Bike Shop Talk with Marcelo Penengo of Elite Cycling & Fitness
In this episode of Zone2Speak, we welcome Marcelo Penengo, owner of Elite Cycling and Fitness. Marcelo shares his inspiring journey from the IT industry to running a successful bike shop, emphasizing the importance of creating a warm and welcoming environment for customers and cultivating a strong, dedicated team. He discusses the challenges of keeping up with the rapidly evolving cycling industry and competing with online marketplaces, highlighting the value of education and transparency in helping customers make informed decisions.
Marcelo also delves into the difficulties of finding…
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