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Pattison Media Launches 'Resonate' and Flanders Approves DAB+ Frequency Plan · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast powered by AI.
• 0:03
  I'm Marguerite Clark.
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  In today's episode, we'll cover the launch of Pattison Media's "resonate" programmatic radio
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  platform, Radio Ready's expansion with South African broadcaster support, kronehit's studio
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  modernization with Lawo and SLG Broadcast, Flanders' approval of a local D.A.B.
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  plus frequency plan, and Beasley Media Group Detroit's partnership with MBBA.
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  Canadian broadcaster Pattison Media has unveiled "resonate," a programmatic advertising
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  platform that brings broadcast radio into the modern digital advertising ecosystem.
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  Launched during the 2026 Radio Days North America conference, resonate allows advertisers
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  to buy radio spots using digital advertising workflows.
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  This marks a significant shift in radio advertising, enabling transactions through
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  major demand-side platforms and aligning radio with other digital media channels.
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  The National Association of Broadcasters South Africa has joined the Radio Ready initiative,
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  marking the first African broadcaster association to do so.
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  This initiative focuses on maintaining radio's visibility and accessibility in connected
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  vehicles.
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  With over 23 broadcasters involved globally, the campaign promotes collaboration across the
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  radio sector as automotive dashboards evolve.
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  South Africa's participation introduces a fresh perspective, highlighting radio's significant
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  role in both private and public transportation, aligning with the country's sustainability and
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  growth goals for radio.
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  Austrian private broadcaster kronehit is modernizing its studio infrastructure with Lawo
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  and SLG Broadcast.
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  Announced at the 2026 NAB Show in Las Vegas, the project involves installing Lawo diamond
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  audio mixing consoles and expanding the existing Lawo A__UHD Core infrastructure.
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  SLG Broadcast will manage system design and implementation, focusing on IP-based radio
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  production workflows and scalable studio operations.
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  This investment aims to enhance flexibility, automation, and resilience for kronehit's
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  future operations.
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  The Flemish Government has approved a local D.A.B.
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  plus frequency plan to provide digital broadcast capacity for all current local FM
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  radio stations.
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  This new framework, involving 10 provincial multiplexes across Flanders' five provinces,
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  addresses the long-standing demand from local stations to access D.A.B.
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  plus.
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  The plan aims to minimize disruptions while defining viable coverage areas and ensuring
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  capacity for the 132 existing FM stations, supporting their transition to digital
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  broadcasting.
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  Beasley Media Group Detroit has teamed up with the Michigan Black Business Alliance to enhance
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  support for Black-owned businesses and expand community engagement in southeast Michigan.
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  This collaboration involves Beasley stations 105.9 KISS-FM, 105.1 The Bounce, and Detroit
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  Praise, which will leverage their on-air programming, digital platforms, and community
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  outreach to promote MBBA initiatives.
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  This partnership aims to increase visibility for local entrepreneurs and connect audiences
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  with business opportunities and community resources.
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  Matt Scarano, vice president and market manager at Beasley Media Group Detroit, describes the
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  partnership as a vital part of their community engagement strategy.
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  He emphasizes the use of their platforms to elevate voices, create opportunities, and
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  support Detroit communities.
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  Charity Dean, CEO of the Michigan Black Business Alliance, sees this as a chance to
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  broaden awareness of their economic development work and strengthen ties with the local
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  audience, advancing economic equity and support for Black-owned businesses.
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  This partnership will feature on-air segments, community-focused campaigns, and digitally
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  integrated marketing initiatives to increase awareness of MBBA programs.
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  It will highlight business success stories and community programming, reflecting Detroit’s
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  entrepreneurial and cultural landscape.
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  The initiative is designed to foster long-term engagement among local media, businesses, and
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  community organizations.
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  That's all for today’s episode.
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  For more detailed coverage of these stories, visit our website at redtech.pro.
• 4:38
  Thanks for tuning in to the RedTech daily podcast powered by AI.
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  I'm Marguerite Clark, and we'll see you next time.