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#217 The Holiday Hangover | Why January Breaks So Many Ecommerce Brands
What is the (ecommerce) holiday hangover?
If December was your biggest month ever, January can feel like something broke overnight.
During December sales spike, ads look strong, and dashboards glow green.But January hits and suddenly refunds accelerate, inventory disappears and cash tightens.
In this Week in Review, Neil breaks down why December rewards volume but January reveals discipline. You’ll learn how post-holiday returns, refund timing, inventory lockups, and fixed expenses quietly crush unprepared ecommerce brands, even after a “record” Q4.
If you understand what January is actually…
The skinny
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