Spotlight Series | Future Of Shoppable Content with Firework President & CBO Jason Holland
In a special NRF edition of The Omni Talk Spotlight Series, sponsored by Cleveron, Firework, and Scandit, Chris Walton and Anne Mezzenga sit down with Firework President & Chief Business Officer Jason Holland. When many retailers come to the Firework team, it's because they're interested in replicating the on-site live streaming applications Firework's has created for companies like Albertsons and The Fresh Market, but what Anne and Chris discover in this interview is that's only just a part of an effective shoppable video content strategy. Jason explains how the team at Firework is laying…
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