial resistance. There is going to be some you know,
- 1:56Speaker 3: initial backlash. And they've already kind of tested this out
- 1:58Speaker 3: in a few markets. Was the first area that they
- 2:01Speaker 3: kind of implemented this, and they did it in Canada
- 2:04Speaker 3: and a few other markets where you know, they kind
- 2:05Speaker 3: of saw the same trajectory, right, So they are going
- 2:08Speaker 3: to roll it out in the US, which by far
- 2:10Speaker 3: is their biggest market. Out of thee hundred global households
- 2:14Speaker 3: who are not paying for Netflix subscription, about thirty percent
- 2:18Speaker 3: are in the US, so they need to do it.
- 2:20Speaker 3: It's also their most profitable market, so they need to
- 2:22Speaker 3: do it carefully. But again, they do expect a lot
- 2:26Speaker 3: of volatility in the subscriber numbers, at least you know,
- 2:30Speaker 3: in the second quarter and the third quarter. So they
- 2:31Speaker 3: have said that, you know, expect the second half to
- 2:34Speaker 3: be definitely much better than the first half, and then
- 2:37Speaker 3: I think things definitely will settle down towards the end
- 2:39Speaker 3: of the year.
- 2:40Speaker 1: Keeth, what are they saying in terms of programming investments here?
- 2:43Speaker 1: If the focus is increasing profitability, is this something they
- 2:46Speaker 1: want to scale back, hold steady or continue to increase this?
- 2:51Speaker 1: I mean it's you know, you know, fifteen twenty billion
- 2:54Speaker 1: dollars or something of programming.
- 2:55Speaker 3: Oh. Absolutely, And so they had said that they were
- 2:58Speaker 3: going to hold programming expenses in like the seventeen billion
- 3:02Speaker 3: dollar zip codes from like twenty twenty two to through
- 3:05Speaker 3: twenty twenty four. What's happening this year is actually that
- 3:09Speaker 3: number has come down quite a bit, so they said,
- 3:11Speaker 3: you know about maybe sixteen closer to sixteen sixteen point
- 3:14Speaker 3: four billion four twenty twenty three, which is why we're
- 3:16Speaker 3: kind of seeing that uptick in free cash flow. They
- 3:18Speaker 3: raise their free cash flow guidance, but then they are
- 3:21Speaker 3: going to go back to the seventeen billion dollars next year.
- 3:24Speaker 3: And the way that they kind of framed this yes
- 3:26Speaker 3: last night during the call was that, you know, it's
- 3:28Speaker 3: not just going to be you know, TV shows, It's
- 3:31Speaker 3: not just going to be movies. It's just the broader
- 3:33Speaker 3: entertainment space. So think of you know, gaming going into
- 3:37Speaker 3: other genres, maybe even sports programming, who knows. So they're
- 3:40Speaker 3: kind of keeping all their options open at this point.
- 3:43Speaker 2: Yeah, sports programming has to be huge, right, I mean,
- 3:46Speaker 2: at least I know that all of the people in
- 3:48Speaker 2: this radio studio right now would probably take advantage of that.
- 3:52Speaker 2: But it also seems to be an expensive business. Isn't
- 3:55Speaker 2: that where you know Disney is losing all the money.
- 3:58Speaker 3: Yeah, it is a very very expensive business. Disney spends
- 4:01Speaker 3: over ten billion dollars every year in sports rights, and
- 4:04Speaker 3: that has been the huge problem for them and all
- 4:06Speaker 3: of these media companies. I mean, if you look at
- 4:07Speaker 3: the major media companies, they're spending upwards of about twenty
- 4:10Speaker 3: five to twenty six billion dollars every year on just
- 4:13Speaker 3: sports fees. And if we've looked at some of the
- 4:16Speaker 3: recent renewals, they've been up over fifty to seventy percent.
- 4:19Speaker 3: Has been kind of the average increase in some of
- 4:22Speaker 3: those you know, rights fees. So obviously this is very
- 4:25Speaker 3: very expensive. Netflix doesn't want to necessarily go into it
- 4:27Speaker 3: because I don't think they see a return on investment.
- 4:30Speaker 3: I think sports really makes sense for them if their
- 4:32Speaker 3: advertising business kind of takes off in a big way,
- 4:34Speaker 3: because you do need kind of a huge, live, captive
- 4:37Speaker 3: audience to support you know, viewership, to kind of support
- 4:41Speaker 3: that spend. So maybe it's down the line. I don't
- 4:44Speaker 3: I don't see them doing anything quite transformative. Yeah, just yet.
- 4:47Speaker 3: But again, never say never.
- 4:49Speaker 1: With with all the court cutting, Githa, I mean we've
- 4:52Speaker 1: been saying this for decades about the sports rights. They
- 4:55Speaker 1: can't keep going up at this rate, but they always do.
- 4:57Speaker 1: But with court cutting, you could make the argument that
- 5:00Speaker 1: but the business models just not there anymore. So do
- 5:03Speaker 1: you expect to see some of these big sports rights,
- 5:05Speaker 1: even like NFL, to go to where the money is
- 5:08Speaker 1: like a Google, like a Facebook, like an Amazon or
- 5:11Speaker 1: an Apple.
- 5:12Speaker 3: It already has partly hasn't at fall because you know,
- 5:16Speaker 3: Amazon has Thursday Night Football. We saw kind of YouTube
- 5:19Speaker 3: TV snag the Sunday ticket package, so it's kind of
- 5:23Speaker 3: going in, you know, trickling down bits and pieces. The
- 5:26Speaker 3: major packages though, are still on broadcast television and will
- 5:30Speaker 3: remain there till twenty thirty thirty two, so at least
- 5:33Speaker 3: for another decade. I think we have the TV rights
- 5:36Speaker 3: in place. That said, I mean, you know, we do
- 5:38Speaker 3: have some other big deals kind of coming up. The
- 5:40Speaker 3: NBA is one that's going to be up after twenty
- 5:42Speaker 3: twenty four. Again, there's a lot of, you know, speculation,
- 5:46Speaker 3: a lot of buzz about whether Disney is really going
- 5:48Speaker 3: to want to pay up for that or whether you know,
- 5:50Speaker 3: an Amazon or an Apple or somebody else kind of
- 5:52Speaker 3: swoops in. So it's still pretty you know, it's all
- 5:55Speaker 3: it's all fair game. But big tech definitely wants to make,
- 5:58Speaker 3: you know, a big play for sports. There's no doubt
- 6:00Speaker 3: about that.
- 6:01Speaker 2: You've been covering this sector for years, KEITHA, But I
- 6:05Speaker 2: don't know how much content you actually consume. Are there
- 6:08Speaker 2: any shows, any good shows out there that you like?
- 6:12Speaker 3: I watch The Love Is Blind?
- 6:14Speaker 2: Oh my god, I said, good shows.
- 6:17Speaker 3: That's a great show. What are you talking about, pleasure, hey, Keith.
- 6:21Speaker 1: It just switching gears real quick. Fox Corporation settled with
- 6:25Speaker 1: I guess for seven hundred and eighty seven million dollars.
- 6:27Speaker 1: They settled with dominion voting machines from Fox News. Stocks
- 6:31Speaker 1: off two point eight percent to investors. Care the Fox
- 6:33Speaker 1: investors really care about that?
- 6:35Speaker 3: Not really. I mean at the end of the day,
- 6:37Speaker 3: they had four billion dollars in cash. You know, they
- 6:40Speaker 3: have this accelerated share repurchase program going and Fox News,
- 6:44Speaker 3: I mean, I know why they did this. They kind of,
- 6:46Speaker 3: I guess, wanted to, you know, prevent embarrassment for.
- 6:49Speaker 2: Embarrassing, for us to really know what goes on.
- 6:53Speaker 3: Behind for the murdocks and probably for some of their
- 6:55Speaker 3: biggest anchors. At the end of the day, it's just
- 6:58Speaker 3: it's really just a blip. I mean, Fox News is
- 7:01Speaker 3: really the cash cow, It's the crown jewel of the
- 7:04Speaker 3: Fox empire. Shows off about two and a half three
- 7:06Speaker 3: billion dollars in even every year, it's seventy five percent
- 7:08Speaker 3: of the company's profits.
- 7:09Speaker 2: So it just shows you how much they care about Tucker,
- 7:12Speaker 2: Carls and hand Hannedy. Can you imagine, Paul, if you
- 7:16Speaker 2: and I got sued and Bloomberg paid eight hundred million
- 7:21Speaker 2: million dollars to I'm not sure I'd see that coming.
- 7:23Speaker 4: Wow.
- 7:24Speaker 1: All right, Keitha, thank you so much for joining us.
- 7:25Speaker 1: Keitha Raganath and she covers media for Bloomberg Intelligence.
- 7:30Speaker 5: You're listening to the team Ken's are Live program Bloomberg
- 7:34Speaker 5: Markets weekdays at ten am Eastern on Bloomberg dot com,
- 7:37Speaker 5: the iHeartRadio app and the Bloomberg Business app, or listen
- 7:40Speaker 5: on demand wherever you get your podcasts.
- 7:44Speaker 1: All right, let's get throw next. Let's talk ETFs. David Mann,
- 7:47Speaker 1: head of Global ETF Market and Capital Markets for Franklin
- 7:50Speaker 1: Temilton Joints, is David. You know, I've been on Wall
- 7:53Speaker 1: Street since the mid eighties, and one of the greatest
- 7:56Speaker 1: and most interesting developments has been the growth of ETA.
- 8:00Speaker 1: It's just amazing the money that goes into exchange traded funds.
- 8:04Speaker 1: It's kind of the mutual fund of my youth. Where's
- 8:07Speaker 1: the money going these days? With this level of uncertainty
- 8:10Speaker 1: in the marketplace, where's the money in the ETF space
- 8:12Speaker 1: going these days?
- 8:14Speaker 2: Yeah?
- 8:14Speaker 6: Great, thanks for having me. I'm still processing the Chick
- 8:17Speaker 6: fil A comment, so yeah.
- 8:19Speaker 1: We're still eating, So don't worry about us.
- 8:24Speaker 4: Yeah, I mean we've seen a pretty broad amount of
- 8:28Speaker 4: inflos I think, for the for the industry, I mean,
- 8:31Speaker 4: more broadly speaking, you're right, every year seems to be
- 8:33Speaker 4: either another record or close to another record in terms
- 8:35Speaker 4: of the hundreds of billions. And even when things seem
- 8:38Speaker 4: slower from a markets perspective, we're still seeing inflows into
- 8:44Speaker 4: ETFs over one hundred billions so far. You know, when
- 8:47Speaker 4: when I sort of look at our lineup against the
- 8:51Speaker 4: broader context of the ETF industry, I see a pretty
- 8:54Speaker 4: steady flow into you know, market cap passive, those big
- 8:58Speaker 4: benchmarks are still seeing. But you know, you're also seeing
- 9:01Speaker 4: flows into active funds. Those are starting to get more
- 9:05Speaker 4: more more traction, especially in the back of the ETF rule.
- 9:10Speaker 4: And then somewhere in between. You know, we've called it
- 9:11Speaker 4: rules base, we've called it smart beta, but you know,
- 9:14Speaker 4: the the the index structure with some different rules than
- 9:19Speaker 4: market cap weighted also seemed to be gathering assets. So
- 9:22Speaker 4: I think the systematic bigger take yes, systematic exactly. So
- 9:25Speaker 4: I think the bigger takeaway is I think now that
- 9:27Speaker 4: investors are just very comfortable with the ETF rapper, there's
- 9:30Speaker 4: now more conversations about, hey, I can get lots of
- 9:33Speaker 4: different exposures within that vehicle, so let's have a conversation.
- 9:37Speaker 2: So specifically, I mean, yeah, active is huge, and that's
- 9:40Speaker 2: what we talk about all the time on the E
- 9:42Speaker 2: T f IQ show. But we had seen a ton
- 9:46Speaker 2: of inflows to ultra short treasury ETFs and outside of
- 9:52Speaker 2: ETFs into money markets as well. Has that calmed down
- 9:57Speaker 2: or reversed a little bit? I mean, that was all
- 10:00Speaker 2: due to the banking I don't want to say crisis.
- 10:03Speaker 2: What were you saying, uhoil turmoil, banking turmoil. Has that
- 10:08Speaker 2: turned around to a point where we can say that's
- 10:10Speaker 2: in the rear view mirror?
- 10:11Speaker 6: I think, I think a little bit in the rear
- 10:13Speaker 6: view mirror.
- 10:13Speaker 4: I mean when the when the I guess if turmoil
- 10:17Speaker 4: is the term, when the turmoil, UH banking turmoil hit.
- 10:21Speaker 4: You know, a lot of the questions we were getting
- 10:23Speaker 4: here in Franklin was sort of, Hey, tell us about
- 10:25Speaker 4: our exposure to these you know, Silicon Valley Bank or
- 10:28Speaker 4: or First Republic, et cetera.
- 10:30Speaker 6: And uh, you.
- 10:32Speaker 4: Know specifically, Hey, how much of the weights are those stocks.
- 10:36Speaker 6: In these in these indices?
- 10:37Speaker 4: And you know, back to my uh, you know, sort
- 10:39Speaker 4: of my market cab versus uh, systematical rules bases. You know,
- 10:44Speaker 4: a lot of a lot of the a lot of
- 10:46Speaker 4: US equities have didn't hold those names for a variety
- 10:49Speaker 4: of screening reasons, you know, when when whether factor methodologies
- 10:52Speaker 4: or or other types of you know, income or other screens.
- 10:57Speaker 4: So those are the questions we were getting. But yeah,
- 10:59Speaker 4: I think I think you you you touched on a
- 11:01Speaker 4: broader point, which is, if ETFs are tactical vehicles, and
- 11:07Speaker 4: whether it's an opinion on what the tech sector will
- 11:11Speaker 4: do or the US equity market's going to do or
- 11:14Speaker 4: where rates are going to go, there's going to be
- 11:16Speaker 4: a vehicle that will give you that option and then
- 11:19Speaker 4: you and then the flows usually bear.
- 11:21Speaker 7: That out for sure.
- 11:22Speaker 2: I mean we're talking about yeah, ten trillion dollars worth
- 11:26Speaker 2: of assets globally and growing as you as you pointed out,
- 11:29Speaker 2: at a tremendous clip by the way, you come to
- 11:33Speaker 2: Franklin Templeton from one of the you know, ETF doopolies.
- 11:40Speaker 2: How do you see that structure? Is it a problem
- 11:43Speaker 2: that you know, Vanguard and Blackrock and State Street as well,
- 11:47Speaker 2: you know, kind of dominate this market. Is it changing?
- 11:51Speaker 2: Is there a point when we're going to see more
- 11:56Speaker 2: uh more players with a with a bigger role.
- 12:02Speaker 6: So a couple thoughts come to mind. The first, the
- 12:07Speaker 6: first conversation, which.
- 12:09Speaker 4: Is maybe not even specific to the names of the
- 12:13Speaker 4: of those of those issuers, but there's just a general
- 12:20Speaker 4: A lot of investors use counting stats when keeping scores,
- 12:23Speaker 4: and what that ends up meaning is big funds tend
- 12:26Speaker 4: to get bigger.
- 12:27Speaker 6: And so you know comment one and I and I.
- 12:30Speaker 4: Don't know if this is going to be ever explicit
- 12:32Speaker 4: regulations changing or different mindset, but you know, I can
- 12:38Speaker 4: tell you that we have conversations where the only reason
- 12:40Speaker 4: that an investor is not using is because they have
- 12:43Speaker 4: some percent ownership limit on the size of the fund
- 12:45Speaker 4: and they would love to use ours, except they want
- 12:48Speaker 4: to do X, and X would be too big given
- 12:50Speaker 4: the size of the fund. So I think that's you know,
- 12:52Speaker 4: from account markets lens, we will always have the uh,
- 12:56Speaker 4: you know, the liquidity conversation, but certainly I think investors
- 13:00Speaker 4: get that.
- 13:01Speaker 6: I think investors like having options.
- 13:04Speaker 1: Uh.
- 13:04Speaker 4: You know, if I look at our inflows to year,
- 13:06Speaker 4: we're batting above our you know, percent of assets.
- 13:12Speaker 6: Of the total PI.
- 13:13Speaker 4: So I think we just you know, keep highlighting our
- 13:15Speaker 4: our our lineup, but the you know, the the the
- 13:19Speaker 4: size as a way to keep score is sometimes challenging.
- 13:23Speaker 2: All right, so let's talk about your lineup. What do
- 13:24Speaker 2: you have to offer investors?
- 13:27Speaker 6: Sures.
- 13:28Speaker 8: Yeah.
- 13:28Speaker 4: So so you know, as I touched on at the
- 13:30Speaker 4: very beginning, uh, you know, we have passive funds, we
- 13:34Speaker 4: have the smart data funds, we have active funds.
- 13:37Speaker 6: I'll start actually in the middle of this year, I
- 13:39Speaker 6: would say there.
- 13:39Speaker 4: The the rules based approaches have been quite popular.
- 13:46Speaker 6: Our low vall high div uh duo.
- 13:49Speaker 4: That's LVHD and l v H I uh your to
- 13:52Speaker 4: day they've combined for over three hundred million. Those are
- 13:55Speaker 4: low vall high div strategies, you know, in the income space.
- 14:00Speaker 4: Because that's something that we we've heard over and over again,
- 14:04Speaker 4: we launched a core dividend suite which you know call
- 14:09Speaker 4: it you know, aware of the benchmarks, but with a
- 14:14Speaker 4: tilt towards income. And you know, given this particular market
- 14:19Speaker 4: cycle where growth stocks and tech stocks have really shown
- 14:23Speaker 4: a lot of dividend strategies have really been underperforming, and
- 14:26Speaker 4: ours have been, you know, because of that awareness to
- 14:29Speaker 4: the benchmark.
- 14:30Speaker 6: Those have been doing great.
- 14:31Speaker 4: So that ticker is U d I v I Divvy
- 14:34Speaker 4: for our international core dividend suite. And you know, lastly,
- 14:39Speaker 4: you know, we launched a whole suite of single country
- 14:42Speaker 4: passive ETFs benchmark to footsie. Those are meant to be
- 14:48Speaker 4: very very low cost options to get exposure to UH
- 14:54Speaker 4: South Korea, to UK, to Japan, et cetera. And and
- 14:58Speaker 4: those have been really doing great. I mean, a lot
- 15:00Speaker 4: of international markets are really strong so far this year,
- 15:02Speaker 4: and so for investors to be able to get that
- 15:05Speaker 4: specific exposure to a single country at a very low,
- 15:09Speaker 4: little cost point has been great. So tickers like FLKR,
- 15:13Speaker 4: fl jp FLTWFC close to one hundred million or more
- 15:16Speaker 4: of inflows this year.
- 15:18Speaker 1: David, one of the areas that's been fascinating to me
- 15:20Speaker 1: is mutual funds converting to ETFs. Could you just give
- 15:24Speaker 1: us your commentary on that part of the market.
- 15:29Speaker 4: Yeah, sure, I mean the the you know Franklin we
- 15:33Speaker 4: converted to towards the end of last year. That was
- 15:36Speaker 4: a a Brandywine Dynamic Value d v A L and
- 15:42Speaker 4: Martin Curry mc s E are those two tickers. And yeah,
- 15:47Speaker 4: I mean we have obviously hundreds of billions trillions of
- 15:51Speaker 4: dollars of active mutual funds. We're looking to see what
- 15:54Speaker 4: makes the most sense to move into an ETF vehicle.
- 15:57Speaker 4: A lot will depend on the track record, the size,
- 16:00Speaker 4: does it fit nicely into the ETF vehicle in terms
- 16:03Speaker 4: of transparency and and those are conversations we're we're repeatedly
- 16:08Speaker 4: having we scheduled one more for.
- 16:11Speaker 6: Later this year.
- 16:12Speaker 4: That's that's been filed and and we'll continue to explore
- 16:16Speaker 4: where it makes sense.
- 16:18Speaker 2: In terms of the best returns. I see, Uh, there
- 16:25Speaker 2: are funds here that have just uh gotten into this
- 16:29Speaker 2: sort of tech innovation side. Is that a blip you
- 16:33Speaker 2: think of Q one or will that continue?
- 16:39Speaker 5: Yeah?
- 16:40Speaker 4: I wish I wish I had that type of foresight
- 16:43Speaker 4: to know which which are going to be the the
- 16:45Speaker 4: highest performers or what's not. You know, it's funny, I
- 16:48Speaker 4: was actually reviewing our league table and I think the uh,
- 16:52Speaker 4: you know, uh Intelligent Machines, which was one of our
- 16:55Speaker 4: active factor funds, was right around twenty percent, but so
- 16:59Speaker 4: was single country Mexico and single country France.
- 17:03Speaker 6: So I wish I knew which way that was going
- 17:07Speaker 6: to go, But I mean for the tech sentor.
- 17:12Speaker 1: All right, David, thank you so much for taking the
- 17:14Speaker 1: time and joining us. David Mann, head of Global ETF
- 17:16Speaker 1: Market and Capital Markets for Franklin Templeton.
- 17:20Speaker 5: You're listening to the tape cans Are Live program Bloomberg
- 17:23Speaker 5: Markets weekdays at ten am Eastern on Bloomberg Radio, the
- 17:27Speaker 5: tune in app, Bloomberg dot Com, and the Bloomberg Business App.
- 17:30Speaker 5: You can also listen live on Amazon Alexa from our
- 17:33Speaker 5: flagship New York station just say Alexa playing Bloomberg eleven thirty.
- 17:39Speaker 1: We've got central banks around the world raising rates. It's
- 17:43Speaker 1: not just the Foot of Reserve, folks, it's a Bank
- 17:45Speaker 1: of England, It's the European Central Bank. And a lot
- 17:47Speaker 1: of folks are concerned about what that means for economic
- 17:50Speaker 1: growth going forward, for the manger of this year going
- 17:52Speaker 1: into next year. So let's check in with a professional
- 17:54Speaker 1: who does this stuff for living, Doctor Vanie Estrava Keva
- 17:58Speaker 1: professor of economics at the London Business School. Thank you
- 18:02Speaker 1: so much for joining us, professor here, give us a
- 18:05Speaker 1: sense of how the economy is. Lets let's start right
- 18:08Speaker 1: in your backyard there in the UK. How is the
- 18:11Speaker 1: economy in the UK? What's the outlook?
- 18:15Speaker 8: So thank you very much for having me. So we
- 18:17Speaker 8: just got the latest numbers for inflation and it appears the
- 18:20Speaker 8: demand is quite strong still in the UK, which creates
- 18:24Speaker 8: a headache for the central bank. In any ways, it's
- 18:26Speaker 8: important to put the recent numbers in context, and there
- 18:30Speaker 8: are two major differences between the current and previous tightening
- 18:33Speaker 8: cycles in the UK. So the first one is that
- 18:37Speaker 8: even after tightening, it's important to notice that real interest
- 18:40Speaker 8: rates are still negative in the UK and in other countries.
- 18:45Speaker 8: So if we, for example, you realize rather and expected
- 18:48Speaker 8: inflation to measure the real rate, we have a negative
- 18:51Speaker 8: real rate close to minus six percent. That is a
- 18:54Speaker 8: very negative number. So this is if we use the
- 18:56Speaker 8: CPI index. So we have something called the tailor rule,
- 18:59Speaker 8: which is our standard optimal multi policy rule that tells
- 19:02Speaker 8: us what should be the optimal policy rate. And at
- 19:05Speaker 8: the moment, it's telling us that for the UK we
- 19:07Speaker 8: need to be ten percent while we are at four
- 19:09Speaker 8: point to five percent, and that is if I use
- 19:11Speaker 8: the core CPI inflation rather than the actual CPI inflation.
- 19:15Speaker 8: Of course, you know, some have proposed justifications as to
- 19:19Speaker 8: why this time is different and there's no need to
- 19:22Speaker 8: tighten so aggressively. So for example, of course, we know
- 19:26Speaker 8: that the shock is a supply shock. The original shock,
- 19:30Speaker 8: which is assumed to be transitory. Inflation expectations have remained
- 19:34Speaker 8: well anchored, which is given opposed to central bank for
- 19:37Speaker 8: central bankers in terms of hiking further. So these have
- 19:41Speaker 8: made central bankers essentially more hesitant to follow the table rule,
- 19:44Speaker 8: and it might have and it's been used to justify
- 19:49Speaker 8: why they have an increased interest rates. Further, however, it
- 19:54Speaker 8: will need further hikes in order to reach the two
- 19:56Speaker 8: percent interest rate, and it can be seen from the
- 19:59Speaker 8: fact that we are ready is still very negative. There is
- 20:01Speaker 8: another major problem in the UK which is less present.
- 20:05Speaker 2: Sorry, can I just doctor, Can I just hang on there,
- 20:07Speaker 2: because I'm so happy you brought up the tailor rule,
- 20:10Speaker 2: and we have on the Bomberg a tool that helps
- 20:14Speaker 2: us fill that out. T A y L T A
- 20:16Speaker 2: y L go on the Bloomberg terminal. Yeah, it's so awesome.
- 20:20Speaker 2: Put the drop down menu into United Kingdom. I changed
- 20:23Speaker 2: the inflation metric to core CPI that's what you're you're using.
- 20:28Speaker 2: What do you put? I always struggle with two variables?
- 20:32Speaker 2: What do you use for your neutral real rate?
- 20:36Speaker 6: For use?
- 20:37Speaker 2: I use one point five one point five? And what
- 20:40Speaker 2: do you use for NEHRU for the uh none?
- 20:45Speaker 7: Sorry, I use four point.
- 20:46Speaker 2: Five four point five. I think it's so fascinating A.
- 20:51Speaker 1: This to explain what the tailor rule is for us neophytes.
- 20:54Speaker 1: So doctor, can can you explain it? The tailor rules.
- 20:56Speaker 1: I've got a new function here that Matt just turned
- 20:58Speaker 1: me on too, but I don't know what I'm doing.
- 21:00Speaker 8: So the tail room is fascinating. I mean, I will
- 21:02Speaker 8: explain what it is. But some people, such as Power
- 21:05Speaker 8: think it's outdated, so you need to take.
- 21:06Speaker 9: It with green up.
- 21:08Speaker 8: But essentially, the tailor room comes about big optimal montary
- 21:11Speaker 8: policy models, and it's telling us what should central bankers
- 21:14Speaker 8: optimally set the policy rate too, So it's taken into account.
- 21:18Speaker 8: You know, our big DG models that have you know,
- 21:21Speaker 8: optimal monthary policy embedded in them. And once we solve
- 21:25Speaker 8: these complicated models, we get a very simple rule, and
- 21:28Speaker 8: that is essentially called a tailor. It's essentially it's a
- 21:31Speaker 8: function of something called the real rate or the natural
- 21:34Speaker 8: real rate, which is kind of the steady state, long
- 21:36Speaker 8: run real growth of the economy. It has been falling
- 21:39Speaker 8: over time due to the secret state nation. It used
- 21:41Speaker 8: to be two percent. Now people think it's about one
- 21:43Speaker 8: point five percent. Of course, it's a function of the
- 21:46Speaker 8: inflation target, which is two percent, and realize inflation relative
- 21:50Speaker 8: to inflation target, and unemployment rate relative to the natural
- 21:52Speaker 8: rate of unemployment. There are debates and regarding how we
- 21:55Speaker 8: should calibrate it, how much weight central banks are putting
- 21:58Speaker 8: on the outook of relative to inflation the inflation target.
- 22:01Speaker 8: There is heterogenator across countries. But the point is that
- 22:03Speaker 8: it's a very useful tool, and actually particularly for the US,
- 22:06Speaker 8: if you plot it going back in town even before
- 22:08Speaker 8: the concept existed, you would see that even in the
- 22:11Speaker 8: seventies in the eighties, the US followed the tail rule
- 22:14Speaker 8: very closely. It is the first time in history where
- 22:17Speaker 8: we're see seeing such major deviations on the upside. Of course,
- 22:20Speaker 8: during the zero lower bound that they were also was
- 22:22Speaker 8: telling us that we should be at minus four percent,
- 22:24Speaker 8: and because of the ZOB we couldn't. But when we're
- 22:27Speaker 8: talking about, you know, hikes, it's the first time in
- 22:29Speaker 8: history that central councy deviating so much from the tail ord.
- 22:33Speaker 2: Now, even in the US, I want to point out,
- 22:35Speaker 2: so if I plug in your R Starret and Neah
- 22:39Speaker 2: Room numbers in the US, I show them the tail
- 22:43Speaker 2: And even if I give them a three percent inflation target,
- 22:48Speaker 2: because I think we all know they're not really sticking
- 22:51Speaker 2: close to the two, they're still at eight. They should still
- 22:54Speaker 2: be at eight percent in the US. And so my
- 22:57Speaker 2: question is, then if we should be at eight percent
- 22:59Speaker 2: in the US, we should be a ten percent in
- 23:01Speaker 2: the UK according to tail rule. Does that mean you
- 23:04Speaker 2: think the FED should and the BOE should really go there,
- 23:07Speaker 2: because obviously going there quickly would cause a lot of problems.
- 23:12Speaker 8: Exactly, you can't go there equipply. You have to be
- 23:14Speaker 8: graduate and you have to see how the effect changes.
- 23:16Speaker 8: Of course, we know there are issues with our models, right,
- 23:18Speaker 8: so we're aware that a lot of the aspects of
- 23:21Speaker 8: our models are outdated. For example, we still assume rational
- 23:24Speaker 8: expectations in these models that derive the tail rule now
- 23:27Speaker 8: there is a pushing economic research that acknowledges that agents
- 23:30Speaker 8: are not rational, and we're trying to figure out how
- 23:32Speaker 8: to imbed this irrationality in the models. So there's fascinating
- 23:35Speaker 8: research going on there and I think they're doing the
- 23:37Speaker 8: right thing to be gradual. But also at the same time,
- 23:40Speaker 8: the real rate matters, right, The real raid is telling us. Effectively,
- 23:45Speaker 8: if you're a company and you're deciding, okay, you know
- 23:47Speaker 8: how much they produce, how much they invest, You're calculating
- 23:51Speaker 8: at what inflation you can increase your prices, and what
- 23:54Speaker 8: is the cost you need to pay to the bank
- 23:56Speaker 8: to repay your loan. So if you're borrowing even at
- 24:00Speaker 8: five percent, if you're factoring inflation of ten percent in
- 24:03Speaker 8: the UK, it's still good terms, right, You're still borrow it.
- 24:06Speaker 8: For it's the real rate that drives our economic models,
- 24:10Speaker 8: and that's what matters for the real economy, and everyone
- 24:12Speaker 8: is focusing too much on the nominal rate, which is
- 24:15Speaker 8: effectively not not the right metric. So in that sense,
- 24:18Speaker 8: I think banks central banks might have to go further.
- 24:20Speaker 8: And the main reason why is at this point the
- 24:23Speaker 8: supply shock is essentially calming down. However, demand the demand shock.
- 24:28Speaker 8: The demand component of inflation is very persistent, and that's
- 24:33Speaker 8: to a large degree for the UK, particularly due to
- 24:36Speaker 8: wage inflation, and the UK is unique. I believe that
- 24:39Speaker 8: the wage inflation problem will be much more severe for
- 24:41Speaker 8: the UK because we are coming out of decades of
- 24:43Speaker 8: stagnation of public sector wages due to austerity. People are tired, doctors, attired,
- 24:48Speaker 8: teachers attired. We see it in the strikes and that's
- 24:51Speaker 8: what's interesting when you see when they're negotiating, they're not
- 24:54Speaker 8: quoting just the latest inflation numbers. They're quoting decades of
- 24:57Speaker 8: austerity that have led to the real way ages deteriorating.
- 25:01Speaker 8: And this is a very different stories from some other
- 25:03Speaker 8: countries that haven't had the same period of austerity that
- 25:06Speaker 8: the UK, so I expect a much more persistent period
- 25:09Speaker 8: of strikes. Moreover, there is Brexit and labor shortages due
- 25:13Speaker 8: to it, and we have NHS being broken, leading chronic
- 25:17Speaker 8: illnesses and four hundred thousand people not returning to the
- 25:19Speaker 8: labor force. So the UK is actually the worst shape
- 25:22Speaker 8: out of all the countries. Having said that, it will
- 25:24Speaker 8: take time even for the US and your go back
- 25:27Speaker 8: maybe even three percent, As you said, probably not even
- 25:29Speaker 8: two percent.
- 25:30Speaker 2: Fascinating, fascinating stuff. Doctor Cyberkeva, thank you so much for
- 25:35Speaker 2: joining us. We could go on, and I hope we
- 25:37Speaker 2: can get you back as soon as possible, because I
- 25:39Speaker 2: really think that's exciting insight. There.
- 25:44Speaker 5: You're listening to the Team Cancer Line program Bloomberg Markets
- 25:48Speaker 5: weekdays at ten am Eastern on Bloomberg dot com, the
- 25:51Speaker 5: iHeartRadio app and the Bloomberg Business app, or listen on
- 25:54Speaker 5: demand wherever you get your podcasts.
- 25:58Speaker 1: Let just talk about some bank stocks. Some of the
- 26:01Speaker 1: big bank names report. We've had some of the smaller
- 26:04Speaker 1: names report as well, and it kind of goes to
- 26:07Speaker 1: the issue. I think what a lot of folks we're
- 26:09Speaker 1: focusing on are focusing on during this earning season with
- 26:11Speaker 1: the banks is not so much what they're reporting right now,
- 26:15Speaker 1: but just kind of the outlook for their business. Some
- 26:18Speaker 1: basic stuff like deposits is or you know, you know,
- 26:22Speaker 1: just kind of base banking one on one accounting. Herman
- 26:25Speaker 1: Chan Joints is here. He covers the regional banks. Herman
- 26:28Speaker 1: just give them what we've seen so far. What's your
- 26:31Speaker 1: takeaway from this US banking system in terms of its
- 26:34Speaker 1: general health.
- 26:35Speaker 10: Yeah, the overall, banking system looks fine. It's healthy. We're
- 26:39Speaker 10: seeing some deposit outflow, but that's natural given the state
- 26:43Speaker 10: of where interest rates are, and you have better alternatives
- 26:46Speaker 10: and money market funds. But you have a certain certain
- 26:50Speaker 10: amount of folks of banks that are still in the crosshairs,
- 26:54Speaker 10: like First Republic and Backwest. But overall, everybody that's reported
- 26:58Speaker 10: from the large cap region on the bank side has
- 27:01Speaker 10: shown a lot of stability, which is great to see.
- 27:03Speaker 2: What are What I want to know is what are
- 27:05Speaker 2: we seeing in terms of savings account or checking checking accounts?
- 27:10Speaker 2: Interest rates? Snapple came out with Goldman Sachs and they're
- 27:14Speaker 2: offering four point one nine percent, And I think four
- 27:18Speaker 2: percent is probably the bar that banks have to meet
- 27:22Speaker 2: in order to impress me now or the average American depositor.
- 27:26Speaker 2: I know that Americans are more likely to leave their
- 27:28Speaker 2: wives or husbands than change their bank accounts, but I
- 27:32Speaker 2: think that has changed drastically this year. So are they
- 27:35Speaker 2: going to all have to offer at least four percent?
- 27:38Speaker 10: That's not going to be the case. You're seeing banks, well,
- 27:41Speaker 10: then I'm out seats, but they're they're expecting a lot
- 27:46Speaker 10: of their remaining customers to be stable. It takes a
- 27:50Speaker 10: lot of effort and time and energy to change your bank.
- 27:53Speaker 10: But you can move some of your money into a
- 27:56Speaker 10: high yield savings account, which a lot of these renoal
- 27:59Speaker 10: banks do offer. But they're not going to reprice their
- 28:02Speaker 10: entire portfolio. That's not going to be how they manage
- 28:06Speaker 10: deposit costs and funding and because if they did that,
- 28:10Speaker 10: they would basically just creator their nana ors margins.
- 28:13Speaker 2: Is there a great way to compare banks rates the
- 28:18Speaker 2: rates that they have on offer? I mean, I just
- 28:20Speaker 2: pull up Huntington, which is where I bank, and I
- 28:23Speaker 2: look on their website as of April nineteenth, which is today.
- 28:27Speaker 2: I'm looking at rates depending on how whether you have
- 28:31Speaker 2: twenty five hundred in with them or look ninety nine
- 28:35Speaker 2: billion in with them. That have a zero point zero
- 28:39Speaker 2: in front of all of the numbers, and that's for
- 28:41Speaker 2: your bank zero point zero one, zero point zero two,
- 28:44Speaker 2: zero point zero six. That's if you have a private
- 28:47Speaker 2: client account. That's not enough by four hundred basis points.
- 28:52Speaker 2: How can they get away with it? Why do I
- 28:54Speaker 2: leave my money there?
- 28:55Speaker 10: Herman, That's the question you should ask yourself. You go
- 28:59Speaker 10: to bankrate dot com and you can see the menu
- 29:02Speaker 10: of offerings four point two five percent for Citizens, which
- 29:07Speaker 10: which just reported today. So that's a good list mis
- 29:10Speaker 10: test of what's out there. C I T Bank that's
- 29:13Speaker 10: that's the first uh first Citizens bank that bought SBB
- 29:17Speaker 10: that's four point seventy five percent, so you can get deals.
- 29:21Speaker 1: How about what are we seeing in terms of loan growth?
- 29:25Speaker 1: I mean if there was concern that if there was
- 29:28Speaker 1: concern there on the deposits and I go down to
- 29:31Speaker 1: my local bank to get a loan, I might not
- 29:33Speaker 1: be able to get it.
- 29:34Speaker 2: With a good question what we're seeing.
- 29:36Speaker 10: That's right. So there's some commentary on the call today
- 29:39Speaker 10: for Citizens, for example, they said they're tightening the screws
- 29:43Speaker 10: on underwriting because of their funding is declining and they
- 29:47Speaker 10: expect to see economic weakness down down the road. So
- 29:52Speaker 10: that's something that we've talked about that that could be
- 29:55Speaker 10: occurring across the system, and banks like Citizens have confirmed
- 29:59Speaker 10: that on their earnings call.
- 30:00Speaker 2: But credit crunch is a term that's been increasingly used
- 30:03Speaker 2: over the past two or three weeks. I'm gonna say
- 30:06Speaker 2: like three weekends ago. Neil Kashkari was on at one
- 30:09Speaker 2: of the Sunday shows and said, that's a concern, and
- 30:12Speaker 2: now everyone's starting to look at it. The fact that
- 30:16Speaker 2: you know, even if you're willing to pay seven percent
- 30:20Speaker 2: or whatever on a car loan, even if you have
- 30:23Speaker 2: an eight hundred credit rating a credit score, you're still
- 30:28Speaker 2: not able to get the loan right, is what we're
- 30:31Speaker 2: hearing from a lot of Americans. Is this going to
- 30:34Speaker 2: be a problem for banks? Is this gonna be a
- 30:37Speaker 2: problem for the US economy.
- 30:38Speaker 10: It's going to slow down load growth. And a lot
- 30:41Speaker 10: of that is self induced because they want to protect
- 30:43Speaker 10: themselves and don't want to create tail risk from credit
- 30:46Speaker 10: quality perspectives. So, and that does have implications for economic growth,
- 30:51Speaker 10: and the trajectory of credit availability is one of the
- 30:55Speaker 10: big factors of how our US economy grows. If availability
- 31:01Speaker 10: is softened, then that it definitely has implications.
- 31:05Speaker 1: Are banks going to or or have they started taking
- 31:08Speaker 1: more reserves for potentially a recessionary economy?
- 31:12Speaker 11: Are they?
- 31:12Speaker 1: Are you seeing that in the results?
- 31:14Speaker 10: It's come up marginally. I would say that the big factor,
- 31:19Speaker 10: the big issue that the big bogie across the industry
- 31:23Speaker 10: in this quarter was the focus on commercial real estate.
- 31:25Speaker 10: And you've seen a lot of the banks increase their
- 31:28Speaker 10: reserves specifically to the commercial real estate portfolio. Some of
- 31:31Speaker 10: the banks like M and TY are seeing some modest
- 31:34Speaker 10: charge offs related to those office property exposures. So it's
- 31:39Speaker 10: something that will be longer tailed and banks are prepared
- 31:43Speaker 10: for it. There continues to be some headline risk given
- 31:46Speaker 10: the fact that you.
- 31:48Speaker 1: Are there some banks that have exposure to what I
- 31:51Speaker 1: consider in not knowing anyth about real estate, but just
- 31:53Speaker 1: the office real estate markets in New York and San
- 31:56Speaker 1: Francisco and LA and things like that, are the banks
- 31:58Speaker 1: that are particularly exposed there.
- 32:00Speaker 10: Yeah, it's part of the portfolio. You know, banks like
- 32:05Speaker 10: M and T have some exposure banks like in your community,
- 32:09Speaker 10: but all in all, it's part of a broader portfolio.
- 32:12Speaker 10: And you're talking about office real estate that's fifteen ten, fifteen,
- 32:17Speaker 10: twenty percent of the overall commercial real estate portfolio. So
- 32:20Speaker 10: everything's pretty diversified, but you're gonna see some lumpiness going ahead.
- 32:25Speaker 2: Yeah, so that must be interesting as an analyst. You
- 32:28Speaker 2: have to look at their real estate loans and break
- 32:32Speaker 2: them out into what's you know, student housing, medical centers, apartments, malls, apartments,
- 32:38Speaker 2: office space. Is it difficult to do that research Herman,
- 32:42Speaker 2: is your job.
- 32:42Speaker 10: Hard, it's fascinating? Say yes, it's fun. I wouldn't say
- 32:48Speaker 10: it's hard. It's fun. I've been doing this for a while,
- 32:51Speaker 10: so I feel like I know what I'm what I'm
- 32:53Speaker 10: getting into. But definitely the issues that come up quarter
- 32:58Speaker 10: after quarter can change. And so the office thing is
- 33:02Speaker 10: something that has popped up more frequently after the pandemic.
- 33:05Speaker 10: It's been on people's radar screens. But we're looking for
- 33:10Speaker 10: better disclosure across the group. So the challenging part is
- 33:13Speaker 10: not everybody discloses their office ciis we're trying to coax
- 33:17Speaker 10: them to do.
- 33:18Speaker 2: So you have to call up ir. You have to
- 33:20Speaker 2: call it the CFO and be like, dude, come on,
- 33:22Speaker 2: give me the breakdown.
- 33:22Speaker 10: Exactly, give me the numbers so I can make some assessment.
- 33:25Speaker 1: There you go, Hermit Chan, senior Anaal's doing that handles stuff,
- 33:29Speaker 1: you know.
- 33:29Speaker 2: Which is fun but not hard.
- 33:30Speaker 1: Apparently I hope his boss isn't listening exactly, Herman Chan,
- 33:34Speaker 1: he's the senior animals covers the US regional banks and
- 33:37Speaker 1: fintech for Bloomberg Intelligence. We've got some the earnings coming
- 33:42Speaker 1: up from the banks and generally, you know on the
- 33:45Speaker 1: margin better than expected for most of them, including some
- 33:48Speaker 1: of the regional banks. So maybe, just maybe some of
- 33:51Speaker 1: that pressure can come out of those banking stocks.
- 33:54Speaker 5: You're listening to the tape. Catch a our live program,
- 33:57Speaker 5: Bloomberg Markets weekdays at ten am Eastern on Bloomberg Radio,
- 34:01Speaker 5: the tune in app, Bloomberg dot Com, and the Bloomberg
- 34:04Speaker 5: Business App. You can also listen live on Amazon Alexa
- 34:07Speaker 5: from our flagship New York station, Just Say Alexa, playing
- 34:10Speaker 5: Bloomberg eleven thirty.
- 34:13Speaker 1: You know, man, I drove my first Tkiya ever this weekend,
- 34:16Speaker 1: the Kia Soul. I rented it when I was out
- 34:18Speaker 1: in California, and it was a very good experience. It
- 34:21Speaker 1: was pretty cool. It's got some peppin.
- 34:22Speaker 10: Man.
- 34:22Speaker 1: I was flying out the one time.
- 34:24Speaker 2: I like the original one. Uh, it was like more box.
- 34:27Speaker 2: He wasn't okay, and I've always whenever I see him,
- 34:30Speaker 2: I point him out to my wife and she's like, yeah,
- 34:32Speaker 2: I know a Kia Soul, but I think they're so cool. Okay.
- 34:35Speaker 1: Steve Center joins us. He's the COO and EVP of
- 34:38Speaker 1: Kia America. Before that, he spent thirty years at Honda,
- 34:42Speaker 1: so he knows the car business here. Hey, Steve, thanks
- 34:45Speaker 1: so much for joining us here. Again. I had a
- 34:47Speaker 1: great experience with my Kia Soul over the weekend, so
- 34:49Speaker 1: thanks for that. Give us a sense of just kind
- 34:52Speaker 1: of how your business has kind of weathered through the
- 34:55Speaker 1: last you know, two three four years with a pandemic
- 34:58Speaker 1: and the chip shortages and and demand sputtering here and there.
- 35:02Speaker 1: Talk to us about how Key has performed over the
- 35:04Speaker 1: last few years.
- 35:05Speaker 12: Well, first of all, thanks for having us on this morning,
- 35:09Speaker 12: and renting a Soul was my first Key experience as well,
- 35:13Speaker 12: so I can relate to that. It's a great little car.
- 35:17Speaker 6: You know.
- 35:17Speaker 12: It's been a pretty wild ride for the last few years,
- 35:21Speaker 12: and between the lockdowns, the whole industry absorbed probably three
- 35:28Speaker 12: or four months supply of inventory. We've been running on
- 35:32Speaker 12: vapors ever since, and Key has done exceptionally well in
- 35:36Speaker 12: that instance. And a lot of it's due to product,
- 35:39Speaker 12: you know, the six p's product, product, product, product, product,
- 35:42Speaker 12: and product and demand's been strong. The supply chain is
- 35:49Speaker 12: immature in some senses, especially on the EV side, and
- 35:53Speaker 12: as we renew our products and you have more and
- 35:57Speaker 12: more tech in them, you're using new chip and there
- 36:00Speaker 12: aren't built up inventories of those, so the demand's been strong.
- 36:04Speaker 12: We've introduced award winning cars all around, the EV six.
- 36:09Speaker 12: The EV six GT's been named North American Car of
- 36:14Speaker 12: the Year. The Tell You Ride is one awards. It's
- 36:18Speaker 12: a whole new brand for attracting new customers, younger, better educated, wealthier.
- 36:23Speaker 2: I had to say, Steve, for those who don't, I
- 36:26Speaker 2: follow the automotive innessry very closely and I work closely
- 36:30Speaker 2: with FMI. They manage your fleet here on the East Coast,
- 36:33Speaker 2: and so I test drive at pretty much every car
- 36:36Speaker 2: that's out there. Kia has been knocking the cover off
- 36:41Speaker 2: the ball with the products that I mean. First thing
- 36:44Speaker 2: I noticed a couple of years ago is the Taller Ride,
- 36:46Speaker 2: which I think is just a range Rover killer, and
- 36:49Speaker 2: that at like a third or a quarter the price right,
- 36:53Speaker 2: and they just I think are knockout vehicles and I
- 36:57Speaker 2: love driving it as well. Then I got in the
- 37:02Speaker 2: EV six GT, which was an unbelievable experience. I mean,
- 37:07Speaker 2: the speed that's capable that that vehicle is capable of
- 37:12Speaker 2: is just eye opening. You blow away Porsche's off the
- 37:15Speaker 2: line and you're in a Kia. So it's I think
- 37:18Speaker 2: a whole new brand. It's a whole new product offering.
- 37:21Speaker 2: I can't wait to drive the EV nine, which is
- 37:25Speaker 2: the big all electric suv. I'm obviously a fanboy. Where
- 37:29Speaker 2: do you want to go with this? Because you started out,
- 37:32Speaker 2: as you know, an affordable Korean brand, and a lot
- 37:36Speaker 2: of people, I think, especially back then, were more xenophobic
- 37:39Speaker 2: than they are.
- 37:40Speaker 4: Now.
- 37:41Speaker 2: You've got an entirely new image and expectations are are
- 37:46Speaker 2: getting higher and higher and higher for Kia products. Where
- 37:50Speaker 2: are you aiming your your range of products?
- 37:55Speaker 12: So if you had to define us, we want to
- 38:00Speaker 12: be a sustainable mobility company. And that's kind of a mouthful,
- 38:05Speaker 12: so let me describe that. We're going to expand the
- 38:08Speaker 12: product line right now. We've got a very exciting line
- 38:11Speaker 12: of internal combustion powered vehicles, a whole new line coming
- 38:15Speaker 12: of electric powered vehicles, which is a whole different experience
- 38:19Speaker 12: for people, and we're getting into different types of vehicles
- 38:23Speaker 12: like purpose built vehicles as well. So Kia celebrating its
- 38:28Speaker 12: thirtieth year as a business in the US this year,
- 38:32Speaker 12: and this is just the beginning. It's a whole new
- 38:35Speaker 12: start for the company and in the marketplace.
- 38:38Speaker 2: Are the sales numbers. Are you able to sell? I mean,
- 38:43Speaker 2: I assume you sell as many as you produce. Are
- 38:45Speaker 2: you hitting new records every year?
- 38:47Speaker 12: In terms of US sale new records. We've had six
- 38:50Speaker 12: or seven sales month records. We almost hit a sales
- 38:53Speaker 12: record last year. We hit a quarter record this year.
- 38:57Speaker 12: It's as soon as we can get them, they're sold.
- 39:01Speaker 12: Many of our dealers have wait lists of vehicles, so
- 39:06Speaker 12: as soon as we can make them, they're gone. And
- 39:08Speaker 12: as many as we can make this year will be
- 39:11Speaker 12: the new record.
- 39:12Speaker 2: Are you Are you constrained by the chip and supply
- 39:15Speaker 2: chain issues? I mean, I have a buddy who just
- 39:17Speaker 2: got a Kia Tell You Ride and we all followed
- 39:19Speaker 2: his journey very closely. I think he waited eight months
- 39:23Speaker 2: to get the vehicle. Are you able to bring that down?
- 39:27Speaker 12: We're getting caught up. I think everyone has their own
- 39:30Speaker 12: supply challenges, and it's pretty interesting what pops up that
- 39:35Speaker 12: you can't get because of some component, and it's it's
- 39:39Speaker 12: mostly chips, but it's other things. But we were able
- 39:42Speaker 12: to increase Tell Your Ride production over twenty percent in
- 39:45Speaker 12: terms of on an annual run rate despite all of this.
- 39:49Speaker 12: So we're working very hard to satisfy the demand that's
- 39:53Speaker 12: out there.
- 39:54Speaker 1: Well, I do notice, and it says it's a totally
- 39:56Speaker 1: irrelevant point, but I noticed it. I like the new logo.
- 39:59Speaker 2: Y I don't think it's a really I think it
- 40:01Speaker 2: looks awesome.
- 40:02Speaker 1: I mean usually companies screw that up when they update
- 40:04Speaker 1: something and they change something, they screwed up it and
- 40:06Speaker 1: kiss it's a big improvement. So whatever marketing geek at
- 40:10Speaker 1: Kia did that, you can get him a pep pat
- 40:11Speaker 1: on the back there. But where do you produce your cars, Steve?
- 40:15Speaker 1: Are they in Korea in the US?
- 40:16Speaker 2: And are you going to be able to get the
- 40:18Speaker 2: IRA Are you going to be able to get the
- 40:20Speaker 2: tax credit? Because I know that's been incredibly confusing, but
- 40:23Speaker 2: it's probably important to your consumers.
- 40:26Speaker 12: Yes, and that's a mouthful. So we produce a lot
- 40:30Speaker 12: of our products in North America. We have a plant
- 40:33Speaker 12: in Mexico, and we have a plant in West Point, Georgia,
- 40:38Speaker 12: and we build the Teller Ride there, the Sorrento, the
- 40:41Speaker 12: K five and the Sportage which is our mid size,
- 40:45Speaker 12: our new mid size suv, and the balance of the
- 40:48Speaker 12: cars are sourced from plants in Korea, and we announced
- 40:54Speaker 12: in August before the IRA was passed that we're building
- 40:57Speaker 12: the what we call the Meta Plant, which is a
- 41:00Speaker 12: battery and EV factory just north of Savannah, Georgia. So
- 41:06Speaker 12: we have a commitment to build more and more cars
- 41:08Speaker 12: here despite the regulations. So we're doing all the right
- 41:12Speaker 12: things right now. Because of the way the IRA was
- 41:17Speaker 12: a bit of a i'll call it a sheet pull,
- 41:21Speaker 12: you know, we pulled the tablecloth out from under the
- 41:24Speaker 12: place settings on everybody. So the cars don't qualify, and
- 41:27Speaker 12: I think if you look on the list that went
- 41:29Speaker 12: from thirty or so cars that qualified to maybe nine.
- 41:33Speaker 12: But pretty soon they will. And it's very important to
- 41:37Speaker 12: our customers to get as good a value as possible.
- 41:40Speaker 12: So we're doing all the right things. It'll take a
- 41:43Speaker 12: little time.
- 41:44Speaker 1: Hi, Steve, thanks much for joining us. Really appreciate it.
- 41:48Speaker 1: Steve Center, COO and EVP of Kia America. And again
- 41:52Speaker 1: I took my first kias tell you go on.
- 41:55Speaker 2: The Kia dot com website and use the configurator to
- 41:58Speaker 2: build some of these vehicles. Are pretty awesome, all right.
- 42:00Speaker 1: Pretty cool. I'll take a look.
- 42:02Speaker 5: You're listening to the tape catch our live program Bloomberg
- 42:05Speaker 5: Markets weekdays at ten am Eastern on Bloomberg Radio, the
- 42:09Speaker 5: tune in app, Bloomberg dot Com, and the Bloomberg Business App.
- 42:12Speaker 5: You can also listen live on Amazon Alexa from our
- 42:15Speaker 5: flagship New York station. Just say Alexa play Bloomberg eleven thirty.
- 42:21Speaker 1: I want to switch. Here's here on a bit to
- 42:22Speaker 1: our good friends at Fox. The stock is down one
- 42:25Speaker 1: point seven percent. They had a legal settlement yesterday for
- 42:30Speaker 1: like seven hundred and eighty seven million dollars. I want
- 42:32Speaker 1: to get to the bottom of that. What's that mean
- 42:35Speaker 1: for the company? What is that what kind of what
- 42:37Speaker 1: does that signal about what's happening at Fox. Matt Sheltenhelm,
- 42:40Speaker 1: he's a senior litigation analyst with Bloomberg Intelligence. He joins
- 42:43Speaker 1: us on the phone to talk to us. So, Matt,
- 42:46Speaker 1: talk to us about this settlement and kind of what
- 42:49Speaker 1: happened and what does it represent to you, Hi.
- 42:51Speaker 11: Paul, Yeah. So yeah, we were on the eve of
- 42:55Speaker 11: we were about to begin trial yesterday, and just as
- 42:59Speaker 11: the opening statements were we're going to begin, the attorneys
- 43:04Speaker 11: didn't return to the courtroom and we had an announced settlement.
- 43:07Speaker 11: We expected a settlement before the jury would rule but
- 43:12Speaker 11: this one came in at a little bit steeper price
- 43:14Speaker 11: tag than we expected. I think we had had ball
- 43:17Speaker 11: parked it at five hundred million dollars, and I think
- 43:20Speaker 11: Dominion drove a stiffer bargain and and and pushed Fox
- 43:25Speaker 11: to settle for seven hundred and eighty seven million dollars.
- 43:27Speaker 11: That equates to about forty three percent of Fox's net
- 43:32Speaker 11: income for the year. So it's a big deal for
- 43:35Speaker 11: the company. And I think it's a big deal as
- 43:38Speaker 11: well because there's a second case trailing behind this one
- 43:41Speaker 11: and Fox. Fox isn't done with this yet, so.
- 43:46Speaker 2: But they it seems like they've spent eight hundred million
- 43:48Speaker 2: dollars to avoid the embarrassment of having Rupert and Lachlan
- 43:53Speaker 2: and Tucker and Hannity, Hannity, you know, testify. Are they
- 44:00Speaker 2: going to have to spend that kind of money again,
- 44:04Speaker 2: or is this testimony going to eventually come out?
- 44:07Speaker 11: Yeah, So I really don't see any way that they
- 44:11Speaker 11: don't end up paying at least that for this this
- 44:15Speaker 11: second case. Now, the suit that was settled yesterday was
- 44:18Speaker 11: a company called Dominion. The second suit is a company
- 44:22Speaker 11: called Smartmatic. And when both of these companies filed their
- 44:26Speaker 11: initial complaints, Smartmatics was actually seeking much more than Dominion
- 44:33Speaker 11: was in terms of the damages here. They sought two
- 44:36Speaker 11: point seven billion dollars in lost enterprise value. Dominion was
- 44:40Speaker 11: only seeking a billion dollars. And so, you know, I
- 44:45Speaker 11: really do think that you're exactly right that Fox was
- 44:47Speaker 11: settling this to avoid the spectacle of a trial. And
- 44:52Speaker 11: it's very difficult to see them going ahead with a trial,
- 44:57Speaker 11: and that would do the same thing with this Marmatic case.
- 45:00Speaker 11: So I think it might be facing an even bigger
- 45:03Speaker 11: price tag, uh to get away from that second one.
- 45:06Speaker 2: You know, that leads me to two questions. One, is
- 45:09Speaker 2: it really billions of dollars worth of embarrassing to have
- 45:16Speaker 2: Tucker Carlson and uh Sean Hannity, you know, testify, to
- 45:22Speaker 2: have Rupert and Lachlan Murdock testify. Is it are are
- 45:26Speaker 2: there really that many secrets that they need to keep uh,
- 45:29Speaker 2: you know, two billion dollars worth, let's say, Or is
- 45:33Speaker 2: it worth it to Fox to spend two billion dollars
- 45:36Speaker 2: to continue to stir up and promote you know, partisanship
- 45:41Speaker 2: and anger. Is that part of their brand? And and
- 45:45Speaker 2: they're and they're making enough money from that part of
- 45:48Speaker 2: the brand to keep to keep ongoing that direction.
- 45:51Speaker 11: Yeah, it's a great question, I mean, and part of
- 45:53Speaker 11: me was surprised that they that Fox let this dominion
- 45:57Speaker 11: case get as far as it did. All of the
- 46:00Speaker 11: a lot of this stuff came out because Fox, you know,
- 46:02Speaker 11: Fox could have settled it much earlier, but it let
- 46:04Speaker 11: it go ahead to a summary judgment ruling where we
- 46:07Speaker 11: saw you know, a lot of these harmful facts already.
- 46:11Speaker 11: I think the concern, though, is a trial over a
- 46:15Speaker 11: couple months, with with testimony puts a much larger spotlight
- 46:20Speaker 11: on this that might actually start to reach its core
- 46:22Speaker 11: audience in a way that might have been you know,
- 46:25Speaker 11: more more disruptive than just the legal filings on summary judgment.
- 46:30Speaker 2: I mean, as long as they don't cover it on Fox,
- 46:32Speaker 2: will his core audience ever even find out?
- 46:35Speaker 11: That's a good question. That's a good question. But I
- 46:37Speaker 11: think you know, the fact that they were willing to
- 46:40Speaker 11: settle this one yesterday for you know, seven hundred and
- 46:43Speaker 11: eighty seven million dollars is not you know, a pocket change.
- 46:46Speaker 11: It's it's it's a it's a real impact. I think
- 46:49Speaker 11: it suggests that there is real concern about what that
- 46:53Speaker 11: might lead.
- 46:53Speaker 1: To real quick bout ten seconds, Matt, when's what's the
- 46:56Speaker 1: timing of the second case?
- 46:58Speaker 11: So yeah, that one's trailing about a year behind. That
- 47:01Speaker 11: discovery wasn't set to close until July of next year,
- 47:05Speaker 11: so there's time for negotiations there. But I wouldn't expect
- 47:09Speaker 11: you to drag out very long. I would think there's
- 47:12Speaker 11: an incentive to settle this sooner rather.
- 47:15Speaker 2: Especially before we get deeper and deeper into president election.
- 47:18Speaker 1: All Right, Matt, thanks for that. We appreciate your analysis there.
- 47:22Speaker 1: Matt setting Heelm he's a senior litigation analyst for Bloomberg
- 47:25Speaker 1: Intelligence following this trial between Fox and some of the
- 47:29Speaker 1: voting machine companies.
- 47:31Speaker 5: You're listening to the tape Cat's are live program Bloomberg
- 47:34Speaker 5: Markets weekdays at ten am Eastern on Bloomberg Radio, the
- 47:37Speaker 5: tune in app, Bloomberg dot Com, and the Bloomberg Business App.
- 47:41Speaker 5: You can also listen live on Amazon Alexa from our
- 47:43Speaker 5: flagship New York station. Just say Alexa play Bloomberg eleven thirty.
- 47:50Speaker 1: I guess this is time of a big pivot for Netflix.
- 47:52Speaker 1: It's going from a story that's driven almost entirely by
- 47:55Speaker 1: subscriber growth to now it's focusing on profitability and how
- 47:59Speaker 1: do they you know, kind of drive profitability. And a
- 48:01Speaker 1: couple of levers that they are talking about is this
- 48:04Speaker 1: AD supported tier as well as cracking down on the
- 48:08Speaker 1: nearly one hundred million folks who kind of share their credentials.
- 48:11Speaker 1: And I'm thinking there is such a nice word to use,
- 48:14Speaker 1: big stealing exactly, let's face it. And I think it
- 48:17Speaker 1: may include some of the Sweeny offspring as well. I
- 48:19Speaker 1: can't you know, prove that, but that's mysumptions. Let's bring
- 48:22Speaker 1: in Mark Douglas. He's the president's CEO of Mountain. Mountain
- 48:25Speaker 1: is the advertising software company enabling brands to drive measurable conversions,
- 48:30Speaker 1: revenue and site visit. So he's all in on this
- 48:33Speaker 1: digital advertising space. Mark, thanks so much for taking the
- 48:35Speaker 1: time to join us here. What was your takeaway from
- 48:38Speaker 1: kind of what we heard from the good folks at
- 48:40Speaker 1: Netflix last night? I say, again, continue to pivot this
- 48:43Speaker 1: company and focus on profitability.
- 48:47Speaker 7: Yeah, so the good morning.
- 48:48Speaker 9: The two big nuggets that I kind of took away
- 48:52Speaker 9: from that is one is if you back up, the
- 48:56Speaker 9: big concern is when they introduce their ad business that
- 48:59Speaker 9: it would cannibalize a subscription business, and so like, if
- 49:03Speaker 9: they lost twenty percent of their subscribers, said well, we're
- 49:06Speaker 9: going to go for the ad supported option, but they
- 49:08Speaker 9: didn't have the revenue yet to fill in that gap,
- 49:12Speaker 9: that would be a huge problem from Netflix.
- 49:14Speaker 7: That didn't happen. The exact opposite happened.
- 49:17Speaker 9: It looks like the ad supported business is completely accreative,
- 49:22Speaker 9: meaning that it's actually adding entirely new revenue from new
- 49:26Speaker 9: subscribers for the most part. And on top of that,
- 49:29Speaker 9: they announced and I think this might have been overlooked
- 49:31Speaker 9: by a few people, that they're actually making more revenue
- 49:34Speaker 9: per subscriber on the ad supported business than they are
- 49:37Speaker 9: on a subscription business. So that's just a massive opportunity.
- 49:41Speaker 9: It has the potential to literally double the size of
- 49:44Speaker 9: the company.
- 49:45Speaker 2: And what are the numbers? Stopping give us the numbers?
- 49:48Speaker 2: What are they making? You know, what does the average
- 49:52Speaker 2: subscriber pay and what does the you know, ad supported
- 49:56Speaker 2: subscriber pay and get in terms of add money?
- 50:00Speaker 9: Right, so the average subscriber plan is around fifteen dollars.
- 50:06Speaker 9: They didn't break they just said that they're getting higher
- 50:09Speaker 9: than that for the ad supported So they didn't say
- 50:13Speaker 9: how much higher, but think of Netflix, they're you know,
- 50:16Speaker 9: thirty billion plus in revenue. The estimates, I think pretty
- 50:21Speaker 9: educated estimates are that the ad business is already looking
- 50:25Speaker 9: at a three billion in the first year. So they're
- 50:27Speaker 9: right out the gate with ten percent of their revenue
- 50:31Speaker 9: coming from the ad supported tier and again in not
- 50:34Speaker 9: just being subscribers switching from one to another, but being
- 50:39Speaker 9: new revenue and you know, essentially higher lifetime value.
- 50:43Speaker 7: So I think that's a big opportunity.
- 50:45Speaker 9: The issue they're going to have is that the revenue
- 50:49Speaker 9: they get from the subscriber, actually most of it comes
- 50:51Speaker 9: from the largest brands in the world, it comes from
- 50:55Speaker 9: the advertisers, so that can create a bit of revenue
- 50:58Speaker 9: concentration over time.
- 51:00Speaker 7: And then the other big issue is, well, you know,
- 51:03Speaker 7: to zero some.
- 51:04Speaker 9: Game, if they're getting money from these advertises, then then
- 51:06Speaker 9: that's coming out of Disney's pocket or who Discovery's pocket. Yeah,
- 51:11Speaker 9: so so now they're facing a new type of competitor.
- 51:14Speaker 9: But I think, you know, with the business opportunity is
- 51:17Speaker 9: their ad business and theory could you know, double the
- 51:21Speaker 9: size of the company over the next few years. So
- 51:23Speaker 9: it's kind of like a new rounded growth for Netflix,
- 51:27Speaker 9: but also new challenges.
- 51:28Speaker 2: Oh wait, who are the big So actually Hulu is
- 51:31Speaker 2: part of Disney, right it's ye, yes, majority of so
- 51:36Speaker 2: of all the subscription services, I guess you've got one
- 51:40Speaker 2: basket that's Disney, Hulu, an ESPN, whatever. And then I
- 51:45Speaker 2: guess another basket would be HBO Max, which is inexplicably
- 51:50Speaker 2: dropping the most recognized part of that name. I don't
- 51:55Speaker 2: get that. Yeah, and then the third basket would be
- 51:59Speaker 2: Netflix and the fourth of Amazon. Right, so there are
- 52:00Speaker 2: four big competitors out there.
- 52:03Speaker 7: Yeah, I mean that I have to add to that.
- 52:06Speaker 7: Dig on HBO.
- 52:07Speaker 9: I mean, HBO's brand is associated with some of the
- 52:11Speaker 9: most iconic moments in entertainment, you know, just being home
- 52:14Speaker 9: on a Saturday Sunday night and watching Jess, you know,
- 52:17Speaker 9: some of them their old shows. And to drop that brand,
- 52:20Speaker 9: it's just I agree with you, it's kind of crazy.
- 52:22Speaker 2: But why did they just pay a group of eggheads
- 52:27Speaker 2: or knuckleheads as Paul would say, to make that decision?
- 52:29Speaker 2: Like why would you drop HBO? Is coke gonna change
- 52:33Speaker 2: its name? I mean, it doesn't make any sense at all,
- 52:36Speaker 2: It really doesn't.
- 52:37Speaker 9: I mean, this is why you should never pay naming
- 52:40Speaker 9: experts or hire naming firm, or you can make any
- 52:44Speaker 9: data favor whatever decision someone decided they wanted to make.
- 52:48Speaker 9: So I mean, I think this is a conversation over beer,
- 52:51Speaker 9: just you know, because we can both complain about the
- 52:53Speaker 9: name change and reminisce about all the great shows we
- 52:56Speaker 9: watched on.
- 52:57Speaker 1: H exact or how big of an issue or an
- 53:01Speaker 1: opportunity is this whole password sharing thing. I'm not even
- 53:05Speaker 1: sure how they get control of it, quite frankly, but
- 53:08Speaker 1: how big of an opportunity is it.
- 53:10Speaker 7: Yeah, at the end of the day, it's a price increase.
- 53:13Speaker 7: You may frame it in like that.
- 53:16Speaker 9: There are people that are sharing logins like I, Yeah,
- 53:20Speaker 9: I have I have a friend, I have probably two
- 53:22Speaker 9: friends that are using my Netflix login. It's a little
- 53:26Speaker 9: anoying because they'll go watch shows I want to watch them,
- 53:29Speaker 9: then I can't remember if I watch them. I feel
- 53:33Speaker 9: they're advancing the show and now I'm advancing.
- 53:36Speaker 7: So it's a little nooying. So it's worth a little
- 53:38Speaker 7: money to end that.
- 53:39Speaker 9: But at the end of the day, it's a price increase,
- 53:41Speaker 9: and you don't build companies on price increases.
- 53:43Speaker 7: So I think it's gonna you know, add something to
- 53:45Speaker 7: the business.
- 53:46Speaker 9: But if I'm an invest in Netflix, I'm not going yeah,
- 53:49Speaker 9: I'm really banking on those price increases they're going to
- 53:51Speaker 9: roll out this year. I mean, I think I think
- 53:53Speaker 9: it's it's it will happen, but it's it's not the
- 53:57Speaker 9: focus the focus. Netflix is has you know, created most
- 54:02Speaker 9: of the innovation I think arguably in television over the
- 54:05Speaker 9: last few years, starting with introducing Netflix, you know, with
- 54:09Speaker 9: that having DVDs and then having it over the Internet,
- 54:12Speaker 9: and the growth is going to come from innovation, and
- 54:14Speaker 9: the innovation right now is coming from this new ads
- 54:17Speaker 9: here that they're doing. That The price increase from password
- 54:20Speaker 9: sharing is like that's for an analyst to put on
- 54:23Speaker 9: a spreadsheet.
- 54:23Speaker 7: That's not like to look at the stop long term.
- 54:27Speaker 2: So as someone who helps companies make money in digital advertising,
- 54:32Speaker 2: you know, leaving aside what how Hulu and Netflix are doing.
- 54:35Speaker 2: What brands are best positioned to make money on streaming
- 54:39Speaker 2: services and how should they do it? Mark, I mean,
- 54:41Speaker 2: do they put a bunch of commercials at the beginning,
- 54:44Speaker 2: do they break into the middle of your content? Do
- 54:47Speaker 2: they build it into the story? Like what do you
- 54:49Speaker 2: advise people?
- 54:50Speaker 9: Well, I'm very bullish on NBC. I know we haven't
- 54:55Speaker 9: mentioned NBC. I think there are a few of the
- 54:58Speaker 9: I've worked with a lot of big TV network and
- 55:00Speaker 9: some of them are really big, are innovating, So Netflix
- 55:04Speaker 9: probably has the biggest innovation opportunity.
- 55:07Speaker 7: The ads don't have to be thirty seconds.
- 55:09Speaker 9: They have no legacy TV ad business their ad formats,
- 55:12Speaker 9: and every new ad business comes with new ad formats.
- 55:16Speaker 9: The ads on TikTok are not the same as on Instagram,
- 55:19Speaker 9: and the ads on Netflix don't have to be the
- 55:21Speaker 9: same as on Disney, so I think they have a
- 55:24Speaker 9: huge opportunity. I think NBC as part of comcasts, is
- 55:30Speaker 9: more innovative that I think most people realize and has
- 55:33Speaker 9: a really big opportunity. So if I was to bet
- 55:35Speaker 9: on two companies, it would be those, you know, Peacock
- 55:38Speaker 9: NBC is Peacock, and Netflix. And I think that Disney
- 55:42Speaker 9: obviously has the scale. They have incredible assets in terms
- 55:46Speaker 9: of all of the various content they have, but I
- 55:49Speaker 9: think maybe they need with with the return of Bob Bieger,
- 55:53Speaker 9: they'll get they'll get a little more focused on innovation
- 55:56Speaker 9: and growth.
- 55:57Speaker 2: We should point out that NBC Universal owns minority steak
- 56:00Speaker 2: in Hulu and Walt Disney stake owns the majority. I
- 56:03Speaker 2: was just trying to figure out where they fit there.
- 56:05Speaker 1: Gotcha, Hey, Mark, are we even gonna have an upfront
- 56:09Speaker 1: this year? I have great memories of the upfront where
- 56:11Speaker 1: the networks sell a lot of their TV advertising. Some
- 56:14Speaker 1: great parties are remind.
- 56:16Speaker 2: The kids of what the upfront.
- 56:17Speaker 1: So the upfronts of when the TV networks will sell
- 56:19Speaker 1: you know, seventy to eighty percent of their inventory for
- 56:22Speaker 1: the upcoming TV season. You get that money upfront, so
- 56:25Speaker 1: you kind of know what your revenue looks like, and
- 56:27Speaker 1: as a result, the advertisers will get a little bit
- 56:29Speaker 1: of a discount buying in the upfront market versus buying
- 56:31Speaker 1: it at the time the show airs. So did they
- 56:35Speaker 1: even do that anymore?
- 56:36Speaker 5: To do it?
- 56:37Speaker 9: Yeah, they're still doing it because it's hard for the
- 56:40Speaker 9: ad executives, the sales executives to unhook from Like I
- 56:44Speaker 9: could spend the week and hit half my revenue target
- 56:47Speaker 9: this year.
- 56:48Speaker 7: But I think you're gonna see it's applying over time.
- 56:52Speaker 9: I think the average like, there's no company that's like, yeah,
- 56:55Speaker 9: I want to commit a year in advance, especially given
- 56:58Speaker 9: how vollidol you the world is economically that I want
- 57:02Speaker 9: to commit a You're in advanced so I think you're
- 57:04Speaker 9: going to see a steady decline in upfronts as advertisers
- 57:08Speaker 9: demand more flexibility and quite frankly, you know, the networks
- 57:13Speaker 9: decide why are we giving these discounts, Like like, as
- 57:16Speaker 9: long as there's more demand. They have tons of supply.
- 57:19Speaker 9: There's tons of demand that we don't need the upfronts
- 57:22Speaker 9: in the same way. So you're going to see that
- 57:24Speaker 9: starts a deplying. A lot of people will miss the
- 57:27Speaker 9: parties and stuff like that, but you know, yeah, we
- 57:31Speaker 9: don't have to feel too bad for them.
- 57:32Speaker 7: They'll be fine, all.
- 57:33Speaker 1: Right, Mark, Thanks so much for joining us, as I
- 57:35Speaker 1: always love getting the latest from you. Mark dougas he's
- 57:38Speaker 1: a president and CEO of Mountain kind of breaking down
- 57:41Speaker 1: a little bit of just the earnings command of Netflix
- 57:43Speaker 1: and maybe the upside opportunity there for their advertising driven tier.
- 57:47Speaker 2: Thanks for listening to the Bloomberg Markets podcast. You can
- 57:51Speaker 2: subscribe and listen to interviews at Apple Podcasts or whatever
- 57:54Speaker 2: podcast platform you prefer. I'm Matt Miller. I'm on Twitter
- 57:58Speaker 2: at Matt Miller nineteen seventy three.
- 58:01Speaker 1: And I'm fall Sweeney. I'm on Twitter at pt Sweeney
- 58:03Speaker 1: Before the podcast. You can always catch us worldwide at
- 58:06Speaker 1: Bloomberg Radio