#93 - Trading items of unequal value (David Priemer, Founder @ Cerebral Selling)

30 Minutes to President's Club | No-Nonsense Sales · Jan 26, 2022 · 29m

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FOUR ACTIONABLE TAKEAWAYS

Don’t show that you have the power in a negotiation.

Slow down the negotiations, it should feel like work every time there’s an ask.

Change the plane of negotiation on each ask. Certain “gives” should run out.

Talk them out of a discount unless they’re sure it’s the only cut.

PATH TO PRESIDENT’S CLUB

Founder of Cerebral Selling

Lecturer at Smith School of Business at Queen's University & London Business School

Former VP of Sales @ Salesforce

RESOURCES DISCUSSED

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